PRINT MEDIA IN INDIA

HISTORY

Indian print media is one of the largest print media in the world. The history of it started in 1780,
with the publication of the Bengal Gazette from Calcutta.
James Augustus Hickey is considered as the "father of Indian press" as he started the first Indian
newspaper from Calcutta, the Calcutta General Advertise or the Bengal Gazette in January, 1780.
In 1789, the first newspaper from Bombay, the Bombay Herald appeared, followed by the
Bombay Courier next year (this newspaper was later amalgamated with the Times of India in
1861).

The first newspaper in an Indian language was the Samachar Darpan in Bengali, The first issue
of this daily was published from the Serampore Mission Press on May 23, 1818. In the same
year, Ganga Kishore Bhattacharya started publishing another newspaper in Bengali, the Bengal
Gazetti. On July 1, 1822 the first Gujarati newspaper the Bombay Samachar was published from
Bombay, which is still extant. The first Hindi newspaper, the Samachar Sudha Varshan began in
1854. Since then, the prominent Indian languages in which papers have grown over the years are
Hindi, Marathi, Malayalam, Tamil, Telugu, Urdu and Bengali.

The Indian language papers have taken over the English press as per the latest NRS survey of
newspapers. The main reasons being the marketing strategy followed by the regional papers,
beginning with Eenadu, a Telugu daily started by Ramoji Rao. The second reason being the
growing literacy rate. Increase in the literacy rate has direct positive effect on the rise of
circulation of the regional papers.

The people are first educated in their mother tongue as per their state in which they live for e.g.
students in Maharashtra are compulsory taught Marathi language and hence they are educated in
their state language and the first thing a literate person does is read papers and gain knowledge
and hence higher the literacy rate in a state the sales of the dominating regional paper in that state
rise.
The next reason being localization of news. Indian regional papers have several editions for a
particular State for complete localization of news for the reader to connect with the paper

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Malayala Manorama has about 10 editions in Kerala itself and 6 others outside Kerala. Thus
regional papers aim at providing localized news for their readers. Even Advertisers saw the
huge potential of the regional paper market, partly due to their own research and more due to
the efforts of the regional papers to make the advertisers aware of the huge market.
INTRODUCTION TO PRINT MEDIA
Print media is one of the most powerful and cost effective medium to transfer information and
knowledge. The print media industry in India is more than a century old. Also it is a well-establi
shed industry. This industry mainly comprises of publishing newspapers and magazines. India
has the second largest population and one of the fastest growing economies in the world.
NEWSPAPERS
Print media generally refers to newspapers. Newspapers collect, edit and print news reports and
articles. There are newspapers published in the evening also. They are called eveningers.
HISTORY OF PRINTING
Have you seen a palm leaf? There was a time when people used to write on palm leaves. This
was before the discovery of paper. Some of the old manuscripts written on palm leaves are
preserved in our National Manuscript Library in Delhi.

Indian English Newspaper

Newspaper is the oldest and the most conventional method of giving news on a wide array of
topics to the people at their doorstep. The newspaper industry at the global arena has come a long
way from presenting news in black and white to adopting the most innovative of methods,
including colored background and text, unique paper materials, etc to depict all kinds of news for
readers. The Indian newspaper industry has the record of giving the most number of newspapers
to the readers, both at the national as well as at the regional levels. One of the oldest newspapers
of India, The Statesman was founded in 1818 and still continues to maintain the same status that
it used to command. It has been almost two centuries now since the inception of the oldest
newspaper in the country. During this period, the Indian newspaper industry has achieved
tremendous ground of success for various newspapers that are circulated throughout the country.
The most unique fact of the Indian newspaper industry is that newspapers in various regional
languages, Hindi, and English are published and circulated throughout the country.

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The Indian English Newspaper Sector is the most published and circulated lot in the Indian
newspaper industry.

A typical Indian English newspaper serves as an ideal banner for companies who would look
forward to advertise their products or services keeping in mind the strength of the readers
nationwide. The more the readers or viewers of the advertisements, the more impact that the
advertisements have made in the minds .

