100% Delivery and Home Take Away - Philippines

100% Home DELIVERY/TAKEAWAY -
Philippines
Euromonitor International : Country Sector Briefing
August 2010
100% Home Delivery/Takeaway Philippines
List of Contents and Tables

Headlines ................................................................................................................................................................. 1
Trends ...................................................................................................................................................................... 1
Competitive Landscape .......................................................................................................................................... 2
Prospects .................................................................................................................................................................. 2
Category Data ......................................................................................................................................................... 3

Table 1 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2004-2009 ........................ 3
Table 2 100% Home Delivery/Takeaway by Subsector: Number of Transactions
2004-2009.......................................................................................................................... 3
Table 3 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2004-
2009................................................................................................................................... 4
Table 4 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth
2004-2009.......................................................................................................................... 4
Table 5 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2004-
2009................................................................................................................................... 5
Table 6 100% Home Delivery/Takeaway by Subsector: % Foodservice Value
Growth 2004-2009............................................................................................................. 5
Table 7 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway
2005-2009.......................................................................................................................... 5
Table 8 Brand Shares of Chained 100% Home Delivery/Takeaway 2006-2009 ............................ 6
Table 9 Forecast Sales in 100% Home Delivery/Takeaway by Subsector:
Units/Outlets 2009-2014.................................................................................................... 6
Table 10 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Number of
Transactions 2009-2014 .................................................................................................... 7
Table 11 Forecast Sales in 100% Home Delivery/Takeaway by Subsector:
Foodservice Value 2009-2014........................................................................................... 7
Table 12 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: %
Units/Outlets Growth 2009-2014 ...................................................................................... 7
Transaction Growth 2009-2014......................................................................................... 8
Foodservice Value Growth 2009-2014.............................................................................. 8
 Euromonitor International Page i

100% HOME DELIVERY/TAKEAWAY IN THE

PHILIPPINES
HEADLINES
• 100% home delivery/take-away had value growth of 18% in 2009 to reach over Ps10,589 million
• Outlet openings were driven by Chooks to Go and grew at 42% in 2009
• The faster pace of consumer lifestyles drove growth in home delivery/take-away
• Other 100% home-delivery/take-away shares had the best performance with value growth of 26% in 2009
• Anakciano Inc led the segment with a value-share of 12% in 2009
• 100% home delivery/take-away has rosy prospects with an expected constant value CAGR of 5% over the
forecast period
TRENDS
• 100% home delivery/take away’s vibrant performance can be attributed to the faster paced lifestyle of
Filipino consumers. The higher number of employed women in the Philippines has reduced the time for
food preparation and thus most of them resort to meals from home delivery/take-away outlets. Compared to
dining in low-end restaurants like fast food, buying roasted chicken and taking it home is seen to be
economical and more filling at less cost. Furthermore, young professionals often have pizza delivered to the
office for lunch or a merienda (mid-day) snack instead of lining up in fast food. They would have to share a
pan of pizza, they also perceive it to be more economical.
• 100% home delivery/take away had outlet expansion of 42% while sales ballooned by 18%. The high
growth experienced during 2009 was due to the aggressive expansion strategy of Chooks to Go which
ventured in the provinces of northern and southern Luzon which have long been ignored by major players
Baliwag and Andok’s. It should be noted that these two players outlets are mostly found in the busy
metropolis. The expansion in the provincial areas highlights consumers increasing preference for
convenience and hassle free food preparation.
• Other 100% home delivery/take-away is comprised of chained and independent players selling lechon
manok (roasted whole chicken), inihaw na liempo (grilled pork belly) and crispy pata (crispy fried whole
pork hocks). In some cases, inihaw na liempo is chopped and seasoned with kalamansi (Philippine lemon),
ground pepper, onions and mayonnaise. In the southern islands of the country, chicken barbeque and grilled
seafood are also sold by other 100% home delivery/take-away.
• In 2009, other 100% home delivery/take-away grew much faster than pizza 100% home delivery/take-away
with value grow of 26% in terms of value sales driven mainly by the aggressive expansion of Chooks to Go
in the provincial areas.
• In a typical Filipino household, pizza delivery service is only used during special occasions and celebrations
such as birthdays, anniversaries and graduations. Among younger consumers, pizza deliveries are called
during overnight get-together of barkadas (circle of friends). During 2009, pizza take away was stimulated
by offers such as the availability of two sliced pizzas priced at less than Ps50.
• Chained 100% home delivery/take away outlets comprised 80% of the total and chained had 73% of total
sales in 2009. The operations of independents are still limited to some local areas which are not yet served
by chained players. Pricing of these players are often very low in order to combat the power of the branded
players. However, this proportion is expected further decline as chained players expand their segment and
tap locations in far flung municipalities.
• Food expenditure accounts for 79% of sales of 100% home delivery/take-away. It should be noted that only
a small number of other HDTA players offer drinks in their outlets but over the review period this
proportion of drink expenditure has steadily increased. On the other hand, 100% pizza home delivery/take-
away has been keen to increase spend per transaction by encouraging customers to purchase drinks. For
instance, Pizza Hut’s Buy 1, Take 1 Pizza with the use of its loyalty card could not be availed of unless the
 Euromonitor International Page 1

