V I C TO R B O N D

12029 Serena Rd.

Lakeside, CA 92040
Email: vbond@bondgroup.us
Website: www.victorbond.com
Phone: 858.367.0677

2010–Present The Bond Group, LLC San Diego, CA

Founder/Owner
- Develops and deploys marketing platforms for personal promotion.

- Develops and implements cross-platform Internet marketing programs for our consumer and distributor
network. Please see www.bondgroup.us/. [This site is smartphone-optimized.]

2010–Present Forever Living San Diego, CA

Distributor
- Markets and supports the sale of nutritional and personal care products around the world.

1991–Present ChangeNet, Inc. San Diego, CA

President
-Provides world-wide corporate consultation, program design and development in executive development
and facilitation, leadership development, change management, organizational and personal communication,
and strategy development. Please see www.bondgroup.us/leadership.

- Led the development of a worldwide change management training curriculum for IBM, working with the
IBM Executive and Management Development Centre staff in La Hulpe, Belgium. Trained trainers across
Europe, the Middle East and Africa.

- Is a highly effective leader and facilitator and speaker for employee and management groups around the
world (Canada, Mexico, France, Belgium, Austria, Chile, the Czech Republic, Hungary, Hong Kong,
Singapore and others).

2007–2009 The Motorcycle Gallery. San Diego, CA

General Manager
-Managed all aspects of this multi-brand motorcycle dealership, the largest independent dealership in
Southern California. Please see www.motorcycle-gallery.com.

- Handled marketing, sales, financial, and service operations.

1999–2005 Cell Tech International Klamath Falls, OR

Vice-President, Marketing and Strategy
--Developed and implemented a transformational business strategy to survive in a shrinking, increasingly
competitive, and highly regulated market. (www.victorbond.com/communication)

- Developed and implemented marketing and sales programs for over 20,000 independent dealer/distributors
in the U.S. and Canada.
- Developed and brought to market over 120 new products in 18 months, more than quadrupling existing
product lines.
-Developed plan and infrastructure for European and Japanese expansion, including marketing strategy,
and regulatory compliance and approvals.
- Coordinated and implemented corporate communications, as well as crisis communications and press
relations.

1977 – 1991 IBM Corporation

Director, Corporate Marketing and Services

- Consulted to IBM’s Management Committee (top five executives).
- Developed strategy for IBM’s entry into the management consulting field.

Director, U.S. Strategy

- Developed and implemented marketing and support strategy for IBM U.S..

Director of Consulting Services

- Conceived, justified, established and successfully managed this, the first business functional, client-
focused, revenue producing consulting/marketing unit in IBM.
- Established the first field management consulting methodology and practice in IBM.

Director of Marketing and Support - Mid-Atlantic Area

-Generated $1.5 billion in revenue; directed marketing and support staff of 120 professionals; managed a
$20 million operating budget.

Branch Manager - New York Public Sector

-Marketed to the City of New York, all major universities and hospitals, the United Nations and federal
agencies.
- Built a middle-sized organization (125 people) into the second largest branch in IBM (over 300
professionals).

Manager, Application Marketing Center (AMC)

-Managed and expanded $30 million flagship product demonstration and implementation facility (two
floors of 590 Madison Avenue - IBM’s New York City landmark building).
- Led 75 training and development professionals in the largest customer marketing and field sales training
center in IBM.

Marketing Manager - Boston Public Sector and Commercial

-Marketed to Commonwealth of Massachusetts, City of Boston, DRI/McGraw-Hill, Arthur D. Little,
Fidelity Investments and others. Consistently and dramatically exceeded performance objectives.

KEY PUBLICATIONS:

Authored "Change Management", in The Handbook of Management Consulting Services (McGraw-

Hill, New York, 1994). This is one of the most widely used references in the consultant industry.
Published The Pachyderm Problem, (LuLu Press, 2006), the prime example of my use of metaphors in
learning and teaching.
Published Change Generation, (LuLu Press, 2007), a comprehensive methodology for companies,
organizations and teams working to deal with and implement major change.
EDUCATION

Harvard University Cambridge, MA

- Mathematics (Completed all requirements of my major and all but ½ credit of my BA degree.)

CONTACT INFORMATION

Address: 12029 Serena Rd., CA 92040

Phone: 858.367.0677

Email: vbond@bondgroup.us

Website: www.bondgroup.us

REFERENCES

Available on request