COMPREHENSIVE BUSINESS APPRAISAL

June 2010
 COMPREHENSIVE BUSINESS
APPRAISAL
This Comprehensive Business Appraisal has been prepared by the Board Of Directors of Enigin PLC
with the primary objective of providing information on the virtues and benefits of establishing, or
increasing presence in what has recently been described as “a multi-trillion dollar marketplace”
namely: The Energy Saving Business – in partnership with Enigin.

In this document we will explain all of the products, solutions and business development tools we put
at your disposal and how these collectively can help you to build a successful business and the typical
profit you could expect to make as a result of this.

Success in life is often about timing… There are few occasions when a great opportunity crosses our
path, and it is rare for the timing to be just right.  At Enigin, a unique set of conditions have been
merged to form an innovative opportunity with unlimited profit potential, which we believe to be truly
unique on the world market… a challenging yet rewarding business for today’s entrepreneur.

The very fact that you are considering the information found in this document would suggest that you
have reached a defining moment in your career to date. What better opportunity could there be than to
own your own business, or establish a new division within your existing business, in the energy saving
industry… the timing is perfect!

The information provided will be of benefit both to those already in the energy saving business but
seeking to further maximize on the potential by having access to Enigin PLC’s unique products,
solutions and business model and also those with no prior experience in this industry but who wish
to ‘hit the ground running’ and benefit from our considerable experience.

Table of Contents:

Introduction  3

Your Market Potential 6

Accredited Independent Distributorship  7

Mindshare Training 8

The Knowledge Base 9

The ESA 10

Our Energy Saving Products 11

Your Profit Potential 14

100% Satisfaction Guarantee 18

Moving Forward… 19

YOUR ENERGY SAVING BUSINESS | PROFIT WITH INTEGRITY 2

 INTRODUCTION
• What are the benefits from starting a NEW business now?

• Is the timing right to start an Energy Saving Business?

• How can Enigin help you to improve your chances of early success?

Whatever has brought you to the point you’re at today, be that a desire to start a new business
perhaps your very own business, for the first time… or whether you’re looking to diversify from an
existing business that is proving increasingly more difficult to maintain in the present economic
climate… one thing is for sure... what you read in this Business Appraisal - and subsequently choose
to do with it - could become a defining moment in your life.

Hopefully, it will help to crystallise your thinking on a number of key decisions you will need to make.
In our experience it takes a very special kind of person to own and run his or her own business. It
takes a person with the desire and determination to be in control of their own life even if that means
swimming against the tide when everyone else is content to float downstream. And we have huge
respect for that small percentage of people who dare to be different.

If you would like a candid and objective ‘reality check’ on exactly what you need - both
personally and professionally – to run your own energy saving business then please read the
FREE e-Book entitled: ‘Don’t START an Energy Saving Business… Until You Have Read
This e-Book’ . You can obtain a copy of this from the http://enigin-wrigley.org/ebook/
extranet web-site.

If nothing else it will help you focus on the all-important Critical Success Factors you will need.
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There is also real value in creating your OWN business asset. It is no exaggeration to say that much of
the wealth in our society is derived from realizing the goodwill that is inherent in a successful business.

Don’t underestimate the value of building your own business asset… once your business has momen-
tum you should be able to earn from it regardless of where you are or what you are doing and when you
achieve that goal you will ultimately own a ‘business asset’ with substantial realizable value.

There are of course many different options open to us, but it’s hard to think of another industry that has
as much potential as the Energy Saving Business has right now. As you read the section in the main
body of this document under ‘Your Market Potential’ you may likely reach the same conclusion.
In a recent interview an Enigin partner said “we are literally on the crest of a wave, and there are so many
forces at work driving our business forward, all we have to do is stay focused and our continued success
is inevitable”.

For sure nothing is guaranteed, but when you consider the current economic climate and the urgent need
for organizations to save costs and increase profit… coupled with the international concern for solutions
to combat Climate Change… is it any wonder why some experts feel it is “the biggest business
opportunity of our age”. For most businesses both large and small - energy saving is no longer an option
- it’s a must!

YOUR ENERGY SAVING BUSINESS | PROFIT WITH INTEGRITY 3

Assuming that you are enthusiastic about the benefits of running a new business and believe the
potential from within this industry is truly great… then the final consideration is… why Enigin?

