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The project is aimed at understanding the customer perception towards the vehicles of
Hero Honda ltd. The two- wheeler industry in India has grown to a great
extent in the last two and a half decades and it still has a vast growth potential
and a huge untapped market. Apart from this there is also a huge market for
the servicing of the vehicles. This is where the project aims to study the
customers’ mind and try to give out suggestions to improve the current
Hero Honda is the market leader in the India two-wheeler industry and has a
knowing the brand positioning, the strengths and weaknesses and the quality
of service from the Hero Honda service centres in Hyderabad. For this a
survey was conducted and the opinion of customers visiting these service
centers was taken in to consideration for the sake of this study. The
aspects. The inferences are drawn out of the information received and
suggestion are made. Important and relevant data has also been analysed from
the internal sources like the company reports and other secondary sources like
1
OBJECTIVIES OF STUDY
The study has been under taken to analyze the product performance of only hero Honda
motor cycles in twin cities with a special reference to the Hero Honda motors, the other
objectives are:
• To know the strengths and weakness of the Hero Honda motor cycles.
• To know the Perception towards Brand about the sales service offer to buy Hero
Honda motors.
• The study concentrates on the all aspects of customer perception towards Hero
Honda vehicle
• .No destination was made with regards to the segments for which a vehicle
belongs.
2
NEED OF THE STUDY.
RESEARCH METHODOLOGY
measurement.
3
RESEARCH DESIGN:
used for acquiring the information needed for the solution of some specific problems.
Although research designs may be classified by many criteria, the most useful
one concerns the major purpose of the investigation. On this basis, research design
can be classified into three classes- Exploratory, Descriptive and Causal. If no formal
conversant with the problem environment, or is conducting the research for some
design is descriptive. Causal research design is used to establish cause and affect
relationships.
2. Establishing the facts that are available at present and the additional facts
required.
The data required from this study is collected from primary and secondary sources.
4
PRIMARY SOURCES
The primary source used for gathering data required for this survey is – Survey
method.
interview the respondents. The respondents are the owners of two-wheelers, who are
interviewed, are chosen using non probability sampling method. The surveys can be
done through personal interviews. In this study the respondents are interviewed
personally so that the errors involved in gathering the primary data are minimized.
SECONDARY SOURCES
1. Internal Sources
• Company reports.
• Company publications.
2. External Sources
• Business dailies like- The Economic Times, The Business Line etc.
• News papers like – The Times of India, The Indian Express and The
Hindu etc.
• Other than these sources information was also gathered from internet.
5
SAMPLE SIZE
The sample consists of 100 customers selected from the twin cities of
customers selected fro the study, some did not own two-wheelers and some had not
LIMITATIONS
• Taking the market conditions into consideration the survey, which includes
• Due to the limitation of span of time and limited resource survey was
• The geographic region covered for the survey was limited to only 10 Hero
• Since the survey was conducted at the residential localities and the person
conducted areas.
The reaction and attitudes are subjected to changes according to needs and time
6
INDIAN TWO WHEELER INDUSTRY
India is the second largest producer and manufacturer of two-wheelers in the world.
Indian two-wheeler industry has got spectacular growth in the last few years. Indian
two-wheeler industry had a small beginning in the early 50's. The Automobile Products
Bikes are a major segment of Indian two wheeler industry, the other two being
scooters and mopeds. Indian companies are among the largest two-wheeler
manufacturers in the world. Hero Honda and Bajaj Auto are two of the Indian
The two-wheeler market was opened to foreign companies in the mid 1980s.
The openness of Indian market to foreign companies leads to the arrival of new models
of two-wheelers into India. Easy availability of loans from the banks, relatively low
rate of interest and the discount of prices offered by the dealers and manufacturers lead
to the increasing demand for two-wheeler vehicles in India. This lead to the strong
Kinetic Honda was introduced in the Indian market during the mid 80s. The
main feature of Kinetic Honda is its ease of use. This helped the youngsters and the
7
Key players in the Two-wheeler Industry:
After facing its worst recession during the early 1990s, the two-wheeler industry
bounced back with a 25% increase in volume sales in February 1995. The scooters are
Major players in the 2-wheeler industry are Hero Honda Motors Ltd (HHML), Bajaj
Auto Ltd (Bajaj Auto) and TVS Motor Company Ltd (TVS).
