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Oracle Business Intelligence Applications


Technical Hands-on Workshop – Day 1
Workshop Goals

The PTS Oracle Business Intelligence Applications Workshop provides a


business and technical overview of the BI Applications platform as well as
an understanding for the different offerings.

Participants will be familiarized with the procedures needed to properly


install and configure the BI applications and gain substantial hands-on
experience using BI Application components including Informatica, Data
Warehouse Administration Console (DAC), Oracle BI Applications
Warehouse (OBAW), OBI EE Dashboards and OBI EE Answers in a
controlled lab environment

2
Agenda – Day 1

Start End Agenda Item


8:30 9:00 Breakfast
9:00 9:30 Welcome, Overview, and Introductions and Environment Setup Lab
9:30 10:00 Lab Environment Overview
10:00 11:00 Oracle BI Applications Overview
11:00 11:45 Oracle BI Applications Installation and Configuration Lab (Viewlet)
11:45 12:15 DAC Overview
12:15 1:00 Lunch
1:30 3:00 DAC (Order Management) Configuration Lab
3:00 5:30 DAC Execution (Order Management) – Warehouse Load Lab
3:30 4:30 Oracle Business Analytics Warehouse (OBAW) Overview
4:30 5:00 Oracle BI Applications – Order Management Analytics Overview

3
Agenda – Day 2

Start End Agenda Item


8:30 9:00 Breakfast / Questions & Answers (Review Day 1)
9:00 9:30 DAC Execution Review
9:30 10:30 Warehouse Load Confirmation Lab – BI EE
10:30 11:30 Informatica Overview Lab (Viewlet)
11:30 12:00 OBAW Customization Overview
12:00 12:30 Lunch
12:30 1:30 Informatica Lab – Custom ETL (Viewlet)
1:30 3:00 DAC Configuration Lab for Custom ETL
DAC Execution and Warehouse Load Confirmation Lab
3:00 4:30
(Custom ETL) – SQL*Plus
4:30 5:00 Workshop Wrap up / Evaluations

4
Workshop Site Information

5
Instructor and Workshop Participants

• Who are you?


• Name
• Company
• Role

• What is your prior experience?


• Business Intelligence
• Data Warehouse Design
• Database Design and Administration

• How do you expect to benefit from this course?

6
Oracle Platform Technology Solutions
BI and EPM Team Mission

We drive customer success by ensuring our partners:


1) Are aware of our product positioning and roadmaps,
2) Have adopted best practices and technical skills for
successful delivery of our products,
3) Can effectively scale the delivery of our products through
repeatable integrated solutions, centers of excellence, and
cost effective POCs.

7
Programmatic Investment for Partnership Success

OBI EE+ Enablement Consulting Services


• Webinars Successful • Architecture
• Hands-on Workshops • Design
• Center’s of Excellence • Build  to self sufficiency

OBI EE+
Engagements
Repeatable Incremental

Solutions BI Factory
• Baseline Platform Reference • POC Sandbox
– e.g. Integration, LOB, etc. • OBI EE+ Demonstration
• Industry specific • Early Adoption Engagements
exploitations of platform to Insure Success

8
PTS OBI Workshops Available / Planned
SI Partner Technical Training

WORKSHOP NAME DURATION DESCRIPTION STATUS

Introductory Hands-On Technical


OBI EE+ & Essbase 1.5 Days AVAILABLE
Workshop

Advanced Essbase Technical


Essbase Advanced 2 Days AVAILABLE
Workshop

Architecture, Hands-on Labs,


OBI EE+ Advanced 2.5 Days AVAILABLE
Solution Puzzlers

BI Applications, Architecture, ETL,


OBI Applications 2 Days Metadata Mappings, Deployment AVAILABLE
Best Practices

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Presentation & Lab Exercise:


Lab Environment

10
Setting up Lab Environment
• Pre-requisites
• 2 GB Memory
• 22 GB Free HDD space
• VMware installed (Player, Server or Workstation)
• Lab 0.1 Lab Environment and Installations – Main Steps
• Copy Virtual Machine (VM) files to hard drive:
– BIApps_Student_VM.part01.exe
– BIApps_Student_VM.part02.rar
– BIApps_Student_VM.part03.rar
– BIApps_Student_VM.part04.rar
• Uncompress VM: run BIApps_Student_VM.part01.exe
• Open VM in VMware Player, Server or Workstation
• Login to VM: oracle/oracle
• Duration: 1.5 Hours

11
Lab Environment Features

• The Base OS is Oracle Enterprise Linux 4 running inside


a VMware Virtual Machine

• Contains:
• Oracle 10g Database Release 2 Enterprise Edition
• Oracle BI EE 10.1.3.3.3
• Oracle BI Applications 7.9.5
• Informatica PowerCenter 8.1.1 SP4

12
Lab Environment Features

• All services except for the 10g Database require manual


start and stopping.
• This is to minimize strain on the virtual memory
allocation vice the actual physical memory of the Host
OS

13
Oracle 10g Release 2 Enterprise Edition

• Lives at:
/home/oracle/oracle/product/10.2.0/db_1/bin

• Useful tools
• DB Console (Oracle Enterprise Manager in a Web Browser)
• The ever reliable SQL*Plus

• The Database contains


• An Oracle E-Business Suite 11.5.10 subset Schema
• The OBAW – Oracle BI Applications Data Warehouse
• The DAC Repository Metadata Schema
• The Informatica Repository Metadata Schema

14
Oracle BI EE 10.1.3.3.3 and Oracle BI
Applications 7.9.5
• BI EE Lives at:
• /biapps/OracleBI and /biapps/OracleBIData

• BI Applications Live at:


• /biapps/OracleBI/DAC

15
Informatica PowerCenter 8.1.1 SP4

• Lives at:
• /biapps/Informatica
• In this version of Informatica PowerCenter the
Repository Server and Informatica Server have been
integrated into a single Informatica Service that runs two
subordinate services:
• Informatica Repository Service: This component manages the
access and update to the Repository content
• Informatica Integration Service: This component coordinates the
execution of workflows and related programmatic components
• The Administration Console runs under Tomcat and lives at:
/biapps/Informatica/PowerCenter8.1.1/server/tomcat/bin

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What is not on the VM

• Oracle BI Applications DAC Client (in an official


supported capacity – it is there but it works “unofficially”)
• Informatica Client Tools
• Oracle BI EE Administration Tool

• All of the products listed above are Windows only at the


moment and unfortunately we are prevented from
distributing a Windows VMware Image.