The resources within Enigin PLC are unrivalled in the industry. We have the best products and solutions
delivered through The New EnergyMaps Formula, along with the technical and commercial expertise to
support them. While the company may be relatively new on the global scene, its pedigree is impeccable.
More information on the history and financial position of the company can be found on our corporate
web-site www.enigin.com

To fully understand the benefits and potential profit you can derive from this opportunity it is important
that you take the time to consider ALL the information we provide you with in various formats.
A substantial amount of information is readily available to you via the Privileged Information Area of our
website (www.enigin.net/pia) - if you don’t have a password for the PIA, please contact our office:
info@enigin.com. This information is in the form of videos, podcasts, interactive product demonstrations,
electronic brochures and other important documents. 

As a policy we normally arrange for a series of e-mails to be sent out to all new inquirers, which will
highlight different facets of the business. Some of these will be in audiovisual formats and some as full
colour downloadable documents. If you do not receive these within the first few days following your
initial enquiry then please check your ‘junk mail’ box as sometimes these are filtered out and we
would not want you to miss this invaluable information. If you still don’t receive them, please email our
office and we will attend to the matter immediately.

The information we provide you with at this stage has been designed to give you an understanding of
both the unique products and services we offer and the incredible opportunity available to you by
forming a strategic alliance with Enigin PLC. Hopefully by the time you have digested this you should
be convinced - to a reasonable degree that: -

1. Our combination of products and services are exceptional and unique.

2. The New EnergyMaps Formula is a highly ethical Best Practice and holistic

approach to energy management.

3. Running your own business can be prestigious, satisfying and very profitable. 

4. Long-term prospects in the Energy Saving Business are excellent. 

5. Enigin is a company with integrity - built on a solid foundation. 

After reading this document, reviewing your circumstances, and completing a simple outline
business plan you should be in a position to make an informed decision as to whether the
circumstances are right for you – and whether you are right for us. If you would then like more granular
information of exactly what we provide to all our Distributors as part of our Core
Establishment Package, and in turn what we expect from you by way of commitment then please refer to
our Prospectus, which is available via the Enigin.NET extranet site.

YOUR ENERGY SAVING BUSINESS | PROFIT WITH INTEGRITY 4

We understand that you are likely to have many questions at this stage about Enigin; how your new
business will develop, the financial implications and profit potential, the profile of a successful
distributor etc. However, the detailed information in this CBA document, our websites and the
Prospectus - will answer almost every important question you may have – and a lot more besides –
so please take the time to review it carefully, several times if you need to. 

When you reach the point where you would like to progress things further it would be advisable to speak
to one of our Business Managers or Directors. Prior to this we would ask you to complete an Initial
Strategy Document so we have some helpful background information. It is in your best interest to be
thoroughly familiar with all of the material we have provided before you complete an Initial Strategy
Document, which can be found on our extranet: www.enigin.net/isd.

Please remember, if there is anything you do not understand, or if you would like an informal discussion at
any stage don’t hesitate to pick up the phone and talk to us. Our UK Head Office number is:
+44 (0) 1726 871040

We have absolutely no doubts that Enigin will continue to grow and prosper in the current economic
climate. If ultimately you choose to take advantage of this genuine ground floor opportunity, and as a
result you are invited to attend training in the near future then we look forward to meeting you personally
and sharing some time proven principles and new creative ideas. However, we appreciate you are likely at
a crossroads in your life and regardless of what you ultimately decide we wish you well in your business
endeavors especially if you choose to Profit With Integrity in the Energy Saving Business.

To your success, The Enigin Team!

YOUR ENERGY SAVING BUSINESS | PROFIT WITH INTEGRITY 5

 YOUR MARKET POTENTIAL
In a nutshell, you will have the opportunity to help companies save massive amounts of energy,
perhaps ultimately eliminating their energy bills altogether. Yes… our aim is to:- Control - Reduce -
Eliminate  those bills!

And all this in a marketplace estimated to be worth over One Trillion Dollars!

Everyday… people everywhere… are being encouraged by their governments and the media to save
energy. Through TV, Radio, Newspapers, Magazines, the Internet and even Hollywood Movies, the urgent
need to be energy efficient is being promoted… all of which YOU can benefit from immediately.

Furthermore, in the current economic climate we are finding that some business owners and other
organisations in both the private and public sectors are literally desperate to reduce their costs and
improve their cash flow. 

In addition, saving energy is seen as one of the primary ways of combating something we all face…
Climate Change. Indeed the consequences of Climate Change are seen by many as the single biggest
threat that civilisation has ever faced.