The other key players in the two-wheeler industry are Kinetic Motor Company Ltd
(KMCL), Kinetic Engineering Ltd (KEL), LML Ltd (LML), Yamaha Motors India Ltd
(Yamaha), Majestic Auto Ltd (Majestic Auto), Royal Enfield Ltd (REL) and Honda
There are mainly three types of two-wheelers available in India. They are Motorcycles,
8
Motorcycles in India:
* Bajaj Avenger
* Bajaj CT 100
* Bajaj Platina
* Bajaj Wave
* Sonic DTSi
9
Company: Kinetic Motor Company
* Kinetic Aquila
* Kinetic Boss
* Kinetic Challenger
* Kinetic Comet
* Kinetic GF
* Kinetic Stryker
* Kinetic Velocity
* TVS Apache
* TVS Centra
* TVS Fiero
* TVS Star
* TVS Victor
* Yamaha Cruxes
* Yamaha G5
* Yamaha Gladiator
10
Scooters in India:
The scooter and the scooterette share in the Indian two wheeler market is 13.4%. The
main models available in India are Bajaj Chetek, Honda Eterno, Kinetic Blaze, LML
Scooterettes/Mopeds:
TVS Motors launched India's first 50cc, 2 seater moped: TVS Moped 50. TVS also
launched India's first indigenous scooterette: Scooty in 1994. This segment has about
one-fourth share in the Indian two wheeler industry. The major models available in
India are Bajaj Wave, Bajaj Kristal DTSi, Bajaj Blade DTSi, Hero Honda Pleasure,
Kinetic Kline, Kinetic 4S, Kinetic Nova, Kinetic Zoom, Kinetic V2 Range, Kinetic
King 100, Kinetic Luna Super, Kinetic Luna TFR, Yo Smart, Honda Dio, Honda
sector that has undergone significant changes due to shift in policy environment. The
two-wheeler industry has been in existence in the country since 1955. It consists of
three segments viz. scooters, motorcycles and mopeds. According to the figures
sold was about 80 per cent during 2003-¬04. This high figure itself is suggestive of the
importance of the sector. In the initial years, entry of firms, capacity expansion, choice
11
of products including capacity mix and technology, all critical areas of functioning of
an industry, were effectively controlled by the State machinery. The lapses in the
system had invited fresh policy options that came into being in late sixties. Amongst
these policies, Monopolies and Restrictive Trade Practices (MRTP) and Foreign
Exchange Regulation Act (FERA) were aimed at regulating monopoly and foreign
investment respectively. This controlling mechanism over the industry resulted in: (a)
capacity; and (c) usage of outdated technology. Recognition of the damaging effects of
licensing and fettering policies led to initiation of reforms, which ultimately took a
more prominent shape with the introduction of the New Economic Policy (NEP) in
1985.
However, the major set of reforms was launched in the year 1991 in response to the
major macroeconomic crisis faced by the economy. The industrial policies shifted from
a regime of regulation and tight control to a more liberalised and competitive era. Two
major results of policy changes during these years in two-wheeler industry were that
the, weaker players died out giving way to the new entrants and superior products and a
sizeable increase in number of brands entered the market that compelled the firms to
compete on the basis of product attributes. Finally, the two-¬wheeler industry in the
country has been able to witness a proliferation of brands with introduction of new
concentration has been lessened over time, deregulation of the industry has not really
12
A Growth Perspective
The composition of the two-wheeler industry has witnessed sea changes in the post-
reform period. In 1991, the share of scooters was about 50 per cent of the total 2-
wheeler demand in the Indian market. Motorcycle and moped had been experiencing
almost equal level of shares in the total number of two-wheelers. In 2003-04, the share
of motorcycles increased to 78 per cent of the total two-wheelers while the shares of
scooters and mopeds declined to the level of 16 and 6 per cent respectively. A clear
picture of the motorcycle segment's gaining importance during this period is exhibited
by the Figures 1, 2 and 3 depicting total sales, share and annual growth during the
13
TWO WHEELERS DOMESTIC SALES TREND
14
HERO HONDA COMPANY PROFILE
“Hero” is the brand name used by the Munjal brothers in the year 1956 with
the flagship company Hero Cycles. The joint venture between India's Hero Group and
Honda Motor Company, Japan has not only created the world's single largest two
wheeler company but also one of the most successful joint ventures worldwide.
