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Commercial bank is a service type industry, that has 5 types. 1st is universal banks (also called
"expanded commercial banks"), thrift banks, rural banks, government-owned banks and
commercial banks. Commercial banks are the heart of our financial system. They hold the
deposit of millions of person, government, and business units. The ability of the commercial
banking system to perform its tasks efficiently and in harmony with our needs and economic
The history of banking in the Philippines can best be reviewed by dividing into 3
periods Spanish era, American era and 4 years Japanese occupation and post-war and
independent era
The first organized credit institution in the Philippines were known as “obra pias”
which began to be established in the late 16th century. The capital of these institution
came from pious Catholics, and the income was intended for charitable and religious
purposes. Most of the funds were lent out to traders who used the to finance their
commerce with Acapulco. This came to an end in 1820, and by 1851, they were almost
non-existent. The year 1851 saw the opening of the 1st important commercial bank in
the Philippines. This was the banco español-filipino at present (bank of the Philippine
island). Its charter was originally granted in 1828 but it was not until 1851 that this
institution commenced operations. The bank engage in general banking functions and
finance in a limited way the foreign trade of the island. It was also granted the privilege
of note issue by a royal decree on October 7, 1854. The opening of Suez Canal in 1869
made the European markets more accessible at lesser cost to Philippine products.
British capital began to be attracted towards the island and in 1873 the chartered bank
of India, Australia and china established an agency in the Philippines. Two years later,
the Hong Kong and Shanghai banking Corporation, another British-owned bank, put up
a branch. Both engaged in general banking business but confined most of their activities
to the buying and selling of drafts and bills of exchange, so that they were more of
considerable extent. They are operating today as commercial banks. In 1882, a savings
bank, known today as Monte Peninsular Ultramarino of Madrid was likewise opened in
the island in 1883 but halted operations 4 years later. At the end of Spanish regime,
therefore, there were 4 banks, 3 commercial and 1 saving bank doing business in the
Philippines.
The supervision and regulation of the banking business during the period were
negligible. The only laws then existing which had references to banking were contained
in general provisions of the Spanish civil; code and code of commerce. There were no
with respect to the banks and their clients. During this period, there was no significant
`Upon the coming of the Americans to the Philippines at the turn of the century,
the four banks established during the Spanish regime continued operating. Soon they
Guaranty Trust Company. The latter branch, however, stayed only a few years. In 1906,
the Postal Savings Bank was created as a division of the Bureau of Posts to promote
the habit of the thrift among people, particularly the low-income group and those who
could not be served by banks in the provinces. Two years later, the government-owned
Agricultural Bank was established with a capital of P1 million. It failed to render effective
Banking business in the Philippines was dominated by foreign interests until the
establishment of the Philippine National Bank in 1916 alleviated this situation to some
extent. It was capitalized at P20 million which was almost entirely subscribed by the
government. It was granted the privileged of note issue. The Philippines National Bank
was organized not only to grant short-term loans to merchants but also to long-term
credit to agriculture and industry. It absorbed the Agricultural Bank and also expanded
1934, the Philippines National Bank had to undergo a reorganization and its capital was
After World War 1, several banks were established in the Islands. Among them were the
Yokohama Specie Bank (1919, the China Banking Corporation (1920), the People’s
Bank and Trust Company (1926), the Mercantile Bank of China (1926).
After the establishment of the Commonwealth in 1935, more banks entered the
in 1937. In 1938, The Philippines Bank of Commerce, perhaps the first bank with
genuine Filipino private capital, was founded. In the same year, the Bank of Taiwan was
granted permission to operate a Manila branch. In 1939, the Philippine Bank of
Prior to the second World War, The Philippines was serviced by 17 banks with 17
Two of the banks, the Philippine National Bank and the Agricultural and Industrial Bank,
were government-owned; seven were domestic banks and trust companies, two were
savings and mortgage bank, six were branches of foreign banks. Of the seven domestic
banks, two were under the control of the ecclesiastical corporations; two were Chinese-
the six foreign banks, one was American; two were British; two were Japanese and the
During the period, definite shape were taken to supervise and regulate the business of
as the banks themselves. In 1900, the first Philippine Commission passed Act No. 52
providing for the regular examination and inspection of banks. The Bureau of Banking
was created in 1929, transferring the power of supervision over these institutions from
the Insular Treasurer of the Bank Commissioner. The following year saw the
establishment of the Manila Clearing House. It was organized by the domestic banking
indication of the stability of the business during this period can be found in the fact that
the Philippine territory was exempted by the President of the United States from the
The second world war wrought havoc on the Philippine banking. During the Japanese
occupati0n , only Filipino-owned and Japanese banks were allowed to operate. The
southern development bank (nampo kaihatsu kinko) opened a branch in manila in 1942.