Of course, all of us want to make a positive contribution to addressing this global problem, but at the
same time climate change is presenting us with arguably the biggest business opportunity of the 21st
Century. And you don’t have to take our word for that…

The UK Trade & Industry Secretary, having held detailed discussions on climate change with his political
counterparts across the globe has described it as:
“The greatest business opportunity of our age” 

Tim Bond, the Head of a leading Investment Bank, Barclays Capital, released a report predicting that
Climate change will boost the global economy and dominate financial markets over the next 25 years.
He added:
“If ever the time were ripe for such an energy revolution, it is now” 

And Bill Gross, a man who proved his ability to spot future profit potential in global markets has stated:
“Reinventing energy is a multitrillion-dollar opportunity. It dwarfs any business opportunity in history.” 

You can be certain of one thing… with increasing pressure from the ‘credit crunch’ and growing
awareness from both governments and the media, The Energy Saving Business is here to stay!
It is set to be high on the international agenda for many years to come. As an Accredited Independent
Distributor you have the opportunity to Profit With Integrity now, and maximise on the renewed focus on
energy management in a huge way on into the future. 

YOUR ENERGY SAVING BUSINESS | PROFIT WITH INTEGRITY 6

 ACCREDITED INDEPENDENT
DISTRIBUTORSHIP
During 2009 and early 2010 we have appointed and trained a number of Enigin partners. Most of these
are investing in their new business by developing a marketing strategy, recruiting sales consultants and
appointing their chosen installation engineers. Some have made great progress and are already
concluding profitable business. The message we hear loud and clear is that our Eniscope, is exactly
what companies need right now to get control of their runaway energy costs – and our load- side
products cover just about every eventuality. 

In the past, we have adopted a one-size-fits-all approach to appointing partners namely; provided a
standardised set of initial ‘start-up’ products and merchandise - set high minimum targets for their
business, assumed each ‘partner’ wants the same outcome - and then protected these minimum
requirements in a legally binding contract. However, we have now had the opportunity to look at the
business more objectively and we are better positioned to meet the wider needs of distributors and
partners more effectively. Our aim is to give you access to exactly what you need – no more – no less!

There are some fundamental basics that keep surfacing as a recurring theme namely; following
training, most delegates have a strong desire to create their own unique identity and fly their own flag,
rather than trade as ‘Enigin partners’. Standardised minimum monthly sales targets are not welcomed.
Entrepreneurs, by their very nature, prefer to have the freedom to source new technologies and
complimentary products, in addition to those currently available through Enigin.

At the same time, we understand you like the credibility and recognition of belonging to a professional
body and ideally you would require professional training and certification, along with access to expert Pictured Directors:
support – both technical, marketing and sales - from people who really do understand the business. Troy Wrigley
Ben Willcocks
With this in mind we are offering an Accredited Independent Distributorship opportunity…a completely Tim McMahon
new and refreshing approach to starting your own Energy Saving Business, which gives you the total
flexibility and freedom you need and, at the same time, the reassurance of knowing you belong to,
and will always have access to an extraordinary reservoir of knowledge and expertise. We are optimistic
you will still buy your products and services from us… not because you have to contractually, but
because we will ensure you always have the best products and support services available.

But in what sense are you ‘Accredited’ and what kind of training and support can you expect as an
Independent Distributor?

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 MINDSHARE TRAINING & SUPPORT
At Enigin, we pride ourselves on our ability to take an individual or company, with no previous experience
of this industry, from a standing start to profitable trading in the shortest possible timeframe. To facilitate
this process we created Mindshare...a comprehensive Training & Business Development Program that
has been honed and perfected over the last three decades.

To begin with the Mindshare residential training course is designed and hosted by our Managing Director,
Ian Wrigley FRSA. This means you will be learning from an expert who, having started several successful
Energy Saving Businesses from scratch, knows exactly what you need to build a profitable and rewarding
business in this industry. Course highlights include:

• How to Thrive in the Commercial, Industrial, Blue Chip & Public Sectors

• The Six Critical Success Factors for starting a new Energy Saving Business

• How to Harness the Technical Resources you will need

• Systemizing Your Business to Create a Million Dollar Asset

• How to Win More Customers

• The Secret to Creating Ongoing, Profitable Income Streams

In addition, delegates will get the opportunity to work with live demonstrations of our Energy Saving
Products… where we teach you how to present these to others in the most compelling way.

We also run practical workshops to ensure you become proficient in the use of our bespoke business
tools - like our Presenter Tool & Web Based CRM. Plus, if required, we can dedicate some personal
consulting time to assist you with your business planning including the production of progress Gantt
charts and cash-flow projections. 