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Type Daily newspaper

Fromat Broadsheet

Owner The Times Group

Publisher Bennet ,Coleman and

Co . Ltd

Editor in Chief Jaideep Bose

Founded 3 Nov 1838;181 years ago

Language English

Headquarters Mumbai , Maharastra ,

India

No of Employees 5500

Circulation 2,640,770 daily 

Products Publishing
Broadcasting
Film
Radio
Entertainment

Net income 681 crore

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INTRODUCTION
The Times Group (Also referred as Bennett, Coleman & Co. Ltd.) is the largest company in
media and entertainment industry in India and South Asia. It has completed 181 years of its
journey in media industry from 1838, established in Mumbai. Starting off with The Times of
India – which is now the largest English publication in the world, BCCL and its subsidiaries
(called The Times of India Group), are present in every existing media platform – Newspapers,
Magazines, Books, TV, Radio, Internet, Event Management, Outdoor Display, Music, Movies
and more. Having strength of more than 11,000 employees, its revenue is exceeding $1.5 Billion,
it has the support of more than 25000 advertisers and a vast audience spanning across the world.

HISTORY
1838

In November 3, 1838 the first edition of The Bombay Times and Journal of Commerce were
published, reflecting basically the business community of Bombay. It was a bi-weekly
publication. Dr. J.E. Brennan was the Editor.

1850

Shareholders decide to increase the share capital and the paper is converted into a daily.

1859

Bombay Standard and Chronicle of Western India merges into The Bombay Times and Journal
of Commerce to form Bombay Times & Standard.

1861

Editor Robert Knight amalgamates The Bombay Times & Standard and Bombay Telegraph &
courier to form The Times of India - giving it a national character.

1892

T. J. Bennett becomes the editor and enters into a partnership with F.M. Coleman to form a joint
stock company - Bennett, Coleman & Co. Ltd. (BCCL).

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1907

Editor Stanley Reed revolutionizes news production by extending the deadline to midnight. Until
then any news that came in after 5 pm was held over for the next day. The newspapers’ first price
war was also initiated with cover price being cut from 4 annals to 1 Anna – leading to a five-fold
increase in circulation.

1946

The Times of India gets Indian ownership with Seth Ramakrishna Dalmia buying the company.

1947

Exclusive Sunday edition of Times of India launched in Mumbai. The company also launches its
Hindi daily – Nav Bharat Times in Delhi.

1948

Sahu Jain Group takes over as the owners of the company after Ramakrishna Dalmia sells the
firm to his son-in-law Sahu Shanti Prasad Jain - who becomes the first Chairman of the group.

1950

The Times of India launches in Delhi.

1952

Filmfare launched.

1959

Femina launched.

1961

The Economic Times is launched.

1962

Maharashtra Times launched.

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1965

Femina Miss India contest started.

1988

Times of India complete 150 years. Special stamp released by Government of India to
commemorate the occasion.

1996

The Times of India crosses 1 million marks in circulation. It also carries the first-ever color
photograph.

1997

BCCL enters into music market with Times Music.

1999

India times web portal launched; BCCL enters music retailing business with Planet M. Also
operates the first-ever private FM broadcast through Times FM (which later becomes Radio

Mirchi).2000

The Times of India crosses the 2 million mark in circulation.

2001

Radio Mirchi - Nationwide private FM broadcasting starts. 360 Degrees - Event management
business also launched. TOI goes all colour and storms Delhi by being "Number One".

2003

Launch of the Times Private Treaties as a strategic business division. Launch of the Jobs portal
Times Jobs. TOI E-paper launched. Entry into TV business with the launch of India’s first
lifestyle and entertainment channel Zoom.

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2005

Launch of a Matrimonial website Times Matri – later rebranded as Simply Marry. Mumbai
Mirror, the city-centric daily tabloid launched in Mumbai.

2006

Launch of a television News Channel called Times Now. Radio Mir chi holding company ENIL
(Entertainment Network India Limited) lists on the Indian stock markets. It is the first Times
Group Company to list on the bourses with IPO being oversubscribed by more than 41 times.
Launch of a Property services portal Magic Bricks. Times of Money launch Remit2Home, to
cater to global remittance market. Acquisition of Karnataka’s leading newspaper company
Vijayanand Printers Limited makes BCCL the dominant force in Karnataka.

