MIS Project Afi

Afi Technologies Pvt Ltd
CHAPTER I
INTRODUCTION
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INTRODUCTION
AFI Technologies Private Limited is an established Information Technology
solution provider offering a full range of single source traditional and professional
support services for Application Software Development, Bar-coding and Data
capturing systems, Web Development, Networking and Data Communication
solutions and Security & Identification systems in the Sultanate of Oman.
AFI Technologies Private Limited commenced their operations in 1995 and
has built many loyal customers that include major companies, financial institutions
and government agencies by providing customized solutions and services that fit their
specific business needs. These customers share a need for reliable, cost-effective
solutions that a wide range of users can easily adopt.
The market potential study is the study conducted to know the potential of the
product in the market. The market potential study helps to understand the marketing
strategies of the competitors. It is also helps to identify the target customer and to
know the strength and weakness of existing products in the market. It helps to
identify the features that are to be installed in the market.
STATEMENT OF THE PROBLEM

Afi technologies Pvt. Ltd is an emerging software developing firm situated in
Infopark Kochi. Market Potential Analysis has a great use in finding out the possible
opportunities for the firm the The study helped to know the attitude of hospitals
towards hospital management software this will be useful to the company to plan
according to the future requirements
REVIEW OF LITERATURE
Market potential means the maximum sales reasonably attainable under

given set of conditions within a specified period of time. Market potential is hard to
estimate the upper limit or maximum sales. In addition, although managers may
perceive potential as a fixed number, It is in fact dynamic and can change
dramatically overtime. Market potential or sales potential changes depending on
market factors such as average category price or general economic conditions.
Software industry has a great scope in Indian market. Cities like Bangalore
have become the most preferred destination of all the big banners like Dell, Microsoft,
several Indian Multinational firms like Infosys Technologies, Wipro etc. The speedy
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growth of IT sector is undoubtedly due to the efforts of Indian Government and other
developments that took in the other parts of the globe.
OBJECTIVES OF THE STUDY
a. To understand the market potential for the Hospital Management

System Software
b. To have an understanding about the importance of the product in the

present market scenario.
c. To understand the strength and weakness of the existing software used

in the hospital
d. To understand the strategies implemented by other HMS software

companies
e. To understand whether the customers know the importance of

Electronic Medical Record (EMR)
f. To know whether the Customers are satisfied with the current HMS
system
g. To know whether the customers have any plan to implement a new

HMS software in their hospitals
RESEARCH DESIGN
The study has been extended to different areas and since the things to be found
out are to be collected directly from customers mind, two methods have been used for
collecting the responses.
• Questionnaire method
• Telephonic Enquiry Method
Type of research design
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Population
The population includes only clients from Kottayam. For all studies, non
random sampling, convenience sampling and snowball sampling selection method
were used.
Source of data collection

This study is conducted by collecting primary and secondary data. Primary
data are those data collected directly from the customers. It is fresh hand information.
Secondary data are those data collected by others. Data collected from business
journals, magazines, quality manual, websites, broachers and annual reports of the
organization.
Primary Data:
The primary data are those which are collected a fresh and for the first time.
And thus happen to be original in character. Here a well prepared questionnaire is
used for getting the primary data.
Secondary Data:
Secondary data was collected from sources like organization manuals and
booklets, websites, and various books in management. Secondary data are existing
information that may be useful for the purpose of specific study.
Period of Study
The study was conducted for a period of one and a half months starting from
5th January2009 to 23rd February 2009.
SAMPLING TECHNIQUES
Convenience sampling was used for the study. Convenience sampling refers to
the collection of formation from the members of the population who are conveniently
available to provide it
Data Analysis Tools and Techniques
Mainly questionnaires were used for data collection the tool used for data
analysis was percentage analysis. Analysis was done according to the basis of
opinion of the respondents.
SCOPE OF THE STUDY
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A real world study about the product HMS of AFI Technologies Private
Limited was concentrated on the Hospital Management System, a major ERP solution
of the company. HMS implemented in hospitals, makes the integration of all the
functions easily. HMS software package has a great demand nowadays due to the
automation of workflow in the multi specialty hospitals. Study was concentrated on
the HMS software of the company, its implementation in the hospital and its position
in the present market scenario.
LIMITATIONS OF THE STUDY
• Non availability of data within the time schedule

• Confidential nature of the data
• Busy time schedule of top authorities in the hospitals
• Difficulty to familiarize with the data due to its Technical nature
CHAPTERISATION
The project report consists of mainly 6 chapters.
Chapter 1- This chapter covers introduction, importance of the study, objective,

methodology, limitation of the study.
Chapter 2- This chapter consists of industry profile
Chapter 3- This chapter covers the details regarding Afi Technologies Pvt Ltd
Chapter 4- This chapter covers the theoretical perspective of the study
Chapter 5- This chapter involves the analysis and interpretation
Chapter 6- This chapter includes Findings, Conclusions and Suggestions
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CHAPTER II
INDUSTRY PROFILE
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SOFTWARE INDUSTRY
The India Software Industry has brought about a tremendous success for the
emerging economy. The software industry is the main component of the Information
technology in India. India's pool of young aged manpower is the key behind this
success story. Presently there are more than 500 software firms in the country which
shows the monumental advancement that the India Software industry has experienced.
It is expected that the India Software Industry will generate a total employment of
around four million people, which accounts for 7 per cent of India's total GDP, by the
end of year 2008. Today, the Software Industry in India exports software and services
to nearly 95 countries around the world. The share of North America (U.S. & Canada)
in India’s software exports is about 61 per cent. In 1999-2000, more than one third of
Fortune 500 companies outsourced their software requirements to India.
The Government has also played a vital role in the development of the India Software
Industry. The software industry being the main component of the IT Industry in India
has also helped the IT sector in India to grow at a good pace. As per the proceedings
taking place in the software industry the future of the India Software Industry looks
promising. In the present scenario most of the countries over the world have relied
upon Indian Software Company and firms or Software Companies for the software
development activities, as the country possesses a global competency in the IT sector.
The Software development company India comprises of businesses related to
the production and maintenance of computer software. The root of the Software
Industry of India lies in the IT phenomenon. Services regarding software such as
training, consulting and maintenance are a part of this ever-growing industry. The
Software companies are witnessing a rapid growth and offers lucrative job
opportunities making IT a premium career option for the youth. In fact it is one of the
fastest growing sectors of Indian industry.
India is emerging as a Global IT superpower. The success can be attributed to
factor advantage of high quality of software human resources. The Software Industry
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has succeeded in converting this comparative advantage to increasing exports. More
and more companies are receiving the ISO 9000 certification and the day is not far
when India will have the highest number of ISO 9000 companies in the world. One
problem that software companies in India are facing is that of outflow of IT
professionals. This can be looked into by ensuring the conditions for investment and
growth in the industry are safeguarded by political stability. Wipro, HCL, Tata
Consultancy Services, Satyam computer Services, CMC, IBM etc are some of the
major Software development and software consulting firms or companies in India.
DEVELOPMENTS OF SOFTWARE INDUSTRY IN INDIAN