For confirmation of the quality of our training please take the time to consider the video testimonials of
recent delegates on our Privileged Information Area (www.enigin.net/pia). If you don’t have a password
for the PIA, please contact us.

Although the Mindshare training course is a truly exceptional event we recognise that the first few months
of your new business following training will be a critical period and with this in mind all new distributors
gain immediate access to our 90-Day Fast-track personal and business development programme. This
programme is designed to give you a secure foothold in the industry and the confidence to build quickly
and profitably on your initial success.

An integral part of our on-going support is ‘Mindshare Monthly’ - a live, video based training series where
we disseminate critical information based on time proven principles, unique techniques and real life
examples from other successful distributors in the field.

However probably one of your greatest allies will no doubt be the KB24 – Knowledge Base…

YOUR ENERGY SAVING BUSINESS | PROFIT WITH INTEGRITY 8

 THE KNOWLEDGE BASE
It is always good to hear positive feedback from our distributors in the field. However one of the aspects
of our ongoing training and support provisions that our distributors and partners most enthuse over is the
Knowledge Base…

So, what exactly is it?

The Knowledge Base is a veritable oasis of information on virtually every conceivable subject matter
relating to the Energy Saving Business… be that technical, commercial, administrative or the all
important sales & marketing. Distilled from literally thousands of hours of practical experience from within
the Energy Saving Business the KB24 Knowledge Base is your reliable, always-available, source of help,
information and advice.

Everything we have accumulated from our collective experience in this business… coupled with the real
life experience our distributors face in the real world is distilled into this invaluable resource. This resource
is updated literally - every single working day!

Everything you need to know is right here… and in the unlikely event you don’t find what you are looking
for there is the option to ask any unique question… you can direct your question to the eleven strong KB
Team or specify a particular Enigin Director or Enigin Team Member. All new inquiries are assigned as
soon as they are posted and the most appropriate and qualified person will then answer your question
promptly.

Every day… every Distributor receives a list of all of the unique questions posted and the answers given
so we can all learn from each other and build our businesses together.

We believe it is vital that you have access to all of the critical information you will need literally 24/7/365…
and that is why we have created the Knowledge Base, along with the fast enquiry response system.

YOUR ENERGY SAVING BUSINESS | PROFIT WITH INTEGRITY 9

 THE ESA
Following your graduation from the Mindshare training course you will automatically qualify for an
Accredited Membership of the Energy Saving Association should you wish to join. This is a new
organisation, which has primarily been created to give Distributors of energy saving technology an
immediate sense of credibility and belonging.

ESA members get full rights to promote their business under the ESA ‘Mark of Approval’. In fact, many of
the additional marketing materials and resources, which are made available to our distributors via ECOS,
can be pre-branded with the ESA logo.

Of course, ESA membership is much more than just a logo. Crucially, it is an indication to your customers
that you are a trained specialist in the field of Energy Management backed by a global network of busi-
ness professionals, engineers and product developers with an incredibly diverse and extensive under-
standing of energy conservation strategies

ESA is headed by a group of Premium Members that have demonstrated conspicuous success in the
Energy Saving Business over a sustained period of time. Premium Members control the output of ESA
expertise covering the broadest possible range of disciplines including, but not limited to, Energy Billing,
Energy Auditing, Grants & Initiatives, Electrical Installation, Metering & Monitoring, Motor Control, Lighting
Control, Refrigeration/AC & Best Practice.

You can visit the ESA website now on www.the-esa.org but please be aware that content is only avail-
able to members and the site is thus password protected.

YOUR ENERGY SAVING BUSINESS | PROFIT WITH INTEGRITY 10

 OUR ENERGY SAVING PRODUCTS 
Having worked within the Energy Saving Business for decades, our management team and technical
partners have been closely involved with the development of several innovative and often revolutionary
energy saving products and solutions. At Enigin we have a dedicated Research and Development team
committed to delivering leading-edge solutions that are both technically brilliant and commercially sound.

As a generalised overview, what we design into equipment could be summed up in a nutshell as

‘intelligence’. In most cases we introduce sophisticated microprocessor based solutions
imbedded with unique control algorithms that constantly monitor the ‘work’ being done by an
appliance and ensure that the energy consumption is matched exactly to the required demand
(which is often variable). Of course, the methodology used within say an iMEC controller may be
completely different than that deployed within LESS, but the principles of maximising efficiency are
the same namely; we design out unnecessary waste before its generated.

