Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
u16
Unit 16
m55 – Social Thinking
How do we explain people’s behaviors? How do
we explain attitudes?
m56 – Social Influence
What are the invisible social threads that bind and
pull us?
m57 & 58 – Social Relations
What makes us harm or help or fall in love with
others?
Social Thinking
m55
Social Norms
Standards of behavior that a group has
informally agreed upon.
For example: you’re not supposed to lie ...
4
Attribution Theory
Things to do on an elevator…
Swat at flies that don’t exist
Greet everyone with a handshake and tell them to call you
“Admiral”
Meow occasionally
Say, “Ding!” at each floor.
Bring a camera and take pictures of everyone “for security
purposes”
Yell, “GROUP HUG!” and then enforce it
Attribution Theory
Things to do on an elevator…
Swat at flies that don’t exist
u ld
o and tell?them to call you
w
Greet everyone withaathandshake
“Admiral” Wh
in k …
p le th
e o
Meow occasionally
p
Say, “Ding!” at each floor.
Bring a camera and take pictures of everyone “for security
purposes”
Yell, “GROUP HUG!” and then enforce it
Attribution Theory
Fritz Heider (1950)
Dispositional Attribution
People act because that’s what they are like.
e.g. “He’s driving so crazy – what a jerk!”
Situational Attribution
People act in a certain way because of the situation.
e.g. “I wonder what is making him drive so
dangerously?”
Fundamental Attribution Error
We are most likely to interpret out-group members’
behavior according to disposition.
What are the cops thinking about the protesters?
What are the protesters thinking about the cops?
Attribution Theory
Philip Brickman’s (1982) Model of Helping
Who is responsible for the problem?
Who is responsible for the solution?
Percentage 100
of subjects 90
who obeyed 80
experimenter 70
60
50
40 The majority of
30 subjects continued
20 to obey to the end
10
0
Moderate Very Extreme XXX
Slight (75-120) Strong strong Intense intensity Danger (435-450)
(15-60) (135-180) (195-240) (255-300) (315-360) severe
(375-420)
Shock levels in volts
Obedience
Explanations for the Milgram results:
Authority of Yale University
The value of Science
Experimenter self-assurance and acceptance of
responsibility
Proximity of learner and experimenter
New situation and no model of proper behavior
Obedience
Original study
0 10 20 30 40 50 60 70
Percentage of subjects administering
the maximum shock (450 volts)
Obedience
Original study
0 10 20 30 40 50 60 70
Percentage of subjects administering
the maximum shock (450 volts)
Obedience
Original study
Different building
0 10 20 30 40 50 60 70
Percentage of subjects administering
the maximum shock (450 volts)
Obedience
Original study
Different building
Teacher with learner
0 10 20 30 40 50 60 70
Percentage of subjects administering
the maximum shock (450 volts)
Obedience
Original study
Different building
Teacher with learner
Put hand on shock
0 10 20 30 40 50 60 70
Percentage of subjects administering
the maximum shock (450 volts)
Obedience
Original study
Different building
Teacher with learner
Put hand on shock
Orders by phone
0 10 20 30 40 50 60 70
Percentage of subjects administering
the maximum shock (450 volts)
Obedience
Original study
Different building
Teacher with learner
Put hand on shock
Orders by phone
Ordinary man orders
0 10 20 30 40 50 60 70
Percentage of subjects administering
the maximum shock (450 volts)
Obedience
Original study
Different building
Teacher with learner
Put hand on shock
Orders by phone
Ordinary man orders
2 teachers rebel
0 10 20 30 40 50 60 70
Percentage of subjects administering
the maximum shock (450 volts)
Obedience
Original study
Different building
Teacher with learner
Put hand on shock
Orders by phone
Ordinary man orders
2 teachers rebel
Teacher chooses shock
level 0 10 20 30 40 50 60 70
Percentage of subjects administering
the maximum shock (450 volts)
Group Influence
Social Facilitation
When it is an easy or well-learned task, or a task
that one has been successful in previously, having
an audience improves performance.
Social Inhibition
When it is a difficult task or one without previous
success, an audience decreases quality of
performance.
Group Influence
When working in a group for a common goal,
social loafing is the rule, not the exception.
When working in a group, members find
themselves “going along” with the flow –
that’s group think.
e.g. Bay of Pigs – nobody spoke up that it was a
bad idea.
Group Influence
Group polarization is when the group’s
attitude and behavior is more extreme than
any one of the individuals’ on their own.
e.g. A Republican is more conservative when
around other conservatives.
Group Influence
People are able to do things in a group that
they ordinarily wouldn’t do because of
deindividuation – they are anonymous and
usually more aroused.
e.g. KKK and their hoods
Group Influence
Minority Influence
Simply being an example of objection is
sufficient to encourage others to do the same.
Gandhi objecting to British rule.
“12 Angry Men”
Asch’s experiment when group not unanimous.
Prison experiment ended after 1 (out of 50 outsiders)
pointed out the inhumanity.
Milgram’s results when Teacher saw previous Teacher
refuse.
Social Relations
m57 & 58
Everyone is a prisoner of his own
experiences. No one can eliminate
prejudices — just recognize them.
– Edward R. Murrow,
television broadcast, December 31, 1955
37
Prejudice
An unjustifiable attitude toward a group and
its members. Prejudice generally involves
stereotyped beliefs, negative feelings, and a
predisposition to discriminatory actions.
Prejudice
Institutional Prejudice?
A fire department requires that applicants for the position
of fire fighter be 5’8” or taller.
A Caucasian actor is chosen to play the part of an Asian
man.
A corporation decides to fill a position “in house” rather
than to advertise.
Children of alumni receive preference for admission.
Persons who cannot afford bail are imprisoned and thus
appear in court dressed in prison clothes.
Prejudice
Jane Elliott (1968) divided her third-grade
class into blue eyes and brown eyes.
Brown eyes were favored for three days.
45
Aggression
“Any physical or verbal behavior intended to
hurt or destroy.”
outcome ideas.
shows a non-zero-
Probable sum game.
Choose B
outcome
Cooperation is the
best all-around
solution, but …
Conflict
Garret Hardin (1968) published a ground-
breaking article in Science discussing the
tragedy of the commons.
It is a social trap where one’s long-term self-
interest is best supported by cooperation, but
people often end up competing, to the detriment
of all.
Conflict
Enemies are often viewed with mirror-image
perceptions, we see them just as they see us.
When we see them as untrustworthy, we act as if
they are untrustworthy; they see this and do not
trust us.
Self-fulfilling prophecy.
• When you are sad - I will help you get drunk and plot revenge against
the sorry bastard who made you that way.
• When you are blue - I will try to dislodge whatever is choking you.
• When you smile - I will know you've finally had sex.
• When you are scared - I will tease the crap out of you about it every
chance I get.
• When you are worried - I will tell you horrible stories about how
much worse it could be and to stop your bloody whining.
• When you are confused - I will use only little words.
• When you are sick - Stay the hell away from me until you are well
again, I don't want whatever you have.
• When you fall - I will point and laugh at your clumsiness.
Remember:
• A good friend will help you move.
• A really good friend will help you move a body.
Attraction
The two keys to attraction are similarity and
proximity.
Opposites do not stay together.
No No No
help help help