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g Change can shape Tomorrow and last forever. Just as fallen leaves support future
life, actions can inspire change in the world and next generation.
g -
g Coca cola Company strives to refresh the world, inspire moment of optimism and
happiness, create value and make a difference.
g Coca cola used a multi culture language as company has a specific brand and
recognized all over the world its has more than 92000 employees all around the
world and has more than 300 brands all across the world so it use a different
language with each country perspective, it¶s also influence on their business
operations, and also influence the localization of the communication how the coca
cola interact with every person. Coca cola used both verbal and non verbal language
and influence their customer with every aspect what they want. And also influence
what is their business is it can grow in the other country and how they can deal with
6ifferent culture͛s people.
g Coca cola involve in the financial infrastructure because coca cola earned more than
60 billion dollar revenue all around the world from their products and they can make
their brand more strong as the coca cola is most favorite brand in the world and also
involved in the marketing infrastructure in the country and all over the world and they
can make collaboration with different marketing research firm to promote their brand
on huge level to make it competent from all other brands as coca cola realized the
³Feeling of Happiness´.
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One Team:
At The Coca-Cola Company job is to refresh the world, and it requires the vision,
innovation, and passion of every single one of them. Each day the relationships coca
cola build will help you succeed not only in your job, but in your career as well.
One Passion:
The love at The Coca-Cola Company goes farther than portfolio of brands, their people
and company. Coca cola have fair and inclusive workplaces to responsibilities outside
their business; they do their best to spread the joy of The Coca-Cola Company. They
believe in fostering a workplace that embraces all of their people¶s unique abilities.
We¶re committed to supporting their communities. .
g Coca cola seven core values: leadership, passion, integrity, collaboration, diversity,
quality, and accountability. Central promise of The Coca-Cola Company is to refresh
the world in mind, body, and spirit, and inspire moments of optimism; to create value
and make a difference.
g Two assets give the opportunity to keep this promise ±
.
g The Coca-Cola Company leverages a worldwide team that is rich in diverse people,
talent and ideas.
g As a global business, coca cola ability to understand, embrace and operate in a
multicultural world -- both in the marketplace and in the workplace -- is critical to
sustainability.
g Workplace strategy includes programs to attract, retain, and develop diverse talent;
provide support systems for groups with diverse backgrounds; and educate all
associates so that we master the skills to achieve sustainable growth.
g Coca cola work hard to ensure an inclusive and fair work environment for their
associates, all of whom undergo diversity training on a regular basis to greater
success in the marketplace.
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g Manners and customs provide the clues to the culture, coca cola influence the way
in which different culture used the products of their brand. People in the different
countries of the world have different perception and they used the products and
communicate to other peoples to telling the benefits of the products how it is
useful, Coca cola has some cross border similarities and they tell about the same
taste of coca cola they can be utilize.
g Coca cola culture make a clear statement concerning to the good taste as
expressed in the arts and in a particular symbol such as colors and music. Red is
the color that instantly identifies Coca Cola as a brand and the company has
seldom strayed from this firmly held brand guideline. This consistency is part of the
reason that Coca Cola is such a significant global brand.
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g Coca-Cola, the corporation nourishing the global community with the world¶s largest
selling soft drink concentrates since 1886, returned to India in 1993 after a 16 year
hiatus, giving a new thumb up to the Indian soft drink market. In the same year, the
Company took over ownership of the nation¶s top soft-drink brand and bottling
network. It¶s no wonder brands have assumed an iconic status in the minds of the
world¶s consumers. Coca-Cola India has made significant investments to build and
continually consolidate its business in the country, including new production facilities,
waste water treatment plants, distribution systems, and marketing channels. Coca-
Cola India is among the country¶s top international investors, having invested more
than US$ 1 billion in India in the first decade, and further pledged another US$100
million in 2003 for its operations. Coca-Cola has been enjoyed by people
everywhere, at every step of their lives. From moments of trivial joy to bursts of
unrestrained ecstasy, from intimate meetings to giant affairs, it¶s a drink that has
always been there, refreshing the world.
Jlements of culture:
g Coca cola India used local and English for the promotion and the advertisement of
their brand. Coca-Cola India has had to learn lessons the hard way to rural push
helped it consolidate its overall market leadership.
g Coca cola infrastructure lead to India economy a profit of more than 20 billion at
the end of 2nd quarter of the year and they can launch their product in different
regions where everyone cannot reached and promote their brand with their best
efforts.
c
g The culture of Coca Cola is the archetypal social philosophy of the times. Coca
Cola culture subverting other µsuperior¶ cultures knows nothing of its appeal. Coca
Cola happily grants such superiority when the market or advertisement requires it,
for its appeal is nothing less than an invitation to worsen it. Coca Cola appreciate
that mass culture was not only sane, but also rational economics, that the
definition of mass culture was already the deficiency of sanity and rationality.
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g In India coca cola manners and culture play an important role for building the
economy how they communicate and interact with other business partner3
g Coca cola India used a red color which recognized him a global brand and
everyone knows it.
Jlements of culture:
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g Coca-Cola Japan has quietly consolidated all media buying responsibilities for its
brands at Dentsu. Japan is one of the cola giant's largest and most important
international markets.
g Obligation to the group behaving according to status
g harmony
g effort
g self improvement
g self-criticism
g collectivism
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g As coca cola said that create future of beverage business and they said we offer
products and services welcomed by consumers and respect each employee¶s
motivation and personal life and respond to share holder¶s expectations and trust by
sustainable growth, nuture the relationships with society and environment.