Furthermore in physics, the first law of thermodynamics is a statement of the conservation of energy.
In short, the law states that “energy can neither be created nor destroyed”, it can only be changed from
one form to another or transferred from one body to another, e.g. friction turns kinetic energy into heat
(radiant energy). In other words, once energy has been absorbed by an appliance it becomes irreversible
and when not utilised to meet a demand (work) then the excess energy will be converted to losses (heat,
noise, vibration), which is then dissipated into the environment often triggering a further isentropic effect,
as evidenced in the case of an air conditioner that then has to remove all the wasted energy or
undesirable ‘heat’ from the building. Heat is actually ‘energy in motion’ and is at the root of many of
the inefficiencies.

As soon as your training is complete you will be given direct access to some of the most
efficacious energy saving solutions available on the planet… for example: -

Consider lighting…

In it’s crudest form a conventional light bulb is probably only 10% efficient – that means up to 90% of
the energy consumed is wasted and converted to heat. Conventional florescent tubes and metal halides
while more efficient still leave a lot to be desired. In many companies lighting can be a major cost.
However, we can provide you with stunning solutions that in the first place make sure that light is
produced efficiently, then with occupancy sensing ensure that lights are turned off automatically when
they are not required.  In addition, daylight harvesting ensures that light output is exactly what is
needed resulting in real savings of well over 50%. What’s more they are such easy products to
demonstrate.

How about motor controls…

AC induction motors consume more than half of all the worlds’ electricity and yet motors can be
incredibly wasteful. To tackle head on the problems associated with inefficient motors in the early 90s,
Enigin founders worked with a development team to create the world’s first truly intelligent motor
controller. In the right applications, these can save up to 40% of the energy consumed by dynamically
adjusting the amount of energy a motor uses in direct proportion to the job of ‘work’ it does. 

YOUR ENERGY SAVING BUSINESS | PROFIT WITH INTEGRITY 11

Motors cause excess power to be consumed for any of the following reasons, or sometimes a combination
of them all:

• Variable supply voltage on the National grid

• Over-sizing of the motors at the design/specification stage

• Variable duty cycle with no intelligent way of adjusting the power to meet the demand

• The motor running needlessly when it could be turned off

• High peak starting current

• Isentropic effect

The iMEC range of dynamic torque and speed controllers can be very effective in combating
these problems. They will also extend motor life by reducing heat and vibration.

Think about refrigeration…

A significant amount of energy is used by refrigeration especially in commercial and retail

applications – apart from making the motors run more efficiently there is much that can be done to improve
the overall efficiency of the appliance. CUES is one of the most ingenious solutions you could imagine for
refrigeration, which can be easily retrofitted onto a thermostat sensor, where it changes how fridges and
freezers work by mimicking food. Rather than respond to fluctuating air temperature, CUES ensures the
refrigeration units react to food temperature only.

Refrigeration units work in a series of cycles, monitoring air temperature in order to decide when
to switch on and off. But air temperature rises faster than the temperature of food, so refrigeration
units work harder than necessary. Furthermore, refrigeration compressors invariably demand
more energy in the minutes following start-up until the required suction gas pressure is achieved.
With CUES installed the refrigeration cycles are less frequent and last longer, while food
temperature is kept constant. The benefits include up to 30% lower electricity bills, reduced CO2
emissions, a longer lifespan for equipment and potentially less noise pollution. Payback for the
customer is often well within the first two years.

Let’s look at air conditioning…

One of the superb Enigin solutions we can offer you is ACES… an intelligent system,
producing up to 30% savings in many instances. It is a sensor-driven electronic controller with
software algorithms designed to detect thermodynamic saturation and to optimise the compressor to
enable it to deliver exactly what is needed to maintain room temperature in the most economical way.

In many of the warmer countries around the world air conditioning is one of the largest energy consumers,
often accounting for a large part of a company’s energy bills. For example millions of simple air condition-
ing units waste unbelievable amounts of energy every day, and there is an estimated 300 million in daily
use. Not only is the power demand very high, but air conditioning also contributes to extreme peak energy
demand on the hottest days of the year, which the energy infrastructure has to cope with and your
customers are further penalised for.

