Client: United Negro College Fund, Inc.

– Chicago
Event: 2010 – 2011 UNCF HBCU Empower Me Tour (EMT)

Social Media Report

 As previously noted, Chicago was the first 2010 – 2011 EMT site to implement live social
media engagement during the event. All of the social media communications were
handled via Twitter.
 The 3 Creeks Communications team wrote tweets from @empowermetour Twitter
handle, then retweeted (RT) posts from @3CreeksComm handle. The team began
tweeting Thursday, March 17, two days prior to the event.
 Members of the 3 Creeks team tweeted uploaded pictures and tweeted quotes from the
panelists.

Results
 3 Creeks Team posted about 40 tweets from the @empowermetour Twitter handle
promoting featured panelists, workshop titles, registration information, on-site tweets,
etc.
 The @empowermetour handle received about 50 mentions the day of the event. This
number does not include mentions made organically from @3CreeksComm and the
personal accounts from team members to promote the event.
 Sponsor Wells Fargo (@WellsFargo) mentioned @empowermetour acknowledging their
participation in the event in Chicago.
 The following EMT Chicago panelists were live and active on Twitter during the event:
o Tatyana Ali, actress (@OfficialTatyana)
o Erica Hubbard , actress (@ericahubbard)
o Warren Ballentine, radio talk show host (@truthfighter1)
o Chef DAS, celebrity chef (@chefDAS)
o Benecia Williams, men’s fashion consultant (@iBenWills)
o Chris Cooper, motivational speaker (@cjcoop)
o Stacey McIrby, doll designer (@StaceyMcIrby)
o Craig Stokes, motivational speaker (@craigstokes)
o CPT Terrence N. Holmes, U.S. Army (@ESQUIRE1914)
o Tiffany Davis, actress/motivational speaker (@chibadgirl)
o Autumn Merritt, Chicago fashion boutique owner(@usernameautumn)
o Melissa Taylor (@fahionhouseCHI)

1
Metrics

 Overall, people shared the EMT website (domain) http://www.empowermetour.org via

Facebook, according to bit.ly, :
o Facebook: 129 shares, 83 likes, 36 comments
 The graph below measures weekly engagement (tweets and comments) for the domain,
http://www.empowermetour.org. Peek mentions (35) occurred during the EMT Chicago
stop, the week of March 14 – March 21.*

*Graph recreated based on information used from backtype.com, a social media domain
measurement site.

2
Twitter Screen Captures
Erica Hubbard

Sample Tweets
empowermetour EMPOWERME TOUR
"I want to challenge everybody to further their education." --
@ericahubbard #EMTChicago yfrog.com/h3ijzgdlj

empowermetour EMPOWERME TOUR

These amazing ladies define their pretty as "confidence" "God-fearing" "character"
"ambition" & "conscientious" #EMTChicago

empowermetour EMPOWERME TOUR

Ambitious, Young and EMPOWERED! YES, YOU! Join the #UNCFthis SAT (3/19)
at #EMTChicago. Register here >>http://bit.ly/u4OVS

StaceyMcIrby stacey mcbride-irby

Here @empowermetour #Chicago with
@ericahubbard@truthfighter1 @chefDAS @StaceyMcIrby #EMTChicago
19 Mar Favorite Undo Retweet