L'ultima salesletter scritta da Gary

Halbert, negli ultimi anni di vita (e il

segreto dietro la sua efficacia)
________A cura di Valerio Conti ________

Una delle ultime salesletter attribuite a Gary Halbert nei suoi ultimi anni di attività prima della
morte è la famosa

"The Amazing Health Secret Of The Oldest Person In The World!"

In questo copy estremamente indiretto (story lead, prevalentemente), c'è il tocco magico del fuori
classe. Probabilmente uno dei migliori pezzi mai creati dallo stesso halbert.

Lo stadio di sofisticatezza è senza dubbio il quarto.

Nel mercato di salute e benessere (almeno per ciò che concerne la vendita online) nel 2006 il web
era già pieno di prodotti 'miracolosi' tutti aventi ciascuno un proprio meccanismo unico. In questo
caso il meccanismo unico, o ingrediente magico che garantisce un corpo e una mente più energica e
in salute è ... 'tenere pulito il colon'.

La grande idea unificante del pezzo è il concetto che 'la morte inizia nel colon'.

Halbert prova a fare appello al desiderio di massa più grande di tutti: e cioè l'idea che tutti vogliamo
vivere più in salute e a lungo (e come effetto secondario, di essere più belli, e attraenti).

Gary raccoglie la lezione dei grandi classici (Caples, in primis), raccontando la storia dell'uomo più
anziano che sia mai esistito, mettendo in evidenza che ha vissuto tanto a lungo grazie ai benefici di
un colon pulito. Quindi fa seguire il copy con una successione di fatti e verità spaventose (mettendo
molta paura al lettore), che includono la referenza di un premio Nobel per la massima credibilità.

Lo scopo di tutto il lead iniziale è mettere una terribile paura nella testa del lettore, indurgli
insicurezza, dubbio... e accendere il lui il bisogno impellente di 'accertarsi' se il proprio colon sia
davvero a 'posto'.

Grazie a questo trucco, il copy cattura l'interesse praticamente di chiunque, aprendo le porte ad una
audience potenzialmente illimitata.

Da profondo conoscitore della psicologia umana, halbert sa bene che il miglior modo per
'agganciare' il lettore nella lettura, in questo caso non è la ricerca del piacere (l'elisir della lunga
vita), ma ... la paura della perdita. Cioè, il rischio di incorrere a morte prematura, a causa di un
colon 'sporco'.

Analisi della lettera di G. Halbert: The Secret Of The Oldest Person In The world
Non è un caso che tutto il copy introduttivo sia pervaso da un costante senso di 'pericolo', che arriva
al suo picco, in ogni transizione.

"La morte inizia nel colon"

"I parassiti hanno ucciso più esseri umani di tutte le guerre della storia!"

Un colon pulito è anche il primo passo per avere una pancia tonica e piatta!

E qui c'è un punto di svolta.

Halbert espande la soluzione ad un altro mercato parallelo: unificando i desideri di massa di 2

sottogruppi allo stesso tempo, per un unico prodotto. Il prodotto Non è solo per coloro che vogliono
vivere più a lungo e più in salute, ma anche per coloro che vogliono 'dimagrire' e apparire più belli,
sexy e seducenti.

Approfondimenti:

Per approfondire la storia di Thomas Parr, cui Halbert fa riferimento, leggi anche

• Fonte 1
• Fonte 2

Qui in basso trovi l'analisi step by step di ogni passaggio della lettera.

La troverai con testo in colori diversi, e nei passaggi cruciali vi trovi un mio commento. In fondo a
questo documento trovi una legenda che ti spiega il significato di ogni colore.

Analisi della lettera di G. Halbert: The Secret Of The Oldest Person In The world
 _______________INIZIO DEL COPY_______________
Believe it or not... a clean colon is the key!

"The Amazing Health Secret Of The Oldest

Person In The World!"
Headline breve, impattante
(incorpora la grande idea unificante di tutto il copy)

By Carol A. Spencer, M.D.

Dear friend,
f you're interested in living a very long life... and... staying young and healthy... this will be the
most important message you will ever read.