During the 80s, Hero Honda became the first company in India to prove that it
was possible to drive a vehicle without polluting the roads. The company introduced
new generation motorcycles that set industry benchmarks for fuel thrift and low
emission. A legendary 'Fill it - Shut it - Forget it' campaign captured the imagination of
commuters across India, and Hero Honda sold millions of bikes purely on the
Over 19 million Hero Honda two wheelers tread Indian roads today. These are
almost as many as the number of people in Finland , Ireland and Sweden put together!
Hero Honda has consistently grown at double digits since inception; and
today, every second motorcycle sold in the country is a Hero Honda. Every 30 seconds,
someone in India buys Hero Honda's top -selling motorcycle - Splendor. This festive
season, the company sold half a million two wheelers in a single month-a feat
Hero Honda bikes currently roll out from two globally benchmarked
together are capable of churning out 3.9 million bikes per year. A third state of the art
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manufacturing facility at Hardwar in Uttranchal will soon be commissioned to cope
Hero Honda's extensive sales and service network now spans over 3000
customer touch points. These comprise a mix of dealerships, service and spare points,
spare parts stockists and authorized representatives of dealers located across different
geographies.
Hero Honda values its relationship with customers. Its unique CRM initiative
- Hero Honda Passport Program, one of the largest programs of this kind in the world,
has over 3 million members on its roster. The program has not only helped Hero Honda
understand its customers and deliver value at different price points, but has also created
market, Hero Honda is constantly working towards consolidating its position in the
market place. The company believes that changing demographic profile of India ,
increasing urbanization and the empowerment of rural India will add millions of new
families to the economic mainstream. This would provide the growth ballast that would
sustain Hero Honda in the years to come. As Brijmohan Lall Munjal, the Chairman,
Hero Honda Motors succinctly points out, "We pioneered India 's motorcycle industry,
and it's our responsibility now to take the industry to the next level. We'll do all it takes
to reach there.
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History
Hero Honda is world’s biggest two wheeler maker. India has the largest
number of two wheelers in the world with 41.6 million vehicles. India has a mix of 30
percent automobiles and 70 percent two wheelers in the country. India was the second
largest two wheeler manufacturer in the world starting in the 1950’s with the birth of
Automobile Products of India (API) that manufactured scooters. API manufactured the
Lambrettas but, another company, Bajaj Auto Ltd. surpassed API and remained
through the turn of the century from its association with Piaggio of Italy (manufacturer
of Vespa scooters).
The license raj that existed between the 1940s to 1980s in India did not allow
foreign companies to enter the market and imports were tightly controlled. This
regulatory maze, before the economic liberalization, made business easier for local
players to have a seller’s market. Customers in India were forced to wait 12 years to
buy a scooter from Bajaj. The CEO of Bajaj commented that he did not need a
marketing department, only a dispatch department. By the year 1990, Bajaj had a
waiting list that was twenty-six times its annual output for scooters.
The motorcycle segment had the same long wait times with three manufacturers: Royal
Enfield, Ideal Jawa, and Escorts. Royal Enfield made a 350cc Bullet with the only four-
stroke engine at that time and took the higher end of the market but there was little
competition for their customers. Ideal Jawa and Escorts took the middle and lower end
foreign companies to enter the Indian market through minority joint ventures. The two-
wheeler market changed with four Indo-Japanese joint ventures: Hero Honda, TVS
Suzuki, Bajaj Kawasaki and Kinetic Motor Company (Kinetic Honda). The entry of
17
these foreign companies changed the Indian market dynamics from the supply side to
wheelers on the Indian market, consumers started to gain influence over the products
they bought and raised higher customer expectations. The industry produced more
models, styling options, prices, and different fuel efficiencies. The foreign companies
new technologies helped make the products more reliable and with better quality.