MARKET.
Software industry has a great scope in Indian market. Cities like Bangalore
have become the most preferred destination of all the big banners like Dell, Microsoft,
several Indian Multinational firms like Infosys Technologies, Wipro etc. The speedy
growth of IT sector is undoubtedly due to the efforts of Indian Government and other
developments that took in the other parts of the globe.
Another reason for the fast development of software industry is the availability
of cheap and technically skilled labour. It is due to the Indian Education System that
includes in its course curriculum the practical knowledge of the latest technology that
is developed in world along with the fluency in English language that imparts
compatibility in an Indian Technician to communicate and work throughout the
world. Further the geographical location of Indian serves it the advantage of being
exactly halfway round the world from the US west coast, which is another reason why
India is preferred destination of many big brands. Also, the presence of a large
number of Indians especially engineers in the US gave India an easy entry into the US
software market.
The Government policies like enactment of cyber laws to protect and safe
guard the interest of software companies in India also add more to the dominance of
India in IT sector. Setting up of Software Technology Park in India (STPI), by the
Ministry of Information Technology, Government of India to promote and facilitate
the software exports is another major step towards the growth of Indian IT sector. All
these reasons contribute or India to be as the most adored destination to many
companies.
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Following are the major factors which have contributed for the development of IT
Industry in India.
• Rapidly improving infrastructure
• Large talent pool availability.
• High quality education.
• Low operating cost.
• Government supports.
Software Industry in Budget 2008
The Union Budget of India for the year 2008-2009 was announced on 29th
February 2008. Information Technology - the sunshine industry of India, has been
registering tremendous growth over the years. New budgetary allocation and new
policies for the development of the Indian software industries and its allied sectors
was a major focus area of budget 2008. The Indian Rupee appreciation factor and the
rising wage issue have been taken in to account during the latest Union budget of
India.
The apex body- NASSCOM and the IT-BPO industry of India have responded
positively to the Union Budget 2008-2009. The Department of Information
Technology (DIT), under the Ministry of Information Technology, Government of
India has been allocated Rs 1,680 crores in 2008-2009. Further, three new schemes
have been announced for the development of IT in India. Two schemes for the
establishment of one lakh broadband Internet-enabled 'Common Service Centers' in
rural areas and another scheme called 'State Wide Area Networks' (SWAN) have been
announced. The former scheme is supposed to get assistance from the Central
government of India. A third scheme for the 'State Data Centers' has been announced
with a budgetary allocation of Rs 275 billion. The IT and ITES sector of India is
expected to benefit from increased spending on education as allocated in the Indian
Union Budget 2008-2009, since this is expected to add to the present talent pool of
India.
The Indian Union Budget suggests that there is huge potential for further
growth of the Indian software industry, since its share in the global market is still
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quite low. India should leverage the knowledge extensive cheap labor force that it has
to the fullest. Outsourcing business is growing at a steady pace and huge growth
opportunity still exists. Particularly, areas like consulting, package implementation
and systems integration holds tremendous opportunity along with traditional areas like
Software application development and maintenance. The main concern for the
Government is too much dependence on US market which imports around 60% to
65% of Indian Software Products. The back-lash against outsourcing jobs to India has
further lessened competitiveness amongst the clients. Further, high attrition rates due
to dissatisfaction and higher salary expectation is reducing profit margin of
companies. Talent crunch is also eating away profit, since a substantial amount of
money is being invested in imparting basic training. The present attrition rate of the
Indian IT industry stands at 18%, which is much higher in comparison to other Indian
industry.
SOFTWARE INDUSTRY IN KERALA

Information Technology, especially software is one industry, which has a lot
of potential in Kerala. At present it is vastly untapped. The following factors make
Kerala an increasingly good location for setting of off-shore software units.
a)Availability of good technical manpower

The quest for higher education has led to the development of a huge reservoir
of technically talented manpower. Due to the absence of strong players in this
geographical area, a majority of them have to take up assignments outside the state.
b)Non Polluting nature of the Industry

IT industry which is non polluting in nature can be set up with minimum
objections from the local populace.
SOFTWARE AS AN INDUSTRY
The government has recognized computer software as an industry. Hence, all
assistance available to industries will be automatically available to software
companies registered as industrial units
Infopark at Kochi
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Infopark located at Kochi, is the new IT Park being developed by the
Government of Kerala. To set up this project, Government has transferred 100 acres
of land which is now under the ownership and possession of Infopark Kerala, which is
an independent Society fully owned by the Government.
Infopark has ambitious plans to become one of the major IT Parks in the
country. With this vision, it has been growing fast ever since its inception in 2004,
and within a short period of time, has attracted investments from IT majors like Tata
Consultancy Services, Wipro, Affiliated Computer Services, OPI Global, IBS
Software Services and US Technology. Because of the fast growth rate achieved and
strategic positioning of the Park in the upcoming city of Kochi (previously known as
Cochin), Infopark is well known among the IT/ITES investors as a very potential
destination. The city is one of the principal seaports of the country and is located in
the district of Ernakulam, about 220 kilometers north of the state capital,
Thiruvananthapuram. It has an estimated population of 600,000, with an extended
metropolitan population of about 1.5 million, making it the largest urban
agglomeration and the second largest city in Kerala after the capital.
INDIAN SOFTWARE COMPANIES

The rise of the Indian software industry as a dominant force in the global
software outsourcing market has been one of the most remarkable success stories of
the past 15 years. The industry has been able to achieve this market dominance in
large measure by relying on India’s large pool of low-cost, highly qualified,
technically proficient workforce. However, low-cost labor is not the sole factor for
the dominance of the industry in the worldwide software outsourcing market. The
industry would not have reached the enviable position of market leadership, had it not
managed to produce a stable of world class IT services firms. These firms have
methodically built up sophisticated software development processes and a robust
infrastructure to allow them to scale to global proportions.
The five leading Indian software outsourcing firms include Tata Consulting
Services (TCS), Wipro Technologies, Infosys Technologies, Satyam Computer
Services and HCL Technologies. Moving forward, the industry is evolving into a
complete IT solutions provider for global organizations. The eventual goal is to
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challenge established consulting firms such as Accenture and EDS in the worldwide
IT consulting and outsourcing market.
MAIN SOFTWARE EXPORTERS

Tata Consulting Services : USD 880 M
Wipro Technologies : USD 736 M
Infosys : USD 545 M
Satyam Computer Services : USD 378 M
HCL Technologies : USD 332 M
MAJOR PLAYERS IN SOFTWARE INDUSTRY
1. Tata Consultancy Services (TCS)

2. Wipro Technologies
3. Infosys Technologies
4. HCL Technologies
5. Satyam Computer Services
6. IBM India
7. Cognizant Technology
8. NIIT
9. Silverline Technologies
10. Pentasoft Technologies
OUTSOURCING
India is the undisputed leader in the outsourcing space in the year 2008. India
has ousted China as a contender for offshore services and tops the list of 30 countries
on criteria’s such as language, government support, labor pool, infrastructure,
educational system, cost, political and economic environment, cultural compatibility,
global and legal maturity, and data and intellectual property security and privacy.
Twenty-nine India-based companies have been listed among the best 100 IT service
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providers in a new survey carried out with a view to assist business heads of major
outsourcers identify reliable, innovative and tech savvy partners.
GLOBAL CONSULTANTS
Traditional global suppliers of IT services, such as Accenture, Deloitte
Consulting, IBM Global Services, EDS, Cap Gemini Ernst and Young (CGE&Y), and
Keane have all established Offshore Delivery Centers (ODC), in various locations
throughout the world. These centers enable the companies to deliver a full range of
technology services including business-process outsourcing (BPO), application
development, and management and hosting, and technology infrastructure
development and outsourcing. They can offer same level of service at near the same
price points that the Indian offshore software companies. Thereby neutralizing the
threat posed by the Indian software companies.
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CHAPTER III
COMPANY PROFILE
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COMPANY PROFILE
In a world where technology changes every hour and proceeds towards
achieving unpredictable perfection, any IT organization which can immediately
respond to the changes only can survive. AFI has been supporting its clients to
achieve competitive advantage at the market place by providing flawless IT
solutions. It offers a full range of single source traditional & professional support
services for application software development, data capturing systems, internet &
data communication solutions and security & identification systems.
ABOUT AFI TECHNOLOGIES