customer also purchase 1.5 litres of Pepsi. The mushrooming of take away counters in malls which offer
two slices of pizza are also perceived to further drive the proportion of drinks in the customers tab.
COMPETITIVE LANDSCAPE
• Anakciano Inc, the owner and operator of Ang Lechon Manok ni Sr. Pedro (The Roasted Chicken of Sir
Peter) led 100% home delivery/take-away in 2009 with a 12% value-share. Originally from the southern
islands of the Philippines, the brand has made headway in Metro Manila surpassing previous segment
leader Andok’s Inc. Compared to Andok’s and Baliwag’s, the brand does not advertise but heavily relies on
word of mouth. Customers in Luzon which have tasted its products sees this as a more exciting alternative
compared to the traditionally cooked roasted chicken. Ang Lechon Manok ni Sr Pedro offers more aromatic
chicken through the lemon grass which is inserted inside the chicken’s cavities that necessitates only a mix
of soy sauce and kalamansi (Philippine lemon) for use as dipping.
• Bounty Agro Ventures Inc, a new player in 100% home delivery/take-away, surpassed other major players.
The company is a poultry raiser supplying the Philippines with fresh chicken under the Bounty Fresh brand.
The looming threat of the implementation of ASEAN Free-Trade Area Common Effective Preferential
Treatment (Afta-CEPT) which will allow the importation of lower priced chicken from Thailand, the
company diversified into 100% home delivery/take-away. The brand capitalised its chicken production for
its outlets and offers franchised at low cost. The company ended 2009 with 485 outlets. In 2010, it has
allocated Ps300 million to gain another 1,000 outlets.
• Local companies dominate 100% home delivery/take-away because of their deeper knowledge of the
concern and preferences of Filipino consumers. Home-grown brands like Andok’s and Baliwag capitalise
on their expertise in Philippine cuisine coupled with their first mover advantage. 100% Pizza home
delivery/take-away, on the other hand, remains to be a domain of large multinational chains like Pizza Hut
and Domino’s. In order to support nationwide outlet expansion, these local brands have encouraged
franchising.
• The quest of Chooks to Go to increase its penetration of the Philippines has been aided by television
advertisements which emphasise the quality of its product. As opposed to other brands whose roasted
chicken are accompanied by dipping sauces (sweet liver sauce for Baliwag and Andok’s and a combination
of soy sauce, crushed chilli and kalamansi in the case of Ang Lechon Manok ni Sr Pedro), Chooks to Go’s
chicken is marketed to be very tasty and so can be eaten on its own. This television commercial was
effective in stimulating awareness and interest among buyers. In order to ward off threats of competition
from other chained brands Andok’s launched print advertisements in 2009 highlighting its reputation as the
Philippine’s national roasted chicken.
• In 2009,Pizza Hut embarked into a new venture of developing its line of pasta products. The brand
launched Pasta Perfetto which features authentic Italian pasta dishes perfected by Italian chefs. The quality
of the pasta is assured through the usage of Divella, an Italian brand known for its excellent quality.
• Outlets of 100% HDTA are often small with more floor space allocated for food preparation. Two or three
tables serve as a waiting area for customers. No innovation was seen in recent years in developing these
outlets as customers do not often stay long inside the premises. In the case of 100% home delivery/take-
away, the roasting process is fully visible to customers.
PROSPECTS
• In the forecast period, players will look for expansion especially in more rapidly emerging cities and
municipalities. With the metropolis areas being saturated by players, movement outside Metro Manila
towards far flung areas will be more probable. Other 100% home delivery/take-away players will opt for
more aggressive expansion plans as even lower income municipalities have proved to be profitable.
• In the case of 100% pizza home delivery/take-away players their expansion strategy will be more
conservative as they will continue to focus only in more affluent metropolis areas. The success of two pizza
slices for a price of Ps50+ will be taken advantaged of as the company seeks more presence in shopping
malls where consumer traffic is higher. Mall developer and operator SM Investments Corp is eyeing the
establishment of more malls during the forecast period and this could open doors of opportunities for Pizza
Hut.