17
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Presentation:
Oracle BI Applications Overview

18
What Gartner is Saying
“Through 2009 there will be a swing
toward buying pre-packaged analytic
applications… (0.7 probability)”

Source: “Business Intelligence Scenario: Pervasive BI,” Gartner Symposium ITxpo 2006

19
Oracle is the Worldwide Leader

Oracle #1 in BI/Analytic Applications


BI Applications - IDC

Oracle “One of the most comprehensive


BI EE Suite and innovative BI platforms…”
- Gartner

Oracle #1 in DW Tools
Data Warehousing - IDC

20
BI Approaches: Tools
These steps These steps
These steps
require significant typically take a long
Tools & Build Approach require different
resources with time to perfect as
types of BI and specialized skills / knowledge of best
DW technology expertise practices is learned

Develop detailed understanding of operational data sources

Design a data warehouse by subject area

License an *ETL tool to move data from operational systems


No prebuilt content to this DW

Build ETL programs for every data source


Oracle BI Platform
License interactive user access tools
(custom metadata)
Research analytic needs of each user community

Oracle Build analytics for each audience

License / create information delivery tools


Siebel
Set up user security & visibility rules
Custom Built DW
SAP Custom Perform QA & performance testing
ETL
Manage on-
on-going changes/upgrades
Other
Sources
ETL= Execute, Transfer and Load Data

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BI Approaches: Tools vs Applications
Tools & Build Approach Prebuilt BI Applications Approach

No prebuilt content Prebuilt BI Content

Oracle BI Platform Oracle BI Platform


(custom metadata) w/ Prebuilt Metadata

Oracle Oracle

Siebel Siebel

Custom Built DW
SAP SAP Prebuilt DW
Custom Prebuilt
ETL ETL
Other Other
Sources Sources

22
Oracle BI Applications
Multi-source Analytic Apps Built on BI Suite EE
Proactive
Interactive Reporting & Ad-hoc Detection Disconnected MS Office Web
Dashboards Publishing Analysis and Alerts Analytics Plug-in Services

Service & Order


Supply Human
Sales Contact Marketing Management Financials
Chain Resources
Center & Fulfillment

Oracle BI Applications

Oracle BI Apps • Common Enterprise Information Model


built on • Prebuilt Hierarchies, Drill Paths, Security, dashboards, reports
Oracle BI EE Suite • Based on industry and analytic best practices

IVR, ACD, CTI


Hyperion
Packaged Universal MS Excel
ETL Maps Adapters Other Data Sources

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Oracle BI Applications
Multi-Source Analytics with Single Architecture

Comms Complex Consumer Financial High Insurance Life Public Travel


Auto Energy
& Media Mfg Sector Services Tech & Health Sciences Sector & Trans

Service & Order


Supply Human
Sales Contact Marketing Management Financials
Chain Resources
Center & Fulfillment
Pipeline Churn Campaign Order Supplier A/R & A/P Employee
Analysis Propensity Scorecard Linearity Performance Analysis Productivity
Orders
Triangulated Customer Response vs. Available Spend GL / Balance Compensation
Forecasting Satisfaction Rates Inventory Analysis Sheet Analysis Analysis
Customer
Sales Team Resolution Product Cycle Time Procurement & Product HR Compliance
Effectiveness Rates Propensity Analysis Cycle Times Profitability Reporting

Up-sell / Service Rep Loyalty and Backlog Inventory P&L Analysis Workforce
Cross-sell Effectiveness Attrition Analysis Availability Profile

Cycle Time Service Cost Market Basket Fulfillment Employee Expense Turnover
Analysis Analysis Analysis Status Expenses Management Trends

Lead Service Campaign ROI Customer BOM Analysis Cash Flow Return on
Conversion Trends Receivables Analysis Human Capital

Other Operational
Prebuilt adapters: & Analytic Sources

Oracle BI Suite Enterprise Edition Plus


24
Pre-Built, Pre-Mapped, Pre-Packaged Insights
Example: Financial Analytics
1 Pre-built warehouse with more than 16 3 Pre-mapped metadata, including embedded
star-schemas designed for analysis and best practice calculations and metrics for
reporting on Financial Analytics Financial, Executives & other Business
Users.

• Presentation Layer
• Logical Business
Model
• Physical Sources

2 Pre-built ETL to extract data from hundreds 4 A “best practice” library of over 360
of operational tables and load it into the pre-built metrics, Intelligent Dashboards,
DW, sourced from Oracle EBS, PeopleSoft 200+ Reports and alerts for CFO, Finance
Enterprise, SAP R/3, and other sources. Controller, Financial Analyst, AR/AP
Managers and Executives

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Speeds Time To Value and Lowers TCO
Oracle BI Applications

Build from Scratch Oracle BI


with Traditional BI Tools Applications

Training / Roll-out

Define Metrics  Faster deployment


& Dashboards  Lower TCO
 Assured business value
DW Design

Training / Rollout Easy to use, easy to adapt


Define Metrics Role-based dashboards and thousands
Back-end & Dashboards of pre-defined metrics
ETL and DW Design Prebuilt DW design, adapts to your EDW
Mapping
Back-end Prebuilt Business Adapters for Oracle,
ETL and PeopleSoft, Siebel, SAP, others
Mapping
Quarters or Years Weeks or Months
Source: Patricia Seybold Research, Merrill Lynch, Oracle Analysis

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Rapid Deployments
Oracle BI Applications

6 weeks

6 weeks

9 weeks

10 weeks

12 weeks

3 months

3½ months

100 days

27
Oracle BI Apps 7.9.x
7.9.5 Now Available*
• Unified multi-source data model
• Enhanced user experience
• Data Warehouse Administration Console
• Expanded deployment options
• Support for Siebel CRM 6.x, 7.5.x, 7.7.x, 7.8.x, 8.0.x and 8.1*
• Support for Oracle EBS 11i8, 11i9, 11i10 and R12
• Support for PSFT 8.4 (Financials only), 8.8, 8.9* and 9.0*
• Support DB2 V8 on z/OS as both source and target database
• Support Teradata V2R6 as target database
• Support for Informatica 8.1*
• Enhanced security options
• PeopleSoft data security (enhanced)
• Oracle EBS data security (enhanced)
• Full localization
• Translation to 28 languages

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Oracle BI Apps Roadmap
Oracle BI Applications
7.9
 Unified enterprise data model
 Oracle BI Applications
7.9.4
 Certify Oracle EBS R12


 Enhanced DAC Oracle BI Applications
 Leverages OBI EE 10gR3 7.9.5
 Translation to 15 languages  Certify PSFT 8.9&9.0 / SEBL 8.1
Oracle BI Applications
7.9.1
 Certify SEBL 8.0 adapter
  Informatica 8.1 support
Oracle BI Applications
7.9.x
 New Application Content
Oracle BI Applications
7.9.2
 Profitability Analytics for OFSA
 Oracle BI Applications
11gR2
 Next Generation BI Apps
Oracle BI Applications
7.9.3
 Certify PSFT Financials 8.4 / 8.8
  Certify Additional Adapters
 New Application Content
and PSFT HR 8.8 Oracle BI Apps for
 FSPA Enhancements Fusion Applications