AFI Technologies Private Limited is an established Information Technology
solution provider offering a full range of single source traditional and professional
support services for Application Software Development, Bar-coding and Data
capturing systems, Web Development, Networking and Data Communication
solutions and Security & Identification systems in the Sultanate of Oman.
AFI Technologies Private Limited commenced their operations in 1995 and
has built many loyal customers that include major companies, financial institutions
and government agencies by providing customized solutions and services that fit their
specific business needs. These customers share a need for reliable, cost-effective
solutions that a wide range of users can easily adopt.
As a Microsoft Gold Certified Partner, AFI has attained competencies in
Business Process and Integration, Data Management Solutions and Mobility
Solutions, recognizing AFI’s expertise and impact in the technology marketplace.
Microsoft Gold Certified Partners receive a rich set of benefits, including access,
training and support, giving them a competitive advantage in the channel.
VISION
“Our aim is to be the most preferred employer of the result oriented,
dedicated and sincere work force by becoming the best in the IT sector whereby
providing the high quality IT solutions and excellent stakeholder management.”
MISSION
“To help our clients with best, financially affordable and most feasible IT
solutions which are capable of making our client technologically far ahead compared
to their competitors.”
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MOTTO
The motto is not only to satisfy the clients, but to delight them with offerings
that provide them more than their expectation. AFI thereby owns a distinguished
position among IT solution providers and have a clientele that stretches to the wider
GCC. AFI consider clients as partners and supports them with each and every IT
solutions they require. AFI believes in long term relations which enable both their
clients and themselves to achieve organizational objectives. The company strives hard
to provide the Core Competency to their clients which will help them to gain a unique
competitive advantage.
COMPANY POLICIES
EXIT POLICY
Concept: Exit from the company covers retirement, resignations and release.
As a policy, on-performers will be identified and eased out of the organization.
Resignations/release: An employee may resign or be released from the
company service with one month notice from either side. While resignations will be
on voluntary basis, release may be on disciplinary grounds or on account of
inadequate performance by the employee. The company may also offer, sometimes,
opportunities for voluntary release.
Exit Interviews of all employees leaving the company will be carried out by the
HRD in corporate office /manager (HR). Records will be maintained of all such
interviews. Periodic analysis of the exit data will be undertaken to improve the HR
management in the company.
Promotion Policy
Concept: Addressing employee ambition for growth is a genuine concern of
the management. Job promotions (in terms of placement at higher levels) and pay
promotions (in terms of increase in salary) will be based on the performance of
employees as assessed through the company’s Performance Management System. The
promotion policy of the company shall be guided by the following factors.
a. Performance, and not seniority alone, will be the criteria for promotion.
b. Promotions will be based on the existence of a vacancy in the higher grade
/level. However, employees may consider for promotion to next level after two years
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of service in case their performance is consistently satisfactory, and there is no
violation on their part of the ‘AFI Technologies Code of Conduct.’
c. A screening committee chaired by General Manager/functional head will assemble

every year to evaluate the performance reports of the employees, and put up their
recommendations to the MD, who shall be the authority to approve all promotions of
the management cadre employees.
d. Pay promotions in the same grade /level may be considered for employees whose
performance record is consistently above average for a period of three years. This
concept may be utilized in case there is stagnation due to no vacancies arising in the
higher grade /level for long durations. Pay promotions will be approved by the MD
only.
e. Employees whose performance is consistently below average for two years, and
whose self-motivation levels are observed to be low, may be advised to look for better
options outside the company, and will be placed on one-month notice for release.
f. the management of the company. The management reserves the right to create new
appointments and /or abolish /downgrade / upgrade existing appointments in the
overall business interests of the company.
g. A minimum of three years of service in each grade will be mandatory to make an
employee to make an employee eligible for promotion. However, grant of promotion
will be based on the availability of a vacancy and competitive of the employee.
h. Acquiring higher qualifications will be an added consideration for promotions. This
is to encourage the culture of self-study and to create an atmosphere of learning in the
organization.
i. Employees of higher seniority (in terms of date of entry in the grade) with
consistently good performance, and who have made no violations of the Code of
Conduct, will be considered first for promotion when a vacancy arises.
j. Transfer on Promotion: Promotion of an employee may sometimes involve moving
to an alternate location. An employee expressing his /her inability to move out may
have to forgo the opportunity for promotion and career advancement.
LEAVE POLICY
Company provides leave to employees as casual leave, medical leave and paid leave.
Casual leave -8 days for 12 months
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Medical leave- 10 days for 6 months
Paid leave-15 days for 6 months
QUALITY POLICY
The management and employees of AFI are committed to develop, market and service
various software products enhancing customer satisfaction through a process of
continual improvement of its quality management system
PRODUCTS AND PROJECTS
INDUSTRIES
The different industries to which AFI Technologies cater its products are:-
Healthcare
Retail & Distribution
Hospitality
Government & Public Sector
Education
Construction
SECTORS
The various sectors for which AFI Technologies undertakes the Projects are:-
Banking Sector
Insurance Sector
Government defense
Asset Management
Wholesale & Warehouse
The different products that AFI can offer are as follows:-

Application & Project Consulting
AFI offer a comprehensive range of on and off-site consulting services to deliver
projects and application software that support and improve business processes.
Software Development
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Customer oriented software development after understanding the business process'
and policies to achieve efficiency, productivity, competitive edge and customer
servicing.
AFI professionals are trained on latest development tools. They have developed a
number of systems based on Microsoft platforms using database such as MS SQL
Server, ORACLE, MS Access, etc. AFI uses latest tools, techniques and methodology
to design and develop software.
Bar Coding & Data Capturing solutions

AFI provides the complete automated data capture solutions that supports bar
code, RF ID tags, Portable data collection terminals (PDT) etc.
Matching the right technology to the right application is a key ingredient for system
success, and AFI can help to make the right selections to meet the specific needs of
the application. AFI also take into account the environment label or document will be
exposed to, in addition to the preferred document format, image durability, printer
durability, resolution, speed, and communication.
Security & Identification Systems
Integration with Biometric Identification systems or Smart card systems.
Business Process Re-Engineering
Business processes are the blueprint for projects. AFI help to map and measure the
business processes and re-engineer those processes where it makes sense to improve
the speed and quality of information flows and gain organizational efficiencies that
reduce cost, increase revenues, improve the user experience and service for customer's
better.
E-commerce & M-Commerce
AFI offer web hosting and design, ecommerce solutions, domain registration, and
search engine submission.
Mobile Communications & SMS Solutions
AFI support mission-critical applications such as breakdown alerts, job scheduling,
appointment management, order acknowledgements and much more.
Integrate SMS communications with the applications with AFI’s flexible development
tools. Establish immediate SMS communications with AFI’s fully functional desktop
applications
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ERP Implementation
With years of experience in ERP implementation, AFI’s Enterprise Resource Plannin
g (ERP) implementation services comprise solutions that best fit customers’ need.
MAJOR PRODUCTS OF AFI
• Solver Hospital Information System
• Solver Financial Accounting System
• Solver Inventory Control System
• Solver Payroll/ Personnel Management System
Solver Asset Management & Tracking System
• Solver Pharmacy Management System
• Solver Supply Chain Management System
• Solver Point of Sales System
• Solver Hospital Management System
• Solver Image Tracking Solution
Solver Purchase Order System
Solver Project Management System
Solver Real Estate System
• Access control devices & Loyalty card solution, Time & Attendance
System
SOLVER – INTRODUCTION
Solver is the brand name for AFI’s range of software solutions developed in
Microsoft platform with more than 140 man years of effort. Each product from AFI
has undergone thorough testing and debugging by highly qualified professionals and
mass customized with the help of our 600 plus clientele across the globe. User
friendly interfaces and effective reporting tools for different operational levels with
strong database management system put Solver much ahead of competition.
The strong foundation of Solver is an added advantage as it suits to the
requirement of a wide range of customers in various industries. Multi currency
support and intelligent business rule configuration provides Solver an international
outlook. In addition to the operating system and database built-in securities, Solver
provides User/Department/System wise security to ensure high level protection.
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The web enabled modules developed in ASP.NET hosted in existing application
server or web server will provide the intranet accessibility. The same can also be
hosted in any secured web site for online internet access.
SQL server 2005 analysis and reporting services combined on IIS, enable Solver to
have excellent data warehousing which is at par with international standards.
SOLVER HIS (HOSPITAL INFORMATION SYSTEM)-AN INTRODUCTION