• 100% home delivery/take-away will remain vibrant in the forecast period with outlet CAGR at 9% and
constant value sales at 5%. This performance will be buoyed by customers faster paced lifestyle making
them prefer readily cooked food choices. The expected increase in the prices of vegetables and meat due to
the agricultural damage from the drought is also expected to stimulate demand for roasted chicken and pork
which can be little more than the consumer cooking these foods for themselves.
• The expansion of 100% home delivery/take-away is related to economic development which provides job in
the economy leading to a faster lifestyle and employs more women. If economic targets will not be met in
the forecast period, there is a tendency that household will still prefer home cooked meals especially as
mothers have the luxury of time to prepare meals at home.
• Instead of competing head-on with the emerging brands of Ang Lechon Manok ni Sr Pedro and Chooks to
Go, the major brand players Andok’s and Baliwag resorted to boosting revenue by diversifying into fast
food. While most fast food branch of these brands are located in malls, more of Andok’s branches are now
converted into fast food. Baliwag has also opened chicken fast food branches in order to cash in the fast
growth in that segment.
• The robust performance of Lots’a Pizza will be instrumental in attracting new customers for pizza 100%
home delivery/take-away. The lower pricing strategy of this brand will benefit as the economy is revived
and middle income consumers are more willing to indulge in food like pizzas. However, Lots’a Pizza
should improve its marketing strategy in order to gain more awareness from consumers
• By the end of the forecast period, Chooks to Go is projected to surpass the current segment leader Ang
Lechon Manok ni Sr Pedro. This development will largely impact unit prices and spend per transaction.
Compared to the major players, the pricing strategy of Chooks to Go is lower by around 20% because the
company has its own chicken supply. Thus, its dominance in the segment will significantly push unit prices
down while also lowering spend per transaction. However, this will be outweighed to some degree by the
increase in prices due to higher input costs.
CATEGORY DATA
Table 1 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2004-2009
outlets
2004 2005 2006 2007 2008 2009
Chained 100% Home 739 799 867 924 980 1,532

Delivery/Takeaway
Independent 100% Home 313 321 331 359 372 384
Delivery/Takeaway
Pizza 100% Home 280 303 329 362 402 425
Delivery/Takeaway
- Chained Pizza 100% 154 171 190 213 248 266
Home Delivery/Takeaway
- Independent Pizza 126 132 139 149 154 159
100% Home Delivery/
Takeaway
Other 100% Home 772 817 869 921 950 1,491
Delivery/Takeaway
- Chained Other 100% 585 628 677 711 732 1,266
- Independent Other 187 189 192 210 218 225
100% Home Delivery/
Takeaway
100% Home Delivery/ 1,052 1,120 1,198 1,283 1,352 1,916
Takeaway
Source: Official statistics, trade associations, trade press, company research, store checks, trade interviews,
Euromonitor International estimates
Table 2 100% Home Delivery/Takeaway by Subsector: Number of Transactions 2004-2009

