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VERNALLIS ANALYSIS CHART

Codes and conventions, key Observations: did you Illustrative examples Choose some ‘real’
features of music video follow, develop or from your video with examples to
challenge? If so, how? time codes compare/ contrast
Narrative
Visual response
Lack of balance
Partial or fragmented narrative
Disjointed structure
What drives the video forward
Resolution? Poses questions, not answers
Theme? Montage?

Editing
Editing may match the musical phrases or the
beat
Video may break or disrupt many of the ‘rules’
of continuity editing
Editing may become ‘foregrounded

Camera movement + framing


Extremes are very common
The style of framing and movement may run
through the video and is distinctive to that
video
The camera may move in time with the music
The camera may move on the lyrics
The master shot is used frequently as are
close-ups
Diegesis
May be revealed quite slowly
Actions are not necessarily completed
Characters may move to the music
There may be gaps in the audience’s
understanding of the diegesis
Some frames may be more important than
others
There may be many repetitions

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