Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
2. Content – 02 pages
3. Introduction to the industry: go to “google” – find latest trends in the industry, related
products & services, big & active companies (brief intro) involved in the industry, photos logos
(max 10), etc – 30 pages (chapter 01)
4. Introduction to the organization: its history, location, owner, products, services, photos of
the retail shop or showroom, owner / manager, products etc (max 10) – 20 pages (chapter
02)
1
i) Briefly explain what is exploratory RD, Descriptive RD, and Causal RD and its
further classification
j) Potential sources of errors
k) Method of collection of primary data and secondary data
l) Classification of scaling techniques and its brief explanation
m) Show the category in which your research fits – generally it is Descriptive /
Survey through use of questionnaire for primary data)
n) Give brief explanation of Sampling Design, process and classification
(probability & non-probability sampling techniques) and state which one fits for
you, generally it is random sampling, give related definitions and state total no.
of respondents you have approached.
5) Scope of the study; state that how further research can be conducted and how it was
useful. – 01 page
6) Limitations of the study; such as – 02 pages
a) Conceptual framework – Training of Field Workers, pg 418, chapter 13, 4e,
Naresh k Malhotra, Pearson
b) funding for petrol, refreshments, print-outs etc
c) difficult accessibility to the company / retail firm
d) convincing the owner / manager for certificates
e) taking pressure of the compulsions from the project guide, patiently
f) searching & then convincing the respondents
g) time constraint
h) limited experience of the researcher in the field
i) and many more
6. Facts & Findings: what the researcher learns from field work and what are his/her ideas on
the project and how it can be improved in the future. – 02 page max. (chapter 04)
2
3) Interpretation for each question would mean that why y0u have asked this question
and how the respondents have reacted and what they think about it.
8. SWOT (strength of the firm / company, weakness of the firm / company, opportunities for the
firm in the environment i.e, how the sales can be improved / increased and threat to the firm /
company from the present competitors & its product / services) – 04 pages (chapter 06)
9. Conclusion; should be brief of interpretations of every question plus you should be able to
put your thoughts as well. – 01 page (chapter 07)
12. Bibliography; (apart from your internet searches, add the following also): - 01 page
1) Consumer Behavior - Best Cooney & Hawkins, 9e, Tata
McGraw – refer especially for conceptual framework
2) Consumer Behavior - Schiffman Kanuk, 5e, PHI
3) Consumer Behavior – Batra & Kazmi, Excel Book
4) Marketing Research - Naresh K Malhotra, 4e, Pearson -refer
especially for conceptual framework
5) Marketing Research - Tull & Hawkins, 6e, PHI
6) Marketing Research – Luck & Rubin, 7e, PHI
7) Marketing Management – Philip Kotler, 12e, Pearson Education
8) Marketing Management – Kotler & Keller, 12e, Pearson Education
3
You may also refer few of the other books of Consumer Behavior, and Marketing Research, you may
also refer any book of Research Methodology – for detailed Conceptual Framework wherever your
require. Try to extend at least upto suggestive page limits in each chapter.
All the students studying CBMR as their major subject can sit together and make conceptual
framework combinedly. In this way, you will be able to prepare for your examination (CBMR) also.
Thank You,
All the Best!!!!!!
Sandeep S. Solanki
Sr Lecturer – MBA and Project Study Guide
***************************************************************************
Prepare a Questionnaire on – Consumers’ preferences & likings of products & services amongst your
relatives, friends, faculty members, school & college students as respondents (min. 40).
1. Furniture –
2. Mobile Telecom Services -
3. Franchise Formalities in Garments –
4. Consumer feedback survey in Two-Wheelers –
5. Brand Awareness of Isabgol -
6. Milk Consumption Awareness –
7. Tourism Services in Jodhpur (travel agencies) –
8. Retail Services –
9. Cosmetics Usage (fairness cream) –
10. Chocolates –
11. Fast Food -
12. Customer Experience at restaurants –
13. Telecommunication Retail Market Survey in Jodhpur city –
14. Cinema Halls of Jodhpur City –
15. Ice-creams (pricing as motivational factor) –
16. Analyzing Consumer Behavior in purchasing shoes (local or branded) –
17. Newspaper Readership –
18. Tiles –
19. Heritage Hotel Services –
20. Pre-purchase perception for a Digital Camera –
21. Customer care services in Banking -
22. Distribution Channel study in Telecommunications -
23. Beverages (tea, coffee, milk, soft drinks, juice, lassie / hot v/s cold) -
24. Bottled Water (mineral water) –
25. Insurance market in Jodhpur city –
26. Impact Study of Advertising in purchase of cosmetic products
27. Impact Study of Advertising in purchase of soap & detergents
5
1. Introduction to the Industry – 10 pages
4. Facts and Findings – 05 pages (researchers’ own experiences with the product /
service in the market, which he / she might not know in advance and learns
during the field work)
6. SWOT (strength, weakness, opportunities & threat to the organization & its
product / services vis-à-vis competitiors)
– 04 pages
6
9. Appendix (questionnaire, table or diagram list etc) – 04 page