'000 transactions
2004 2005 2006 2007 2008 2009
Chained 100% Home 24,351.2 26,082.7 27,737.8 29,194.5 30,320.8 36,348.7

Delivery/Takeaway
Independent 100% Home 13,700.0 14,578.9 15,485.2 16,852.5 17,729.9 18,173.2
Delivery/Takeaway
Pizza 100% Home 13,850.0 14,738.2 15,708.1 16,841.3 18,015.4 18,667.1
Delivery/Takeaway
- Chained Pizza 100% 10,161.0 10,791.0 11,492.4 12,385.4 13,425.7 13,962.8
- Independent Pizza 3,689.0 3,947.2 4,215.6 4,455.9 4,589.6 4,704.4
100% Home Delivery/
Takeaway
Other 100% Home 24,201.2 25,923.4 27,515.0 29,205.7 30,035.4 35,854.8
Delivery/Takeaway
- Chained Other 100% 14,190.2 15,291.7 16,245.4 16,809.1 16,895.0 22,385.9
- Independent Other 10,011.0 10,631.7 11,269.6 12,396.5 13,140.3 13,468.8
100% Home Delivery/
Takeaway
100% Home Delivery/ 38,051.2 40,661.7 43,223.1 46,047.0 48,050.7 54,521.9
Takeaway
Table 3 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2004-2009
Ps million
2004 2005 2006 2007 2008 2009
Chained 100% Home 4,692.6 5,116.3 5,508.9 5,939.4 6,300.5 7,747.1

Delivery/Takeaway
Delivery/Takeaway
Pizza 100% Home 2,923.0 3,227.0 3,462.9 3,643.8 3,796.3 4,065.4
Delivery/Takeaway
- Chained Pizza 100% 2,202.6 2,436.0 2,596.8 2,704.0 2,809.5 3,034.2
- Independent Pizza 720.4 791.0 866.2 939.8 986.8 1,031.2
100% Home Delivery/
Takeaway
Other 100% Home 3,659.2 3,964.1 4,317.9 4,802.8 5,183.8 6,524.2
Delivery/Takeaway
- Chained Other 100% 2,490.0 2,680.4 2,912.1 3,235.4 3,491.0 4,712.9
100% Home Delivery/
Takeaway
100% Home Delivery/ 6,582.2 7,191.2 7,780.8 8,446.7 8,980.1 10,589.6
Takeaway
Table 4 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2004-2009
% Units/Outlets growth
2008/09 2004-09 CAGR 2004/09 TOTAL
Chained 100% Home Delivery/Takeaway 56.3 15.7 107.3

Independent 100% Home Delivery/Takeaway 3.2 4.2 22.7

Pizza 100% Home Delivery/Takeaway 5.7 8.7 51.8

- Chained Pizza 100% Home Delivery/ 7.3 11.6 72.7
Takeaway
- Independent Pizza 100% Home Delivery/ 3.2 4.8 26.2
Takeaway
Other 100% Home Delivery/Takeaway 56.9 14.1 93.1
- Chained Other 100% Home Delivery/ 73.0 16.7 116.4
Takeaway
- Independent Other 100% Home Delivery/ 3.2 3.8 20.3
Takeaway
100% Home Delivery/Takeaway 41.7 12.7 82.1
Table 5 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2004-2009
% transaction growth
2008/09 2004-09 CAGR 2004/09 TOTAL

Takeaway
Takeaway
Takeaway
Takeaway
Table 6 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2004-2009
% value growth
2008/09 2004-09 CAGR 2004/09 TOTAL

Takeaway
Takeaway
Takeaway
Takeaway
Table 7 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2005-2009
% value
Company 2005 2006 2007 2008 2009