"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality 29
described remains at the sole discretion of Oracle"
Statement of Direction (1 of 2)

• Enhance Adapter Matrix


• Oracle EBS CRM v11i10 and R12– Sales and Service
• Enhance SAP Adapter
• Enhance Content matrix
• HR Enhancements – Benefits, Recruitment, Absenteeism,
Training
• Federal Financial Analytics
• Project Analytics – Accounting Only
• Fixed Asset Analytics
• Spend Analytics Enhancements

"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality 30
described remains at the sole discretion of Oracle"
Statement of Direction (2 of 2)

• Build New/Extended Content


• Pricing Analytics
• Scheduling and Dispatch Analytics
• Marketing Loyalty Analytics
• Project Analytics – Resourcing
• Upgrade ETL Infrastructure
• Support for Oracle Data Integrator

"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality 31
described remains at the sole discretion of Oracle"
Oracle BI Applications
ETL Adapter Support Summary
Operational Application (e.g. PeopleSoft HR) Supported
Human Supply Order Procurement
CRM Financials
Resources Chain Management & Spend
Not
EBS 12
Supported
EBS 11.5.10
EBS 11.5.9
Currently
EBS 11.5.8 shipping
PSFT 9.0 OBIA 7.9.5
PSFT 8.9
PSFT 8.8 ** SAP 4.6c
PSFT 8.4
supported in
OBIA 7.8.4
SAP 4.6c ** ** ** **
Universal
Siebel 8.1
Siebel 8.0
Siebel 7.8
Siebel 7.7 Not Applicable
Siebel 7.5
Siebel 6.3

"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality 32
described remains at the sole discretion of Oracle"
Oracle BI Applications for Oracle eBusiness Suite

Certified for 11i8, 11i9, 11i10, R12

Oracle BI Application Oracle EBS module


Order Management Analytics Oracle Order Management
Oracle Financials (for Revenue)

Order Fulfillment Analytics Option Oracle Order Management


Oracle Discrete Manufacturing
(for Inventory)
Oracle Financials (for
Receivables and Revenue)
Inventory Analytics Oracle Discrete Manufacturing

Procurement and Spend Analytics Oracle Purchasing/Procurement


Supplier Performance Analytics Oracle iProcurement
Oracle Financials (Payables)

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Oracle BI Applications for Oracle eBusiness Suite

Certified for 11i8, 11i9, 11i10, R12

Oracle BI Application Oracle EBS module


General Ledger & Profitability Analytics Oracle Financials
Payables Analytics (GL, Payables, Receivables)
Receivables Analytics
Human Resources Operations & Oracle Human Resources
Compliance Analytics

Human Resources Compensation Oracle Payroll


Analytics

34
Oracle BI Applications for Oracle Financial Services
Applications (OFSA)

Certified for 4.5

Oracle BI Application Oracle product


Financial Services Profitability Oracle Financial Services
Analytics Applications

35
Oracle BI Applications for PeopleSoft Enterprise

Certified for 8.4 (Financials only), 8.8

PeopleSoft Enterprise
Oracle BI Application
module
General Ledger & Profitability Analytics Financials (GL, Payables,
Payables Analytics Receivables)
Receivables Analytics
Human Resources Operations & Human Resources
Compliance Analytics

Human Resources Compensation Payroll


Analytics eCompensation

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Oracle BI Applications for SAP R/3 Applications

Certified for 4.6c*

Oracle BI Application SAP R/3 module


Order Management Analytics Sales & Distribution (SD)
Financial Accounting (FI) (for
Revenue)

Order Fulfillment Analytics Option Materials Management (MM) (for


Inventory)
Financial Accounting (FI) (for
Revenue)

* Support for version 4.6c is with the Oracle BI Applications version 7.8.4

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Oracle BI Applications for SAP R/3 Applications

Certified for 4.6c*

Oracle BI Application SAP R/3 module


Inventory Analytics Materials Management (MM)

Procurement and Spend Analytics Materials Management (MM)


Supplier Performance Analytics Financial Accounting (FI)
General Ledger & Profitability Analytics Financial Accounting (FI)
Payables Analytics
Receivables Analytics

* Support for version 4.6c is with the Oracle BI Applications version 7.8.4

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Oracle BI Applications for Siebel CRM Applications

Certified for 6.3, 7.5.x, 7.7.x, 7.8.x, 8.0.x

Oracle BI Application Siebel CRM Horizontal App


Sales Analytics Siebel Sales

Usage Accelerator Analytics Option

Service Analytics Siebel Call Center, Siebel Service, Siebel


Field Service

Marketing Analytics Siebel Enterprise Marketing

Marketing Planning Analytics Option Siebel Marketing Resource Management

Order Management Analytics Siebel Customer Order Management


(C/OM)

Partner Analytics Siebel Partner Relationship Management

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Oracle BI Applications for Siebel CRM Applications

Certified for 6.3, 7.5.x, 7.7.x, 7.8.x, 8.0.x

Oracle BI Application Siebel CRM Vertical App


Pharma Sales Analytics Siebel Life Sciences -
Pharmaceuticals
Pharma Marketing Analytics
Financial Institution Analytics Siebel FINS

Financial Retail Analytics


Consumer Packaged Goods Sales Analytics Siebel Consumer Goods

Case Management Analytics Siebel Public Sector

Case Investigations Analytics Option

Benefits Management Analytics Option

40
Oracle BI Applications with Universal Adapters

Oracle BI Application
All BI Applications now have Universal Adapter support,
including CRM, which was previously unsupported

41
Architecture

42
Oracle BI Applications Architecture
 Role Based Dashboards
 Analytic Workflow
Oracle BI
Dashboards by Role Presentation  Guided Navigation
Services
Reports, Analysis / Analytic
 Security / Visibility
Workflows  Alerts & Proactive Delivery
Administration

Metrics / KPIs  Logical to Physical Abstraction Layer

Metadata
Oracle BI  Calculations and Metrics Definition
Logical Model / Subject Areas
Server  Visibility & Personalization
Physical Map  Dynamic SQL Generation

Data Warehouse /
Data Model  Abstracted Data Model
Direct  Conformed Dimensions
Access to Load Process
 Heterogeneous Database support
DAC

Source
Data Staging Area ETL  Database specific indexing

Extraction Process
 Highly Parallel
 Multistage and Customizable
 Deployment Modularity

Oracle SAP R/3 Siebel PSFT EDW


Other
Federated Data Sources 43
General Packaging & Integration Points

• Analytic applications support multiple


Dashboards by Role
Oracle BI
Presentation
source systems and data types
Reports, Analysis / Analytic
Services • Oracle
Workflows • PeopleSoft
Administration