2007

Launch of Bangalore Mirror, Ahmedabad Mirror, ET (Gujarati) and Whats Hot – a premier
weekend entertainment supplement. The Times of India becomes largest English daily in the
world with circulation breaching the 3 million mark and beating Sun (tabloid) of UK.

2008

Launch of ET (Hindi), Pune Mirror and The Times of India editions at Jaipur, Goa and Chennai.
Acquisition of Virgin Radio (now rebranded as Absolute Radio) in the UK.

2009

TOI Crest edition launched. Launch of ET Now – premier business channel having integrated
newsroom with ET print edition.

2010

Private Treaties re-branded as Brand Capital. The Speaking Tree newspaper launched. ET
Wealth launched. Maharashtra Times launches Pune edition. Vijay Next (premier weekly
newspaper from Vijay Karnataka) launched. India’s first HD-only premium movie channel –
Movies Now (HD) launched.

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2011

Sunday ET re-launched as a tabloid.

Bodhivriksha (spiritual weekend newspaper in Kannada) launched.

Launch of The Times of India, Coimbatore and Madurai/Trichy Editions.

2012

Launch of The Times of India, Kerala, Visakhapatnam and Raipur(Chhattisgarh) Edition

2013

Launch of the Times of India , Kolhapur addition

Five Sisters of Times of India

Economic Times :-

Economic Times is an English-language, Indian daily newspaper published by the Bennett,

Coleman & Co. Ltd... The Economic Times began publication in 1961, it is the world's second
most widely read English-language business newspaper, after the Wall Street Journal, with a
readership of over 800,000. It is published simultaneously from 12 cities: Mumbai, Bangalore,
Delhi, Chennai, Kolkata, MOHALI, Hyderabad, Jaipur, Ahmedabad, Nagpur, Chandigarh, and
Pune. The Economic Times is headquartered in Mumbai at The Times of India building. Its main
content is based on the Indian economy, international finance, share prices, prices of
commodities as well as other matters related to finance. The founding editor of the paper when it
was launched. 1961 was P.S. Hariharan. The current editor of The Economic Times is
Bodhisattva Ganguli.

Navbharat Times

Navbharat Times (NBT) is one of the largest circulated as well as largest read Hindi newspapers
of Delhi and Mumbai and MOHALI. It is from the stable of Bennett Coleman & Co. Ltd
(BCCL). NBT is one of the oldest product of the BCCL group NBT has a circulation of 4.23 lakh
odd copies (source: JJ-10, ABC India) in Delhi and a strong readership of 19.7 lakh readers.

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Hindi being the second language in Mumbai; NBT circulates to 130,000 copies in the Greater
Mumbai area (source JD-10, ABC India) and attracts 470,000 NBT readers according to the
industry benchmark – the Indian Readership Survey concluded that NBT has been the number
one newspaper in the respective cities since its inspection.

Maharashtra Times

Maharashtra Times (Marathi), colloquially referred to as 'Ma Taa' from its Marathi initialism, is
a Marathi newspaper based in Mumbai, India. It is the ninth-largest-selling daily newspaper in
the country. The newspaper is owned by Bennett, Coleman & Co. Ltd. (BCCL) or group, one of
the media house. Maharashtra Times' first editor was D B Karmic. In the late 1960s, he was
replaced by Govindrao Talwalkar. During Talwalkar's tenure, which stretched into the 1990s, the
newspaper achieved its zenith primarily due to Talwalkar's editor. Some of the leading editorials
written by Talwalkar have been anthologized. After that Kumar Ketkar worked as Editor.

EiSamay

EiSamay Sangbad patra is a Bengali-language broadsheet daily newspaper from The Times
group. It was launched as a motive to enter into a head to head competition with
AnandabazarPatrika (and its recently launched sister publication, the tabloid. It is owned and
published by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain family. The
EiSamay newspaper is considered as a challenge thrown by BCCL to Ananda Bazar Patrika
(ABP) Group. Sensing the tough challenge, ABP Group started a huge media advertising
campaign just a month after the launch of EiSamay. The introductory price of this newspaper
was ₹1 (1.5¢ US) per copy. Revised its price down to Rs. 2.50 from Mon-Fri and Rs.3 on Sat
Sun from its earlier price of Rs.4 & Rs.5 respectively.