Anakciano Inc 17.5 17.7 17.7 18.1 16.2

Yum! Brands Inc 15.0 14.5 18.8 16.1 15.3
Andok's Litson Corp 20.4 20.6 21.8 19.9 14.9
Bounty Agro Ventures, Inc - - - 1.8 13.5
Baliwag Lechon Manok Inc 11.6 11.4 11.3 12.2 11.8
Lots'A Pizza Franchise 7.3 9.1 10.5 12.3 10.3
System Inc
Domino's Pizza Inc 7.2 5.1 2.5 2.4 1.7
Ilitch Holdings Inc 5.7 5.2 - - -
Tricon Global - - - - -
Restaurants Inc
Others 15.2 16.5 17.4 17.3 16.3
Total 100.0 100.0 100.0 100.0 100.0
Source: Trade associations, trade press, company research, trade interviews, Euromonitor International estimates
Table 8 Brand Shares of Chained 100% Home Delivery/Takeaway 2006-2009
% value
Brand Global Brand Owner 2006 2007 2008 2009
Ang Lechon Manok ni Anakciano Inc 17.7 17.7 18.1 16.2

Sr. Pedro
Pizza Hut Philippine Pizza Inc 14.5 18.8 16.1 15.3
Andok's Andok's Litson Corp 20.6 21.8 19.9 14.9
Chooks to Go Bounty Agro Ventures, Inc - - 1.8 13.5
Baliwag Baliwag Lechon Manok Inc 11.4 11.3 12.2 11.8
Lots'A Pizza Various franchisees 9.1 10.5 10.9 9.2
Domino's Pizza Pizzavest Transnational 5.1 2.5 2.4 1.7
Corp
Lots'A Pizza Cristy Ortiz - - 1.4 1.1
Little Caesar's Pizza RFM Corp 5.2 - - -
Others 16.5 17.4 17.3 16.3
Total 100.0 100.0 100.0 100.0
Source: Trade associations, trade press, company research, trade interviews, Euromonitor International estimates
Table 9 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2009-2014
outlets
2009 2010 2011 2012 2013 2014
Chained 100% Home 1,532 2,173 2,275 2,361 2,428 2,475

Delivery/Takeaway
Independent 100% Home 384 394 402 410 416 421
Delivery/Takeaway
Pizza 100% Home 425 438 449 459 467 474
Delivery/Takeaway
- Chained Pizza 100% 266 274 281 287 292 296
- Independent Pizza 159 164 168 172 175 178
100% Home Delivery/
Takeaway
Other 100% Home 1,491 2,129 2,228 2,312 2,377 2,422
Delivery/Takeaway
- Chained Other 100% 1,266 1,899 1,994 2,074 2,136 2,179
- Independent Other 225 230 234 238 241 243
100% Home Delivery/
Takeaway
100% Home Delivery/ 1,916 2,567 2,677 2,771 2,844 2,896
Takeaway
Source: Official statistics, trade associations, trade press, company research, trade interviews, Euromonitor International
estimates

Table 10 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Number of Transactions

2009-2014
'000 transactions
2009 2010 2011 2012 2013 2014
Chained 100% Home 36,348.7 43,343.7 46,510.3 47,047.9 47,497.8 47,809.8

Delivery/Takeaway
Delivery/Takeaway
Pizza 100% Home 18,667.1 19,054.6 19,407.2 19,713.0 19,979.3 20,179.1
Delivery/Takeaway
- Chained Pizza 100% 13,962.8 14,242.0 14,498.4 14,715.9 14,907.2 15,056.2
100% Home Delivery/
Takeaway
Other 100% Home 35,854.8 42,813.0 45,942.5 46,457.7 46,885.9 47,191.8
Delivery/Takeaway
- Chained Other 100% 22,385.9 29,101.7 32,011.9 32,332.0 32,590.7 32,753.6
100% Home Delivery/
Takeaway
100% Home Delivery/ 54,521.9 61,867.6 65,349.7 66,170.7 66,865.1 67,370.8
Takeaway
estimates
Table 11 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value

2009-2014
Ps million
2009 2010 2011 2012 2013 2014
Chained 100% Home 7,747.1 9,267.2 9,851.5 9,998.6 10,118.3 10,202.8

