L OVELY

P ROFESSIONAL
U NIVERSITY

LOVELY SCHOOL OF MANAGEMENT

DEPARTMENT OF MANAGEMENT
SUBJECT:- CAPSTONE PROJECT

T O P I C : - BACHAT FOOD STORE

SUBMITTED BY:-

Name :- Tarun Khatri, Rahul Jaiswal, Gurmit Singh & Mukesh Rana
Roll no :- A-22, A-23, A-24 & A26
Sec. RS1905
CLASS :- MBA (Entrepreneurship and Retail Management).
 ACKNOWLEDGEMENTS
The satisfaction that is generated by the successful completion of a task would remain
unfulfilled without mentioning people who have encouraged and guided at every step toward the
completion of the task.

We express our sincere thanks to Dr. Bhavana Adhikari, Associate Dean Lovely School of
Management; LPU (Phagwara, Jalandhar) for their valuable suggestions and help to prepare this
project.

We express our deep sense of gratitude to our external guide our other faculty members for
offering us suggestions and help in successfully completing our project report. They have been a
constant source of inspiration and motivation.

We would like to express our sincere thanks to Dr. Bhavana Adhikari & other faculty members,
in the University for giving us relevant information and support required to complete our study.

We humbly acknowledge there is always some scope for further improvement and to that end
sincerely we invite valuable suggestions of your by which our future capstone project could be
benefited.

TARUN, RAHUL, GURMIT SINGH &MUKESH RANA

MBA (RETAIL MANAGEMENT)
 Declaration
We declare that this capstone project is our cumulative work. We have not copied from any other
group work or from any other source except where due acknowledgment is made explicitly in the
text, nor has any part been written for us by another person.

Student’s Signature

TARUN, RAHUL, GURMIT SINGH &MUKESH

RANA
MBA (RETAIL MANAGEMENT)

TABLE OF CONTENT
1. Introduction
01
2. Our mission
02
3. Our vision
02
4. Objective
02
5. Survey report 03-04
 Market size 03
 Location 03
 Resources 04
6. Competitors analysis 04-05
 Strengths 04
 Weakness 04
7. Business potential 05
8. Key of success 05
9. Marketing plan 06-08
 Customer & target markets 06
 Initial marketing techniques. 06
 Special offer (Fig :- 1.1) 06
 Billboard poster (Fig : 1.2) 07
 Marketing Mix 08
 Marketing strategy sample 08
10. Operation plan 08-12
 Structure of channel 08
 Outsourcing 09
 Material handling 11
 Food store racks 11
 Storage system 12
11. Store environment 13-14
 Store atmosphere 13
 Smell & lighting 13
 Color 13
 Music 13
12. Safety & security 14-14
 Three C’s of food safety 14
13. Human resource plan 15-16
 Management team 15
 Pay structure 16
14. Customer relationship management
16
15. Corporate social responsibility
16
16. Motivation
17
17. Financial plan
 Sources of fund 17
 Operating & capital budget 18
 Income statement 18
 Profit & loss account of Bachat store 18
 Balance sheet of Bachat store 20
 Pro forma cash flow 21
 Working capital 21
18. Legal aspects
21
19. Store records
22
 Annexure I

Business plan of food retail store.

Store name : - ‘BACHAT STORE”

Submitted to Lovely Professional University

In partial fulfillment of the requirements for the award of degree of

MASTER OF BUSINESS ADMINISTRATION

Submitted by: Supervisor:

Group No__05____ Bhavana Adhikari,

Tarun Khatri Roll No. A-22 Associate Dean

Rahul Jaiswal Roll No. A-23

Gurmit Singh Roll No. A-24

Mukesh Rana Roll No. A-26

LOVELY SCHOOL OF MANAGEMENT

LOVELY PROFESSIONAL UNIVERSITY

PHAGWARA

(2009-11)
 Annexure II

TO WHOMSOEVER IT MAY CONCERN

This is to certify that the project report titled “________________________________________”

carried out by Mr._________________(student name), S/o or D/o____________(Father’s Name)
has been accomplished under my guidance & supervision as a duly registered MBA student of
the Lovely Professional University, Phagwara. This project is being submitted by him/her in the
partial fulfillment of the requirements for the award of the Master of Business Administration
from Lovely Professional University.

His dissertation represents his original work and is worthy of consideration for the award of the
degree of Master of Business Administration.

___________________________________

(Name & Signature of the Faculty Advisor)

Date:
 Annexure III

DECLARATION

I, "________________________________(student's name)”, hereby declare that the work

presented herein is genuine work done originally by me and has not been published or submitted
elsewhere for the requirement of a degree programme. Any literature, data or works done by
others and cited within this dissertation has been given due acknowledgement and listed in the
reference section.

_______________________

(Student's name & Signature)

_______________________

(Registration No.)

Date:__________________