It acted as fiscal agent of the functions of central bank, issuing military notes, taking
custody of the clearing balances of the banks and receiving deposits from the banks.
Prior to the Japanese invasion, however, most banks were able to increase
substantially their dollar balances in the united states and placed part of their security
1941, the united states high commissioner carried into effect a financial ”scorched
earth” policy. Over Php.8 million of till cash, clearing house balances of almost Php.20
million and large amounts of securities and other valuables were turned over by the
banks to the high commissioner who arranged for their transfer to Corregidor and
Liberation found every domestic bank which operated during the Japanese
occupation unable to reopen for business. They could not meet their obligation in
Philippine currency since great part of their assets consisted of enemy war notes, bonds
and obligation of the Japanese-sponsored republic and balances with Japanese banks.
The banks had acquired these assets which became worthless as a consequence of the
war. The banks turned to the government for aid. Accordingly, the president of the
Philippines issued executive order no.96 invalidating all occupation deposits. War time
payments on bank loans with scrip, however, were declared valid by courts. The
promulgation on executive order no.48 in June 1945 paved the way for the reopening of
pre-war banks. The first license to re open was granted during the same month to the
national city bank of new York. The approval of commonwealth act no.726 in January
1945 enabled other domestic banks to reopen for business in march 1946. This act
preferred shares of the bank. The year 1946 saw the expansion of postal savings bank
On January 2,1947, the rehabilitation finance corporation , created by republic act no.
bank. It was organized primarily to provide financial aid in the rehabilitation of the war-
ravaged country and to help in the rehab of the war-ravage country and to help in the
During the same period, a branch of the bank of America was granted a permit to
In 1948, the general banking act was passed, providing definite rules and regulations
regarding the organizations and operation of banks. The following year, the central bank
of the Philippines was inaugurated. The compelling reasons for the establishment of this
institution stemmed from two basic problems facing the postwar Philippines. one
that befits a free nation. This task required a monetary system adequate flexible to
finance the economic adjustment. The rigid 100 per cent reserve system was
abandoned in favor of a managed currency system. The other problem was enlist the
resources of the banking system in this major economic endeavor. Bankers generally
ran their business independently of each other, without unified action in respect to the
effect of their decisions on the general economy. This attitude and practice have no
place in a economy struggling for development. Accordingly, the central bank was
The industry makes funds available through their lending and investing activities
both the flow of goods and services from producers to consumers and the financial
activities of government. They provide a large portion of our medium of exchange, and
they are the media through which monetary policy is affected. And they are system of
global economic recession is the central bank’s governor Amando M. Tetangco. He has
an A.B economics degree at Ateneo De Manila University, cum laude and M.A in public
monetary policy, let loose credit into productivity sectors, reined in inflation, suspended
the crippling market-to-market asset valuation rule, and would be there in case
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Philippines - Location and size, Population, Services, Retail, Tourism,
Communications http://www.nationsencyclopedia.com/economies/Asia-and-the-
Pacific/Philippines.html#ixzz0yxKFa1me
the Philippines.
BANK NAME
10 CITIBANK, N.A.
15 BANK OF COMMERCE
22 DEUTSCHE BANK AG
26 CHINATRUST(PHILS) CBC
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http://www.bsp.gov.ph/banking/universal.asp
The commercial bank industry’s total resources rose by 10.1% in the third quarter of
2009. The increase in three months, from June 2009 to September 2009, was 1.75%.
the top five banks are: BDO Unibank Inc.(P 808.5billion), Metropolitan Bank and Trust
Co. (P 780.9 billion), Bank of the Philippine Island (P 641.09 billion), Land Bank
Metro bank reported the biggest market share in terms of equity at 13.98%. BDO came
in second, displacing BPI, whose equity declined by P397.56 million. Return on equity
of the industry averaged 8.34%during the quarter. BPI’s assets decreased from
P695.97 billion from last quarter to P641.10 billion this 2009 3rd quarter. Total
investment securities of the commercial banking industry grew by 7.95% from last
2009, a1.71% and 12.45% rise from the previous quarter and from the same period last
year, respectively. Metrobank overlook BPI as the second biggest bank in terms of
deposit, after BDO. BPI’s deposit decreased by 8.93% from last quarter. Likewise the
industry’s trust assets continued to expand, recorded at 7.03% from last quarter.
