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Social learning theory focuses on the learning that Audio may help increase learner’s Both children and adult acquire attitudes,
occurs within a social context. It considers that attention. emotional responses and complex pattern
people learn from one another, including such of behavior through exposure to pictorially
concepts as observational learning, imitation, and present models thus, TV is an effective
modeling. tutor.
http://teachnet.edb.utexas.edu/~Lynda_abbot/Social.html
Short-term gratification theory deals primarily with Theorists argue that students have come to
affective and motivational components of the believe that activities should be as
learner’s enthusiasm, perseverance, and effortless as watching television and that
concentration. Proponents of this theory, many of students' attention spans are shorter due to
whom are teachers, believe that television's ability to such fast-paced programming as Sesame
entertain a passive viewer has "fundamentally Street (Singer & Singer, 1983).
changed children's expectations toward learning,
creating a generation of apathetic spectators who are
unable to pursue long-term goals" (Neuman, 1991, p.
105).
http://www.aect.org/edtech/ed1/11/11-04.html
6. ACTIVE THEORY
A primary driving force of attention to
The viewer cognitively interacts with the information television is the child’s motivation to
presented as well as with the viewing environment. understand what he or she is viewing.
This is in opposition to the reactive theory where the Children develop a sophisticated strategy
viewer is percieved to be passive and simply a which allows them to effectively divide their
receptor of information or stimuli (Seels, et al., 2004) visual attention between television and
other activities such as toy play. If the
attribute signals informative content, the
child pays full attention to the TV and
actively attempts to understand the
program. If the attritube signals
incomprehensible or perhaps redundant
content, the child does not visually attent to
the TV.
http://www.eric.ed.gov/PDFS/ED176848.pdf