Search Engine Promotion – Introduction

Presented By – 01webmarketing.com

01webmarketing.com
37/20, Meanee Avenue Tank Road
Bangalore, India – 560042
Ph: 91-80-41510572
Contact: Manmohan A.Hebbar (manmohan@01webmarketing.com)

#37/20, Meanee Avenue Tank Road

Ulsoor Bangalore, India - 42
 Website Marketing Channels

INTERNET CHANNELS The percentages

Search engines 81% represent how
many people use
Email messages 38% each channel to
Websites links 35% find websites.
Because people
Banner ads 7% use multiple
OFFLINE CHANNELS channels, the
percentages don't
Word of mouth 28%
add up to 100%.
Magazine ads 25% (Source:
www.enchantedweb
TV ads 14%
sites.com)
Periodical articles 11%
Vendor catalogs 11%
Newspaper ads 9%
Radio ads 2%
Mail ads 2%

#37/20, Meanee Avenue Tank Road

Ulsoor Bangalore, India - 42
 Search Engine Optimization

What is Search Engine Optimization?

Search engine optimization is the act of making a website come up higher in the
search results of major search engines.

Why Search Engine Optimization?

SEO (Search Engine Optimization) is currently the biggest buzzword since CRM. For
many organizations SEO has become a fundamental part of the marketing plan,
regardless of whether it is called SEO, search engine optimization, search engine
positioning or something completely different. The industry term is SEO.

Simple - Yet Complicated

Studies show that more than 80% of all online users use search engines to find
what they are looking for, whether this is a service, a product or just information.
The fact is that fewer than 7% of all seekers look further down than no. 30 on the
search engine rank list.

#37/20, Meanee Avenue Tank Road

Ulsoor Bangalore, India - 42
 Why 01webmarketing.com?

Unique Pricing Model

Pay-per-Rank: A customer friendly pricing model

Yes Billed
Keyword Website Ranked?
No Not Billed

#37/20, Meanee Avenue Tank Road

Ulsoor Bangalore, India - 42
 Why 01webmarketing.com?

Spam-free Search Engine Promotion Methodologies

Search Engine Optimization methodologies that are devoid of activities

against search engines’ ToS, ensuring stable growth of websites.

Some such activities are –

Doorway Pages

Cloaking

Invisible Content

Sneaky Redirects

Blog /Forum Spamming

Excessive Interlinking

#37/20, Meanee Avenue Tank Road

Ulsoor Bangalore, India - 42
 Search Engine Optimization Procedure

SEO Procedure

v Short listing of Keyphrases to be promoted in the Search Engines. The key phrases will be
chosen on basis of relevancy and popularity. References from Keyword tools and competing
websites will used in short listing the keywords.

v Analysis of competition for the key phrases and the pattern of results for the search phrases,
which feed into strategizing the optimization process.

v Identification of Pages in the website to be optimized based on the finalized list of KeyPhrases.

v Content optimization in the existing pages and designing new pages if required, if relevant
pages don’t exist for optimization.

v Design Optimization if required.

v META tag optimization – includes Title attributes, Description tag, Keyword tag etc and ALT
attributes and internal linking Optimization.

#37/20, Meanee Avenue Tank Road

Ulsoor Bangalore, India - 42
 Search Engine Optimization Procedure

SEO Procedure

v Implementation – by making changes to the web site as suggested in the optimization

report.

v Link Popularity activity by getting the site listed with relevant sites and directories.

v Monitoring, Reporting and Maintaining the results.

v Periodical review of the site optimization to keep in sync with the changing Search Engine
Algorithm, increasing competition and possible editions of keyphrases.

v Analysis of the website log report to ascertain the benefit accrued by implementing Search
Engine Optimization and ranking.

#37/20, Meanee Avenue Tank Road

Ulsoor Bangalore, India - 42
 Google Information for Webmasters

Source - http://www.google.com/webmasters/seo.html

v Be wary of SEO firms that send you email out of the blue.

v No one can guarantee a #1 ranking on Google.

v Be careful if a company is secretive or won't clearly explain what they intend to do.

v Be sure to understand where the money goes.

v Check for SEO company’s track record.

#37/20, Meanee Avenue Tank Road

Ulsoor Bangalore, India - 42
 About 01webmarketing.com

01webmarketing.com, an Internet Promotions company based in Bangalore - India came into being in mid 2001. 01webmarketing is a
concept, which precedes the company. A concept of Internet in general and Search Engine Optimization in particular.

Alliances:

01webmarketing.com is represented in the US by Akasha Ellis of Eastwind Enterprise, Hoover, AL.

01webmarketing.com has entered into alliances with leading internet marketing companies in India and abroad, as a one-
stop solution provider for SEO.

o BridgeOverTW.com (Chennai - India)

o Webshastra.com (Bangalore – India)

o Unearthed.com.au (Brisbane – Australia)

#37/20, Meanee Avenue Tank Road

Ulsoor Bangalore, India - 42
 Partial List of Projects Executed/Being Executed

1. Wipro Technologies (wipro.com)

2. EastwindTraders.com

3. 24/7 Customer.com

4. ITCInfotech.com

5. MphasiS.com

6. Biocon.com

7. LanyardStore.com

8. Whizlabs.com

9. Sainiherb.com

10. ClubMcDowell.com (UB Group)

11. MetricStream.com

20. Intelliview.com

21. Ayurgram.com

22. Reefpalms.com.au

23. NMSNT.org

24. Bodyconcept.com

25. E-LPG.com: A unit of Caltex Group

26. Nationwideprocessing.com

27. Netanyanoosa.com

#37/20, Meanee Avenue Tank Road

Ulsoor Bangalore, India - 42
 Google Rankings - Snapshot

#37/20, Meanee Avenue Tank Road

Ulsoor Bangalore, India - 42