Mumbai Mirror

Mumbai Mirror is a compact newspaper in the city of Mumbai, with a daily circulation of
approximate 700,000 copies. Its first issue was published on May 30, 2005 by the Times Group,
the publishers of The Times of India newspaper. The newspaper was launched at the Gateway of
india by Vilasrao Deshmukh, the then Chief Minister of Maharashtra, and Abhishek Bacchanal
on May 29, 2005 in an elaborate ceremony. Mumbai Mirror was launched by The Times Group

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after the Hindustan Times and DNA announced plans to enter the Mumbai market. Mumbai
Mirror was advertised and publicised in its own sister media networks like The Times of India,
Bombay Times, and Radio Mirchi. Mumbai Mirror now has sister editions in Pune, Ahmedabad
and Bangalore.

Subsidiaries of the Company

Times
internet

Times
publishing Times music
house Ltd.

Subsidiaries

Times
Times
Business
guaranty
Solutions
Ltd.
Ltd.

Indiatimes
shopping

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MISSION

“Create and build brands with differentiated content to capture relavent audiences and market the
value of these to advertisers to help them sell and strengthen their brands”

VISION

“Aim to provide compelling content and creative solution to enrich lives, helping people to know
more, do more and to live inspired.”

Competitors of Times of India

 The Hindu: It is ranked third among largest English dailies with a total readership of
5,140,000.
 Hindustan Times: It is the 2nd most read English daily and 12th among all newspapers
with a total reader of 6,254,000.
 Times Internet: Times Internet has been one of the Times of India’s top competitors.
Times Internet is a private company that was founded in 1999 in Gurgaon Haryana .
Like the Times of India, Times Internet also competes in the publishing industry .
 The Indian Express

Core Values:

 Commitment to the truth

 Commitment to readers
 Commitment to viewrs and listeners
 Quality
 Excellence

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Meaning of Advertising: -

The word Advertising comes from the latin word “Advertere” meaning to turn the minds of
towards.

Advertising is any paid form of non-personal presentation and promotion of ideas , goods and
services by an identified sponsor.

Advertising is an audio or visual form of marketing communication that employs an openly

sponsored, non personal message to promote or sell a product , service or idea .

Indian Advertising market will cross $11 billion in year 2021. Indian Advertising starts with the
hawkers calling and selling door to door. Actual advertising history begins with classified
advertising. Ads seem for the primary time in print in Hicky’s Bengal Gazette, India’s initial
newspaper (weekly). To ‘advertise’ meant simply to ‘inform’ till the tipoff the eighteenth
century, and therefore the early newspapers and periodicals declared births, deaths, arrivals of
ships from European nation, sale of home piece of furniture, etc. some journals just like the
Bengal Journal (first revealed in 1785) even offered to print government advertisements free.
The front page of most such journals carried solely advertisements .Discounts and special
services additionally began to be offered by the start of the nineteenth century. The publicity
columns of the newspapers and periodicals were used by many marketers to establish themselves
into the market. The ability of advertising accumulated speedily with the expansion in trade and
commerce. With the increasing impact of the economic revolution on our country, the quantity of
advertisements from British business homes rose sharply. ‘Agents’ flourished at the time as area
contractors, getting advertisements for newspapers and periodicals on a commission basis.
Leading newspapers like ‘The Statement’ and ‘The Times of India’, that had their own
advertising departments, offered their own facilities to ‘agents’.

This was the advantage to each the advertiser. It saved to hassle of making appropriate layout for
the advertisements, for the publisher .

IMPORTANCE OF ADVERTISING

1. Promotion of Sales : It promotes the sale of goods and services by informing and persuading
the people to buy them. A good advertising campaign helps in winning new customers both in

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the national as wet as in the international markets.
2. Introduction of New Product : It helps the introduction of new products in the market. A
business enterprise can introduce itself and its product to the public through advertising. A new
enterprise can't make an impact on the prospective customers without the help of advertising.
Advertising enables quick publicity in the market.
3. Mass Production : Advertising facilitates large-scale production. Advertising encourages
production of goods in large-scale because the business firm knows that it will be able to sell on
large-scale with the help of advertising. Mass production reduces the cost of production per unit
by the economical use of various factors of production.