The 2006 Forbes 200 Most Respected companies list has Hero Honda Motors ranked at
108.
Growth
Hero Honda experienced great growth throughout its early days. The Munjal
family started a modest business of bicycle components. By 2002 Hero Group had sold
86 million bicycles producing 16000 bicycles a day. Today Hero Honda has an
assembly line of nine different models of motorcycles available. It holds the record for
most popular bike in the world by sales for Its Splendor model. Hero Honda Motors
Limited was established in joint venture with Honda Motors of Japan in 1984, to
world. It sold 3 million bikes in the year 2005-2006. Recently it has also entered in
scooter manufacturing, with its model PLEASURE mainly aimed at girls. HUNK is the
Just-in-Time Manufacturing
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The Hero Group through the Hero Cycles Division was the first to introduce
efficiencies. Every assembly line worker operates two machines simultaneously to save
time and improve productivity. The fact that most of the machines are either developed
In Hero Cycles Limited, the just-in-time inventory principle has been working
since the beginning of production in the unit. This is the Japanese style of production.
In India, Hero is probably the only company to have mastered the art of the just-in-time
inventory principle.
Ancillarisation
providing support to ancillary units. There are over 300 ancillary units today, whose
vendors, which include some of the better known companies in the automotive
segment.
Labor relations
employees find ready employment within Hero. The philosophy with regard to labor
management is "Hero is growing, grow with Hero." Hero workers receive a uniform
allowance, as well as House Rent Allowance (HRA) and Leave Travel Allowance
(LTA). Extra benefits include medical check-ups not just for workers, but also for the
immediate family members. For the majority of the production workers, who are hired
19
through contractors, these benefits are out of reach. This and other problems lead to a
strike and factory occupation by 4,000 temp workers in the Gurgaon plant in spring
2006.
Diversification
Throughout the years of enormous growth , the Group Chairman, Mr. Lall has
manufacturing activities has been ample in the Group's growth and led to the
establishment of the Hero Cycles Cold Rolling Division, Munjal and Sunbeam
Castings, Munjal Auto Components and Munjal Showa Limited amongst other
component-manufacturing units.
Then there were the expansion into the automotive segment with the setting
up of Majestic Auto Limited, where the first indigenously designed moped, Hero
Majestic, went into commercial production in 1978. Then came Hero Motors which
introduced Hero Puch, in collaboration with global technology leader Steyr Daimler
Puch of Austria. Hero Honda Motors was established in 1984 to manufacture 100 cc
motorcycles.
The Hero Group also took a venture into other segments like exports,
and software development. Further expansion is expected in the areas of Insurance and
Telecommunication.
close watch on costs and the dynamic leadership of the Group Chairman, characterized
20
BOARD OF DIRECTORS
21
HERO HONDA'S MISSION:
and human resources, to produce products and services that meet the quality,
performance and price aspirations of its customers. At the same time maintain the
This mission is what drives Hero Honda to new heights in excellence and
helps the organization forge a unique and mutually beneficial relationship with all its
stake holders.
Year Event
Japan signed
22
1992 Raman Munjal Vidya Mandir inaugurated - A School in the memory of founder
model
23
2002 New motorcycle model - "Dawn" introduced
2003 Becomes the first Indian Company to cross the cumulative 7 million sales mark
Splendor has emerged as the World's largest selling model for the third
Hero Honda became the World No. 1 Company for the third consecutive
year.