Solver HIS is a complete ERP solution integrating various departments of a
hospital including OP, IP, pharmacy, CCU, ICCU, etc. Solver HIS is a time-tested
solution which is used by a number of hospitals across the globe for many years. In
addition to the normal modules available in the ERP for healthcare sector, AFI
integrates the Electronic Medical Records also with Solver HIS.
Electronic Medical Record-Doctor’s Desktop(EMR) is an excellent solution
that transforms a hospital from its traditional mode of operation to a modern paper
free office. The specialty wise information available in EMR enable the doctors the
facility to manage more patients efficiently and effectively. An e-file will be
generated for each patient and the convertibility of the same to a perfect medical
report also ensures effective time management. EMR is accessible from anywhere
since it is a web based solution as it can be hosted on a website.
Solver HIS is highly customizable and it can suffice the future requirements of the
customer due to the horizontal or vertical growth of the organization.
AFI can support the customer with the hardware requirements as in case of
implementation and supply of card printers, patient registration cards, electronic chip
cards, etc. The customer can obtain the best rates for such hardware from AFI making
use of our partnership with global leaders like Motorola, Zebra, etc. Use of patient
cards will enable effective time and cost management.
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SOLVER HOSPITAL MANAGEMENT SYSTEM (HMS)
Solver Hospital Management System (HMS) will consist of different inter-
connected modules are as depicted below.
HOSPITAL
SOLVER
INFORMATION
SYSTEM
EMR
FRONT INPATIENT PHARMACY INVENTORY
SYSTEM
OFFICE MODULES SYSTEM CONTROL
FINANCIAL PERSONNE
PARAMEDIC
ACCOUNTI L&
AL
NG PAYROLL
DEPARTME
NTS
PATHOLOGY
RADIOLOGY
PHYSIOTHER
APY
X RAY SCAN
The system is highly scalable and futuristic in its outlook. The system is
designed to cater to all the operational as well as administrative requirement of an
organization. The modules are designed to work independently as well as in
integration based on your choice. The system can work in multi-user environments
with multi-location data synchronization facilities.
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The queuing time for the patients can be reduced considerably and that will
enable the organization to handle more patients efficiently and effectively. The
proposed Solver HIS will support the Operational, decision making and strategic level
MIS with relevant and accurate reports.
The proposed Solver HIS will have a powerful system administration utility to
ensure proper user management and security. The administrator can manage and
control the entire system by creating users, setting up user privileges and tracking
their activities.
The proposed Solver HIS is developed in Visual Basic/ASP.NET with
Microsoft SQL Server as backend database. Microsoft SQL database is capable of
handling large volume of data.
THE MAIN MODULES OF THE PROPOSED SOLVER HMS ARE:-
 Front Office System
 In Patient System
 Pharmacy System
 Inventory Control System
 Financial Accounting System
 Personnel & Payroll Management System
 Asset Management System
Action plan for the Solver Hospital & Clinic Management System
The Solver Hospital & clinic Management system is an Interactive Web
Application Software which helps doctors from different departments in a hospital to
store, manage and retrieve patient information with ease and simplicity. The software
is integrated in such a way to access related patient data from any department. The
software manages patient data for both In Patient and Out Patient departments.
Solver Clinic Management System is consisted of different inter-connected modules –
Front office & Billing, Lab , X-Ray/Ultra sound, Doctor’s Desktop (EMR), etc.,
which ultimately provides for Solver Clinic Management System, when implemented
in total. The modules are designed so as to work independently and in integration
depending on the options selected.
The proposed system is designed to work in a multi-user environment with
multi location data synchronization. The Head office will be treated as main location
and the data server will be installed in HO. The branches need remote connectivity
facility to communicate with head office. The branch data can be synchronized with
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HO in a certain interval depends on the convenience of branch user and remote
connectivity.
The proposed system will have a powerful system administration utility to
maintain the user management and security. Using this module administrator can
manage and control the entire system, can create users and set up user privileges for
each and every user and can track the activities of users.
Solver is developed in Visual Basic/ASP.NET with Microsoft SQL Server as backend
database. Microsoft SQL database is capable of handling large volume of data. The
system will be futuristic in outlook and once implemented it will improve the
efficiency, reduces over time. Various management information reports will be
provided which will helps for better planning of financial activities and effective
supervision.
FEATURES.
1) Front office management.
2) Out Patient and In Patient Management
3) Electronic Medical Record
4) Paramedical Departments Management
5) Hospital Inventory Management
6) Human Resources Management
7) Pharmacy Management
8) House Keeping
9) Transportation Management
10) Fixed Asset Management
11) Financial Accounting & Costing
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The marketing action plan is as follows,
• Collecting the data base of the prospect customers like hospitals, clinics,
laboratories, doctors etc.
• Short listing from the data base.
• Contacting the prospects in order to get an appointment.
• Procuring the demo of the soft ware.
• Meeting with the prospects with PPT presentations and trial version of the
software.
• Explaining them the various features and advantages of the software.
• Gathering the information from the customers about the additional features
they require in the product.
• Reporting the demands of the customer to the authorities and them through the
project management team.
FRONT OFFICE
The front office system maintains activities like Appointments, Patient

Registration, Billing, etc. These modules are tightly interconnected with other
modules. The financial information will be posted to accounting system automatically
through a day end module. The front office system mainly consists of an Appointment
Diary and a Patient Registration module. There will be a quick enquiry screen which
provides facility to search based on any piece of information like telephone number,
registration number, name, date, etc.
The billing module will be linked with patient database and the cashier can make
bills for any registered patients. If necessary, cashier can register new patients through
a quick registration screen for preparing the bill. The proposed system will support
multiple payment modes for a single bill. It can be cash, credit, or both for insurance
companies.
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Appointment Diary
This is a highly flexible and easy to use interface by which the user can schedule
Patients for any consultable staff. Appointments can be done for days on or after the
current date only. This also ensures that Patients are not kept waiting unnecessarily
Patient Registration
The patient registration screen will be linked with Appointment Diary and the user
can register patients from the Appointment screen itself. The user can print Patient
Registration card (Optional) at the time of registration. There will be facility to
register new patients who are coming without appointment.
Patient Enquiry
Information pertaining to a Patient based on registration number, name, place,
telephone number, etc. can be availed very quickly. The enquiry screen will bring the
details of all the matching patients based on the information available. Essentially this
is a Front office utility.
 Patient Visit Details

Each visit details of the patients are captured with this screen. The system will
allocate a visit id number for each visit.
 Consultant Master
Through this screen the user can enter the consultant’s details. The consultants
can be either resident consultant or visiting consultant. For the visiting consultants,
their visiting time also can be kept in the appointment diary and accordingly
Hardware Architecture
All branches will be equipped with its own local area network and database
server. Using any type of remote connectivity like dial-up/ADSL-VPN/Leased Line,
branches can dial to the head office and transfer data to and from the Head Office.
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DOCTORS DESKTOP
Doctors Desktop is an Interactive Web Application Software which helps

doctors from different departments in a hospital to store, manage and retrieve patient
information with ease and simplicity. The software is integrated with the existing
Solver Hospital & Clinic Management System to access related patient data from any
department. The software manages patient data for both In Patient and Out Patient
departments.
Solver Doctor’s Desktop is an integrated, easy to use, cost effective EMR
solution with high level security from the least entry level to the MIS level. It is an
affordable and easy to implement EMR solution designed from ground to address the
specific needs of a dynamically growing hospital environment.
Solver Doctor’s Desktop is Web based application, prompts the work of the Doctor at
his/her busy schedule. It starts with the Appointment Diary where in all the patients
appointments can be viewed by the Doctor. Also shows the status of patients like
visited/waiting/waiting for investigation etc. Complete history of registered patients
will be available on a single key press. Selection and prescription of medicines – As it
is integrated with pharmacy doctor’s can know available stock in the pharmacy and
prescribe accordingly. Provision to print prescription and generates service requests
from the desktop itself. A fully secured on line system and implements paper less
clinic concept. Doctor's Desktop is integrated with the Document Management
System. Easy storage and retrieval of all information related to patients in various
documents with an integrated document management system.
Features of Doctors Desktop:
• Display IP & OP patients of each doctor.

