Shooz!

by ALSiNCO
 ALSiNCO represents, markets, and distributes, as exclusive representative and
distributor, international, sports non-athletic footwear brands in Greece and
Cyprus. Also is engaged in the retail distribution of fashion footwear by managing
the Shooz! retail chain.
 ALSiNCO was founded in 1992 by its current President and C.E.O., George
Avramidis and after several share capital increases was incorporated as SA.
 In March 2002 the company was listed in the Athens Stock Exchange.
 During its 14 year course, ALSiNCO ´s growth is remarkable, not only regarding its
financial and market figures, but mainly regarding the expansion of its brand
portfolio.
 Strategic alliances and collaborations were established with multinational
companies owing internationally renowned brands, thus enabling the company to
offer a wide variety of brands and styles, high quality and affordable prices to its
customer base.
Shooz!
…who we are
 Shooz represents a true value
experience, offering a wonderful
assortment of footwear and accessories
at truly unbelievable prices.

 Shooz store design & concept is fresh,

attractive and very efficient in its
approach.

 The attractive and fashionable shoes

are displayed in a very clear and orderly
fashion within each of the departments,
allowing customers to easily find their
desired choice.
Shooz!
…company key facts & figures
 Country of Origin: Greece
 Date Established: 1998
 Franchising since: 2002
 Type of Company: S.A.
 Company Owned Units: 4
 Franchise Units: 3
 Outlet Stores: 2
 Soft Shops – Corners: 3
 Company Owned Network: 40%
 Currently Operating in Countries: Greece
 Expansion: Worldwide
Shooz!
…Network Demographics

Currently the Shooz! Network consists of:

 10 Shooz! Boutique stores
 2 Shooz! Outlet Stores

all over Greece and growing

Location of stores:
commercial and busy streets in the big urban
and suburban centers

All in all, a sound network that guarantees the

market visibility of the concept
 Shooz!
…what we do
 We understand the needs for excellent quality and modern shoes that exist in each
specific area.

 Our strongest point is the excellent customer service as well as the big variety of
products offered in accessible prices.

 The basic concept behind each new Shooz! Boutique store is the adoption of a
fashionable brand image corresponding to the international image that
international brands communicate.
 Shooz!
…our Philosophy

 Our top priority is Customer satisfaction

 Commitment to our set objectives

 Teamwork and collective effort

 Ongoing training and development of our personnel to continuously improve

customer service
 Shooz!
…our Philosophy

 Dedication and commitment to the markets we serve and the brands we manage

 continuouslyAnalyzing and monitoring the fashion trends - both locally and

internationally.

 Continuous development of our product and brand portfolio

 Shooz!
…our Objectives

 Customer service of excellent quality.

 Well-developed organizational strategies to ensure success

 Development of a relationship based on mutual trust between us and our

customers

 Offering fashionable collections of footwear and various accessories to all sales

points
Shooz!
…our vision

We consistently try to achieve the

complete satisfaction of our customers’
needs by analyzing local and international
fashion trends, constantly updating our
products.
Shooz!
…mission statement

The mission of our company is to create a

product that responds to the needs and “wants”
of consumers.

Our goal is to strengthen our position against

competitors, by firmly establishing the brand
name of our company, and ensuring that our
customers recognize our products.
 Shooz!
…social responsibility

 The ethical foundation of Shooz is based on corporate social responsibility. As a

responsible business we have adopted our role in the communities in which we
operate.

 We are working towards sustainable responsibility, operate and encourage

corporate recycling programs and try to be a fair partner to everyone connected
with our network.
 Shooz!
…our products
 The dominate point of dress, the shoes are not only for basic and practical usage
there are also symbol of social status , the romantic session fairytales and myths,
erotic fetishes objects of art or issue of art, a major part of fashion industry but
most of all an innocent female necessity.
 The design department creates and develops new models daily to satisfy the needs
of the modern dynamic woman who are always looking for something completely
unique. From the beginning to the end of production the finest equipped
technological factory and well trained stuff provide high quality products which
cover the expectation, qualification and standards or shooz!
Shooz!
Boutique
Style
Shooz!
Boutique
Style
Shooz!
Boutique
Style
Shooz!
Boutique
Luxury
Shooz!
Boutique
Elegance
Shooz!
Boutique
Fashion
 Shooz!
…boutique store facts & figures

 Location: central
 Neighborhood: International high fashion brands
 Size: an average of 80-100 sq.m.
 Store Front: 6-10 m
 Style: minimal
 Colours: white, grey metallic silver
 Materials: glossy white wood
Shooz!
…support systems

 Using sophisticated procedures and

high-end technology enables our
qualified support team to be “Your
Partner” lending you a hand whenever
needed.