BDO maintained its lead in terms of trust assets, accounting for 25.31% of the total trust
assets of the industry, followed by BPI at 25.02%. the commercial banking industry’s
The U.S-led financial crisis that erupted in 2008 compelled Philippine banks to
go back to their basic business, it’s lending. As a result the commercial banks gross
loan portfolio increased by 5.22% to 5.88% during the 3rd quarter of 2009. The battle cry
of the industry is core banking or “back to basics”, which naturally points to loan portfolio
build-up which must be tempered with prudent lending activities. With the challenging
environment facing banks, this is the best time for introspection and to rebrand, it is also
timely and necessary to strengthen partnership with their consumers, because they are
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The market structure of a commercial bank industry is a MONOPOLISTIC
MANY SELLERS because there are 36 firms in the industry, the many-sellers condition
is met when each firm is small relative to the total market that its pricing decision have
DIFFERENTIATED PRODUCT because it has close but not perfect substitute with the
other firm’s product, it offers differentiated services and it has some control over price.
between goods and services. There are different types bank which offer different types
of services, for example Security Bank offers Cash Card that has access to any
BancNet outlet with no amount of maintaining balance needed while BDO on the other
hand also offers Cash Card that can be used through Circus or Visa but strictly require
maintaining balance.
According to Irvin tucker, a monopolistic competitive firm is a price maker. The primary
reason is that its product is differentiated. This give a monopolistic competitive firm a
The advertisement of each firm gives consumer assurance that their money is at the
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right place and believes at the power of the firm to compete and be the best.
And the demand curve of a commercial bank is inelastic. The quantity demanded is less
responsive to change in price, because even if there is a change in the interest they
implement in their transaction consumers will still pursue there services. Brand loyalty
Degree of competition in a commercial bank industry. BDO, Metro bank, and BPI are
raising the deposit liabilities, the firm's goal is to convince customers that its financial
services are better from its rival's services. They are frequently running ads that feature
lower prices, a higher quality of service or a new product to win customers. The ads
proclaim that their product is the best way to maximize their utility. That’s why they are
at the top list in the industry. Profit rises when advertising increases t not need, ads also
Does monopolistic competition lead to lower prices, greater output and better informed
consumers? Or does this market structure simply raise prices and annoy consumers
In some scenario ads mislead consumers with bad information that is not up to the
standards of their product. That why some products cant survive in the long run
One advantage of big commercial bank is that the consumers believe that big banks will
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not be bankrupt. They think that their money is in the right place and it’s the best place
How about the small firms, how do they survive and compete with the big firms like
One disadvantage of using a large, commercial bank can easily be seen if you're trying
to get a loan. Unlike a local bank, or a relatively small bank, a larger, commercial bank
will have to put a loan through several different departments. Beyond that, you may
have to have dozens of people sign off on a single loan. This can lead to many more
people getting involved in saying yes or no to your loan, and it may lead to a lot more
negotiation than you were hoping to conduct. This is especially true for a simple,
relatively straightforward home or business loan. Small banks has a simpler way of
attracting consumers, and some small banks can’t even afford an advertisement
because they are keeping a tight budget. So keeping simpler ways helps small firms to
WHAT TO PRODUCE?
product, the interest they earn from their loans are the typed of service they produce.
HOW TO PRODUCE?
Educations plays an important role in answering the how question. Education improves
the ability of workers to perform their work. They need professionals like accountant,
lawyers, financial analyst and economist. These professionals improve the services they
The for whom question means that society must have a method to decide who will be
“rich and famous” and who will be “poor and unknown”. The rich and middle class are
the one who consume the services of the banks. They know that their best costumer is
the big names with big business, that are creating jobs for people to depend on.
The total opportunity cost of a firm is the sum of explicit cost and Implicit cost.
Explicit cost includes the wages paid to labor, the rental charges for a plant, the cost of
electricity and the materials use in the business. The banking industry pays many
laborers for their work, buys many machine for their operation and pay many expenses
to run the firm. Implicit cost is when a person uses his own money or resourses to
Chapter 3
Public attitude towards banking, the general public is composed of potential savers,
investors and borrowers upon whom banking thrives. The character, Habits, and
customs of the general public, therefore , affect and determine to some extent the
Limited use of banking facilities, the general public had a different attitude towards
savings and banking facilities. Banking habits are not widespread among the people.
The use of savings accounts is not prevalent especially in the provinces as evidenced
by the concentration of the deposits in manila and urban areas. For most people,
savings take the form of cash hoards or investments in real estate and jewellery.
Because of the limited use of banking and credit, the use of checks as a means of
Absence of organised money and capital market, A major obstacle to the efficient use of
and capital market. Trading on commercial paper has been limited to those credit
instruments related to foreign trade financing which is largely concentrated in the urban
institutional level. Government bonds and treasury bills find their way mainly to the
development projects of the government constitutes another factor that hampers the
borrowings from the banking system and fr0m abroad greatly exceed the funds obtained
from taxes, borrowing from private entities and other non-inflationary sources. This
complementary problems in the fiscal area that impair the efficacy of control on the
The biggest problem that the commercial banking industry faced is the global economic
recession last 2009. The industry thought that the Global Economic Recession will
affect export and investment that depends largely on world demand. This resulted to
lose of resources for business people to be capable of getting and paying loans from
banks. And since businesses shut down, people lost their jobs which also made them
incapable of getting and paying loans. It is a chain effect on every aspect of life.