• Patient diagnosis entry pages are department specific.
• Doctors can view & edit all the previous visits of their patients from a single
page.
• Investigations & Medicines prescribed by the doctor can be accessed from
Billing and Laboratory departments.
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• Doctors can view all files of a patient from Patient History section.
• Cross referral of patients can be done easily.
• Images can be annotated using SVG.
• Doctors can view Test Results of a patient and incorporate test results in the
summary reports.
• Prepare Medical Visit Summary & Discharge Summary in a single click.
• Surgeons can keep track of Operation dates and prepare monthly reports on
Operation details.
• Doctors can prepare monthly patient list reports to be submitted to the
Ministry of Health.
Benefits of Doctors Desktop:
• Doctors can track list of appointments and access patient information prior to
patients visit.
• Gradually convert all patient paper files to electronic files.
• Avoid searching of manual patient files.
• Avoid unnecessary calls to the doctor from pharmacy & lab.
• The doctor can provide total charges incurred for the tests and medicines to
the patient prior to billing.
• Minimize data entry using popup lists and automatic loading of previous visit
data to new visits.
FEATURES
• Linked with Pharmacy, Lab, X-ray and other departments
• All documents related a particular patient will be available on a single key

press
• Facility to suggest investigation/lab test/procedure from the doctor’s desktop

and automatically available to concerned departments and also available to
front office for billing
• Selection and prescription of medicines – As it is integrated with pharmacy

doctor’s can know available stock in the pharmacy and prescribe accordingly.
Also provision to print prescription.
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• Doctor can monitor latest readings & measurements of IP patients and suggest
appropriate tests and medicines
MAJOR INDIAN AND OVERSEAS CLIENTS
• Solver Hospital Management System for Madonna Hospital Angamaly,

Ernakulam
• Solver Financial Accounting System for Modern Infocom, Alwaye,
Ernakulam
• Solver Financial Accounting System for Samrudhi Agencies, Ernakulam
• Integrated Hospital Information System for Apollo Medical Centre LLC.
• Integrated Hospital Information System for Atlas Star Medical Centre.
• Integrated Hospital Information System for Badr Al Samaa Poly Clinic (Ruwi,
Al-Khuwair, Sohar, Salalah and Al-Khoudh)
• Integrated Hospital Information System For Al Shatti Hospital
• Integrated Hospital Information System for International Medical Centre
• Clinic Management System for Emirates Medical Centre etc.
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CHAPTER IV
THEORETICAL PERSPECTIVE
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MARKET POTENTIAL- THEORETICAL FRAMEWORK

The market potential concept was born out of the awareness that a business
should start with the determination of consumer wants and end with the satisfaction of
those wants. The concept puts the consumer at both the beginning and the end of the
business cycle. It stipulates that any business should be organized around the
marketing function and its task should be one of anticipating, stimulating and meeting
consumer’s requirements. For knowing more about the consumer needs and wants
companies should make market study and researches.
Marketing research is defined as the systematic and objective search for an

analysis of information relevant to the identification and solution of any problem in
the field of marketing. Market study is a tool companies use in order to better
understand the environment in which they operate. It is one of the main steps in the
development of a marketing plan. The first step is to conduct market research or
gather information through direct mail, telemarketing, focus groups, online surveys,
etc. Then comes market analysis, which involves critically reviewing and organizing
the data collected so that it can be used in making strategic marketing decisions. “Just
as one would not build a house on sand, one should never undertake a marketing
program that is not built on a firm foundation of market knowledge.”.
David.j.Freiman stated in his book\ what Every Manager needs to know about
marketing. “It is remarkable and alarming how little mangers of businesses really
know about their markets and the other elements of their outside environments.”
A good market study should include information on industry trends, an

assessment of major competitors and their strategies, a review of the channels of
distribution, and a wide variety of data on current and potential customers. The
market analysis provides the input for the next step in developing a marketing plan-
market segmentation, or dividing an overall market into key customer subsets, or
segments, whose members share similar characteristics and needs. The company then
selects from among these segments the particular markets it wishes to target, and
creates a marketing plan that will appeal to the target customers. “small business that
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identify the needs of specific target markets-existing and potential customers who are
the focus of markeing efforts- and work to satisfy those needs, are more effective
marketsrs,” according to Gloria Green and Jeffrey Williams in marketing ;mastering
Your Small Business.
Most market analysis begins with a broad study of the overall industry and
concludes with a narrow definition of the company’s target market. Some of the
industry factors that might be mentioned in a market analysis include the relative
market share held by various competitors, the rte of new product introduction, the
technological environment, and the impact of significant laws or regulations. A
market analysis would also include ovrall market information such as sales history,
current demand, and expected future trends. It is particularly important to know
whether demand is increasing, decreasing, or remaining constant.
The next area of a market analysis involves creating an in-depth portrait of

