Data Analysis

3. Gender

SEX NO.OF PERCENTAGE

RESPONDENTS

MALE 35 70

FEMALE 15 30

TOTAL 50 100

54
 30

MALE

70 FEMALE

INFERENCE:
From the above table 70% of the respondent are male and remaining 30% are
female respondents.

55
5. INCOME LEVEL:

PARTICULARS NO: OF: PERCENTAGE

RESPONDENTS

BELOW 1 LAKH 13 26

1 – 3 LAKH 14 28

3 – 5 LAKH 15 30

5 – 8 LAKH 6 12

ABOVE 8 LAKH 2 4

TOTAL 50 100

56
 30

25

20

15

10

0
BELOW 1 LAKH 1-3 LAKH 3-5 LAKH 5-8 LAKH ABOVE 8 LAKH

INFERENCE:
From the above table26% people belong to the income level of below one
lakh.28% of people belong to the income level of 3-5 lakh.30%of people belong
to the income level of 3-5 lakh.12% belong to the level of 5-8 lakh and the
remaining 4% belong to the income level of above 8 lakh.

57
6. OCCUPATION

PARTICULARS NO:OF:RESPONDENTS PERCENTAGE

GOVT.EMPLOYEE 7 14

PRIVATE 26 52
EMPLOYEE

BUSINESS MAN 7 14

HOME MAKER 1 2

SELF EMPLOYED 5 10

STUDENT 1 2

RETIRED 3 6

TOTAL 50 100

58
 30

25

20

15

10

INFERENCE:
From the above table 7% of people are govt.employees.26% of people are
private employees.7% are business persons .Only 1% people are home
makers.5% are selfemployed.1% are students.3% of people are retired.

59
7. TO FIND OUT MAJOR PART OF INVESTMENT:

MODE OF NO: OF PERCENTAGE

INVESTMENT RESPONDENTS

FIXED DEPOSIT 12 24

MUTUAL FUND 10 20

EQUITY 11 22

REAL ESTATE 7 14

GOLD 10 20

TOTAL 50 100

60
 30

25

20

15

10

0
FIXED DEPOSIT MUTUAL EQUITY REAL ESTATE GOLD
FUND

INFERENCE:
From the above table 24% of people invest their major part in bank. 20% of
people invest in real estate, 22% in equity, 14% in real estate and remaining
20% in gold.

61
9. OPINION ABOUT INVESTMENT OPTION WHICH GIVES
MAXIMUM RETURN:

PARTICULARS NO: OF PERCENTAGE

RESPONDENTS

BANK DEPOSIT 4 8

MUTUAL FUND 9 18

STOCK 17 34

REAL ESTATE 13 26

GOLD 7 14

TOTAL 50 100

62
 14 8

18 BANK DEPOSIT
MUTUAL FUND
STOCK
26 REAL ESTATE
GOLD

34

INFERENCE:
From the above table 34% people opt stock as the investment option that gives
maximum return. 8% opt bank deposit, 18% opt mutual fund, 26% opts real
estate and remaining 14% opts gold.

63
10. RATE OF KNOWLEDGE ABOUT MUTUAL FUND:

PARTICULARS NO: OF PERCENTAGE

RESPONDENTS

HIGHLY 2 4
KNOWLEDGEABLE

MODERATELY 23 46
KNOWLEDGEABLE

SOME WHAT 23 46
KNOWLEDGEABLE

IGNORANT 2 4

TOTAL 50 100

64
 50
45
40
35
30
25
20
15
10
5
0
HIGHLY MODERATELY SOMEWHAT IGNORANT
KNOWLEDGEABLE KNOWLEDGEABLE KNOWLEDGEABLE

INFERENCE:
Only 4% people are highly knowledgeable. 46% people are moderately and
somewhat knowledgeable. 2% of people are totally ignorant.

65
11. SOURCE OF INFORMATION REGARDING MUTUAL
FUND:

PARTICULARS NO: OF PERCENTAGE

RESPONDENTS

ADVERTISEMENT 12 24

MEDIA 19 38

FRIENDS 14 28

INTERNET 5 10

TOTAL 50 100

66
 10
24
ADVERTISEMENT
MEDIA
28
FRIENDS
INTERNET

38

INFERENCE:
From the above table 24% of the people get information through ad. 38% of the
respondents get information from media, 28% get the information through
friends and the remaining 10% get information through internet.