2005 Hero Honda is the World No. 1 for the 4th year in a row
24
2006 Hero Honda is the World No. 1 for the 5th year in a row
2008 NDTV Profit Car India & Bike India Awards - Bike Manufacturer of the year
2007 The NDTV Profit Car India & Bike India Awards 2007 in the following
category:
25
CD Deluxe rated as "No 1 standard motorcycle" by TNS Voice of the
2006 Adjudged 7th Top Indian Company by Wallstreet Journal Asia (Top Indian
One of the 8 Indian companies to enter the Forbes top 200 list of world’s
Award
Best in its class awards for each category by TNS Total Customer
• CD Deluxe (Entry)
Splendor & Passion - Top two models in two wheeler category by ET Brand
Adjudged 7th Top Indian Company by Wallstreet Journal Asia (Top Indian
Top Indian company in the Automobile - Two Wheeler sector by Dun &
26
Hero Honda Splendor rated as India's most preferred two-wheeler brand at
The NDTV Profit Car India & Bike India Awards 2006 in the following
category:
2005 Awaaz Consumer Awards 2005 - India's most preferred two-wheeler brand by
10th Motilal Oswal Wealth Creator Award for as the most consistent wealth
2004 Winner of the Review 200 - Asia's Leading Companies Award (3rd Rank
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Corporate Excellence Award 2004 by Indian Institute of Materials
Management
2003 Winner of the Review 200 - Asia 's Leading Companies Award (3rd Rank
Winner of the Review 200 - Asia 's Leading Companies Award (4th Rank
Winner of the Review 200 - Asia 's Leading Companies Award (9th Rank
Environment
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1999 National Productivity Award for the Best Productivity Award in the category of
1995 The Analyst Award 1995 presented to Hero Honda Motors Ltd. on being ranked
29
BRIEF PROFILE OF HEROHONDA
Industry :Automotive
Website :www.Herohonda.com
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Profile of Phoenix Motors
PVT.LTD, is established on 21st March 2003. The business is running by only one
Hyderabad. Generally the sale will be either in cash basis or institutional basis like
They are giving the ads through news papers, wall paintings, hoardings and field staff.
They are upgrading sales by introducing the schemes group booking, institutional sales
Staff members are categorized for technicians, is members are allotted for field staff, 5
members are recruited for sales persons, 5 persons. The for evaluating for spare party,
5members are allotted for managerial accounts and another 3 persons for cash
transactions and other members for managerial accounts and another 3 persons for cash
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Customer relationship
To entertain the customers the showroom provides ahuge having pool game, internet
facility and television with home theater system. They provide bike maintenance
Phoenix motors is first in service and the best in service. They treat
their motto, why because the well satisfied customer is the best advertisement. They
provide better value for tee customers as well as employees also. At phoenix motors
Averagely they are selling 25 vehicles per day. V PVT> LTD is the A.P’s No 1
dealership in sale and other activities. It is a QLAD (Quality leader through quality
dealer)
At phoenix motors they give the quality service to the customers because “ the cost is
32
PRODUCT PERFORMANCE
dashboard.
Product Performance Analytics enables brand, category, and product managers to:
Optimize Product Ranges: Your products do not exist in isolation and Product
categories, and brands. With Product Performance Analytics, you can track market
share and sales history to identify which products you should continue to invest in
and allocate space to. You can navigate product hierarchies to perform analysis at any
level and analyze product mixes to identify gaps that need to be filled and products
Improve Brand Performance: Are your brand sales on track to meet your revenue
or volume objectives? With Product Performance Analytics, you can discover what
brands are growing faster than others, classify brands by volume growth, and track
Maximize Product Profitability: Which products are the most profitable? Product
Performance Analytics provides the insight to understand which product is the most
profitable while recognizing that that products and categories will perform differently
channels, which products sell well in each channel, and what other products may also
33
What does a performance analyst do?
• Interviewing a sponsor
performance improvement
34
ANALYSIS AND INTERPRETATION
35
1%
1%
1%
2%
Pasion plus
3%
Splender plus
4% CBZ X-Treme
5% Hunk
8% Glamour
48%
Karezma
CD-100
11%
Ambition
16% Splender NXG
CD-Deluxe
Pleasure
36
1%
1%
1%
2%
Pasion plus
3%
Splender plus
4% CBZ X-Treme
5% Hunk
8% Glamour
48%
Karezma
CD-100
11%
Ambition
16% Splender NXG
CD-Deluxe
Pleasure
Interpretation:
• From the study it’s clear that majority of respondents are having Passion Plus
bikes.
• The major reason behind choosing passion plus rather than other Hero Honda
37
2. (A). What is your first bike?