Here's why:
Westminster Abbey is the most famous church in England.
It was started in 170 A.D. That means, this famous church is now 1,835 years old. It is a work of
architectural genius, a place of daily worship and the burial place of kings, statesmen, poets,
scientists, warriors and musicians.
And...
-- subhedline che ti catapulta subito in una storia intrigrante.
Inizio dello story lead vero e proprio --

This Church Has A Secret That

Can Keep You Young And Healthy
For A VERY Long Period Of Time!
Here's the story:
Inside this church are vaults and monuments of many of the most famous and powerful people on
earth. However, one of the smallest burial places in that church is the final resting place of the
oldest person who ever lived.
His name was Thomas Parr and he was born in the County of Salopp, England in 1483 A.D. And,
he lived until November, 1635 A.D. That means...

...He Lived 152 Years!

Not only did Thomas Parr live a very long life, he also lived a very healthy, vigorous and active life.
He married his first wife when he was 80-years old. He married again in 1605 at the age of 122. He
fathered his first child when he was over 130 years old.
After Parr's death, an English doctor named William Harvey (he discovered the circulation of
blood) was hired by King Charles to perform an autopsy to find out why Thomas Parr lived so long.

Analisi della lettera di G. Halbert: The Secret Of The Oldest Person In The world
Dr. Harvey's autopsy report was written in Latin and, it has been preserved to this very day in case
anybody wants to read it. It says all of Parr's organs were in perfect condition and, his colon was as
clean and healthy as that of a child!

Fine della storia e inizio di una serie di fatti scientifici inconfutabili che ti portano in una trance
conversazionale... (mentre leggi, ti ritroverai a dire "si, è vero" tante volte)

Have you ever heard this expression?

Death Begins In The Colon!

That statement comes from a Russian scientist, Elie Metchnikoff, who won the Nobel Prize... and...
it is very true!
There's no getting around it, if you want to live a long and healthy life... the most important thing
you can do is... make SURE you have a clean and healthy colon.
Have you ever wondered if your body is as clean on the inside as it is on the outside?
• We shower or bathe every day.
• We brush our teeth on a daily basis.
• Most of shampoo our hair every day, too.
We even have manicures and pedicures to make sure our fingernails and toenails are clean and
attractive. But most of us fail to make sure our insides are clean... until... we develop some
symptoms or a disease which gives us a wake-up call.
The truth is, our digestive tract (especially the colon) is the "sewer system" of our body. If we are to
enjoy good health, that system requires regular cleaning.
If you suffer from:
• Irritable Bowel Syndrome (IBS)
• Constipation
• Stomach Pain
• Lack of Energy
• Digestive Problems
It's almost certain you have an "unclean" and toxic colon. In fact, a toxic colon probably contributes
to almost every disease suffered by the human race.

Why A Clean Colon Is So Important!

We are all exposed to thousands of toxins and unhealthy chemicals on a daily basis. We take them
in from the food we eat, the water we drink, the air we breathe, and the prescription medications we
take.
These toxins and dangerous chemicals, along with the "typical" American diet lead to poor
digestion, constipation, weight gain, low energy, headaches, and many other horrible human
maladies. Believe it or not, autopsies reveal the colons of 80% of people who have passed away, are
clogged up with waste material.

Analisi della lettera di G. Halbert: The Secret Of The Oldest Person In The world
This waste material gives parasites an ideal place to live. These tiny creatures are alive, and all too
often they severely damage every cell in our bodies. In fact, according to the magazine, "National
Geographic"...

Parasites Have Killed More Humans

Than All The Wars In History!

--- Inizia la transizione alla soluzione ---

But the good news is, now there is an easy way to free your body of all the excess waste material,
accumulated toxins and parasites!

Halbert Elenca una serie di problematiche che un colon pulito risolve

(scopo: rivolgersi a una audience quanto più larga possibile)

There is an easy way for you to get rid of:

• constipation
• fatigue
• parasite infection
• excess weight
• bad breath
• irritable bowel syndrome (IBS)
• a protruding belly
• frequent colds
• hemorrhoids
• yeast infections

...and almost every other disease of mankind!

Inizia la presentazione della soluzione, senza rivelarla del tutto, ma introducendo

una tonnellata di aspetti benefici che apporta: nota, Halbert non ha bisogno di usare bullet
per fare questo. Usa i benefici in modo discorsivo direttamente nel corpo del testo

That's because our health experts have developed a highly-effective and completely safe internal
cleansing program. Our product is called The Ultimate Colon Cleanse Program and it is a virtual
lifesaver for thousands of suffering people.
The Ultimate Colon Cleanse Program will get rid of ALL the toxic build-up of waste material in
your ENTIRE digestive tract. And regular use of our product prevents the formation of new waste
build-up.
You'll no longer suffer from the effects of getting clogged up with mucous, toxins and metabolic
waste.
Our formula not only keeps your colon clean, it also keeps all waste matter moving freely,
efficiently and rapidly out of your body. It breaks down and removes toxic waste matter which may
have been stuck in the folds and wrinkles of your digestive system for years and years.