67
12. PERCENTAGE OF INCOME INVESTED IN MUTUAL
FUND:

INCOME NO: OF PERCENTAGE

RESPONDENTS

0-20 41 82

20-40 9 18

40-60 0 0

60-80 0 0

TOTAL 50 100

68
 0
18
0-20
20-40
40-60
82 60-80

INFERENCE:
About 82% of people invest 0-20% of their income in mutual fund and
remaining 18% people invest 20-40% income mutual fund.

69
16. SATISFACTION LEVEL OF CUSTOMERS WITH GEOJIT
BNP PARIBAS:

PARTICULARS NO: OF PERCENTAGE

RESPONDENTS

SATISFIED 33 66

EXTREMELY 5 10
SATISFIED

NOT SATISFIED 1 2

NOT A GEOJIT 11 22
CUSTOMER

TOTAL 50 100

70
 70

60

50

40

30

20

10

0
SATISFIED EXTREMELY NOT SATISFIED NOT A GEOJIT
SATISFIED CUSTOMER

INFERENCE:
About 66% of people are satisfied with service of Geojit BNP Paribas. 10% of
people are extremely satisfied with the services, 1% are not satisfied and
remaining 11% are not Geojit customers.

71
17. TIME HORIZON THE CUSTOMERS LOOK FOR WHEN
THEY MAKE AN INVESTMENT:

TIME PERIOD NO: OF PERCENTAGE

RESPONDENTS

VERY SHORT (LESS 3 6

THAN 3 MONTH)

SHORT (3-6 MONTHS) 3 6

MEDIUM (1 YEAR) 23 46

LONG (1-5 YEARS) 16 32

VERY LONG (MORE 5 10

THAN 5 YEARS)

TOTAL 50 100

72
 50

45 46

40

35
32
30

25

20

15

10 10

5 6 6

0
VERY SHORT SHORT MEDIUM LONG VERY LONG

INFERENCE:
About 46% people look for medium term investment, 32% people look for long
term investment option, 10% look for very long term, 6% look for both short
and very short.

73
18. RECOMMEND MUTUAL FUND TO OTHERS:

PARTICULARS NO: OF PERCENTAGE

RESPONDENTS

EXCELLENT 2 4

VERY GOOD 14 28

GOOD 22 44

AVERAGE 8 16

POOR 4 8

TOTAL 50 100

74
 8% 4%

16%
28%

44%

INFERENCE:
About 44% OF people recommend mutual fund to others as good. 14% people
recommend mutual fund as very good. Only 2% of people recommend mutual
fund as excellent. 8% recommend as average and remaining 4% as poor.

75
19. LEVEL OF RISK TOLERANCE:

PARTICULARS NO: OF PERCENTAGE

RESPONDENTS

EXTREMELY 5 10
CONSERVATIVE

CONSERVATIVE 28 56

HIGHLY 5 10
AGGRESSIVE

AGGRESSIVE 12 24

TOTAL 50 100

76
 60
50
40
30
20
10
0

EXTREMELY
CONSERVATIVE CONSERVATIVE
HIGHLY
AGGRESSIVE AGGRESSIVE

INFERENCE:
About 56% people are conservative in nature towards risk. Only 5% of people
are highly aggressive towards risk. 12% are aggressive and remaining 5% are
extremely conservative.

77
20. RATE OF INVESTING IN MUTUAL FUND IN NEAR
FUTURE:

PARTICULARS NO: OF PERCENTAGE

RESPONDENTS

VERY GOOD 9 18

GOOD 28 56

AVERAGE 11 22

POOR 2 4

TOTAL 50 100

78
 4
18
22
VERY GOOD
GOOD
AVERAGE
POOR

56

INFERENCE:
About 56% of people say that investing in mutual fund in near future is good.
22% is of the opinion that it is average and 18% says it is very good and only
4% is of the opinion that it is poor to invest in mutual fund.