YOUR ENERGY SAVING BUSINESS | PROFIT WITH INTEGRITY 12

Take control with the incredible Eniscope…

Eniscope is an incredibly powerful and sophisticated Real-time Energy Management System – and
although they are often sold independently to customers, it’s also the first product installed as part of the
new EnergyMaps Formula, which means from the outset your customer will be able to see exactly how
much energy is being wasted and where savings can be made. Eniscope makes the otherwise invisible
‘energy leaks’… now visible. Information from Eniscope is converted to salient graphical displays and can
be accessed in real time by any PC or lap-top – anywhere in the world. It also incorporates an historical
data logging facility, which can be invaluable to analyse trends. 

There are many facets to the Eniscope that are proving to be of immense benefit to client companies.
For a greater understanding of the features, advantages and benefits please go to the www.enigin.com
website and look under the two following sections; ‘Take Control Now’ and ‘Energy Saving Products’.
There you will also be able to download product information sheets on LESS, iMEC, CUES, ACES and
Eniscope. 

This is just an overview of the kind of solutions we can offer. Some of which are supported with portable
demonstration cases that will enable you to show your customers the incredible savings potential by
simply plugging a device in. For the most part these products are simple retrofit solutions and have
been designed to provide a very attractive pay-back proposition to your customers – normally less
than two years, which equates to a 50% return on investment. It really should be a no-brainer!

Almost every product within the Enigin approved range has been proven in the field for many years,
which means they have been successfully supplied by people just like you, so you can be confident
they will do “exactly what is said on the tin”. We also have some excellent customer testimonials for
both you and your clients to evaluate. 

Remember too – all of our products and solutions will help reduce the Carbon Footprint of your new
customers, which is of major concern internationally. In many countries companies are penalised
financially by the authorities for their excessive Carbon Footprint. There has been much talk in the
West about imposing greater tax on companies on the basis of their carbon output. A very good
reason for companies, i.e. your customers, to take these matters very seriously.

In times of economic hardship, business owners are even more anxious to cut their energy
consumption, save costs and increase profit... and all our products are designed to do just that.

YOUR ENERGY SAVING BUSINESS | PROFIT WITH INTEGRITY 13

 YOUR PROFIT POTENTIAL
We can’t promise it will be easy… But without doubt we can say that the level of success and therefore
the amount of profit you will be able to generate from running your own Energy Saving Business is
limited only by your imagination and ability. It is based almost entirely on the level of focussed activity
within your new business, which means if you are willing to put the effort in the results will surely follow.
We therefore encourage you to seek professional assistance in assessing the real potential, rather than
rely on hypothetical examples that may not be relevant to your circumstances. When we meet we will
provide full financial details on all the commercial aspects of the business, however in the meantime:

When implementing the New EnergyMaps Formula you will have the immediate opportunity to enjoy
income from both: -

A. The provision of Eniscope – Making it easy for people to buy from you

B. The supply of Energy Saving Products – Saving up to 85% on individual applications an

up to 40% across an entire organisation

In predicting your cash flow and profit potential you need to determine the type of business you would
like to own and run. Do you want a business that rests to a large extent on your own efforts with you
operating as a Specialist Energy Consultant, or do you wish to build a more substantial business that
in the fullness of time could begin to generate much higher levels of profits for you even if you are away
from the office. That is a decision you need to make, and either way we will help you get started.

First, let’s consider the level of profit you can make from supplying some of our exceptional Energy
Saving Products: -

In broad terms when you purchase energy saving products from us you will normally invoice your
client for twice the wholesale cost. (i.e. you buy say for $1,000 and sell for $2,000) Installation costs and
guarantee costs are charged as an extra to your customer – but presented as one invoice total. In effect
offering your client a ‘turn-key’ solution.

Most products can be purchased online via ECOS, the Enigin Collateral Ordering System, and they are
despatched via carrier from our capacious warehouse facilities normally within 48 hours. 

Let’s look at an example of how a ‘typical’ proposal would be presented and how financially attractive
it would be to your potential customer. In a typical scenario; a customer with, say, a $50,000 per annum
energy bill (that’s $100,000 over 2 years) – looking to save 40% would have $40,000 readily available to
spend on energy saving solutions and still be able to enjoy a two year pay-back, i.e. a 50% return on their
investment. An extremely attractive proposition!

In some instances a customer with a large facility or several sites may choose to embark on a full-scale
rollout program involving thousands of individual products across their facilities. In other words these
are not ‘one-off’ sales, rather you can develop a long-term relationship with your clients as you continue
to provide them with cost effective solutions across numerous varied applications via our constantly
expanding range of innovative products.