Two heroes saved the Philippines from the precipice of a recession in 2009. The
first is the Filipino expat. There are ten million overseas contract workers (OCWs).
Together, they remitted at least $17 billion in 2009. At that time the dollar cost P47.7 ,
the $17 billion is equivalent to P811 billion, which in turn propelled the phenomenal
growth of mall’s and other services, the commercial bank industry dominates the
remittance business that offers easy dollar account for consumers working aboard.
Second was the stability of commercial bank with the help of BSP. The BSP was a big
banks avert huge paper loses which could have caused a systematic shock similar to
the U.S. the market values of securities returned to stabilized level within three months.
That policy preserve capital and liquidity levels of banks. Also they lowered the reserve
requirement on banks deposits by 2%. By the third quarter of 2009 thus, the philippine
Commercial banking system was in better shape than it was when the global financial
crisis began. It expanded its resources, regained its lending pace, values of the financial
assets that the amount of assets available for sale declined, return to huge profitability
Banking Laws
R.A. No. Date Description
29 Jan
P.D. 114 Regulating the establishment and operation of pawnshops
1973
15 Feb
P.D. 129 Governing the establishment, operation and regulation of Investment Houses
1973
30 Sep
P.D. 1034 Authorizing the establishment of an offshore banking system in the Philippines
1976
R.A. 3591, as An act establishing the Philippine Deposit Insurance Corporation (PDIC
amended Charter)
02
An Act Providing for the Creation, Organization and Operation of Rural Banks,
R.A.7353 April
and For Other Purposes
1992
10 Jun
R.A. 7653 The New Central Bank Act
1993
18
An Act liberalizing the entry and scope of operations of foreign banks in the
R.A. 7721 May
Philippines and for other purposes
1994
23 Feb An Act providing for the regulation of the organization and operation of Thrift
R.A. 7906
1995 Banks, and for other purposes
21 Oct
R.A. 8367 Revised Non-Stock Savings and Loan Association Act of 1997
1997
26 Feb An Act amending R.A. 5980, as amended, otherwise known as the Financing
R.A. 8556
1998 Companu Act
R.A. 8791 12 Apr General Banking Law of 2000, an act providing for the regulation of the
Rediscounting
Rediscounting is a standing credit facility provided by the BSP to help banks meet
temporary liquidity needs by refinancing the loans they extend to their clients. Through
the facility, the BSP also makes possible the timely delivery of credit to all productive
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http://www.bsp.gov.ph/regulations/laws.asp
sectors of the economy. Moreover, rediscounting is one of the monetary tools of the
BSP to regulate the level of liquidity in the financial system. The BSP’s rediscounting is
The BSP also makes available an overdraft credit line (OCL) to banks participating
directly in the clearing operations of the Philippine Clearing House Corporation to cover
shortfalls in the banks' demand deposit account with the BSP arising from clearing
operations. Effective 01 January 2011, the BSP will impose a ceiling on the amount of
overdraft a bank may incur due to failure to cover clearing losses through interbank
borrowings and/or repurchase agreements with BSP. The ceiling is defined as the sum
of clean OCL equivalent to 15% of rediscounting line with the BSP, and the
collateralized OCL that will be extended by the BSP. Banks may apply for collateralized
of month, two months prior to the date of application with the Department of Loans and
Credit, BSP.
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Emergency Loans
The BSP also extends financial assistance to banking institutions in the form of fully
banks overcome their liquidity problems arising from causes beyond their control,
pursuant to Section 84 of R.A. No. 7653. The maximum assistance shall be limited to
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http://www.bsp.gov.ph/loans/loans.asp
http://www.bsp.gov.ph/regulations/laws.asp
the amount needed by the applicant bank to overcome the emergency or financial 11
predicament but shall not exceed 50% of its outstanding deposits and provided that any
estate).
Since the bank industry is the biggest remittance business, I think that they should
improve their ads and raise the deposits interest so they can attract more consumers to
peruse their services. They dominated the international remittance business but not the
domestic remittance business, because there are alternative ways of transferring your
money. Their biggest competitors are the easy money transfer like LBC; it offers chipper
and easier way of remitting money to the consumers. The other competitor of banks is
the pawnshop, they can be great substitute for a bank loan and you don’t have to sign
and fill up many papers. The exchange of things for money is the type of service they
give. Nowadays, with our economic and globally problems more people are willing to go
to alternative and easier way of getting a loan. Pawnshops offers easy payment and low
interest rate for an average employee they would rather prefer this than a loan in a
commercial bank.
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