Delivery/Takeaway
Delivery/Takeaway
Pizza 100% Home 4,065.4 4,187.1 4,294.9 4,386.4 4,461.3 4,517.4
Delivery/Takeaway
- Chained Pizza 100% 3,034.2 3,140.4 3,234.6 3,315.5 3,381.8 3,432.5
100% Home Delivery/
Takeaway
Other 100% Home 6,524.2 7,983.3 8,516.2 8,620.3 8,708.7 8,771.9
Delivery/Takeaway
- Chained Other 100% 4,712.9 6,126.8 6,616.9 6,683.1 6,736.6 6,770.2
100% Home Delivery/
Takeaway
100% Home Delivery/ 10,589.6 12,170.4 12,811.1 13,006.7 13,169.9 13,289.3
Takeaway
estimates
Table 12 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth

2009-2014

% Units/Outlets growth
2009-14 CAGR 2009/14 TOTAL
Chained 100% Home Delivery/Takeaway 10.1 61.6

Independent 100% Home Delivery/Takeaway 1.9 9.6
Pizza 100% Home Delivery/Takeaway 2.2 11.5
- Chained Pizza 100% Home Delivery/Takeaway 2.2 11.3
- Independent Pizza 100% Home Delivery/Takeaway 2.3 11.9
Other 100% Home Delivery/Takeaway 10.2 62.4
- Chained Other 100% Home Delivery/Takeaway 11.5 72.1
- Independent Other 100% Home Delivery/Takeaway 1.6 8.0
100% Home Delivery/Takeaway 8.6 51.1
estimates
Table 13 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth

2009-2014
% transaction growth
2009-14 CAGR 2009/14 TOTAL

estimates
Table 14 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value

Growth 2009-2014
% value growth
2009-14 CAGR 2009/14 TOTAL

estimates

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100% Home DELIVERY/TAKEAWAY -

Euromonitor International : Country Sector Briefing

List of Contents and Tables

Competitive Landscape .......................................................................................................................................... 2

Category Data ......................................................................................................................................................... 3

 Euromonitor International Page i

100% HOME DELIVERY/TAKEAWAY IN THE

 Euromonitor International Page 1

 Euromonitor International Page 2

Chained 100% Home 739 799 867 924 980 1,532

Table 2 100% Home Delivery/Takeaway by Subsector: Number of Transactions 2004-2009

 Euromonitor International Page 3

Chained 100% Home 24,351.2 26,082.7 27,737.8 29,194.5 30,320.8 36,348.7

Table 3 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2004-2009

Chained 100% Home 4,692.6 5,116.3 5,508.9 5,939.4 6,300.5 7,747.1

Table 4 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2004-2009

Chained 100% Home Delivery/Takeaway 56.3 15.7 107.3

 Euromonitor International Page 4

Pizza 100% Home Delivery/Takeaway 5.7 8.7 51.8

Table 5 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2004-2009

Chained 100% Home Delivery/Takeaway 19.9 8.3 49.3

Table 6 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2004-2009

Chained 100% Home Delivery/Takeaway 23.0 10.5 65.1

 Euromonitor International Page 5

Anakciano Inc 17.5 17.7 17.7 18.1 16.2

Table 8 Brand Shares of Chained 100% Home Delivery/Takeaway 2006-2009

Ang Lechon Manok ni Anakciano Inc 17.7 17.7 18.1 16.2

Table 9 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2009-2014

Chained 100% Home 1,532 2,173 2,275 2,361 2,428 2,475

 Euromonitor International Page 6

Table 10 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Number of Transactions

Chained 100% Home 36,348.7 43,343.7 46,510.3 47,047.9 47,497.8 47,809.8

Table 11 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value

Chained 100% Home 7,747.1 9,267.2 9,851.5 9,998.6 10,118.3 10,202.8

Table 12 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth

 Euromonitor International Page 7

Chained 100% Home Delivery/Takeaway 10.1 61.6

Table 13 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth

Chained 100% Home Delivery/Takeaway 5.6 31.5

Table 14 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value

Chained 100% Home Delivery/Takeaway 5.7 31.7

 Euromonitor International Page 8

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