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World Outlook

Pharmaceutical Research Development in India – Looking Up?

a report by
Shoibal Mukherjee

Senior Medical Director, Pfizer Ltd

The 1970s saw a major dilution in the intellectual end the regime of unrestricted appropriation of Shoibal Mukherjee has been Senior
Medical Director for Pfizer Ltd in
property (IP) law, making it possible for local internationally patented IP in India. Large generic Mumbai, India, since 1997. During
companies to copy and sell patented molecules in companies in the country had foreseen this this period he has had the
India. The business opportunity at hand led to inevitable development and some of them were very opportunity to witness first-hand
the rapid growth of pharmaceutical
research efforts in chemical process and formulation fast off the block, putting into action strategies to research and development (R&D) in
development. Companies that were set up to exploit develop a new business model to replace the existing India and has been actively
involved in helping shape regulatory
the prospects opened up by the change in law began one with over-reliance on a lack of IP protection in
policy, contributing in particular to
to develop strong competencies in ‘reverse the domestic market. The short-term plan was to the framing of regulations for
engineering’ and, by the mid 1980s, had matured generate revenues by entering the legitimate clinical research. He is a member
of the teaching faculty for several
sufficiently to be able to export to poorly regulated generics market in the US and Europe. The long- external training and academic
foreign markets such as the USSR. Schedule Y, a term ambition was to compete with global programmes and is the author of
new addendum to the Drugs and Cosmetics Rules, pharmaceutical majors in the high-risk, high-return several research papers, scientific
reviews and media articles, having
was introduced in 1987, which made it necessary for sweepstakes of drug discovery and development. written and spoken extensively on
new drug applicants to conduct a simple, 100- That is how the first R&D laboratories were topics related to pharmaceutical
research and intellectual property.
patient, open, non-comparative study in Indian established in Gurgaon and Hyderabad. At the same Dr Mukherjee joined Pfizer in 1990
subjects before permission to market the product time, multinationals were contemplating the need to having started his career with
could be granted. Generic applicants had to prove diversify the research base. Pfizer set up a modest Alembic Chemical Works at
Vadodara, India. He has a post-
bioequivalence with the original applicant’s clinical research unit in Mumbai in 1995. Lilly did doctoral degree in clinical
formulation. These changes led to some familiarity the same in Gurgaon a little later. The success of pharmacology and post-graduate
and graduate degrees in
with the clinical trial process among a section of these units in conducting studies at a considerable pharmacology and medicine.
practicing physicians, and pharmaceutical companies cost advantage with high rates of patient
began to employ staff that would manage clinical recruitment, and quality that was at least on a par
research activities as part of the product registration with global standards, triggered the growth of the
process. Some entrepreneurs set up bio- contract research organisation (CRO) industry in
pharmaceutics laboratories to cater to demand for the country. Quintiles started operations from
bioequivalence studies sponsored by generic Ahmedabad in 1998 and a host of local outfits began
manufacturers for local submission. Research operations around the turn of the century – many of
laboratories in state-run academic institutions used them diversifying from existing clinical biopharm-
this opportunity to utilise idle analytical equipment, aceutics businesses. From 2000 to 2005, the number
train research students and obtain funding that of clinical CROs operating from India grew to over
would partly compensate for the lack of adequate 30; equally divided between those that are local
government support or augment available funding. units of international organisations and those that are
owned and operated from within the country.
In the meantime, changes were happening
elsewhere in the world that would have a future Over the past few years, entrepreneurs in India have
bearing on pharmaceutical research in India. The developed capabilities across a wide spectrum of the
International Conference on Harmonization (ICH) pharmaceutical R&D value chain, from genomics,
established in 1990, opened the floodgates to custom synthesis, physical and chemical
globalisation of pharmaceutical research and characterisation of molecules, in vitro studies and
development (R&D) by standardising regulatory animal toxicology, to biopharmaceutics, execution of
requirements and laying the foundations for the phase 2 and phase 3 studies, data operations and
acceptance of foreign clinical data across 85% of the statistics. While considerable capacities are now
world’s pharmaceutical markets. At the same time, available in clinical development operations,
negotiations at the Uruguay Round of General capacities in discovery and non-clinical development,
Agreement on Trade and Tariffs (GATT) led to the though growing at a rapid pace, are still small. First-
multilateral agreement on Trade-related Aspects of in-man studies are currently restricted in India
Intellectual Property Rights (TRIPS) that would through regulation, while early discovery work is 73