• Siebel
Metrics / KPIs

Metadata
• SAP
Oracle BI
Logical Model / Subject Areas
Server • Out of the box Business Adapters that
Physical Map support for Oracle, PeopleSoft, Siebel,
and SAP applications
Data Warehouse /
Data Model • Universal Adapters to support other
Direct
Access to Load Process source systems
DAC

Source
Data Staging Area ETL
• JD Edwards
Extraction Process
• Legacy
• IVR, CTI, ACD

Oracle SAP R/3 Siebel PSFT EDW


Other
Federated Data Sources 44
Example of ETL Adapter
Business Component for Oracle EBS Purchase Order Lines Fact

• Reusable and part of extract mapping


• Isolates customers from dealing with source system complexity

Mapplet output to
Oracle EBS PO Source Source Expression
Extract Mapping
Tables Qualifier Transformation
45
ETL Overview
• Three approaches to accessing / loading
source data
Oracle BI
Dashboards by Role Presentation
• Batch ETL (Full or Incremental)
Services • Micro ETL or Trickle Feed ETL
Reports, Analysis / Analytic
Workflows
• Direct access to source data from Oracle BI
Server
Administration

• ETL Layered architecture for extract,


Metrics / KPIs universal staging and load

Metadata
Oracle BI • Provides isolation, modularity and extensibility
Logical Model / Subject Areas
Server • Ability to support source systems version
changes quickly
Physical Map
• Ability to extend with additional adapters
Data Warehouse / • Slowly changing dimensions support
Data Model • Architected for performance
Direct
Load Process
• All mappings architected with incremental
Access to extractions
DAC

Source
Data Staging Area ETL • Highly optimized and concurrent loads
• Bulk Loader enabled for all databases
Extraction Process
• Data Warehouse Administration Console
(DAC)
• Application Administration, Execution and
Monitoring
Oracle SAP R/3 Siebel PSFT EDW
Other
Federated Data Sources 46
Data Extraction and Load Process

Oracle
Business Analytics
Warehouse (OBAW)
(OBAW)
Source Dependent Extract (SDE)

Load
 Source-specific and Universal
Business Adapters Source Independent Layer
 Expose simplified business
entities from complex source
systems Staging Tables
 Converts source-specific data to
universal staging table format
 Lightweight and designed for Source Dependent Extract

Extract
performance, parallelism
Power Power
 Extensible Connect Connect
SQL

SQL

SQL
ABAP
SQL
App Layer

App Layer
Siebel
Oracle Other
OLTP

PeopleSoft SAP
47
Example of ETL Adapter…Contd.
Source Dependent Extract (SDE) mappings
for Purchase Order Lines Fact
• Allows to keep all source specific logic in the extract layer
• Allows to keep data extracts separate from data loads

Oracle EBS

Business Component Expression Source Adapter Universal Staging


Mapplet (for PO Fact)
Fact) Transformation Mapplet Table
Universal Source

Flat File Source (for PO Source Expression Universal Staging


fact)
fact) Qualifier Transformation Table 48
Data Extraction and Load Process

Business Analytics
Warehouse
Source Independent Layer (SIL)

Load
 Encapsulates warehouse load
logic Source Independent Layer
 Handles:
 Slowly changing dimensions
Staging Tables
 Key lookup resolution /
surrogate key generation
 Insert/update strategic
Source Dependent Extract

Extract
 Currency conversion
Power Power
Connect Connect
 Data consolidation SQL

SQL

SQL
ABAP
SQL
 Uses Bulk Loaders on all db
platforms

App Layer

App Layer
Siebel
Oracle Other
OLTP

PeopleSoft SAP
49
Example of ETL Adapter…Contd.
Source Independent Load (SIL) mapping for
Purchase Order Lines Fact

• Common for all sources (Oracle EBS, PeopleSoft, SAP and Universal)
• Provides the ability to deliver new adapters quickly
• Helps customers to add new legacy sources easily with minimum efforts

Universal Staging Expression Source Independent W_PURCH_ORDER_F


Table Transformation (SIL) Mapplet Data Warehouse Table

50
Data Warehouse Administration Console (DAC)
Strong Competitive Differentiator

• DAC is a metadata driven administration and


deployment tool for ETL and data warehouse objects
• For warehouse developers and ETL Administrator
• Metadata driven “ETL orchestration tool”
• Application Configuration
• Execution & Recovery
• Monitoring
• Allows:
• Pin-point deployment
• Load balancing / parallel loading
• Reduced load windows
• Fine-grained failure recovery
• Index management
• Database statistics collection

51
Physical Data Model Overview

Oracle BI
Dashboards by Role Presentation
Services
Reports, Analysis / Analytic
Workflows
Administration

Metrics / KPIs

Metadata
Oracle BI
Logical Model / Subject Areas
Server • Integrated enterprise-wide data
Physical Map warehouse built with conformed
dimensions
Data Warehouse /
Data Model • Allows modular deployment
Direct
Load Process
• Lowest grain of Information
Access to
Prebuilt Aggregates to support
DAC

Source •
Data Staging Area ETL
navigation from Summary to
Extraction Process details
• Tracks historical changes
• Implemented and optimized for
Oracle, SQL Server, IBM
Oracle SAP R/3 Siebel PSFT EDW
Other
UDB/390, Teradata
Federated Data Sources 52
Oracle BI Apps: Selected Key Entities
Unified multi-source data model
Sales Call Conformed
ConformedDimensions
Sales CallCenter
Center Dimensions
 Opportunities  ACD  Customer
Opportunities
 Quotes ACDEvents
Events Customer
Quotes  Rep Activities
Rep Activities
 Products
Products
 Pipeline  Contact-Rep  Suppliers
Pipeline Contact-RepSnapshot
Snapshot Suppliers
Order  Targets and Benchmark  Cost
CostCenters
OrderManagement
Management Targets and Benchmark
 IVR
Centers
 Sales
SalesOrder
OrderLines
Lines IVRNavigation
NavigationHistory
History  Profit Centers
Profit Centers
 Sales  Internal
InternalOrganizations
SalesSchedule
ScheduleLines
Lines Service
Organizations
 Bookings
Bookings Service  Customer
CustomerLocations
Locations
 Pick  Service
ServiceRequests
PickLines
Lines Requests  Customer Contacts
Customer Contacts
 Billings  Activities  GL
Billings
 Backlogs
Activities
 Agreements GLAccounts
Accounts
Backlogs Agreements  Employee
Employee
Marketing Workforce  Sales
SalesReps
Reps
Marketing Workforce  Service
 Campaigns
Campaigns  Compensation
Compensation ServiceReps
Reps
 Responses  Employee  Partners
Responses
 Marketing EmployeeProfile
Profile Partners
MarketingCosts
Costs  Employee Events
Employee Events  Campaign
Campaign
 Offers
Offers
Supply
SupplyChain
Chain Pharma
 Purchase Pharma  Employee
EmployeePosition
Position
PurchaseOrder
OrderLines
Lines  Prescriptions
Prescriptions Hierarchy
 Purchase
PurchaseRequisition
RequisitionLines  Syndicated Hierarchy
 Purchase Order
Lines
Receipts SyndicatedMarket
MarketData
Data  Users
Purchase Order Receipts Users
 Inventory
InventoryBalance
 Inventory
Balance Financials
Financials
InventoryTransactions
Transactions Modular
 Financial
FinancialAssets
Assets ModularDWDWData
DataModel
Modelincludes:
includes:
 Insurance
InsuranceClaims ~350 Fact Tables
Finance
Finance
Claims ~350 Fact Tables
 Receivables ~550
Receivables
 Payables Public
PublicSector
Sector ~550Dimension
DimensionTables
Tables
Payables  Benefits ~5,200 prebuilt Metrics
 General
GeneralLedger
Ledger Benefits
 Cases
~5,200 prebuilt Metrics
 COGS
COGS Cases (2,500+
(2,500+are
arederived
derivedmetrics)
metrics)
 Incidents
Incidents ~15,000 Data Elements
 Leads
Leads ~15,000 Data Elements
53
Server Repository Overview

