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GROUP-6
Darpan Thakkar(9)
Gagan Sharma(16)
Kritika Pruthi(23)
Group Priya Doshi(35)
Rashika Sardana(38)
members Ronak Rajpurohit(43)
Siddharth John(50)
Vatsal Shah(54)
Corporate Social Responsibility
Emerging sense of responsibility(CSR)
Moral Obligation
Sustainability
License to Operate
Reputation
Integrating Company and Community
• There is an inevitable link between business and society
Firm Infrastructure
(e.g.financing,planning,investor relations)
M
System)
Technological Development
ar
gi
(e.g. Product Design, Market Research, Process Design)
n
Procurement
(e.g. Components, Machinery, Advertising, Services
Logistic
Inbound
Operations
Logistic
Outbound
Sales
and
Marketing
Service
After Sales
Competitiveness and the Business Environment
Context for Firm
Strategy and
Rivalry
Factor
(Input ) Demand
Conditi Open and vigorous local
•
Conditio
competition
on
Access to high quality
• n
and efficient business Size and sophistication of local demand
•
supporting industries
Social issues affecting the company
G
Generic Social Issues
e
n
e
ri
c
V
S Value chain social impacts
a
ol
uc
ei
ac
S
hol Social dimension of competitive context
acI
si
i
sn
a
us
l
Creating Shared Value
Nestle
RURAL DEVELOPMENT
RURAL DEVELOPMENT
WATER WATER
Strategic CSR
Toyota
Microsoft
GE
The Moral Purpose of Business
The most important thing a corporation can do for society is to contribute to
a prosperous economy
problems that it is best equipped to help resolve, and from which will
Philanthropic purposes should not be the only purpose but they should
contribute to the society.