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Dr. John F Demartini - Wealth Multiplier Effect Public Talk

Brisbane, Australia – March 22, 2011

Never go anywhere without cash on your person. Without cash you may miss opportunities.
Wealthy people always carry cash on them

Carry around with you a statement of what you want to earn.

The hierarchy of your values determines how you see the world, and in turn, your financial
destiny. What you value determines where you spend your money. Some people's values mean
they will never be wealthy. A mother may walk into a mall and see only children’s clothes because
her child is at the top of her priorities.

Anytime two values are close together they assist each other. If they are far apart, they conflict with
each other.

It doesn't matter how much money you make, but how you manage what you make. And that will be
determined by your values.

Wealth means wellbeing.

When you have a reason to be wealthy, you will be. This is not just an intellectual motive. It has to
be high on your value list.

Your hierarchy of values is demonstrated by your life. If wealth building is high on your value list
then you will spontaneously manifest it.

Something that's high on your value list is important to you – it is something that you want to import
into your life. When something has meaning to you, you want to study it and bring it closer to you.
Similar to a partner in a relationship.

What is the number one reason for not accumulating wealth? Accumulating shame and guilt, which
leads you to give money to someone else who asks for it and who will gladly keep it. Spending
money for immediate gratification is to assuage your shame and guilt – eating, alcohol, nicotine..

6 Things That Will Change Your Financial Destiny

1. Write down the 200 benefits to you of serving an ever-greater number of people? If you're not
doing something that serves people, then the chances of accumulating wealth are very
small. Fulfilment is priceless. The most valuable people are those that don’t need to work but do
anyway.

2. Write down the 200 benefits of managing and refining and modifying the business - a) Parkinson's
Law - if you do not dedicate yourself to the highest priorities you will always be consumed by the
lower priority things; b) Pareto Principle, and c) recommendation to read "Family Wealth" by James
Hughes.

3. Write down 200 reasons for saving an ever- increasing portion of profits. Build up and accumulate
liquidity so that in the event of a financial crisis your business has the capability to buffer it. At the
height of Bill Gates wealth ($87 billion) he had $20 billion in the money markets. Unexpected bills
are a symptom of poor money management. Money should go out electronically. PAY YOURSELF
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FIRST, because once you value you, then others will value you. Once you invest in yourself others will
invest in you.

4. Write down 200 reasons for investing with ever progressive levels of risk and leveraging. That
means you stair step your leveraging systems to ever increasing levels of risk. 10% is the maximum
increment. Earn the right to risk. Build cushion after cushion.

5. Write down 200 benefits of building and amassing a great fortune.

6. Write down 200 benefits of building a legacy. You will do more if your reason for wealth building
is bigger than yourself. What do you want to set up that will outlast your own life?

If you do the above 6 steps you will walk into a mall and you will see a different mall. Your values will
have started to change.

DEBT
In America a decade ago the average retiree had $180,000 in assets and $180,000 in savings. Right
before the crash it was -$1.

The average person has 10% of their yearly income in credit card debt. Because that's a level that
people are comfortable with. Anything more than this and people react with emotions. A master is
able to manage emotional response. Money is an instrument of fair exchange. Remove all moral
attachment to it.

REFRAMING DEBT
Think of anyone you owe money to as an investor - someone who has invested in your dreams. If I
resent the debt it makes it harder to pay. So make your debt an investment that you are grateful
for.

Then take the debt, take the amount and break it down into smaller time frames (i.e. what does this
amount to per hour). Then convert it to units of service. Then the debt disappears. If you're
focusing on the service and how you are serving people, you will get more service.

Have a habit of saving as well as paying off your debt, EVEN if the cost of the debt is greater than the
saving. Why? Because you are creating a new habit, and the energy will move toward what you are
focusing on. And you can "run the numbers" on your savings and investments as they grow.

RAISING YOUR FEES

1. Write down the benefits of what you do and find 30 things that are advantages over the
competition
2. You have a current price and you want to raise it. Find 100 benefits of the new price and 100
disadvantages to the customer of the old price. It's a "frame of mind" thing.

We all deserve to be in the financial position to do what we love.

Know what your values are

Build strategies to achieve them

3 Insights that the wealthiest people and institutions know:

1. The person that becomes vastly fortunate knows that they are destined to serve vast numbers of
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people across the planet. I am born to fulfil my destiny. I do not need outside motivation to do it. I
am inspired from within. My destiny will happen – trust it.

2. They feel that they are born to live as royalty in the world. They think in terms of global
reach. The average person sits in subordination of all the authorities around them. Leaders think
from a celestial sphere, not a terrestrial one. Donald Trump spins a globe on his hand and queries
which part of the world he can help today.

3. They do not attach morals or ethics to money. It is just a means of exchange. The greater the fair
exchange, the greater the wealth potential.

Put together a gratitude diary. Make note of what has happened on each and every day. Take note
of who you have met that has put you one step further to your business, financial and personal
goals.

Do what you love.

(Knelt down and talking intimately to the audience) “You deserve to live an inspired life!”