Analisi della lettera di G. Halbert: The Secret Of The Oldest Person In The world
With our Ultimate Colon Cleansing Formula you DON'T have to follow a special diet or fast. You
don't have to be near a bathroom all the time. And you don't have to give yourself enemas or go for
colonic irrigations either. Our system is very gentle and you'll develop your own predictable cycle
in a couple days.
You should also know...

-- ATTENZIONE! espansione orizzontale del desiderio di massa: --

-- Tra poco Halbert espande la soluzione ad un altro mercato parallelo: Non solo per chi vuole
vivere più a lungo e più in salute, ma anche per chi vuole 'dimagrire' e sembrare più attraente.
Come direbbe il suo allievo Carlton "diventerai una Dinamo Sessuale" --

A Clean Colon Is The First Step

To Having A Flat Stomach!
In fact, if you want to lose weight, the first step is to clean your colon thoroughly. Unless you do
this, almost every weight-loss program you try is doomed to failure. But, with a clean colon, you
can flatten your stomach, lose all your excess weight, and as a bonus, you will enjoy an end to any
skin problems you may have.
And the truth is, keeping your colon clean just might give you a chance to live a long and healthy
life... just like... Thomas Parr.

-- Qui inizia la presentazione del prodotto. Introduzione dell'offerta --

Offer Component 1
Il prodotto: cosa fa, cosa contiene, di quante componenti
è fatto, come funziona, quali principi lo governano.
Illustrazione del maccanismo unico per ogni componente del prodotto
(l'ingrediente magico che spiega il perché funziona)

Here's what you get when you order the Ultimate Colon Cleanse Program:
A complete, easy to use 30-day Program for internally cleansing and detoxifying your body. The
system includes 3 specially formulated components that work in harmony with your body to
achieve rapid results:
Brand Name + payoff (include immagine)

A clean, healthy colon...in just 30 days!

1. Internal Cleansing Fiber - A special blend of 14 natural herbal ingredients designed to
loosen and remove deeply impacted toxic buildup in the colon. Professionally formulated to
sooth and protect the intestinal tract while cleansing, Ultimate Internal Cleansing Fiber is
safe and gentle enough for everyday use.
Ultimate Internal Cleansing Fiber Ingredients

• Psyllium Husks

Analisi della lettera di G. Halbert: The Secret Of The Oldest Person In The world
 • Flax Seed
• Fennel Seed
• Licorice Root
• Aloe Vera
• Grapefruit Pectin
• Papaya Fruit
• Slippery Elm Bark
• Marshmallow Root
• Rhubarb Root
• Alfalfa
• Guar Gum
• Peppermint Leaf
• Uva Ursi Leaf

Note: The Ultimate Internal Cleansing Fiber comes with a convenient measuring scoop and is
designed to be mixed with water or juice. All-natural vegetarian formula. Made using premium
quality non-GMO herbs. Contains NO wheat, gluten, corn, soy, milk, egg, sugar, colorings or
preservatives.

Anti-Parasite Support - Helps your body kill and expel potentially dangerous intestinal worms,
their eggs and other parasites that inhabit the body. The herbal remedies in Ultimate Anti-Parasite
have been in use for thousands of years and are proven to be safe and effective.

Ultimate Anti-Parasite Support Ingredients

• Black Walnut Hulls

• Wormwood Powder
• Pau D'Arco Powder
• Pumpkin Seed
• Clove Bud Powder
• Male Fern Root Powder
• Grapefruit Seed Extract
• False Unicorn Root
• Myrrh Gum
• Garlic Bulb Powder
• Hyssop Leaf
• Turmeric Root
• Gentian Root
• Peppermint Leaf Powder
• Fenugreek Seed Powder
• Elecampane Plant
• Prickley Ash Bark Powder
• Yellow Dock Powder

Note: The Ultimate Anti-Parasite Support comes in easy-to-swallow VegiCapsule form. All-natural
vegetarian formula. Made using premium quality non-GMO herbs. Contains NO wheat, gluten,
corn, soy, milk, egg, sugar, colorings or preservatives.