Oracle BI
Dashboards by Role Presentation
Services
Reports, Analysis / Analytic
Workflows
Administration

Metrics / KPIs

Metadata
Logical Model / Subject Areas
Oracle BI • Multi-layered Abstraction
Server
• Prebuilt Metrics/Dimensions
Physical Map
• Prebuilt hierarchy drills and cross
Data Warehouse / dimensional drills
Data Model
Direct
• Prebuilt Aggregate navigation
Load Process
Access to • Multi-pass complex calculated
DAC

Source
Data Staging Area ETL Metrics / KPIs
Extraction Process • Federation of queries
• Visibility & Personalization
• Prebuilt Security inherited from
Oracle EBS, PeopleSoft, Siebel
Oracle SAP R/3 Siebel PSFT EDW CRM
Other
Federated Data Sources 54
OBI EE Plus Vs OBI Applications

Oracle Business Intelligence Enterprise Edition Plus

Oracle Business Intelligence Applications –Prebuilt Metadata

55
OBI Applications – Prebuilt Metadata
Inventory Compound Metrics: Inventory Turns Example

56
OBI Applications – Prebuilt Metadata
Dimensions

57
OBI Applications – Prebuilt Metadata
Hierarchies – Plant Location Example

58
Web Catalog Overview

Oracle BI
Dashboards by Role Presentation
Services
Reports, Analysis / Analytic
Workflows
Administration

Metrics / KPIs

Metadata
Oracle BI
Logical Model / Subject Areas
Server

Physical Map
• Role based dashboards
• Prebuilt Reports/Dashboards
Data Warehouse /
Data Model • Guided Navigation
Direct
Load Process
• Conditional navigational links
Access to
• Analytic Workflows
DAC

Source
Data Staging Area ETL
• Alerts
Extraction Process
• Highlighting
• Action Links to Oracle EBS,
PeopleSoft, Siebel CRM
Oracle SAP R/3 Siebel PSFT EDW
Other
Federated Data Sources 59
Example of Role Based Dashboard
Order Management Overview Dashboard

Dashboard
Pages

Roles

Performance
Measures
Highlighting
Conditional Navigation

Guided
Navigation Flexible
View Selectors

Reports based on Prebuilt


Multiple Sources Reports

60
More than just Dashboards & Reports
• Guided Navigation
• Enables users to quickly navigate a standard path of
analytical discovery specific to their function and role
• Enhances usability and lowers learning curve for new users

• Conditional Navigation
• Appears only when conditions are met and alerts users to
potential out of ordinary conditions that require attention
• Guides users to next logical step of analytical discovery

61
Example of Inventory Analytics Workflow
Business
Objectives / Reduce Inventory
Issues

Is Inventory Turns Is Days of Supply


on target? on target?

Is Inventory Balances
Is Sales declining?
trending up?
• Business Function:
Inventory
What are the Top 10
Gain Is Cost of Goods sold
Products by
increasing
• Role:
Insights Inventory Value? Inventory Manger
• Objectives:
What is the Sales Trend Drill to
for these products Sales Backlogs/ • 1) Reduce Inventory
Bookings • 2) Increase working
capital
What are the Plants holding
these inventories

Identify top 5 plants with


highest inventory and
Take Action cut back production
62
Analytic Workflows – Inventory Analytics
Business
Objectives / Reduce Inventory
Issues

Drill t
Is Inventory Turns
on target??

o Det
Is Inventory Balances
trending up?

ail
Gain What are Top 10 Products
Insights By Inventory Value?

What is the Sales Trend


for these products

Drill to Inventory Location


Details

Target Efforts to reduce


Take Action the inventory

63
Tight Integration with Oracle Applications
Action Links navigate from analytical to operational

• Action Links
• Seamless navigation from analytical information to transactional
detail while maintaining context within Oracle EBS, Siebel CRM,
and PeopleSoft Enterprise

64
Deployment Options

• Standalone Dashboards
• Portal integration via JSR-168/WSRP
• Embedded Directly in Oracle EBS

65
66
67
68
69
Oracle BI Applications Process Flow

70
71
<Insert Picture Here>

Lab Exercise:
Installation and Configuration
(Viewlet)

72
Installation and Configuration (Viewlet)

• Lab 1.1 Installation and Configuration – Main Steps


• Run installation and configuration viewlet:
– Open Labs folder
– Run install_config_viewlet_viewlet_swf.html file

• Simulates installation of Oracle BI Applications


• Includes Informatica
• Simulates typical configuration steps
• Duration: 45 minutes

For more information on installing and configuring Oracle BI Applications,


refer to the Oracle BI Applications Installation and Configuration Guide
located on the DVD in the BI_Apps_795_Docs folder

73
74
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Presentation & Lab Exercise:


Data Warehouse Administration
Console (DAC) Overview

75
Data Warehouse Administration Console (DAC)
Overview
• DAC complements the Informatica ETL platform
• Subject areas and execution plans
• Load balancing / parallel loading
• Ability to restart at any point of failure
• Phase-based analysis tools for isolating
ETL bottlenecks
• Three parts to DAC
• DAC client - interface for management
and configuration, administration and
monitoring of data warehouse processes.
• DAC server – executes commands from
the DAC client, manages data warehouse
processes including loading of the ETL
and scheduling execution plans.
• DAC Repository - Stores the metadata (semantics of the Oracle
Business Analytics Warehouse) that represents the data warehouse
processes.

