BHARATI VIDYAPEETH UNIVERSITY

INSTITUTE OF MANAGEMENT &

ENTERPRENEURSHIP DEVELOPMENT
A
Field Work Report
On

“Buying Motives Of a
Consumers in Four
Strokes Bikes”

Under the Guidance Of:

Submitted By:
Prof. M.D.Kakade Abhijeet
Kumar Anand (02)
Abhinav
Shukla (03)
MBA(G), DIVISION-‘A’
Introduction

In this field work we can able to conclude the best

bike among the various competitors. We study the buying
motives of the consumers in different four strokes bikes. What
they feel ? What they think ? and What they want from the
company? What they perceives about the company?
But before proceeding to the survey report we must know
the who are the competitors is?. They are :

1. Hero Honda

2. Bajaj

3. TVS

4. Honda

These are the four major players in the market which

captures the two wheeler market and the customers has to
revolve around these three companies.

How the Information is Being collected

 Research report: Based on Survey

Research Instrument: Questionnaire

Sample Size: 20 Customers

Contact method: Personal Interview.

Population and Sample Survey

Since, the population of pune is so more as more as 2

crores so , it is not possible to reach with each and every
customers and question with them. So, I have taken a sample
from the population and accordingly the result is interpreted.

A sample of 20 people is collected to get the survey done

and accordingly report is to be prepared.

In this we use a various sampling techniques to get the

survey done and which are not accurate but up to the level it is
true.

Data collection method

We used different types of method for data collection,

because in this sector target is too large and every one’s
perceptions is different.

In market we conducted a detailed survey with existing

customer’s.
 In the survey we put a questionnaire and rate the customer’s
response accordingly, and we also filled the questionnaire from
the potential customers who are using the bike or desire to
purchase it.

LIMITATIONS:

All efforts have been made the study a complete and

comprehensive survey of the consumer perception. All efforts
have been made so that study presents a true picture of all care
and efforts taken are:

 The survey was carried through a questionnaire and the questions were
formed kept in mind aspects of perception most important is positioning.
 Questionnaire preparation is prone to researcher’s basis as well.
 The finding of survey may not be representatives of all areas of pune as it
limited in scope.
 The sampling size of the field work is 20 .

 The areas of Pune are selected randomly without any consideration.

Following 4-Stroke Bikes are in the Market

Hero Honda Bajaj TVS HONDA

Ambition 135 Eliminator Apache Unicorn
CC
CBZ Pulsar Victor Shine
Splendor + Wind 125 Star CBF Stunner
Passion + Boxer Star City
CD Dawn CT 100
CD Deluxe Platina
Karizma Caliber
Super Discover
Splendor
Avenger
 ANALYSIS AND INTERPRETATION OF
BUYING MOTIVES OF A CNSUMER OF FOUR
STROKES BIKES

Q.1. When I ask the respondent which bike you are using, The
answers were :

Models NO. OF RESPONSES

Hero Honda 6
Bajaj 8
TVS 4
Other 2
TOTAL 20
 Conclusion : From the analysis it can be said that most of
the person prefers to buy BAJAJ bikes.

Q.2 . When I ask the respondent that why you are using this
bike? The findings are :

Reasons NO. OF RESPONSES

Quality 6
Mileage 9
Service 4
Price 1
TOTAL 20
Conclusion : From the analysis it can be said that the most of the
people buys bikes only because of Good Mileage then quality comes.

Q.3. When I ask the respondent that how you come to know
about this bike? Findings were :

Factors NO. OF RESPONSES

Print Media 2
Electronic Media 8
Relatives/Peers 7
Banners/Hoardings3
TOTAL 20
Conclusion : From the above analysis it can be said that
Electronic Media is the best source to influence the customers.

Q.4. When I Asked the respondent that whether they are

satisfied with the services? Findings were :

Satisfied or Not NO. OF RESPONSES

Yes 5
No 15
TOTAL 20
Conclusions: From the above result it can be said that customers are satisfied
with the services of existing brand

Q.5. When I Asked the respondent that in which range they

prefer to urchase the bike? Findings were :

Price Range NO. OF RESPONSES

Below 45,000 12
Above 45,000 8
TOTAL 20
Conclusions: From the above result it can be said that most of the customers
are willing to purchase bike below Rs.45,000.

Q.6. When I ask the respondent that according to you which is

necessary? Findings were :

Factors NO. OF RESPONSES

Style 2
Good after sales service
8
Mileage 7
Others 3
 TOTAL 20

Conclusion : From the above analysis it can be said that

according to the consumers good after sales services is the first
thing which they want and then the mileage.

Q.7. When I Asked the respondent that if you are asked to shift
from one brand to another brand of bike, are you ready for it?
Findings were :

Brand Shift NO. OF RESPONSES

Yes 5
No 15
TOTAL 20
Conclusions: From the above result it can be said that most of the customers do
not want to shift from one brand to another, this shows that they are brand loyal.

Buying Motives Of A Consumers

Name: _________________________________ Age : ________

Area: _____________________________

Gender : Male Female

1. Which bike you are using?

 a) Hero Honda b) Bajaj

c) TVS d) Other

2. Why you are using this bike ?

a) Quality b) Mileage

c) Service d) Price

3. How do you come to know about this bike ?

a) Print Media b) Electronic Media

c) Relatives/peers d) Banners / Hoardings

4. Are you satisfied with the services ?

a) Yes b) No

5. In which range you prefer to purchase the bike ?

a) Below 45,000 b) Above 45,000

6. Which is necessary according for you in every bike?

a) Style b) Good After Sales Service

c) Mileage d) Others
7. If you are asked to shift from one brand to another? Are you ready?

a) Yes b) No