customers. Through market research, the company tries to answer such questions as:
who are the primary decisions makers and purchasers; what are their main motivating
factors, and when and where do they tend to buy? The key is to understand how
customers make their purchasing decisions in order to be able to influence those
decisions. Market research might assess such demographic features as age, gender,
income level, educational background, financial situation, marital status, household
size, and ethnic or religious background. Once this information has been broken
down through market analysis, the company then creates a detailed description of the
most desirable segment of the market to be included in the marketing plan. The
market analysis should demonstrate why the target market chosen is more favorable
than other segments, since the company will be investing its limited resources in
marketing to that target market.
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CHAPTER V
ANALYSIS AND INTERPRETATION
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Table No: 1
Organization Category.
Category No. of respondents Percentage
a) Single Doctor 5 10
b) Clinic 15 30
c) Hospital 21 42
d) Super speciality 1 2
e) Multi Speciality 8 16
Total 50 100
Source : Primary Data
From the table it is clear that 10% of the respondents were Single doctors;
30% are clinics; 42% are Hospitals; 2% are Super Specialty Hospitals; and 16% are
multi specialty hospitals
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Chart No:1
Organization Category
16% 10%
2% Single Dr
Clinic
30% Hospital
Super Sp
Multy Sp
42%
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Table No: 2
No. of Departments in each Hospital
Category No. of hospitals Percentage
a) Less than 10 21 42
b) Between 10 and 15 12 24
c) Between 15 and 20 9 18
d) Greater than 20 8 16
Total 50 100
From the table it is clear that 42% of the hospitals have less than 10
departments; 24% have between 10 and 15; 18% have between 15 and 20; 16% have
greater than 20
Chart No:2
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No. of Departments in each Hospital
16%
>10
42%
10--15
18% 15-20
<20
24%
Table No: 3
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Number of beds in each hospital
No. of Beds No. of Hospitals Percentage
b) Between 50 and 100 8 16
c) Between100 and 150 7 14
Total 50 100
From the table it is clear that 40% hospitals have less than 50 hospitals; 16%
hospitals have beds between 50 and 100; 14% have between 100 and 150; 30% have
greater than 150
Chart No:3
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Number of beds in each Hospital
30% >50
40%
50 - 100
100 - 150
14% <150
16%
Table No: 4
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Average Patient Turn out/ Day
Category No. of respondents Percentage
b) Between 100 and 150 20 40
c) Between 150 and 200 11 22
Total 50 100
From the table it is clear that 26% of the hospitals have daily patient turn out
of less than 100; 40% is in between 100 and 150; 22% is in between 150 and 200;
12% have greater than 200
Chart No:4
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Average Patient Turn out/ Day
12%
26%
>100
22% 100 - 150
150 - 200
<200
40%
Table No: 5
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Hospitals having Hospital Management System
a) Yes 39 78
b) No 11 22
Total 50 100
From the table it is clear that 78% of the hospitals have Hospital management
System and 22% are not using HMS
Chart No:5
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Hospitals having Hospital Management System
22%
Yes
No
78%
Table No: 6
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How long you are using this System
a) 6 months 3 8
b) More than 1 year 6 15
c) More than 3 years 15 38
d) More than 5 years 5 13
e) More than 8 years 10 26
Total 39 100
From the table it is clear that 8% of the hospitals using HMS software for the
last six months; 15% using the HMS software for more than one year; 38% are using
for more than three years; 13% are using for more than 5 years and 26% are using for
more than 8 years
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Chart No:6
How long you are using this System
8%
26%
15%
6 months
1year
3 Year
5 Year
13% 8 Year
38%
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Table No: 7
Existing players in the market
Category No.of Hospitals Percentage
a) Software Associates 1 3
b) Data Mate 1 3
c) Linux Based system 2 5
d) Unifa 9 23
e) Logics 3 8
f) Local Software 20 50
g) Inhouse System 3 8
Total 39 100
From the table it is clear that 3% of the hospitals using the HMS software of
Software Associates; 3% using Data Mate; 5% using Linux based system; 23% using
Unifa ; 8% using logics;50% using local software and 8% using In house system.
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Chart No:7
Name of the prevailing Hospital Management System and its Supplier
8% 3% 3% 5%
23%
50%
8%
Software Associates Data Mate

Linux based Unifa
Logics Local S/W
Inhouse system
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Table No: 8
From where you got the information about the HMS?
a) Advertisements 9 23
b) Word of mouth 25 64
c) Sales Representative 5 13
Total 39 100
From the table it is clear that 23% got the information through various
advertisements; 64% got the information through the word of mouth; 13% got the
information through sales representatives
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Chart No:8
From where you got the information about the HMS
13% 23%
64%
Advt Word of mouth SalesRep
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Table No: 9
Why you selected this HMS
Category N0. Of hospitals Percentage
a) Brand Name 1 3
b) Quality 1 3
c) Cost 20 50
d) Customization 2 5
e) After sales service 5 13
f) User friendliness 7 17
g) Features offered 1 3
h) Friend’s
recommendations 1 3
i) Product presentation of
sales personnel 1 3
Total 39 100
From the table it is clear that 3% gave more importance to the brand name of
the product; 3% gave more importance to the quality; 50% gave more importance to
cost of the product; 5% gave importance to customization; 13% gave importance to
the after sales service; 17% gave more importance to user friendliness of the product;
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3% gave more importance to the features of the product; 3% gave more importance to
the friend’s recommendations and 3% gave more importance to product presentation
of the sales personnel
Chart No:9
Why you selected this HMS
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3% 3% 3% 3% 3%
17%
13% 50%
5%
Brand Name Quality

Cost Customization
After salesservice User friendly
Featuresoffered Friends Rec
Presentation of SP
Table No: 10
Platform of your present HMS (front end)?

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Category No. of Hospitals Percentage
a) VB 25 64
b) ASP 6 15
c) PHP 8 21
Total 39 100
From the table it is clear that 64% of the hospital have their HMS platform
(frontend) have in VB; 15% have their HMS front end platform in ASP; 21% have
their front end platform in PHP
Chart No:10
Platform of your present HMS (front end)?
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21%
VB
ASP
15% PHP
64%
Table No: 11
Your Data Base (Back end) platform.?

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a) Oracle 10 26
b) MS SQL 17 44
c) My SQL 4 10
d) Fox Pro 2 5
e) Any other 6 15
Total 39 100
From the table it is clear that 26% of the hospitals have their HMS back end platform
in Oracle; 44% have their back end platform in MS SQL; 10% have their back end
platform in My SQL ; 5.% have their back end platform in Fox Pro and 15 % are of
another platform.
Chart No:11
Your Data Base (Back end) platform
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15%
26%
5%
10%
44%
Oracle MsSQL My SQL Fox Pro Other
Table No: 12
How will you update yourself ?
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a) Reading journals 15 38
b) Internet 8 21
c) Attending related seminars or 6 15

courses
d) Any other 10 26
Total 39 100
From the table it is clear that 38% update after reading the journals; 21% update
through internet; 15% update after attending related seminars or courses and 26% are
updating through other ways.
Chart No:12
How will you update yourself
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26%
38%
15%
21%
Journals Internet Seminar Other
Table o: 13
Do you have Electronic Medical Record System (EMR)?
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a) Yes 8 21
b) No 31 79
Total 39 100
From the table it is clear that 21% of the hospitals use Electronic Medical Record and
79% of the hospitals are not using Electronic Medical Record
Chart No:13
Do you have Electronic Medical Record System (EMR)
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21%
Yes
No
79%
Table No: 14
Whether it has Department specific diagnosis pages?

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a) Yes 8 21
b) No 31 79
Total 39 100
From the table it is clear that 21% of the hospitals have department specific diagnosis
pages and 79% of the hospitals do not have department specific diagnosis pages
Chart No:14
Whether it has Department specific diagnosis pages
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21%
Yes
No
79%
Table No: 15
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Period of training provided by your current supplier?
a) Less than 15 days 5 13
b) One month training 17 43
c) Between one month and two 5 13

months training
d) More than 2 months 8 21
e) 3 months training 4 10
Total 39 100
From the table it is clear that 13% got training for less than 15 days; 43% got
training for one month; 13% got training between one and two months; 21% got
training for more than 2 months and 10% got training for 3 months
Chart No:15
Period of training provided by your current supplier
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10% 13%
21%
43%
13%
>15 days 1 month 1 - 2 month

more than 2 3 months
Table No: 16
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Are you satisfied with the training provided by the software Company to your
staffs?
a) Highly Satisfied 8 21
b) Satisfied 15 38
c) Neutral 13 33
d) Dissatisfied 2 5
e) Highly dissatisfied 1 3
Total 39 100
From the table it is clear that 21% are highly satisfied with the training
provided by the software company; 38% are satisfied with the training; 33% have
neutral stand; 5% are dissatisfied with the training and 3% are highly dissatisfied
Chart No:16
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Are you satisfied with the training provided by the software Company to your
staffs
5% 3%
21%
33%
38%
satisfied Neutral Dissatisfied Hdissatisfied
Table No: 17
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Do you have an AMC with your supplier?
a) Yes 25 64
b) No 14 36
Total 39 100
From the table it is clear that 64.1% have AMC with their suppliers and
35.89% don’t have AMC with their suppliers
Chart No:17
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Do you have an AMC with your supplier
36%
Yes
No
64%
Table No: 18
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Degree of satisfaction with your Present Soft ware?
a) Highly Satisfied 2 5
b) Satisfied 10 26
c) Neutral 7 18
d) Dissatisfied 12 30
e) Highly dissatisfied 8 21
Total 39 100
From the table it is clear that 5% are highly satisfied with their present
software; 26% are satisfied with the current software; 18% have neutral stand; 30%
are dissatisfied with the current software; 21% are highly dissatisfied with the current
software
Chart No:18
Degree of satisfaction with your Present Soft ware
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21% 5%
26%
30%
18%
H Satisfied Satisfied Neutral

