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IN-STORE

MEDIA FORMATS
1. POPAd Trolley

The POPAd Trolley puts your brands message directly in front of shoppers for the
duration of their shopping trip meaning your message is visible to them the entire time
they are making their all-important purchase decisions.

The POPAd Trolley has a proven track record of delivering measurable results for
advertisers with each campaign measured giving sales uplift figures of 17-54%. Sales
uplift figures are based on EPOS Data given to Visualise by our retail partners and
measure Test and Control Stores.

Brands that have used the POPAd Trolley successfully and continually include: Nestle
Cereals, Kerry Group, Glanbia, Masterfoods, Heinz, General Mills and many more.

The POPAd Trolley is available in Dunnes Stores, Tesco Ireland, SuperValu &
SuperQuinn outlets nationwide

Benefits of using POPAd Trolley

 Increase sales
 Highlight brand activity in-store.
 Direct shoppers to where the advertised brand is available.
 Address the effects of competitor activity.
 Ensure that the promoted brand is highly visible for the duration of the shopping
visit.

Rates:

Media Rate Card: €5.25 per trolley


(Rate is inclusive of production & agency commission)

Cycle Duration: 2 Weeks


2. POPAd Basket

The POPAd Basket is a proven in-store format, successfully used by brands to influence
the convenience shopper at the point of purchase. Each basket contains a panel on the
inside and outside of the basket, so the advertised brand is very visible to the individual
basket shopper as well as all other shoppers.

The POPAd Basket is a very effective sales driver; a campaign for a soft drinks brand
resulted in a 27% sales uplift. Sales uplift figures are based on EPOS Data given to
Visualise by our retail partners and measure Test and Control Stores.

Brands that have used the POPAd basket successfully and continually include: Visa,
Coke, Mars, LowLow, Dolmio, Muller, Kellogg’s and many more.

The POPAd Basket is available in Dunnes Stores, Tesco Ireland, SuperValu &
SuperQuinn outlets nationwide

Benefits of using POPAd Basket

 75% of purchase decisions made in-store


 High proportion of impulse purchases
 Call to action in the right environment

Rates:

Media Rate Card: €5.25 per basket


(Rate is inclusive of production & agency commission)

Cycle Duration: 2 Weeks


3. FloorAd

FloorAds are strategically placed floor graphic advertisements in Tesco outlets


nationwide. The Tesco network consists of 119 outlets nationwide.

FloorAds are effective because they are large visually impactful graphics positioned in
the aisle, in front of the product on display or at the entrance to the aisle. As an in-
store media format, FloorAds compliment and reinforce other advertising messages and
campaigns strengthening brand recognition, thus influencing the consumer’s decision
right at the point of purchase.

FloorAds are available in our Tesco network and select SuperValu stores

Benefits of using FloorAds

 Target all those consumers while queuing for the checkout


 Promote your brand clutter free environment.
 Have a network of 119 outlets to chose from to tailor a campaign to suit the
brand’s requirements;
 Have category exclusivity
 Have a choice of two week or four week campaign periods;

Rates:

Media Rate Card: €190.00 per graphic


(Rate is inclusive of agency commission)

Booking rate: €150.00 (Preferential Booking Rate)

Cycle Duration: 2 Weeks

Production Rate: €55.00 per graphic Standard 2D

€85.00 per graphic 3D (based on a 50 graphic campaign)

(Rate includes, print, installation, maintenance & removal)


4. C-Store Digital Screen

Our new C-Store Screen format is Ireland's newest, and most extensive, retail digital
media network. Located in some of Ireland's busiest convenience stores, our network
gives footfall of over 1 million shoppers per cycle.

With so many convenience store purchases being made on impulse this exciting new
format gives your brand an unrivalled opportunity to influence shoppers' purchase
decisions by giving them an unmissable presence at the impulse counter.

Our network consists of 50 stores including Centra, Londis, Spar, Eurospar Bus Stop,
Costcutter and Bon Espresso stores among others. Many of our stores are located in
key city centre locations including Grafton St, O'Connell St, Westmoreland St, Wicklow
St and Camden St.

Benefits of Using C-Store Digital Screen

50% of all convenience store purchases are impulse purchases (Hershey's)

49% of impulse purchases are driven by POP display (Ogilvy)

80% of confectionery sales are made on impulse (Masterfoods)

Less than 40% of convenience store shoppers plan on buying the brand they ultimately
purchase before they walk into the store (Retailing Research Council)

Tests conducted on advertising campaigns on the Amscreen forecourt convenience


network in the UK demonstrated sales uplift of up to 50%.

Rates:

Media Rate Card: €150.00 per store


(Rate is inclusive of agency commission)

Cycle Duration: 2 Weeks


Contact Details

For further information or to book your campaign please don’t hesitate to contact:

Caemin O’ Connor

Visualise
15 Solus Tower Estate
Corke Abbey Road
Bray
Co. Wicklow

Phone: (01) 281 4847


Mobile: 087 1377424
Email: caemin@visualise.ie

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