76
ETL Process Flow

1. Administrator initiates ETL in DAC client


2. DAC server issues ETL tasks
• Informatica-related ETL tasks are issued against Informatica server
3. Informatica server accesses workflows in Informatica repository
4. Informatica server processes the workflows
5. Data is extracted from the transactional database(s)
6. Data is transformed and then loaded in OBAW

77
DAC Objects

• Source system containers


• Hold repository objects that correspond to a specific source system.
• EBS, Peoplesoft, Siebel, SAP
• Execution plan
• A data transformation plan defined on subject areas and is comprised of
the following: ordered tasks, indexes, tags, parameters, source system
folders, and phases.
• Subject area
• A logical grouping of tables related to a particular subject or application
context
• Task
• A unit of work for loading one or more tables. A task comprises the
following: source and target tables, phase, execution type, truncate
properties, and commands for full or incremental loads. When you
assemble a subject area, the DAC automatically assigns tasks to it.

78
DAC Overview Lab

• Lab 1.2 DAC Overview – Main Steps


• Start services on VM
– Informatica repository and server
– DAC server and client

• Familiarize with DAC layout and features


• DO NOT close and shutdown at the end of the lab

• Duration: 30 minutes

For more information on DAC, refer to the Oracle BI Applications


Data Warehouse Administration Console Guide
located on the DVD in the BI_Apps_795_Docs folder

79
80
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Lab Exercise:
DAC Configuration for Order
Management

81
DAC Configuration Lab

• Lab 1.3 DAC Configuration – Main Steps


• Configure DAC for the Order Management application
– Create new Source System Container
– Create Execution Plan
– Modify parameters
• Gotchas
– Ensure dates are correct
– Case sensitive, watch for misspellings

• Duration: 1.5 hours

For more information on DAC, refer to the Oracle BI Applications


Data Warehouse Administration Console Guide
located on the DVD in the BI_Apps_795_Docs folder

82
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<Insert Picture Here>

Lab Exercise:
DAC Execution for Order
Management – Extraction & Load

84
DAC Execution Lab

• Lab 1.4 DAC Execution (OM) – Main Steps


• Run Execution Plan from previous lab
• Monitor progress

• Error procedure
• Allow run to complete even if you see a failed task
• Check parameters in previous lab for incorrect dates and
misspellings
• If dates were wrong or errors persist, truncate data warehouse
tables and redo previous lab before re-running Execution Plan
– See step 2 in Post Workshop Lab: VM Image Reset and
Environment Migration

• Duration: 2.5 hours

85
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Presentation:
Oracle Business Analytics
Warehouse (OBAW) Overview

87
BI Application Data Model Features

• Dimensional Modeling – Model designed for Analytics


and Reporting
• Maintain Aggregation – Store summary data for better
performance
• Universal Data Warehouse and Staging
• Multiple Source – Data Source Num and Warehouse
Code Standardization
• Transaction data stored in most granular fashion
• History Tracking – Slowly Changing Dimension support

88
BI Application Data Model Features

• Dimension Hierarchy tables – Flatten Tree Hierarchies


from OLTP
• Enforce Conforming Dimension Tables
• Multiple Currency Support
• Multiple Calendar Support
• Implemented and optimized for Oracle, SQL Server,
DB2, Teradata

89
Star Schema

• Is a denormalized format that is more effective for


query processing
• Is populated by ETL processes
• Is composed of
• One fact table
• A set of dimension tables
• The joins that relate the dimension tables to the fact table

90
Selected Star Schemas in OBAW

91
Fact Tables

• Are central tables in star schema


• Typically contain numeric measurements
• It has multiple joins to the dimension tables surrounding
it
• Transaction data stored in most granular fashion
• Are identified with suffix _F

92
Dimension Tables

• A surrogate key (ROW_WID) for each dimension table


is generated during the ETL process.
• ROW_WID is a numeric column, which is used to join to
fact tables
• In some cases, the ROW_WID is shared between the
dimension and dimension hierarchy tables
• In every dimension table, the ROW_WID value of zero
is reserved for unspecified
• Are identified with the suffix _D

93
Aggregate Tables

• Detail level facts are Base Fact Table


summarized DayTime_ID
• Can dramatically improve Store_ID
5 Million Rows
query performance Customer_ID
• Identified with the suffix _A Sales_$
• Use Rolled-up Dimensions
• Dimensions created from base
dimension tables
• Examples: Aggregated Table
• W_GEO_D Month_ID
100,000 Rows
Region_ID
Customer_Category_ID
Sales_$

94
Aggregate Tables

• OBAW contains pre-built


aggregate tables

95
Staging Tables

• Normally populate with the incremental data from transactional


database
• Always truncate after each load
• Are loaded by the extract (SDE) process
• A single table may be populated by one or more SDE processes during
a ETL run
• Are the source tables for load (SIL) process
• The staging table in BI Apps is independent of source data and
closely resembles the structure of the data warehouse tables
• Universal adapters are available to load the staging tables
• Are identified with the suffix _DS, _FS, _DHS

96
Slowly Changing Dimension
Problem Definition

• The attributes of a dimension may change overtime, but


changes are not frequent. For example, the marital
status of your employees or customers.
• Here are the industry standard ways to handle this
problem:
• Type 1: Overwrite the dimension record with the latest values,
therefore losing history
• Type 2: Create a new dimension record for the new values
• Type 3: Create a new field in the dimension table to hold both
the current and the previous values

97
Slowly Changing Dimension Support

• Slowly changing dimension Type II can be


enabled/disabled at a per dimension basis using the
parameter $$TYPE2_FLG
• Every new record in the dimension will have the
surrogate key generated in the data warehouse
• The fact table join to the specific dimension record that
is effective at the time of the transaction
• Out of the box, certain dimensions are enabled for
slowly changing
• Only a small set of columns are considered historically
significant. Customization is required to add or remove
columns

98
Conforming Dimensions

• A dimension is used to describe the measures in the


fact table. A conformed dimension is a dimension that
can be used to describe multiple facts table and the
dimension has exactly the same meaning and context
when being referred from different fact tables
For example, a customer dimension may be used with
the sales fact as well as with the service fact.
• Conforming dimensions is a way to enable drill across
information

99
Conforming Dimensions

• Fact tables share the same dimension tables


• Conforming across CRM & ERP
• Conforming across Multiple Sources
• Ensure Cross Fact Analysis

Dimension Fact Dimension

Dimension Fact Dimension

100
Conformed Dimensions

• Time Dimensions
• Customer Dimensions
• Product Dimensions
• Supplier Dimensions
• Internal Organization Dimensions
• Employee Dimensions
• Business Location Dimensions
• Accounts Dimensions
• GL Account
• Cost Center
• Profit Center

101
Time Dimensions

DIMENSION PHYSICAL TABLES DESCRIPTION

• W_DAY_D, W_MONTH_D, • Store the date and Gregorian


• Date
W_QTR_D, W_YEAR_D calendar hierarchy information
• Store the fiscal calendar
hierarchy information
• W_FSCL_WEEK_D,
• These dimension tables are
W_FSCL_MONTH_D,
• Fiscal mainly used in Financial
W_FSCL_QTR_D,
subject area
W_FSCL_YEAR_D
• Aggregate facts against these
tables
• Store the time interval at the
• Hour of the Day • W_HOUR_OF_DAY_D
granularity of seconds
• Store the hours of a day
• Time of the Day • W_TIME_OF_DAY_D
• One record per hour