Analisi della lettera di G. Halbert: The Secret Of The Oldest Person In The world
Nighttime Cleansing Tea (Tea Bags) - A delicious, caffeine-free herbal tea consumed before
bedtime that works with your body's chemistry to naturally push the detached toxic buildup and
dead parasites through your colon and out of your system each morning.

Ultimate Nighttime Cleansing Tea Ingredients

• Senna leaf
• Chamomile Flower
• Peppermint Leaf
• Fennel Seed
• Cinnamon Bark
• Ginger Root
• Milk Thistle Seed
• Passion
• Fruit
• Licorice root
• Rhubarb stem
• Barberry

Note: The Ultimate Nighttime Cleansing Tea comes in convenient unbleached tea bags. All-natural
vegetarian formula. Made using premium quality non-GMO herbs. Contains NO wheat, gluten,
corn, soy, milk, egg, sugar, colorings or preservatives.

Offer Component 2:
Bonus limitato per mettere fretta
di acquisto al cliente

Limited Time Bonus: Ultimate Probiotics Formula - $24.95 FREE!

Ultimate Probiotics Formula - For a limited time, we're including a 30-day supply of Ultimate
Probiotics Formula with each and every Ultimate Colon Cleanse Program you order. This special
formulation contains 8 different strains of highly beneficial bacteria.
The specially coated vegetarian capsules are designed to withstand the acids in your stomach so that
a minimum of 4 billion healthy microorganisms make it safely to your intestines, where they help
your body naturally eliminate toxins and support shedding of excess weight.
Note: The Ultimate Probiotics come in an easy-to-swallow, enteric-coated VegiCapsule form. All-
natural vegetarian formula. Contains NO wheat, gluten, corn, soy, milk, egg, sugar, colorings or
preservatives.

Offer Component 3:
Halbert qui incastra sapientemente casi studio
e testimonianze prima ancora di rivelare
il prezzo, rendendo di fatto l'offerta irresitibile

Analisi della lettera di G. Halbert: The Secret Of The Oldest Person In The world
 Just look at what our Customers are saying...

"I Started Getting A Lot More Energy After The First Week!"
"I have been having issues with weird cravings and fullness along with simply not feeling well.
"When I started using Ultimate Colon Cleanse I started getting a lot more energy after the first
week. The craving WENT AWAY (I am assuming because I am absorbing the vitamins and minerals
better now) and I am feeling more healthy.
"I find that I get full faster then before which helps me not over eat. I am glad that I tried this
product and will definitely again!"
— Rachel Cragar
Covington, WA

"I Was At My Wits End Dealing With Constipation!"

"Most people take for granted this natural process, but not me.
"I am a person that takes care of my body...I eat right, exercise 5 days a week, drink the minimum 8
glasses of water a day, and the first ingredient I read on a label is not the calories, but how much
fiber it contains. How could I suffer from constipation?
"After the 4th day of suffering I went on your website and read the testimonials. Although I'm
usually leary of on-line products, I had to try out your product.
"After the first week of using this product, my stomach got flatter, my energy increased, and I
didn't have to pray everyday for what most people take for granted...Thank you so much!"
— Rose Bompadre
Bensalem, PA

"My Lower Back Pain Has Almost Disappeared

And My Stomach Is Getting Flatter ! "
Click To Listen:
"I have only been using your product for approx. 3 weeks now and I have ALREADY lost five
pounds, have so much more energy, my lower back pain has pretty much disappeared and my
stomach is getting flatter! Thank you."
— Robyn Thomas
Xenia, OH

"Our Energy Level Was Boosted Immediately! "

"My fiancé and I used the program and our energy level was boosted IMMEDIATELY!
"It was a very pleasant experience. I expected bloating, gas and diarrhea, but instead we
experienced pleasant bowel movements.
"Thank you for your product. We will definitely use it again in our future!"
— Billy and Ashley H.
Arcata, CA

Analisi della lettera di G. Halbert: The Secret Of The Oldest Person In The world
 "I'm Sleeping Better! "
"I noticed results within the first few days of cleansing.
"I was sleeping better, able to wake up on time and feeling rested. After 3 weeks now I have noticed
a great difference due to regularity and proper hydration.
"It's hard to believe a few capsules, some powder and some tea can make such a HUGE difference."
— Nick Peterson
Buffalo, NY

"This Is The Best! "

