c




 Recognize customers want to do business with a company they can trust; when
trust is at the core of a company, it's easy to recognize. Trust defined, is assured reliance on the
character, ability, strength, and truth of a business.





 For continuous improvement of a company, the leader of an

organization must be open to new ideas. Ask for opinions and feedback from both customers and
team members and your company will continue to grow.




 Regardless of the circumstances, do everything in your power to gain the
trust of past customer's and clients, particularly if something has gone awry. Reclaim any lost
business by honoring all commitments and obligations.





  Re-evaluate all print materials including small business advertising,
brochures, and other business documents making sure they are clear, precise and professional.
Most important, make sure they do not misrepresent or misinterpret.

!
 
 "
#

 Remain involved in community-related issues and activities,
thereby demonstrating that your business is a responsible community contributor. In other words,
stay involved.

$



 Take a hands-on approach to accounting and record keeping,
not only as a means of gaining a better feel for the progress of your company, but as a resource
for any "questionable " activities. Gaining control of accounting and record keeping allows you
to end any dubious activities promptly.

%

& 
 Treat others with the utmost of respect. Regardless of differences, positions,
titles, ages, or other types of distinctions, always treat others with professional respect and
courtesy.

Myth about ethics:

è r
 

 
 
     : Kirrane mentions that
when the topic of business ethics comes up, people are quick to speak of the Golden Rule,
honesty and courtesy. But when presented with complex ethical dilemmas, most people realize
there's a wide "gray area" when trying to apply ethical principles.

è Ê




 

 

 

 

 
 
: Lack of
involvement of leaders and managers in business ethics literature and discussions has led many
to believe that business ethics is a fad or movement, having little to do with the day-to-day
realities of running an organization.

è Ê





 



 



Many people react
that codes of ethics,are rather superfluous because they represent values to which everyone
should naturally aspire. However, the value of codes of ethics to an organization is its priority
 and focus regarding certain ethical values in that workplace. For example, it͛s obvious that all
people should be honest.

è  
    

Actually, ethics is always "managed" -- but, too often, indirectly. For
example, the behavior of the organization's founder or current leader is a strong moral influence

è |


 

 


 






Madsen and Shafritz refine the definition of business ethics to be: 1) an application of ethics to
the corporate community, 2) a way to determine responsibility in business dealings, 3) the
identification of important business and social issues,