4. Research : Advertising stimulates research and development activities. Advertising has

become a competitive marketing activity. Every firm tries to differentiate its product from the
substitutes available in the market through advertising. This compels everybusiness firm to do
more and more research to find new products and their new uses. If a firm does not engage in
research and development activities, it will be out of the market in the near future.

5. Education of People : Advertising educate the people about new products and their uses.
Advertising message about the utility of a product enables the people to widen their knowledge. It is
advertising which has helped people in adopting new ways of life and giving-up old habits. It has
contributed a lot towards the betterment of the standard of living of the society.

Functions Of Advertising

-To identify products and differentiate them from others.

-To communicate information.

-To induce consumers to try new products and to suggest reuse.

-To stimulate the distribution.

-To build brand awareness, preference and loyalty.

-To lower the cost of sales.

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Latest trend in Advertising

1. AR and VR based advertising

Marketers can use the most of Virtual Reality (VR) and Augmented Reality (AR) to deliver an
immersive experience to your audience and potential customers. Consumers are generally more
inclined to purchase from a retailer who offers a good personalized experience, which makes the
selecting and purchasing process easier. For instance, through it’s AR IKEA Place app, the
furniture company IKEA allows customers to try options through their smart phones, showing
how the product will look in their house. Through its interactive displays, virtual reality is also
growing as a winsome medium that is getting hold of both internet and banner advertising.

2. Moment Advertising

To reach the mass customer the next generation strategy that can be adopted by the marketers is
Moment marketing. Moment marketing helps to encash the moment. Through the moment
marketing right message can be delivered at right moment. Marketers should be attentive to
capture the right moment for marketing of product. Emotional Advertising.

3. Emotional Advertising

Helps to trigger human emotion such as happy, sad, surprised and angry. Based on these four
categories brands are using emotions to drive connection and awareness. Emotional Advertising
often helps to manipulate an audience into making an emotional decision or giving an emotional
response.

4. Digital Advertising

Any form of Digital Ads which is used to deliver marketing message or communicate to the
audience about the offering made is defined to be a digital form of marketing. It further includes
digital ads, social media etc.

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5. Negative Advertising

By using negative advertising companies can draw the attention of the customers towards the
brand. It is only helpful in creating temporary market share for the company.

6.Social Media Advertising

Social Media Advertising is used on social media platform like facebook whatsapp and youtube
etc. these methods are widely used these days to advertise the product because it save the cost of
advertising and it is very popular among youngster.

7.Creative Advertising

Creative campaigns are launched by many companies to attract the customer it is just because the
traditional advertisement can be boring and unable to attract the customers. In this advertising
company formulates a creative concept or strategy .

8.Cause based Advertising

As its name implies, cause-based advertising is the process of marketing a specific idea, cause, or
goal, rather than a specific business, product, or service.

9.App based Advertising

This is a strategy that Shopkick uses in its app-based marketing platform where it connects
shoppers with the brands that hope to turn them into customers. There are a few different ways to
use in-app advertising, including: Banner ads: Simple pop-up ads that appear when a consumer is
using an app .

10.Contextual advertising

The answer is contextual advertising: determining the characteristics of a target audience based
on the content of the web pages they visit. General data about the interests of visitors to that page
gives advertisers a clear context of how to appeal to those visitors. With legislators in the United
States considering adopting rules (as is already the case in California) similar to those of GDPR,
the importance of context to advertisers is likely to grow.

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11.Connected TV and over-the-top

As cord-cutting increases and more viewers move toward connected/smart TV and over-the-top
(OTT) app viewing -- and away from linear TV viewing -- advertisers are becoming enamored
with CTV/OTT advertising. People replace cable subscriptions with the growing number of
devices (Apple TV, Amazon TV, Roku, etc.) and apps that offer a huge variety of content.

12. Voice search

Advertising Many companies are working on voice search advertising concept. The objective of
this campaign is to provide advertisement on demand on time so that customer can make
immediate decision about purchase of product.

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1. Usha Rani Narayana 2007 Findings suggested that trends in indian advertising to understand
how have attempted to change the consumption and behavioral patterns of consumers. It also
studies the trends in copy writing, visualization and advertising campaigns besides persuasion
techniques adopted to sell products and services.

2. R. logambal 2016 research suggestion that emerging advertisement can inform people about
different product and services, their utilities, cost and other requirement , and help us in making
better purchases.