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World Outlook

limited to a handful of local companies. Data headquartered in Mumbai, and The Centre for
operations and biometrics, on the other hand, have Genomic Applications (TCGA) in Delhi, set up in
grown considerably, with an estimated 1,500 people collaboration with the government-run Institute of
currently involved in this work in the country. Genomics and Integrative Biology, providing contract
facilities in gene sequencing, genotyping, protein
The largest capital investments in research have, of sequencing and finger-printing, primer design,
course, been those made by the larger local synthesis and expression profiling. Another diversified
companies. In addition to Ranbaxy’s research centre group that has invested in bioscientific research is the
in Gurgaon, the National Capital Region of Delhi GVK group, better known for its infrastructure
also hosts the Dabur research centre working on projects. GVK Biosciences is based at the ICICI
developing new chemical entities (NCEs) in Knowledge Park near Hyderabad. The Tatas, among
oncology. Ahmedabad, Gujarat, has the Torrent and the oldest and most diversified of all industrial groups
Zydus research centres, and Sun’s SPARK research in India, runs the Rallis Research Centre outside
centre is located in Vadodara, which is also in Gujarat. Bangalore, providing contract services in pre-clinical
The Piramals’ Quest Institute of Life Sciences is toxicology and animal experimentation as an offshoot
located in the Mumbai suburbs and Glenmark’s of in-house capabilities developed to service the large
research unit is in New Mumbai. The Emcure and agrochemicals business that Rallis represents. Other
Wockhardt research centres, in Pune and advanced facilities set up by individual scientists with a
Aurangabad, respectively, are also in Maharashtra. background of work in the public sector research
Hyderabad and Bangalore are other centres of laboratories, include Avra, a drug discovery group,
corporate biopharmaceutical research in the south of and two contract animal toxicology laboratories, the

Prospects for global CROs operating in India are bright.


Labour cost arbitrage earnings can ... provide US and
European clients substantial cost savings from outsourcing.

the country, with the Reddy’s and Shanta Indian Institute of Toxicology and Intox, both in the
Biotechnics units around the former, and Biocon, the vicinity of Pune, near Mumbai. Some local
country’s leading biotechnology company, operating pharmaceutical companies have also established
from the latter. AstraZeneca is the only multinational independent contract research units in the discovery
big pharma company that currently has a captive basic and early chemical development space. These include
research capability in the country, situated in Biocon with Syngene and Dr Reddy’s with Aurigene,
Bangalore. It is estimated that each of these research both based in Bangalore. Numerous smaller
units has absorbed capital investments in the region of companies have carved out a space in formulations
US$10 to US$20 million. Discovery research groups development, stability testing and analytical
are the main protagonists within these centres, development. These include Medreich Laboratories
but most have facilities for pharmaceutical near Bangalore, Rubicon in Mumbai and Natco in
formulation development, animal toxicology and Hyderabad among many others. Unique in this
clinical development. context is Bilcare, based near Pune, which has
leveraged its business of manufacturing of
Companies with commercial interest in the pharmaceutical packaging materials to develop niche
manufacture and sale of pharmaceuticals are not the expertise in pharmaceutical packaging R&D.
only investors in research laboratories. A number of
such facilities have, in the last few years, been set up The clinical research space has also witnessed
by entities involved in other pursuits. The New York- extraordinary proliferation of companies and contract
based Chatterjee Group (TCG), with diverse interests research units in recent years. Some of these, like
from real estate to petrochemicals and the Vimta Laboratories and Lambda Therapeutics have
international stock markets, established Chembiotek (a grown from origins in the bioavailability/
basic sciences laboratory located in Salt Lake, Kolkata) bioequivalence business supporting a thriving
providing drug discovery-related capabilities to generics industry at home and growing through
international clients. TCG’s other bioscience ventures foreign currency earnings from international clients.
74 in India include ClinInvent, a clinical research CRO Others were set up with a specific business plan to

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Pharmaceutical Research Development in India – Looking Up?