Dissatisfied H Dissatisfied
Table No: 19
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What are the main features which you feel as a great advantage of your present
system?
a) Low Cost 20 51
b) High data storage Capacity 2 5
c) User Friendly 7 18
d) Minimum Error 5 13
e) Better Service 5 13
Total 39 100
From the table it is clear that 51% have consider low cost as the greatest
advantage of their present system; 5% consider high storage capacity as the greatest
advantage; 18% consider user friendly as the greatest advantage; 13% consider less
error as the greatest advantage; 13% consider the service of the company as the better
advantage
Chart No:19
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What are the main features which you feel as a great advantage of your present
system?
13%
13%
51%
18%
5%
Low cost High DataStorage

User friendly MinimumError
Better Service
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Table No: 20
What are the main disadvantages of your present system? If Any?
a) Not user friendly 4 10
b) High Error 2 5
c) Minimum data storage 5 13

Capacity
d) High Maintenance Cost 10 26
e) Not Revealed 18 46
Total 39 100
From the table it is clear that 10% have a opinion that their present system is
not user friendly ; 5% have a opinion that their present system have high error
occurrence; 13% have a opinion that their preset system have minimum storage
capacity and 26% have a opinion that their present requires high maintenance cost and
46% have not revealed.
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Chart No:20
What are the main disadvantages of your present system
10%
5%
46% 13%
26%
Not User Friendly High Error

Minimumdata storage High maintanance cost
Not reveled
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Table No: 21
Do you have any plans for software up gradation/customization?
a) Yes 27 69
b) No 12 31
Total 39 100
From the table it is clear that 69% of the hospitals have plan for software up
gradation/customization and 31% have no plan for soft ware up gradation.
Chart No:21
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Do you have any plans for software up gradation/customization
31%
Yes
No
69%
Table No: 22
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If Yes, the details of the plan
a) Full Modules of HMS 12 45
b) EMR only 2 7
c) Pharmacy and Accounting 9 33

module
d) Clinic Management Module 4 15
Total 27 100
From the table it is clear that 45% of the hospitals have the plan to implement
full modules of HMS; 7% have the plan to implement EMR only; 33% have a plan to
implement pharmacy and Accounting software module and 15% have the plan to
implement clinic management module
Chart No:22
If Yes, the details of the plan
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7%
33%
45%
15%
Full Module Emr Pharma & Acc Clinic
Table No: 23
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Are you interested to see the Demo presentation of our HMS Software “Solver”?
a) Yes 27 54
b) No 23 46
Total 50 100
From the table it is clear that 54% of the hospitals are interested to see the Demo
Presentation where 46% are not interested to see the Demo of our product
Chart No:23
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Are you interested to see the Demo presentation of our HMS Software “Solver”
46%
Yes
No
54%
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CHAPTER VI
FINDINGS, CONCLUSION &
SUGGESTIONS
FINDINGS
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 Regarding the organization category 10% of the respondents were Single doctors;
30% are clinics; 42% are Hospitals; 2% are Super Specialty Hospitals; and 16%
are multi specialty hospitals
 Regarding the No of departments in each hospital 42% of the hospitals have less
than 10 departments; 24% have between 10 and 15; 18% have between 15 and 20;
16% have greater than 20
 Regarding the No of beds in each hospital 40% hospitals have less than 50
hospitals; 16% hospitals have beds between 50 and 100; 14% have between 100
and 150; 30% have greater than 150
 Regarding average patient turn out/ day 26% of the hospitals have daily patient
turn out of less than 100; 40% is in between 100 and 150; 22% is in between 150
and 200; 12% have greater than 200
 Regarding the No of hospitals having Hospital Management system 78% of the

hospitals have Hospital management System and 22% are not using HMS
 Regarding the experience of the hospitals in using HMS 8% of the hospitals using
HMS software for the last six months; 15% using the HMS software for more than
one year; 38% are using for more than three years; 13% are using for more than 5
years and 26% are using for more than 8 years
 Regarding the competitors 3% of the hospitals using the HMS software of

Software Associates; 3% using Data Mate; 5% using Linux based system; 23%
using Unifa ; 8% using logics;50% using local software and 8% using In house
system.
 Regarding the source where the hospitals got information about the system 23%
got the information through various advertisements; 64% got the information
through the word of mouth; 13% got the information through sales representatives
 Regarding the reason why they selected the HMS 3% gave more importance to the
brand name of the product; 3% gave more importance to the quality; 50% gave
more importance to cost of the product; 5% gave importance to customization;
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13% gave importance to the after sales service; 17% gave more importance to user
friendliness of the product; 3% gave more importance to the features of the
product; 3% gave more importance to the friend’s recommendations and 3% gave
more importance to product presentation of the sales personnel
 Regarding the front end 64% of the hospital have their HMS platform (frontend)
have in VB; 15% have their HMS front end platform in ASP; 21% have their front
end platform in PHP
 Regarding the back end using 26% of the hospitals have their HMS back end
platform in Oracle; 44% have their back end platform in MS SQL; 10% have their
back end platform in My SQL ; 5.% have their back end platform in Fox Pro and
15 % are of another platform.
 Regarding the updation 38% update after reading the journals; 21% update
through internet; 15% update after attending related seminars or courses and 26%
are updating through other ways.
 Regarding the EMR the response is 21% of the hospitals use Electronic Medical
Record and 79% of the hospitals are not using Electronic Medical Record
 Regarding the department specific pages 21% of the hospitals have department
specific diagnosis pages and 79% of the hospitals do not have department specific
diagnosis pages
 Regarding the training provided by the supplier 13% got training for less than 15
days; 43% got training for one month; 13% got training between one and two
months; 21% got training for more than 2 months and 10% got training for 3
months
 Regarding the satisfaction level of the customers 21% are highly satisfied with the
training provided by the software company; 38% are satisfied with the training;
33% have neutral stand; 5% are dissatisfied with the training and 3% are highly
dissatisfied
 Regarding the AMC 64.1% have AMC with their suppliers and 35.89% don’t
have AMC with their suppliers
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 Regarding the satisfaction level 5% are highly satisfied with their present
software; 26% are satisfied with the current software; 18% have neutral stand;
30% are dissatisfied with the current software; 21% are highly dissatisfied with
the current software
 Regarding the advantage of the system 51% have consider low cost as the greatest
advantage of their present system; 5% consider high storage capacity as the
greatest advantage; 18% consider user friendly as the greatest advantage; 13%
consider less error as the greatest advantage; 13% consider the service of the
company as the better advantage
 Regarding the disadvantage 10% have a opinion that their present system is not
user friendly ; 5% have a opinion that their present system have high error
occurrence; 13% have a opinion that their preset system have minimum storage
capacity and 26% have a opinion that their present requires high maintenance cost
and 46% have not revealed.
 Regarding the plan for up gradation 69% of the hospitals have plan for software
up gradation/customization and 31% have no plan for soft ware up gradation.
 Regarding the details of the up gradation 45% of the hospitals have the plan to
implement full modules of HMS; 7% have the plan to implement EMR only; 33%
have a plan to implement pharmacy and Accounting software module and 15%
have the plan to implement clinic management module
 Regarding the demo presentation 54% of the hospitals are interested to see the
Demo Presentation where 46% are not interested to see the Demo of our product
CONCLUSION
IMK KOLLAM
84
The product has been very useful to get knowledge and practical experience in
the field of marketing management especially in market potential analysis of HMS
in the present scenario. The information provided by the firm helped for this
analysis. The result obtained is an aid to the management for future planning
The project work helped the firm in understanding their current position and
possible future potential in the market. To conclude the project has been a great
experience and exposure to the management in practical field
SUGGESTIONS
IMK KOLLAM
85
• Provide more awareness to the target customers about the Company
• Give the target customers more idea about the features and benefits of the
products of the company
• EMR is the most attracting product competitors in this area is also less
• Company should provide awareness programmes about EMR to doctors
• The company should provide the software at low price than the competitors
• The company should make a good relations with the Doctors
• The company should provide proper training to the customers
• The company should provide better after sales service to the customers
IMK KOLLAM
86
BIBLIOGRAPHY
IMK KOLLAM
87
BIBLIOGRAPHY
 Texts:
1. Andrew. S. Tanenbaum (2003) System Analysis, Prentice Hall India