YOUR ENERGY SAVING BUSINESS | PROFIT WITH INTEGRITY 14

There is even the opportunity for Original Equipment Manufacturers to incorporate these technologies at
the manufacturing stage, which you could benefit from indefinitely.

In the UK we have organised a contract leasing arrangement whereby you can now spread the cost of the
investment for your clients over a number of years, thereby negating the need for them to find any capital
up-front, because the saving generated each month will cover the payments for the equipment. The good
news is YOU get paid for the full installation at the outset so you don’t have any issues with cash flow.

Now lets look at another immediate and readily achievable source of profit that could be realised
from Eniscope: – 

Apart from generating significant profit levels immediately, Eniscope can also provide you with the perfect
‘sales platform’ for your customers to keep buying more products from you… in volume. 
How does this work?

From practical experience with our own customers Case Study

and those of our existing distributors we know for
sure that Eniscope by itself can lead to substantial
energy savings for your customer…we talk of
10-20%... but in some cases we have achieved much
more – even over 40%. Additionally, once you have
installed Eniscope, everything you do will be
transparent – giving the customer huge levels of
confidence to spend more money with you later.
Remember, Eniscope makes the invisible (energy
leaks) – now visible.  I sold over 4000 units to a chain of
To give you an idea of how lucrative
selling Energy Saving Technology can be
I wanted to share a personal example:
 
“I made $1.1 million from one sale!”
 
“Within the first year of launching an
intelligent single phase motor controller
convenience stores in the UK. The rollout
program took nearly a year but I would
receive a substantial cheque every month.
In the end I pocketed just over $1 million
and my customer enjoyed savings of 20%
and a two-year payback. Definitely a
win-win! I look forward to showing you
how I did it in the Mindshare training
programme.”

I. A. B. Wrigley FRSA.
Managing Director Enign PLC.

YOUR ENERGY SAVING BUSINESS | PROFIT WITH INTEGRITY 15

Let’s consider how the numbers could work on a typical sale. 
Thinking about an example of a small customer… the cost of the basic Eniscope system would be
circa $4500. However, in our experience most businesses opt for a Pay-As-You-Save plan at a miserly
cost of $200 per month – which makes it so affordable and convenient for them. Remember, with
leasing YOU get paid in full as soon as Eniscope is installed. 

Now… just consider how financially attractive this could be for you and your customer. By having full
control of their energy consumption and following our systematic ‘no cost’ energy saving strategies,
10%-20% savings could be immediately achieved and easily proved before they even begin to look at
additional ‘load side’ energy saving products. 

This means that if they were to save a modest projection of say; 15% of their energy bill from day one
(at $50,000 per annum = $7500 per annum profit increase) and offsetting this against the cost of
Eniscope at $200 per month on lease would mean - the Eniscope system is costing them nothing!
In fact, it generates positive cash flow from day one.

Now, how much can you make? 

Working on the same example as above, the cost of the Eniscope solution, including both the
hardware and software is circa 30% of the sales value – which means you get to keep up to 70% of
the income each time. 

In doing your calculations and initial business plan remember that Eniscope is exactly what customers
need right now to get control of their Energy costs and save money. Furthermore, it will also put in
place the evidence they need to demonstrate their personal Carbon Footprint reduction program, which
is already winning some of our clients new business through an improved ‘green’ image. 

For these and other compelling reasons; in our own experience with Eniscope when we have approached
companies directly for test marketing purposes, approximately 40% of the decision makers we’ve
presented to so far, with a viable energy spend, placed the order with the consultant there and then! 

Now… how many Eniscope systems can you expect to invoice each week? That will depend of course
on how active you are and the type and size of business you wish to develop. The following illustrations
might help you to predict your earning potential from Eniscope alone: 

Basic cost of Eniscope to customer $4,500 

The total amount you pay Enigin $1400 
Gross margin to distributor on each sale $3100 

On your own - 1 sale per week $161,200 gross profit p/a 

You and a Partner - 1 sale per week each $322,400 gross profit p/a 
5 person sales team - 1 sale per week each $806,000 gross profit p/a 

And remember… these are basic single Eniscope systems for small businesses, whereas some of your
larger clients will almost certainly require multiple systems (some in double figures) to cater for their
needs. In addition this income is realised BEFORE you even offer to install any of our load side energy
saving products where there is the very real potential for numerous major installations. Given that you
are already providing an invaluable service - and developing a close relationship - imagine how likely it
is they will go on to spend more money with you. 
 