leverage the country’s medical expertise and electrocardiogram (ECG) interpretation service.
comparative advantages in patient availability and Setting up a clinical research and data management
cost of medical care. Neeman Medical is an example operation in India has been a smooth experience
of the latter, as are ClinWorld, ClinInvent, ClinRx, universally. While local knowledge and experience is
PharmaIntel and Synchron, among others. Part of important, there is more than enough talent available
the reason for the mushrooming of local CRO within the Indian pharmaceutical and IT industries
groups is the low level of fixed investment needed to to allow rapid start-up and sustain a high quality of
start a clinical research services operation. Easy clinical and data operations, respectively. Indeed, the
migration of professionals from the medical data management end of the business has stolen a
departments of multinational subsidiaries to man the march over clinical management and monitoring,
CRO industry has further helped the process. Many with large information technology (IT) and back-
local CRO units are smaller side-businesses of office processing offshore (BPO) service providers
established pharmaceutical or bioscience companies – such as Accenture and Cognizant taking centre-stage
Wellquest, established by Nicholas Piramal, ACT with major off-shoring alliances, with Wyeth and
established by the promoters of Suven Pfizer taking total pharmaceutical industry data
Pharmaceuticals, Clinigene promoted by Biocon and management, programming, statistics and reporting
Reliance Research Services flying the Reliance headcount in India to over a thousand. Prospects for
Industries flag. Indian CROs offer a wide range of global CROs operating in India are bright. Labour
clinical development services, from expertise in cost arbitrage earnings can be anywhere between
bioavailability and bioequivalence studies to clinical 100% and 200% of total cost and still manage to
trial management and monitoring, data operations, provide US and European clients substantial cost
reporting and regulatory support for local and savings from outsourcing.
international Abbreviated New Drug Application
(ANDA) submissions. Some, like Catalyst Clinical While the low cost of operations in India is definitely
Services, also run fee-based distance or on-site alluring to a pharmaceutical industry struggling to
education programmes in clinical research. The rapid improve R&D productivity, it cannot be the sole
proliferation of these units has created intense criterion driving high-tech research investments across
competition in this space and there is the distinct the world. The question of what else has been
possibility of a shakeout in the near future, with attracting global pharmaceutical research to India, now
weaker outfits having to close down, and more arises. The answer to this question is not the market –
established units succumbing to buy-out bids from India accounts for no more that 1.5% of global
international players even as new entrants continue pharmaceutical sales and the margins are even lower,
to pour in. However, for the time being these units given the fact that, for a variety of reasons, India has
are managing to keep afloat and are indeed doing the lowest pharmaceutical prices in the world. Neither
well with local and international alliances. does the tax regime or government policy have
anything to do with answering this question –
The interest of international CROs in setting up notwithstanding recent initiatives taken by both
operating units in India is continuing to peak. At the federal and state governments to encourage foreign
last count, over a dozen well-known names had and domestic investment in pharmaceutical and
acquired the ‘India-leveraged’ tag. Quintiles began biotechnology research. India’s lure as an R&D hub is
operations in Ahmedabad in 1997 and later set up partly explained by the AT Kearney 2004 Offshore
offices in Mumbai and Bangalore, maintaining a lead Attractiveness Index, reconfirmed by The Economist
over rivals with a four- to five-year head start. Others Intelligence Unit (EIU) Offshoring Rankings 2005.
that followed include ClinTec, Covance, Pharm- The AT Kearney Index gives India an attractiveness
Olam, Pharmanet, Omnicare, PPD, Icon, Chiltern score of 7.1 with China the nearest competitor at 5.6.
and Kendle. International CROs have often used Malaysia, the Czech Republic, Singapore and the
alliances with local CRO outfits as an entry strategy, Philippines follow in close succession. India scores on
but have soon realised the importance of having an People Availability and Financial Structure (read
independent presence in the market. For companies costs). The EIU ranking also places India first with a
such as iGate Clinical Research International and total score of 7.76. China, the Czech Republic,
KARD Scientific, India is central to the business Singapore and Poland follow with scores ranging
strategy, with clinical operations limited to the one between 7.34 and 7.24. The EIU ranking gives high
country, while projects and assignments are obtained weightage to labour skills and costs. India scores 7.78
through business development activities run from on labour skills and availability, second only to the US
offices in the US. Almost all players have leveraged at a score of 8.4. Contrary to popular belief, India’s
India beyond clinical operations, offering data score for labour costs at 9.69 is just about sufficient to
management services, statistics and reporting as key keep pace with a host of other attractive offshoring
capabilities, and sometimes venturing into specialised destinations – being slightly lower than China, the
services such as a central laboratory or an Philippines, Ukraine, Vietnam, Indonesia, Nigeria, 75