3. Sinha, kumkum and modak , kali 2019 study demostrasted that AR is the technology which
is widely used by advertiser these days to market their product. It was observe that the
respondents were more interested towards product which used the concept of AR advertising
where as the inclination of the cusomers towards traditional advertising was low

4. Arvind Jain 2019 Findings revealed that advertising will observe an increased shift from
television and even social media to an extend, to o-the-top platforms such as Netflix hotstar and
amazon prime among others.

5. Swati yadav Research concluded that how advertising management had advance itself over
the period of time and how business organization can benefit by this change.

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MEANING OF RESEARCH METHODOLOGY
The process used to collect information and data for the purpose of making business decisions.
The methodology may include interviews, surveys and other research techniques and could
include both present and historical information.

Research is thus an original contribution to an existing stock of knowledge making for its
advancement. It involves systematic collection, analysis and reporting of data and finding
relevant solution to a specific problem.

5.1 Need of study of latest trend in adverting:-

As emerging trends is very much vital for the product, without advertising it is difficult reach the
consumers. As we are living in fast changing world this study taught me how we have to change
according to the time in this fast growing world. We need up gradation according to time as we
have seen in changing in the methods of advertisement.

5.2 Scope of study:-

1. Promotes organization’s image, ideas .

2. Promotes a company’s position on a public issue.

3. Promotes product’s uses, features and benefits.

4. Points out a brand’s special features, uses, and advantages relative to competing brands.

5. Compares two or more brands on the basis of one or more product characteristics.

5.3 Objectives of the study:-

1. Study of various trend in advertising.

2. Analyze advertisements impact on individual.

3. To study the challenges faced by organization towards advertisement.

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5.4 Data collection:-

Data collection is defined as the procedure of collecting, measuring and analyzing accurate
insights for research using standard validated techniques. There is two types of data sources
primary data and secondary data.
Primary data is the kind of data that is collected directly from the data source without going
through any existing sources. Primary data can be collected through questionnaire. The
questionnaire can be classified into four main types

1. Structured non disguised questionnaire

2. Structured disguised questionnaire
3. Non structured disguised non disguised questionnaire
4. Non structured disguised questionnaire

Secondary data is the data that has been collected in the past by someone else but made
available for others to use.

SAMPLE DESIGN

Period of study- July 01,2020 to AUGUST 15, 2020

Sample size- 100 respondents.

SAMPLING TECHNIQUE

For the purpose of research convince sampling technique and judgmental sampling technique
would be used. On the basis convenience and own judgmental eligible respondents selected
from the different areas.

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5.5 TOOLS OF PRESENTATION AND ANALYSIS

TOOLS OF ANALYSIS

In the given research tools for analysis percentage and summated scores have been used.

TOOLS OF PRESENTATION

It means all the tools used to present the data in a meaningful way so that it becomes easily
understandable. In this research data was represented by figures and charts. Bar graphs and pie
charts were used to present the data .

5.6 Limitation of the study :-

1. Study was done maximally from online data which didn’t let me take the public review of
businessmen and people.

2. The study was confined to the limited period of time and was done during lockdown.

3. Accuracy of study is based on data received online.

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 Questionnaire

1. Age of respondent.

CATEGORY SCALE RESPONDENTS PERCENTAGE

Below 20 24 24%
20 to 40 31 31%
40 to 60 33 33%
Above 60 12 12%

above 60
12%
below 20
24%

40 to 60
33%

20 to 40
31%

INTERPRETATION

It has been inferred from above chart that out of 100 people 12% respondents above 60,
33% respondents in between 40 to 60, 31 respondents in between 20 to 40 and 24%
respondents below 20.

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2. Do you think advertisement is important?

RESPONSE RESPONDENTS PERCENTAGE

Yes 74 74%
No 26 26%

no
26%

yes
74%

INTERPRETATION

It has been inferred from above chart that out of 100 people 74% respondents say yes and 26%
respondents say no.

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3. The best media for advertisement according to you?