YOUR ENERGY SAVING BUSINESS | PROFIT WITH INTEGRITY 16

Important note… no one can or should predict your earning potential for you. These examples are for
illustrative purposes only. Your actual earning potential will vary depending on factors such as your
territory, your clients and, significantly, the amount of effort you put in.

While operating as a Single Person Business could generate a healthy profit for you, we trust you
recognise that building a sales team could prove to be extremely lucrative. Consider for a moment how
we provide focussed help in this regard: 

One of the main components of the Mindshare training and development programme is to educate
you in the implementation of ‘ASTEC’ – that is the Attracting, Selecting, Training, Empowering and
Coaching of a team of skilled sales consultants, which is an invaluable session if you wish to approach
your new business in this way.

In order to run a more ambitious business you will of course require additional support staff – but
remember you have an enormously powerful business management tool in Nucleus to help you grow
your new business... not to mention the awesome Knowledge Base 24/7/365 which also boasts the
fast response enquiry system.

At the same time many individuals prefer to keep their business small and more manageable – some
even choosing to work from a well equipped home based office. This can still be equally fulfilling and
provide a healthy income opportunity. The important thing is… you get to make the decision, you can
start small if you wish and expand your business later… the choice is all yours!

YOUR ENERGY SAVING BUSINESS | PROFIT WITH INTEGRITY 17

 100% SATISFACTION GUARANTEE
We are so confident in the quality of this opportunity that we are able to offer you an unconditional,
100% satisfaction or your money back guarantee. Specifically, if your Application is accepted, we will
invite you to share in the first day of the Mindshare Training Course where you will meet with Enigin’s
Directors, Key Team Members and existing Business Partners. You will also get to see live
demonstrations of our Energy Saving Products in action. 

If at the end of this period you are not 100% satisfied with the opportunity and you are not utterly
convinced that Enigin can help you to set up a highly profitable and rewarding Energy Saving
Business then just let us know, return the Business Establishment Pack, and we will refund your
entire License Fee. 

What’s more, as a gift to you for your trouble and to demonstrate that there are no hard feelings we
will give you a FREE copy of our highly acclaimed Customer Acquisition Training Course “Winning
More Customers” on DVD. This course has been used by the likes of Barclays Bank, Norwich Union
(now Aviva) and British Glass and its uses an Energy Saving Solution as a training model. We have
successfully retailed this product at USD $ 1799 but we will be pleased to give you a FREE copy
because we believe it will prove to be an invaluable resource to you whether or not we ultimately
work together.

YOUR ENERGY SAVING BUSINESS | PROFIT WITH INTEGRITY 18

 MOVING FORWARD…
If you would like to progress your interest further we would recommend that you firstly write to our UK
office and make your intentions known by registering your interest. Since we work on a ‘first come first
served basis’ this could turn out to be an important step for you.

We appreciate there will no doubt be many questions on your mind at this time and rest assured we can
provide you with all the information you are seeking. However please understand that we are currently
receiving unprecedented levels of interest so we need to be selective when deciding who we invest our
time with.

There is a considerable amount of information made available to you in various formats, and our belief is
that with the information you already have access to you should be in a position to determine if the
business is right for YOU, and indeed if you are right for Enigin.

Therefore we encourage you to use due-diligence is assessing the potential for this business opportunity
given your experience and background. Please take the time to access and read all the information we
put at your disposal… not least of which is the various Enigin web-sites, and our business Prospectus all
of which are readily available now.

If after considering all of the ramifications you are still interested in forging a close relationship with
Enigin PLC – we would love to hear from you.

Ultimately we would welcome the opportunity to meet you at our offices and to that end we periodically
organise an ‘Open Day’ which would give you the opportunity to meet the Directors, The Enigin Team
and take a look at our unique products and business model.

Your next step is to download and read the Prospectus and then complete an Initial Strategy Document
after which you will be invited to talk to one of our experienced Business Managers.

Thank you for your continued interest in Enigin PLC.

YOUR ENERGY SAVING BUSINESS | PROFIT WITH INTEGRITY 19

 The information in this document is provided for illustrative purposes only and must not be relied upon when assessing the potential
within a territory or Country where the examples may not always apply.
The business development opportunity offered by Enigin PLC through the mindSHARE program is designed exclusively for entrepreneurs.
All interested parties are advised to use due diligence and seek independent legal and financial advice to help access the potential, and their
suitability as business owner/operators, before making an application to Enigin plc.
Copyright Enigin plc 2009.

COMPREHENSIVE BUSINESS APPRAISAL

June 2010