• Marketing Period
• W_PERIOD_D,
• Period • Not a conformed dimension
W_PERIOD_DH
today

102
Account Dimensions

DIMENSION PHYSICAL TABLES DESCRIPTION

• Stores information of all


General Ledger accounts and
• GL Account • W_GL_ACCOUNT_D account hierarchy such as GL
Account Number, Name,
Account Group etc.
• Stores profit center
• W_PROFIT_CENTER_D
• Profit Center information such as Number,
• W_IERARCHY_DH
Name and Hierarchy etc.
• Stores cost center information
• W_COST_CENTER_D
• Cost Center such as Number, Name and
• W_HIERARCHY_DH
Hierarchy etc

103
Multiple Currency Support

• Data model stores multiple currencies in each fact


• Document Currency - Actual Transaction Currency
• Local Currency - Local Country / Region Currency
• Global Currency - Corporate Reporting Currency
• Support for different exchange rate types through ETL
configuration
• Corporate
• User
• Global currency code and rate types are configured in
DAC under the source system parameters tab
• Currency conversions are done as part of ETL

104
Multiple Calendar Support

• Supports Gregorian and Fiscal hierarchies out of the box


• Configuration to support multiple fiscal hierarchies
depending on user profile
• Requires Initialization block to read user profile
• Dynamically use the appropriate calendar table
• For Example, Siebel OnDemand implementation
supports twelve fiscal calendars

105
Multi-Source Load

• INTEGRATION_ID: Stores the primary key or the


unique identifier of the record from the OLTP
• The transaction sources may use the same ID for identifying
different objects which may share the same target table
• DATASOURCE_NUM_ID: Source the data source from
which the data is extracted.
• All warehouse tables have the DATASOURCE_NUM_ID as part
of the unique user key
• OOTB, it is used in resolving the FK from fact to dimension
• The value is predefined in DAC for each physical data source
• However, it is possible to have multiple instances of the same
OLTP source system. A different data source number can be
assigned for each OLTP instance.

106
Incremental Extraction and Load
• A variety of strategies used to optimize incremental extracts and
loads
• Overall Philosophy – Extract incrementally if possible, else load
incrementally
• Siebel Source
• Use a combination of a date window and rowid comparisons
• Oracle
• Use a date window and last update date for extraction
• Also use dates/record images to control updates on target
• SAP
• Use a date window and last update date for extraction
• Also use dates/record images to control updates on target
• Certain dimensions are fully extracted and but updates on
target are controlled
• PeopleSoft
• Use a date window and last update dates for extraction
wherever possible

107
OBAW Data Model Reference
https://metalink3.oracle.com/od/faces/secure/km/DocumentDisplay.jspx?id=578880.1

Metalink3 > Knowledge Tab > Business Intelligence category > Data Model Reference > Oracle
Business Analytics Warehouse Data Model Reference, Version 7.9.5 (Doc ID 578880.1)

108
109
<Insert Picture Here>

Presentation:
Oracle BI Applications – Order
Management Analytics Overview

110
Sales Process – Scenario for Selling Computers
Unsched
Lead Oppty Order Booking
Backlog

There is a person There is a person That person calls Company reviews The factory needs
in the world who in the world who the company and the order for to build/assemble/
wants to buy a wants to buy a requests a correctness and asks find this computer.
computer computer – THAT computer. An the factory to
my company order is placed as ‘fulfill’ the order.
builds shown below. That moment is the
This is the Order Book Date and the
Date. order is considered
unscheduled
backlog.
Booking
Order # abc123
Computer $ 600 Booked
Booked List Discounted
Speakers $ 100 Amount Unscheduled Backlog
Amount
Monitor $ 300 Unscheduled
Backlog Amount
Total $ 1,000 Computer $ 600 $ 540
Computer $ 540
Discount 10%
Speakers $ 100 $ 90 Speakers $ 90
Total Order Amount $ 900
Monitor $ 270

Monitor $ 300 $ 270


Order #abc123 $ 900
Order #abc123 $ 1,000 $ 900

111
Sales Process – Scenario Selling Computers
continued…
Sched. Picked Invoice Account
Cash
Item Item Item Receiv.
The factory The factory The customer The company is now The company
schedules the build completes the receives the awaiting payment receives payment
/assembly of the computer and it is computer and the from the customer for the computer.
computer to be picked from the ‘bill’ – or invoice for the computer The date the
completed on a warehouse and for the amount of (receivable.) The # company receives
specific date. This shipped. This date the computer. The days b/w the Invoice payment is the
date is the is the Pick Date. date the invoice is Date and Payment Payment Date.
Promised Date. An On-time pick is sent to customer is Date = Days Sales
one where Pick Invoice Date. Outstanding (DSO)
Date = Promised
(Plan Pick) Date.*

Scheduled Backlog Picking Invoice Account Receivable


Scheduled Total Picked Invoice List Net Invoiced Closing Group
Backlog Amount Amount Amount Amount
Amount
Computer $ 540 Computer $ 600 $ 540 Customer
Computer $ 540 A $ 900
Speakers $ 90 Speakers $ 100 $ 90
Speakers $ 90
Monitor $ 270 Monitor $ 300 $ 270
Monitor $ 270
Order Order
Order #abc123 $ 900 #abc123 $ 1,000 $ 900
#abc123 $ 900

112
Order to Cash: Business Problems

• Data for entire Sales Process (Lead to


Order received Order built
Cash) is kept in multiple systems, which Order invoiced
makes it either too difficult or
impossible to analyze all the data
together
• Lack of integrated view of Sales Orders Order verified
demand, Inventory availability and for accuracy Order picked Invoice paid
account receivables status Or not
• Disparate information systems make
aggregated view difficult
• Lack of single version of truth – Which Finance accepts it
Order shipped
version is the right one? Or not

• Rapidly developing product lines with


high opportunity to up-sell / cross-sell
but inability to get the sales force to Customer
effectively cross or up-sell Order scheduled accepts the order
Or not
• Inability to accurately forecast
• No early warning systems to detect
business deviations
The more quickly and accurately an organization
executes this process, the more efficiently it runs.

