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FACULTY OF MANUFACTURING ENGINEERING & TECHNOLOGY

MANAGEMENT

INDIVIDUAL ASSIGNMENT (20%)

COURSE : STAKEHOLDER MANAGEMENT

COURSE CODE : BPP 3613

LECTURER : LEE CHIA KUANG

SEMESTER : SESSIONS 2010/2011 SEM 2

Instructions:

1) There are 2 parts, PART A and PART B. Answer all of them and your answer must
be in essay form.

2) Your report must be in

a) Microsoft Words
b) Times New Roman, Font 12, 1.5 spacing.

3) Any plagiarism will be penalized. Citation and references are required.

4) Submit on 24 March 2011 during lecture. Late submission will be penalized.

PART A: Minimum page is 4 pages, maximum page is 10 pages.

PART B: Minimum page is 2 pages, maximum page is 10 pages.

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PART A: (Full mark 30 marks, convert into 10 %)

Select a company that you like (Construction? Advertising? Oil and Gas Company? Choose
and mention your company). Imagine you are the manager of that company.

1) Perform stakeholder analysis (10

marks)

2) There are 12 levels of stakeholder management tools. Discuss any 2 level of

stakeholder management tools that you will use to manage your external stakeholders.
( Discuss HOW and WHY you use them) (10
marks)

3) As a manager, select and discuss only 1 theory:

Any 1 theory from “Normative Theories” that will become your motto in
managing your stakeholders. Discuss WHY you choose that theory, and HOW
are you going to use that theory to manage ALL your stakeholder (10
marks)

OR

Any 1 theory from “Analytic Theories” that will become your motto in managing
your stakeholders. Discuss WHY you choose that theory, and HOW are you
going to use that theory to manage ALL your stakeholder (10
marks)
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PART B: (Full mark 20 marks, convert into 10 %) – Environment as Stakeholders

As busy people, we often take nature for granted. The problem with taking nature for granted
is that we have a tendency not to appreciate the amazing complexity of the world around us.
One amazing but typically forgotten characteristic about the natural world is that we interact
with it every minute of every day of our lives. From this point of view, earth and everything
else in the universe comprise our environment and can be considered our continuous, ever-
present stakeholders.

1. What is the natural environment? (3 marks)

2. Should businesses be concerned about the natural environment? Why? (5 marks)

3. What are several of the most important environmental issues now receiving
worldwide attention? Elaborate on any 2 environmental issues. (6 Marks)

4. What are some of the causes of environmental pollution and depletion? (2 marks)

5. What is the future outlook for the natural environment? (4 marks)