TERM PAPER

OF

MULTIMEDIA

TOPIC-Internet Multimedia

Submitted To, Submitted By,

B.Tech-MBA-IT
Sec-
Roll No- 02
INTRODUCTION OF INTERNET:-

The internet is a global network that supports a variety of interpersonal and interactive
multimedia applications. A user gains access to these applications by means of an end system –
normally referred to as a host – which, typically, is a multimedia PC, a network computer, or a
workstation. The internet comprises a large number of different access networks which are
interconnected together by means of a global internetwork. Associated with each access network
– ISP network, intranet, enterprise network, site/campus LAN, and so on – is a gateway and the
global internetwork consists of an interconnected set of regional, nation, and international,
networks all of which are interconnected together using high bit rate leased lines and devices
known as routing gateways or simply routers.

IP ADDRESSES:-

The various access networks have different operational parameters associated with them in
terms of their bit rate, frame format, maximum frame size, and type of addresses that are used.
For example,, in the case of a site/campus LAN, a token ring LAN uses a different bit rate,
frame format, and maximum frame size from an Ethernet LAN. This means, therefore, that since
bridges can only be used to interconnect LAN segments of the same type, they cannot be used to
perform the network interconnection function. Hence instead, the routing and forwarding
operations associated with a gateway are performed at the network layer. In the TCP/IP protocol
stack the network layer protocol is the Internet protocol (IP). In order to transfer packets of
information from one host to another, it is the IP in the two hosts, together with the IP in each
Internet gateway and router involved, that perform the routing and other harmonization
functions necessary.

INTERNET MULTIMEDIA MINING:-

With the explosion of video and image data available on the Internet, online multimedia
applications become more and more important. Moreover, mining semantics and other useful
information from large-scale Internet multimedia data to facilitate online and local multimedia
content analysis, search and other related applications has also gained more and more attention
from both academia and industry. On the one hand, the rapid increase of online multimedia data
brings new challenges to multimedia content analysis, multimedia retrieval and related
multimedia applications, especially in scalability. Both computation cost and performance of
many existing techniques are far from satisfactory. On the other hand, Internet also provides us
with new opportunities to attack these challenges as well as conventional problems encountered
in multimedia mining, content analysis, image/video understanding and computer vision. That is,
the massive associated metadata, context and social information available on the Internet, as well
as the massive grassroots Internet users, are invaluable resources that can be leveraged to solve
the aforementioned difficulties. Recently more and more researchers are realizing both the
challenges and the opportunities for multimedia research brought by the Internet. This workshop
aims at bringing together high-quality and novel research works on "Internet Multimedia
Mining".

One of the major obstacles of "Internet Multimedia Mining" research is the difficulty in forming
a "good" dataset for algorithm developing, system prototyping and performance evaluation.
Together with this workshop, we release a benchmark dataset, which is based on real Internet
multimedia data and real Internet multimedia search engines. Submissions to this workshop are
encouraged to use this dataset, but papers/demos working on other Internet-based datasets are
also welcome.

IMPLICATIONS:-

1. Producers of content and the advertisers that support them will need to track the
“Heavy” on-demand media consumer more closely. The breakneck growth of “on-demand
media consumers” has shown that new broadcasting platforms and time-shifting programming is
not a fad, nor is it relegated to niche behavior for techies. This study measures the intense shifts
in how Americans think about broadcasting, entertainment and advertising, and implies that the
“Heavy” group will continue to rapidly expand. Advertisers must continue to support
experiments in tandem with the content providers to learn how to reach consumers who are
adopting this new media consumption style.
2. Media become ever more portable and flexible, requiring new approaches. Kids already
are downloading television shows onto their iPods and then bringing them to their friends’
houses to watch on their big-screens. Devices now exist that allow the capture of favorite radio
shows for later listening. Podcasting is further disconnecting the locations of use from the normal
ones. Content and advertising need to reflect the unique nature of each distribution platform to
ensure maximum impact. Creative executions that have worked for years on traditional media
vehicles may not be effective on newer platforms where consumers can easily skip ads. Shorter
spots, more engaging creative, and new incentives to view and listen to ads will need to be tested.

3. Audience measurement will have to include time-shifting. We see in our study that the time
that content first debuts and the time of its consumption increasingly are disconnected. As a
result, audience measurement systems will have to account for exposure over time.

4. Advertising will continue to be integrated into the content of programming. With so much
of on-demand being driven by the ability to avoid commercials (DVRs) or by subscription
models to eliminate commercials (much of Internet radio, the music channels on satellite radio),
advertisers will have to continue their experiments with advertising and promotion within
programming. Look for any number of partnerships and creative solutions to reduce dependence
on traditional “spots” and instead to interweave programming with advertising.

5. Increased demand for accountability and standardized audience measurement. Online

radio and XM Satellite Radio are now measured and accountable. Each of the new media
platforms needs to develop reliable and standardized measurement tools in order to justify a
significant investment from advertisers and agencies.

REFERRENCES:-
 Text Book, Multimedia Communications Applications, Networks, Protocols and
Standards by Fred Halsall.
 www.Google.com
 www.wikipedia.com