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World Outlook

Pakistan, Ecuador and Azerbaijan. The prevalence of payments, although Forest is said to have agreed to
the English language as a medium for transactions in nearly four times that amount for the PDE-4
higher education and healthcare certainly helps, but compound. Up-front payments have ranged from
what has become apparent to those who have as little as US$500,000 to approximately US$10
ventured into research activities in India is that the million. Almost all deals have included the
quality of work is usually higher than what can be possibility of royalty payments besides
achieved at most other locations. India gets the lowest co-promotion or exclusive rights in India and the
scores on proximity to major client markets and on developing world for the Indian company. The
infrastructure, but geographical location on the other only India-developed product that has reached
side of the world from the US can often be an global markets to date is Cipro XR, a once-daily
advantage and tele-infrastructure is actually quite oral sustained release formulation of ciprofloxacin
adequate. The lack of a potent driver on the that Ranbaxy licensed to Bayer for royalty
commercial side of the business is something that will payments in 1999 and the latter launched in the US
continue in deciding whether India is a suitable target in January 2003.
for R&D investments. Future capacity constraints is
also a cause of worry for those watching the growth of Important regulatory changes now under way will
global pharmaceutical R&D in India. definitely further improve the climate for R&D.
The patents ordinance and its hoped-for ratification
Nonetheless, the number of global pharmaceutical by parliament will engender better sentiment for
majors that have a research presence in India is multinational investments and, through improved
growing. While Astra has been operating a modest prospects for commercial success with patented
research laboratory in Bangalore since the 1970s, products, will help multinational corporations justify
AstraZeneca inaugurated a major facility for such investments to their stakeholders. An
research on tuberculosis in 2003 and followed it up atmosphere of greater trust and transparency will
with expansion on the pharmaceutical development open the door wider for collaboration and licensing
side in 2004. Pfizer started clinical research deals. The continuing trend of liberalisation of the
operations in 1995 and added a biometrics unit in economy and deregulation in all spheres of
1998 and a formulation development group for its commercial activity will further eliminate
veterinary division in 2004. Currently, Lilly, bureaucratic hurdles, allowing full ownership of
Sanofi-Aventis, Novartis and GlaxoSmithKline research entities and flexibility of the operating
(GSK) all have a direct clinical research presence in model. Improvements in the quality of
India and Novartis and GSK also have their own pharmaceutical regulation exemplified by the recent
biometrics units. Wyeth’s global data operations are revisions to the Drugs and Cosmetics Rules will lead
sourced through an independent entity managed by to fewer ambiguities and help foster greater
Accenture at Bangalore. regulatory support for research and faster clearances
of projects. While the trend towards this utopian
Collaborations between the Indian pharmaceutical future is clear, federal initiatives in that general
sector and global pharmaceutical majors in the direction still have a long way to go.
form of licensing and development deals or more
general co-operation in R&D can be seen to be In the meantime, state governments are forging
developing. Dr Reddy’s has been the most active ahead in competitive spirit. Biotechnology is widely
so far, having licensed two anti-diabetic seen as the next IT-like miracle sector. In a bid to
compounds (DRF 2593 and DRF 2725) to Novo capitalise on resources and attract biotechnology-
Nordisk and one (DRF 4158) to Novartis between driven research and industry, several state
1997 and 2001. Although none of those governments have now published their own Biotech
compounds survived the rigours of the drug Policy. The scope is wider than merely
development process, the partners are said to be pharmaceuticals. While Maharashtra, Gujrat, Andhra
working on new compounds of mutual interest. Pradesh and Karnataka have fairly large
More recently, new drug candidates have been pharmaceutical industry establishments and interests,
licensed out by Ranbaxy, Torrent and Glenmark. Punjab, in the north, is more interested in food and
Ranbaxy’s uroselective α-blocker RBX 2258 was agriculture, Kerala and Chhattisgarh in documenting,
licensed to Shwarz Pharma AG in 2002 while preserving and profiting from their biodiversity and
Torrent sold first right of refusal for an advanced coastal regions expect to be able to encourage
glycosylation end (AGE) breaker compound being research in marine biology. Dairy and veterinary
developed primarily for hypertension to Novartis science and herbal research are also expected to
in 2004 and, most recently, Glenmark licensed a benefit from the thrust into biotechnology. In order
PDE-4 compound for asthma and COPD to Forest to drive biotechnology-led economic growth, these
Labs. The size of these deals has been in the range states are providing infrastructure support and fiscal
76 of up to US$50 million in potential milestone incentives and putting in place human resource