79
15. FACTORS INFLUENCING WHILE SELECTING A
COMPANY TO INVEST:

RANK 1 RANK 2 RANK 3 RANK 4

BRAND 13 13 16 9

PROFITABILITY 22 18 6 5

FUTURE 11 12 19 8
PROSPECTS

BROKER’S 4 7 9 28
CHOICE

TOTAL 50 50 50 50

80
 WEIGHTED AVERAGE METHOD:

WEIGHT 4 3 2 1 TOTAL PERCENTAGE

RANK 1 2 3 4 - -

BRAND 13 13 16 9 51 25.5

PROFITABILITY 22 18 6 5 51 25.5

FUTURE 11 12 19 8 50 25
PROSPECT

BROKER’S 4 7 9 28 48 24
CHOICE

TOTAL 200 100

25.5

25

24.5

24

23.5

23
BRAND PROFITABILITY FUTURE BROKER'S
PROSPECTS CHOICE

81
INFERENCE:
The table shows that the opinions given by the respondents about the factors
that influence them while selecting a company to invest was analysed by using
weighted average method as given weightage to each opinion given by
respondents as rank 4,3,2,1 and finally converted the total into percentage.

82
8. Ranking of investment criteria

INVESTMENT RANK RANK RANK RANK

CRITERIA 1 2 3 4

SAVINGS 23 10 7 9

RETURN 11 14 43 6

SAFETY 11 24 24 3

LIQUIDITY 5 2 20 32

TOTAL 50 50 50 50

WEIGHTED AVERAGE METHOD

WEIGHT 4 3 2 1 TOTAL PERCENTAGE

RANK 1 2 3 4 - -

SAVINGS 23 10 7 9 49 24.5

RETURN 11 14 21 6 52 26

SAFETY 11 24 12 3 50 25

LIQUIDITY 5 2 10 32 49 24.5

TOTAL 200 100

83
 26

25.5

25

24.5

24

23.5
SAVINGS RETURN SAFETY LIQUIDITY

INFERENCE:
The table shows that, the opinion given by the respondents on the basis of their
investment criteria by using weighted average method as given weightage to
each opinion given by the respondents as rank 5, rank 4, rank 3, rank 2, rank 1
and finally converted the total into percentage. So people prefer return as
investment criteria.

84
 CHI-SQUARE TEST
Ho – There is no significant relation between broking firm which are familiar
and rank of Geojit BNP with other broking firm.

H1 – There is significant relation between broking firm which are familiar and
rank of Geojit BNP with other broking firm.

BRAND VERY GOOD AVERAGE POOR TOTAL

GOOD

HEDGE 0 2 3 0 5
EQUITIES

GEOJIT BNP 12 5 4 0 21
PARIBAS

SHARE 2 3 2 1 8
WEALTH

JRG 2 2 7 0 11
SECURITIES

NONE 0 0 O 3 3

OTHER 0 0 1 1 2

TOTAL 16 12 17 5 50

85
FORMULA FOR CALCULATING CHI-SQUARE =∑ (Oij - Eij)^2/Eij

Where,

Oij=Observed frequency

Eij=Expected frequency

86
Oij Eij (Oij-Eij) (Oij-Eij)^2 (Oij-
Eij)^2/Eij

0 1.6 -1.6 2.56 1.6

2 1.2 0.8 0.64 0.53
3 1.7 1.3 1.69 0.99
0 0.5 -0.5 0.25 0.5
12 6.72 5.28 27.8 4.15
5 5.04 -0.04 0.0016 0.0002
4 7.14 -3.14 9.86 1.38
0 2.1 -2.1 4.41 2.1
2 2.56 -0.56 0.3136 0.12
3 1.92 1.08 1.17 0.61
2 2.72 -0.72 0.52 0.19
1 0.80 0.20 0.04 0.05
2 3.52 -1.52 2.31 0.66
2 2.64 -0.64 0.41 0.16
7 3.74 3.26 10.63 2.84
0 1.1 -1.1 1.21 1.1
0 0.96 -0.96 0.92 0.96
0 0.72 -0.72 0.52 0.72
0 1.02 -1.02 1.04 1.02
3 0.30 2.7 7.29 24.30
0 0.64 -0.64 0.41 0.64
0 0.48 -0.48 0.23 0.48
1 0.68 0.32 0.10 0.15
1 0.2 08 0.64 3.2
total 48.2902

87
Level of significance =5%

No of columns(c) =4

No of rows( r )= 6

( c – 1 ) ( r – 1 )= ( 4-1 )(6-1 )=15

Calculated value= 48.2902

Table value at 5% level of significance= 25

Since calculated value is greater than table value we reject the null hypothesis.
Hence we conclude that there is significant relation between broking firm which
are familiar and rank of Geojit BNP with other broking firm.

88