113
Oracle BI Applications
Multi-Source Analytics with Single Architecture

Comms Complex Consumer Financial High Insurance Life Public Travel


Auto Energy
& Media Mfg Sector Services Tech & Health Sciences Sector & Trans

Service & Order


Supply Human
Sales Contact Marketing Management Financials
Chain Resources
Center & Fulfillment
Pipeline Churn Campaign Order Supplier A/R & A/P Employee
Analysis Propensity Scorecard Linearity Performance Analysis Productivity
Orders
Triangulated Customer Response vs. Available Spend GL / Balance Compensation
Forecasting Satisfaction Rates Inventory Analysis Sheet Analysis Analysis
Customer
Sales Team Resolution Product Cycle Time Procurement & Product HR Compliance
Effectiveness Rates Propensity Analysis Cycle Times Profitability Reporting

Up-sell / Service Rep Loyalty and Backlog Inventory P&L Analysis Workforce
Cross-sell Effectiveness Attrition Analysis Availability Profile

Cycle Time Service Cost Market Basket Fulfillment Employee Expense Turnover
Analysis Analysis Analysis Status Expenses Management Trends

Lead Service Campaign ROI Customer BOM Analysis Cash Flow Return on
Conversion Trends Receivables Analysis Human Capital

Other Operational
Prebuilt adapters: & Analytic Sources

Oracle BI Suite Enterprise Edition


114
Oracle Order Management and Fulfillment Analytics

Pre-built warehouse with 20 star-schemas 3 Pre-mapped metadata, including embedded


1 designed for analysis and reporting on sales, best practice calculations and metrics for the
fulfillment and receivables data. sales organization.

 Presentation Layer
16 Subject Areas
 Logical Business Model
20 Fact and 50 Dimension
Tables

2 Pre-built ETL to extract data from operational 4 A “best practice” library of pre-built
tables and load it into the DW, sourced from intelligence dashboards, reports and alerts
EBS, Siebel and SAP and other legacy for sales representatives, analysts, managers
sources. and executives
Business Analytics
Warehouse
ETL &
Business
CRM Financial HR OM Adapters Legacy Legacy
POS Inventory
Operational Systems OM
Other Supply Chain Systems
115
Oracle Order Management & Fulfillment Analytics
Sales Order Lines

Sales Example Metrics


SalesOrder
Order Cust.
Cust.Location
Location
Details Sold to / Ship to /
Sold to / Ship to / • # of Cancelled Order Lines
Details Bill to
Bill to • # of Customers
• # of First Customers
Employee
Employee Sales • # of Order Lines
SalesChannel
Channel • # of Orders
• # of Products
• # of Returned Order Lines
Customers Sales Order Products • % Order Discount
Customers Products
Mfg / Sales /
Mfg / Sales / • Average # of Products per
Lines Supplier
Supplier Order
• Average Order Size
Locations
Locations
Sales Plant / Mfg • Cancelled Amt / Qty
SalesOrgs
Orgs Plant / Mfg
Ship / Storage • Orders to Booking Close Rate
Ship / Storage
• Outstanding Booking Amt /
Qty
EAI • Total Ordered Amt / Qty
Payment
ETL
Payment Date
Date
Terms • Total Return Amt / Qty
Terms

Features
 Includes 27 logical dimensions and 33 out of the box metrics
 Provides ability to do detailed analysis of sales order lines
 Data stored at transaction grain and at line level 116
Value of Oracle Order Management and
Fulfillment Analytics
• Provide single, reliable version of the truth that enables monitoring of
entire business process from Order to Cash
• Offer the ability to accelerate the Order Management cycle and
Revenue Recognition through more effective order management,
fulfillment and receivables management
• Eliminate Order Management bottlenecks and increase on-time
delivery, and customer satisfaction by getting insight on problem
areas in inventory and credit collection
• Expedite sales cycles by providing the ability to do detailed
operational and financial backlog analysis
• Improve order capture, fulfillment and receivables closure process by
providing every individual with relevant, complete, contextual
information that is tailored specifically to their role

117
Oracle Order Management and Fulfillment Analytics
Complete solution for gaining insight into the Order to Cash process

Order Management Analytics


Foundation application module that provides insight into critical Order
Management business processes and key information, including Orders, Invoices,
Sales Effectiveness and Customer Reports.

Order Fulfillment Analytics


Provides complete analysis of every step in the back-office Sales Cycle from
Order to Cash, enabling companies to respond more quickly to unfulfilled
orders, outstanding receivables and resolve them before they become critical.

…add Oracle Sales Analytics for complete Contact to Cash

Oracle Sales Analytics


Analyze pipeline opportunities and forecasts to determine actions required to meet
sales targets. Determine which products and customer segments generate the
most revenue and how to effectively cross-sell and up-sell. Understand which
competitors are faced most often and how to win against them.

118
Analytic Workflows – Order Management Analytics

Business Manage Order


Objectives / Management performance
Issues
Is Order Fulfillment Is Sales Cycle Time
on target? on target?

Is Cumulative Invoice Is Cumulative Order


Revenue Trending up? Revenue Trending up?
• Business Function:
What is the trend of
Order Management
How much order revenue is
Gain in highest fulfillment lag? Average Order Size? • Role:
Insights Director, Sales Operations
• Objectives:
What is the trend of Order
Which products have the
Revenue by Channel and
• Optimize Order
highest fulfillment lag? Fulfillment
Customer Category
• Reduce Sales Cycle
Drill to Current Backlog Time
and Inventory by Product How much are my
Top Customers ordering?

Create more Inventory


Take Action of Products in demand

119
Analytic Workflows – Order Management Analytics

Business
Manage Order
Objectives /
Management performance
Issues

Is Order Fulfillment
on target?

Is Cumulative Invoice
Revenue Trending up?

Drill t
Gain How much order revenue is

o Det
Insights in highest fulfillment lag?

Which products have the

ail
highest fulfillment lag?

Drill to Current Backlog


and Inventory by Product

Create more Inventory


Take Action of Products in demand

120
Oracle Order Management Analytics

Sample Order Management Analytics Metrics


Order Management Metrics Order Fulfillment Metrics

• # of Orders • Outstanding Booking Quantity


• Total Ordered Amount • Outstanding Booking Amount
• Total Invoiced Amount • Number of Outstanding Bookings
• Cancelled Amount • Financial Backlog Amount
• Total Return Amount • Operational Backlog Amount
• Order To Ship Days Lag • Hold Volume Rate
• Ship To Invoice Days Lag • Available Inventory
• Order To Invoice Days Lag • Blocked Inventory
• # of New Customers • Total Open RMA Value
• # of Lost Customers • Total AR Due and Overdue Amount
• # of Active Customers • Credit Limit Used %
• Quarter Ago Total Ordered Amount • AR Overdue Items To Total %
• Company Average Order Size • Average Order Size
• Company % Order Discount • Orders To Booking Close Rate

Sample Pre-Built Dashboards


VP Sales OM Manager Receivables Manager Sales Rep
• Revenue • Effectiveness • A/R • Customer
• Forecast • Fulfillment • Revenue • Sales Cycle
• Backlog • Backlog • Forecast • Fulfillment
• Sales Cycle • Exception • Overview • Effectiveness

121
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