Publications,
2. Kotler Philip(2005), Marketing Management :Pearson Education
3. Malhotra Naresh. K. -Marketing Research-Prentice –hall-4 th edition.
4. Sekaran Uma -Research Method For Business-John wiley&Sons-4 th edition.
5. S. Namakumari, S. Ramaswamy V -Marketing Management-Mc Millan India
Ltd- 3 rd edition.
 Reference
Company brouchers
Company Magazines
IMK KOLLAM
88
APPENDIX
Market potential of HMS
IMK KOLLAM
89
Name & Address of the hospital

…………………………………………………………………………………………
…………………………………………………………………..
………………………..
……………………………………………………………………………………….
Name , Tel. No. & Designation of the Contact person
…………………………………………………………………………………………
…………………………………………………………………………………………
…………………………………………………………………………………
Name and contact Number of the Decision making Authority
…………………………………………………………………………………………
…………………………………………………………………………………………
………………………………………………………………………………………..
1 Organization Category.
a) Single Doctor b) Clinic c) Med Hospital d) Super
Specialty
e) Multi Specialty f) Any Other…..
1. No. of Departments
a) Less than 5 b) Between 5 and 10 c) Between 5 and 10
d) Between 10and 20 e) Greater than 20
2. Number of Beds
d) Between 10and 20 e) Greater than 150
IMK KOLLAM
90
3. Average Patient Turn out

d) Greater then 200
4. Do you have a Hospital Management System?

a) Yes b) No
5. How long you are using this System?

a) 6 months b) More than 1 year c) More than 3 Year
d) More than 5 year e) More than 8 year
6. Name of the prevailing Hospital Management System and its

Supplier?
a) Software Associates b) Data Mate c) Linux based system
d) Unifa e) Logics f) Local Software g) In house system
7. From where you got the information about the HMS?

a) Advertisements b) Word of Mouth c) Sales Representative.
d) Any Other………….
8. What attracted you towards this HMS?
a) Brand Name b) Quality c) Cost d) Customization
e) After sales service f) User friendliness g) Features offered
h) Friend’s recommendation i) Product presentation of Sales personnel
j) Any other………….
IMK KOLLAM
91
9. Platform of your present HMS (front end)?

a) VB b) ASP c) PHP d) Any other……….
10. Your Data Base (Back end) platform..?

a) Oracle b) MS SQL c) My SQL d) MS Access
e) Fox Pro f) Any other………………
11. How will you update yourself?

a) Reading Journals b) Internet c) Attending seminars or Courses
d) Any other……………..
12. Do you have Electronic Medical Record System (EMR) ?

a) Yes b) NO
13. Whether it has Department specific diagnosis pages?

a) Yes b) No
14. Period of training provided by your current supplier?

a) Less than 10 days b) 1 month training c) Between 1 & 2 months
d) More than 2 months e) 3 months training
16. Are you satisfied with the training provided by the software Company to
your staffs?
a) Highly satisfied b) Satisfied c) Neutral d) Dissatisfied
e) Highly dissatisfied
IMK KOLLAM
92
17 Do you have an AMC with your supplier?

a) Yes b) No
18. Degree of satisfaction with your Present Soft ware?
a) Highly satisfied b) Satisfied c) Neutral d) Dissatisfied
e) Highly dissatisfied
19.What are the main features which you feel as a great advantage of your
Present system?
a) Low cost b) High data storage capacity c) User Friendly
d) Minimum error e) Better service
20. What are the main disadvantages of your present system? If Any?
a) Not user friendly b) Poor Service c) Not easy to huge data
d) High Maintenance Cost
21. Do you have any plans for software up gradation/customization?

a) Yes b) No
22. If Yes, the details of the plan

a) Full Modules of HMS b) EMR only c) Pharmacy & Accounting Module
d) Clinic Management Module
IMK KOLLAM
93
23. Are you interested to see the Demo presentation of our HMS Software?
a) Yes b) No
Any other observations or comments

…………………………………………………………………………………………
…………………………………………………………………………………………
……………………………………………………………………………………….…
IMK KOLLAM
94

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Afi Technologies Pvt Ltd

STATEMENT OF THE PROBLEM

Market potential means the maximum sales reasonably attainable under

OBJECTIVES OF THE STUDY

a. To understand the market potential for the Hospital Management

b. To have an understanding about the importance of the product in the

c. To understand the strength and weakness of the existing software used

d. To understand the strategies implemented by other HMS software

e. To understand whether the customers know the importance of

g. To know whether the customers have any plan to implement a new

Type of research design

Source of data collection

SCOPE OF THE STUDY

LIMITATIONS OF THE STUDY

• Non availability of data within the time schedule

The project report consists of mainly 6 chapters.

Chapter 1- This chapter covers introduction, importance of the study, objective,

Chapter 2- This chapter consists of industry profile

Chapter 4- This chapter covers the theoretical perspective of the study

Chapter 5- This chapter involves the analysis and interpretation

Chapter 6- This chapter includes Findings, Conclusions and Suggestions

DEVELOPMENTS OF SOFTWARE INDUSTRY IN INDIAN

• Large talent pool availability.

• High quality education.

• Low operating cost.

Software Industry in Budget 2008

SOFTWARE INDUSTRY IN KERALA

a)Availability of good technical manpower

b)Non Polluting nature of the Industry

INDIAN SOFTWARE COMPANIES

MAIN SOFTWARE EXPORTERS

MAJOR PLAYERS IN SOFTWARE INDUSTRY

1. Tata Consultancy Services (TCS)

ABOUT AFI TECHNOLOGIES

c. A screening committee chaired by General Manager/functional head will assemble

Paid leave-15 days for 6 months

PRODUCTS AND PROJECTS

The different products that AFI can offer are as follows:-

Bar Coding & Data Capturing solutions

SOLVER HIS (HOSPITAL INFORMATION SYSTEM)-AN INTRODUCTION

1) Front office management.

2) Out Patient and In Patient Management

3) Electronic Medical Record

4) Paramedical Departments Management

5) Hospital Inventory Management

6) Human Resources Management

10) Fixed Asset Management

11) Financial Accounting & Costing

• Short listing from the data base.

• Contacting the prospects in order to get an appointment.

• Procuring the demo of the soft ware.

• Explaining them the various features and advantages of the software.

The front office system maintains activities like Appointments, Patient

 Patient Visit Details

Doctors Desktop is an Interactive Web Application Software which helps

Features of Doctors Desktop:

• Display IP & OP patients of each doctor.

Benefits of Doctors Desktop:

• Linked with Pharmacy, Lab, X-ray and other departments

• All documents related a particular patient will be available on a single key

• Facility to suggest investigation/lab test/procedure from the doctor’s desktop

• Selection and prescription of medicines – As it is integrated with pharmacy