RESPONSE RESPONDENTS PERCENTAGE

TV 28 28%
Newspaper 23 23%
Magazines 18 18%
Mobile 31 31%

TV
mobile 28%
31%

magazines newspaper
18% 23%

INTERPRETATIONIt has been inferred from above chart that out of 100 people 28%
respondents gives preference to TV, 23% respondents gives preference to newspaper, 18%
respondents gives preference to magazines, 31% respondents gives preferencer to mobile.

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4. Are you aware of online advertisement?

RESPONSE RESPONDENTS PERCENTAGE

Yes 81 81%
No 19 19%

no
19%

yes
81%

INTERPRETATION

It has been inferred from above chart that out of 100 people 81% respondents say yes and 19%
respondents say no.

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5. Do you prefer To Read Advertisement Comes In Newspaper?

RESPONSE RESPONDENTS PERCENTAGE

Yes 68 68%
No 32 32%

no
32%

yes
68%

INTERPRETATION

It has been inferred from above chart that out of 100 people 68% respondents say yes and 32%
respondents say no.

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6. Do you like to buy new product after watching advertisement?

RESPONSE RESPONDENTS PERCENTAGE

Yes 31 31%
No 20 20%
May be 49 49%

yes
31%

may be
49%

no
20%

INTERPRETATION

It has been inferred from above chart that out of 100 people 31% respondents say yes, 20%
respondents say no and 49% not sure.

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Q7. Which Type Of Advertisement People Prefer To Read In Newspaper?

1. Classified Ads
2. Display Ads
3. Insert Ads
4. House Ads

RESPONSE RESPONDENT PERCENTAGE

Classified Ads 19 19%
Display Ads 32 32%
Insert Ads 26 26%
House Ads 23 23%

house ads classified ads

23% 19%

display ads
insert ads 32%
26%

INTERPRETATION

It has been inferred from above chart that out of 100 people 19% respondents gives preference
to classified ads, 32% respondents gives preference to display ads, 26% respondents gives
preference to insert ads, 23% respondents gives preference to house ads.

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Q8. Do You Think Advertisement Are Trust Worthy?

RESPONSE RESPONDENT PERCENTAGE

Yes 64 64%
No 36 36%

no
36%

yes
64%

INTERPRETATION

It has been inferred from above chart that out of 100 people 64% respondents say yes, 36%
respondents say no.

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Q9. Do You Think Covid 19 Had An Impact On Advertisement?

RESPONSE RESPONDENTS PERCENTAGE

Yes 22 22%
No 78 78%

yes
22%

no
78%

INTERPRETATION

It has been inferred from above chart that out of 100 people 78% respondents say yes, 22%
respondents say no.

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 Q10. Quality Of Indian Advertisement?

QUALITY Excellent Good Average Pure

RESPONDENTS 38 31 23 8
PERCENTAGE 38% 31% 23% 8%

pure
8%

average excellent
23% 38%

good
31%

INTERPRETATION

It has been inferred from above chart that out of 100 people 38% respondents said excellent,
31% respondents said good, 23% respondents said average and 8% respondents said pure.

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Findings

1. Advertising is useful method for sales boost.

2. Digital advertising is more attractive and effective.

3. Most of people think that advertisement is important for differentiate the brands and choosing
the best one but the some people don’t think that advertisement is important

4. According to survey maximum people gives preference to mobile as a best media for
advertisement but according to some people TV and newspaper are also the best media for
advertisement and magazines are also best media for 18 percent respondents.

5. According to survey maximum people are aware of online advertisement but some people
have no knowledge about online advertisement.

6. Most of people who are prefer to read advertisement that comes in newspaper but 32 percent
are not interested in reading advertisement that comes in newspaper.

7. According to survey most of people like to buy new products after watching advertisements
but some people are not affected by advertisement to change their choice.

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CONCLUSION

Advertising is used as powerful media to boosting sales and differentiate products from other
products. Advertising also have power, the power to choose, the power to think for ourselves,
and the power to influence others. Advertisement can inform people about different products and
services, their utilities and other requirements and help us in making better purchases and these
advertisements create a brand name for the product being promoted. People can recognize the
products from the catchy advertisements they see and thus sales are also improved. A good
advertisement must have certain qualities. First, it should be based on human psychology and
attractive. People do not like to waste their time on things which do not concern to them.

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Bibliography

WWW.GOOGLE.COM
Timesofindia.indiatimes.com (Wikipedia)

www.slideshare.net

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