"It has changed my life style for the better. I have lost 8 pounds and have more energy. It is a great
product. There are many colon cleansings on the market, but for me this is the best."
— Carroll Koon
Benton, AR

"To Be Regular Is Something Very New To Me! "

"I am half way into the Ultimate Colon Cleanse by Organica Research and I have to say it is
AWESOME!
"I have not been bloated once since I've started and to be regular is something very new to me. So
far, I have lost 4lbs in two weeks without even changing my diet!
"I was afraid this product would cause diarrhea, or some type of bad side effects but it hasn't and I
am totally committed to following it through.
"I am relieved to not have been 'Taken' by some phoney advertising! Thank you for the honest,
wholesome product that is definitely a BIG IMPROVEMENT IN MY HEALTH."
—Sue D.
Green Bay, WI

Offer Component 4:
Qui, il tocco del fuoriclasse: Inversione del rischio con
offerta trial inclusa, senza rivelare il prezzo finale
(devi cliccare per scoprirlo, e se clicchi se già per metà
in modalità di acquisto)

Extraordinary "Pay Nothing Now"

Risk-Free 30-day Evaluation
We're so sure you'll love the Ultimate Colon Cleanse Program, we won't process your payment until
at least 30-days after we've shipped your order. That way, you'll have plenty of time to examine the
Ultimate Colon Cleanse and discover for yourself how deeply satisfying it is to have the energy,
zest for life, and peace of mind that comes from being truly clean inside.
If you're dissatisfied, you can return the unused portion (or even empty bottles) to us within 30
days. Your evaluation will be immediately marked cancelled and you will never be charged. Even
up to a full 60 days, you may return the product FOR ANY REASON and we will cheerfully issue
you a full refund.

Analisi della lettera di G. Halbert: The Secret Of The Oldest Person In The world
I understand that most people, including me, are skeptical when they hear about what a new product
might do for them. Realizing this, I came up with the "try it on us" evaluation program so that
everyone would have the opportunity to experience it for themselves, without risking a penny of
their hard-earned money.
Why am I doing this? I'm that confident that you won't believe what the Ultimate Colon Cleanse
Program does for you! (reason why)

Offer Component 5:
Qui il classico form di ordine web, col riepilogo
delle componenti primarie dell'offerta, magistralmente ottimizzato
dal maestro che vi ficca dentro ulteriori benefici (espandendo i precedenti)!
E infine, da le ultime rassicurazioni al cliente, pronto a comprare

YES, Carol! Send me the Ultimate Colon Cleanse Program

ASAP!
I'm ready to feel the surge of energy and vibrant health that comes from being clean inside! I
understand that the Ultimate Colon Cleanse is the fastest, easiest and safest way to do it. I
understand that:
• Once my order is successfully processed, you will ship (FREE Shipping) my order the very
next business day and I will have it at my door within 2 to 4 business days. You'll also email
me a tracking number so I can check the status of my shipment online.
• I understand that I don't need to change my daily routine while on the Ultimate Colon
Cleanse Program. I DO NOT have to fast or be on a special diet. I'll be able to enjoy the full
benefits of the program by following the simple step-by-step instructions.
• I PAY NOTHING NOW, so I can evaluate it for 30 days completely risk-free . If I'm not
satisfied, I can return the product within 30 days and I'll never be charged. Even up to 60
days, I can return the product for a full refund. No question asked.
Order Ultimate Colon Cleanse today. You won't regret it.
Order safely and securely. Your transaction is protected by 128-bit SSL encryption and is 100%
secure.
To your health ,

Carol A. Spencer, M.D.,

Chief Research Advisor
Organica Research

- I PS, ribadiscono i pezzi forti dell'offerta, cioè il trial di 30 giorni e la garanzia di 60 -

P.S. Try it risk-free for 30 days! Take full advantage of the "try it on us" 30-day evaluation. You
deserve the energy, health and freedom from pain that the Ultimate Colon Cleanse can help you to
achieve.
There's no need to wait. Click here right now to get clean and healthy today!

Analisi della lettera di G. Halbert: The Secret Of The Oldest Person In The world
P.P.S. By the way, here's even more.
If you decide to ask for a refund... even if it's the very last day of your 60-day evaluation and the
bottles are completely empty... I'll not only refund your purchase price, but I'll also cover the cost
for return shipping.
Look at it as just my way of saying "thanks for giving it a try." So don't wait. Click here right now
to order your Ultimate Colon Cleanse...