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development initiatives and support systems besides in the non-clinical contract research segment with
simplifying rules and regulations. 40% to 50% annual growth being sustainable for
several years. The clinical research segment might see
In the wake of these initiatives, several large real some consolidation and will probably grow at a
estate developers have begun to invest in technology somewhat slower pace due to short-term capacity
and knowledge parks. A large tract of land north of constraints, although growth in data operations may
Hyderabad in the south-central part of the country is well compensate for some of the inertia. There is a
now being called the Genome Valley where the mood of expectancy regarding significant foreign
ICICI Knowledge Park and the Shapoorji Pallonji direct investment in R&D facilities but the outcome
Biotechnology Park are located. Near Pune, TCG will depend heavily on government and public
has begun work on another estate and plans are in attitude towards the protection of IP.
various phases of implementation in Karnataka,
Chennai, Kolkata and Lucknow. Companies wishing The question of whether the India advantage and the
to invest in these locations get duty and registration consequent pharmaceutical R&D bubble is sustainable
charge waivers, rebates on the cost of land that is now arises. While some expect wage and cost
incremental to the number of jobs created and differentials to narrow and capacities to become
productivity-focused labour law concessions. Added saturated in a 5–10 year timeframe, others argue that
to the existing deductions available on capital and as long as supply outstrips demand, India will remain
revenue expenditures and provisions for duty-free highly cost-competitive. With only 25% of Indians
import of research equipment and consumables, currently completing secondary education and less
these incentives make for some very attractive than one-third of the population having adequate
investment propositions. The facilities that are being access to healthcare, there is no denying that the scope
set up range from single large buildings to 50–200- for increase in numbers on the supply side is

With IP protection, continuing improvements in the business


and regulatory environment and better research and urban
infrastructure, it is not difficult to envision a vibrant future
for pharmaceuticals and biotechnology in India.

acre townships with a clustering of education centres, enormous, provided stated intentions of the federal
research equipment and service vendors, captive or government to make major improvements in public
dual-feed utilities, information services including spending on education and healthcare go beyond
libraries and connectivity to virtual information rhetoric. English language abilities of the workforce
networks, pooled high-end instrumentation, wet can only increase if one was to use current trends. The
laboratories and access to super-computing facilities. Mumbai municipal corporation recently announced
Flexibility in meeting the needs of clients makes the establishment of 50 new secondary schools; all of
these facilities attractive to small and medium-sized them English medium, bowing to demand from
start-ups as well as large stand-alone research centres. working class parents who want an English education
for their children. In the short-term, current
In the background of these developments, industry- investments in biotechnology parks, research facilities
watchers are upbeat about the future of and technical education will boost capacities and
pharmaceutical R&D in the next few years. With patient availability for recruitment in clinical trials
further consolidation of strengths in process and should increase with increasing awareness of clinical
formulation development and rapid growth of research among patients, media and the medical
research services, export earning in the pharmaceutical community and increasing participation of private
and biotechnology sectors is expected to exceed sector hospitals in clinical research. With IP protection
domestic sales of pharmaceutical goods and research making India a worthwhile market for innovative new
services within the next year or two. The first true products, continuing improvements in the business
breakthrough in domestic research initiatives is and regulatory environment and better research and
expected within the next five years with the first out- urban infrastructure, it is not difficult to envision a
licensed product reaching international retail markets. vibrant and happening future for pharmaceuticals and
The greatest growth in the near-term is likely to occur biotechnology in the country. ■ 77

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