 Initial Training: provided

 Personnel Training: provided
 P & L Analysis: provided
 Store Evaluation: provided
 Architectural Design: provided
 Consultant Support: provided
 Area Exclusiveness: provided
Shooz!
…Master Franchise

International expansion is not only a

dream, but also a necessity in today's
global economy. In this view we are
granting rights for the development of a
specific territory, which in most cases
would be a whole country. The master
franchise differentiates itself from a
normal single unit franchise in that our
partner will actively take our place as a
franchisor inside his market and will act as
being the mother company itself,
developing not only its own shops, but
also a network of sub franchised Shooz!
shops under its guidance and support.
 Shooz!
…Master Franchise – The Opportunity

 The Shooz! master franchisee can/has the option to develop:

 A solid company-owned and operated network of Shooz! concept shops.

 A wholesale network of exclusive distribution sales points inside the territory.

 Soft shops, corners or shop in shops inside major department stores.

 A strong franchise network of sub-franchised shops owned and operated by motivated

franchisees.
 Shooz!
…Master Franchising in Action!

 Shooz! grants the master rights for a given territory to a partner, Franchisee.
 This master franchisee has the right to exploit and develop his own market.
 Shooz! and the master franchisee sign a master franchise agreement which
regulates the terms and conditions of the cooperation.
 Part of this agreement is also a mutual agreed development plan.
 This development plan quotes the estimated progress of development regarding
new sales points inside the master franchisee’s territory in a specific timeframe.
 Shooz!
…Master Franchise

 In general, the following master franchise key terms apply:

 Term of master franchise agreement is normally between 9-12 years (with an option of
renewal). The term may vary from country to country depending mainly on the real
estate lease terms and on other factors of the local market.
 Master franchise rights: In order to activate the right of master franchising, thus granting
licenses to sub franchisees, it is mandatory to operate a successful pilot shop for a
reasonable period of time inside the territory, before starting to develop a network of
franchises.
 Territory: Normally a whole country, but this varies depending on the size as well as on
other factors that may characterize a territory or a geographical region.
 Shooz!
…Direct Franchise

 A business relationship directly with the mother company.

 Our new partner has the right to operate one Shooz! store inside the territory.
 The majority of franchisees start out by owning one Shooz! store
 Shooz!
…Direct or Single Unit Franchise

 In general, the following direct franchise key terms apply:

 Term of franchise agreement is normally between 9-12 years (with an option of renewal).
The term may vary from country to country depending mainly on the real estate lease
terms and conditions as well as on other factors of the local market.
 Territory: Normally a specific part of a city, but this varies depending on the size as well as
on other factors that may characterize the city. In certain cases, when it comes to
evaluating the territory of a smaller city, exclusive territory rights for the whole city may
be granted.
 Exclusivity: exclusivity is guaranteed from the beginning.
 Shooz!
…Direct or Single Unit Franchise-The shop

The pilot shop is normally positioned

inside a shopping mall in the capital city
or on a central shopping or pedestrian
road, which means that our partner has to
secure a strategic location-placement in
shopping malls, on high-end streets and in
close proximity to other international
fashion brands.

The size of a typical Shooz! store should

be approx. 80- 100 sq.m. with a storage
area of about 15% of the total shop area.
 Shooz!
…Direct or Single Unit Franchise - Our Partners

 Experience in a similar business field is preferable but not mandatory.

 Our new partner has to convince us with a structured and well thought-out plan to
penetrate the new market, setting up his store.

 We do not need to stress that we do value personal qualities, managerial

capabilities in addition to a reasonable liquidity, which is needed to finance the
Shooz! Franchise project.
 Shooz!
…Direct or Single Unit Franchise – Next Steps

Find the right

location for the
Shooz! pilot shop. We
visit the territory and
approve the location.

We issue the
The franchise master
Get to know the agreement is architectural
Shooz! concept, signed. plans
philosophy,
products. Buy
them, wear them, Do you believe you
feel them are the right
franchisee for
Shooz!? Come and
visit us at our head
offices and discuss
with all of our key
managers.
Shooz!
…Wholesale Distribution

A company that can offer diversified

solutions, satisfying the needs of the
domestic and international export market
Shooz! is a masterpiece and it will become
the personal pride of any local (national)
distributor amongst all other fashion brands
represented by him.
The pleasure of distributing stems from the
variety and ease of which the Shooz! products
are accepted by the consumers as well as that
there is a story behind each article of shoes.
 Shooz!
…Wholesale Distribution

 Architectural or other plans are available.

 Modular structure to accomplish maximum sales per sq.m.
 On site support is available.
 Sales support and evaluation -stock management.
 Complete marketing & promotional support package is available.
 Exclusive packaging and POP materials and corporate visual identity aids round up
the concept.
 Brochures, catalogues, photos, videos and other optical material is available.
 Social media integration