-- Degno di menzione il terzo PS che introduce una serie di F.A.Q. Allo scopo
di annientare obiezioni dell'ultimo minuto. --

P.P.P.S. Here are the answers to some frequently asked questions:

Q: Do I need to change what I eat?
A: No. You simply take the Anti-Parasite VegiCapsules in the morning, followed by drinking the
Internal Cleansing Fiber mixed with water or juice. You can then go about your normal daily
routine. Before going to bed, you enjoy the delicious caffeine-free Nighttime Cleansing tea along
with your Probiotics. No dietary changes are necessary, although it's important that you drink 8 8-
ounce glasses of water each day.
Q: Will I need to camp out near a bathroom?
A: No. Within a few days, you'll start having at least one comfortable bowel movement each day.
This normally occurs around the same time and there should be no need to rush suddenly to the
bathroom while on the program.
Q: I'm a Vegetarian. Is this Ultimate Colon Cleanse Program right for me?
A. Yes. The Ultimate Colon Cleanse is a 100% Vegetarian formula made from all-natural, premium
quality ingredients.
Q: Is the Ultimate Colon Cleanse 100% gluten-free?
A: Yes. The Ultimate Colon Cleanse contains NO gluten. Additionally, it contains NO wheat, corn,
soy, milk, egg, sugar, colorings or preservatives.
Q: When will I see results? How long should I remain on the Ultimate Colon Cleanse Program?
A: Most of our customers experience excellent results within the first week. We recommend
remaining on the program for 60-90 days and repeating the program twice a year.
Q: Is the Ultimate Colon Cleanse Program suitable for children?
A: The Ultimate Colon Cleanse is NOT designed for small children. It IS perfectly suitable for
teenagers of high-school age or older.
Q: Should I use the Ultimate Colon Cleanse if I'm pregnant or nursing an infant?
A: No. A fetus or newborn should not be exposed to the toxins being eliminated from the mother's
body while on the Ultimate Colon Cleanse program.

CHIUSURA STRATEGICA
L'ultima DOMANDA apre la pista a una CTA finale che punta sulla
paura della perdita, innescando un senso di urgenza naturale

Q: Should I wait before starting the Ultimate Colon Cleanse?

A: Your health is the most precious thing you have. Each passing moment could be the tipping point
that leads to major health problems. Don't risk it by putting your good health on hold, click the link
below right now and we'll ship your Ultimate Colon Cleanse to you right away, risk-free!

Analisi della lettera di G. Halbert: The Secret Of The Oldest Person In The world
If you'd like answers to any other questions, give us a call toll-free at 1-800-690-0844. We're open
Monday through Friday from 8AM to Midnight and Saturdays from 10AM to 8PM (Eastern Time).
We're family owned and operated and answer our own phones. We would be very happy to help
you.
Click here right now to order your Ultimate Colon Cleanse...

_______________FINE DEL COPY_______________

Analisi della lettera di G. Halbert: The Secret Of The Oldest Person In The world
 Ecco il segreto dietro la struttura di questo copy

Dissezionando questa lettera si può notare che il copy è diviso in 5 aree. Trovi il colore del testo
differente per ogni area

Area 1 (Hook / Big Idea)

• Story Lead: headline + prime 150 parole di copy

◦ Scopo: incuriosire e avere l'attenzione del lettore

Area 2 (Problema-Agitazione)

• Fatti logici, credibili, che allarmano anche il lettore più ignaro riguardo il problema
◦ Scopo: impaurire il lettore per renderlo cosciente del problema

Area 3 (Soluzione)

• Promessa di benefici + introduzione del meccanismo che rende la soluzione efficace

◦ Scopo: innescare desiderio di volere la soluzione prima ancora di vedere l'offerta

Area 4 (Offerta)

• L'offerta si divide in 5 parti, in questo caso:

◦ Prodotto, bonus, prove incorporate, inversione del rischio e form d'ordine
◦ Scopo: rendere l'acquisto un gioco da ragazzi

Area 5 (P.S.)

• I PS, ripetono il trial di 30 giorni e la garanzia di 60.

• Il terzo PS distrugge le ultime obiezioni e chiude con CTA irresistibile che fa leva su
urgenza naturale e mette fretta di acquisto
◦ Scopo: indurre anche il cliente più indeciso a comprare, senza rimandare

Analisi della lettera di G. Halbert: The Secret Of The Oldest Person In The world