38
Splender plus
3% 3% Passion plus
3%
3% CD-100
3% 31%
Pulsar
7% Kanatic Honda
Bajaj Chethek
7% TVS Sujiki
TVS Sambran
7% LML
13% Boxer
10% Yezdi
10%
CBZ X-Treme
Interpretation:
• Around 70% Of The Bike Users Prefer Hero Honda Bike As Their First Time.
• The remaining of the respondents shifted from other brands bikes to Hero
Honda bikes.
39
• The reasons mileage, brand image, design of bikes.
40
2. (B) if you are changed from other brand by what reason you changed it?
16
14
14
12
12
10
8 Series1
6
4 3
2 1
0
Mileage Design Brand Others(more
power)
Interpretation:
• From the above study it’s clear that the majority of respondents shifted
• The respondents shifted from brand’s to hero Honda brand the main
41
3. How long are you using this bike?
60 53
50
40
30
17 17
20 13
10
0
<1year 1-2 years 2-3 years >3years
Series1 53 17 13 17
Interpretation:
• The most of the respondents are using their bikes from the last one year.
42
No; Of
No; Of Respondents
Others ( ), Brand
Price, 7 0
Mileage
Design, 21 Brand, 46 Design
Price
Mileage, 26
Others ( )
43
Interpretation:
• The majority of respondents are choosing the Hero Honda bikes because of its
brand image.
• The remaining respondents choosing the Hero Honda bikes because it’s
44
40 38
35
30
26
25
19
20 Series1
15
11
10
5 3 2 1
0
Interpretation:
• The most of the respondents are getting (51-60) km mileage from their bikes.
45
90
79
80
70
60
50
Series1
40
30
21
20
10
0
Yes No
Interpretation:
46
5%
14%
31-40
41-50
52% 51-60
61-70
29%
Interpretation:
(61-70) km.
47
98
100
90
80
70
60
50 Series1
40
30
20
10 2
0
Yes No
If no reasons
2. Comfort of bike
Interpretation:
Yes 97 97
No 3 3
48
3%
Yes
No
97%
If no reasons
1. less capacity
2. seating problem
Interpretation:
• The most of the respondents are satisfied with their comfort ability of bike.
49
9. How would you rate your bike pick up?
good 9 9
Good 56 56
Average 27 27
Bad 6 6
Very bad 2 2
50
NO, of respondents
60 56
50
40 NO, Of
30 27
20 Respondents
10 9 6
0 2
Interpretation:
51
Service centers No of respondents Percentage
Authorized 97 97
Unauthorized 3 3
3%
Authorized
Unauthorized
97%
Interpretation:
• Most of the respondents are prefer to get their bike service at authorized centers.
52
53
11. How is the after sales service?
Response No Of Respondents
Respondents Percentage
Very good 8 8
Yes 94 94
Good 58 58
No Average 6 22 6 22
Bad 10 10
Very bad 2 2
No, Of Respondents
2 8
10
Very good
Good
22
Average
Bad
Very bad
58
Interpretation:
• Majority of respondents are rated the after sales service of Hero Honda as good.
54
100
90
80
70
60
50 94 Series1
40
30
20
10 6
0
Yes No
Interpretation:
• Most of the respondents are satisfied with the availability of spare parts.
55
1. Finally how you rate your bike?
No, Of
No, Of Respondents
Very bad 2
Bad 3
No, Of
Average 6
Respondents
Good 34
Very good 55
0 20 40 60
Interpretation:
• Majority of respondents are rated the whole service of Hero Honda as very
good.
56
14. Will you recommend hero Honda to your friends?
Yes 95 95
No 5 5
100 95
90
80
70
60
50 Series1
40
30
20
10 5
0
Yes No
Interpretation:
• From the above data it’s clear that most of the respondents recommended the
57
15. Any comments/suggestions to Hero Honda-----------------
• Comfortable designing
• Seating problem
• Reliability
58
CONCLUSIONS:
• Most of the respondents choose Hero Honda bikes, because it’s mileage &
design.
• Most of the respondents are satisfied with the whole performance of the
• 95% of the respondents will recommend the Hero Honda bikes to their
friends.
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SUGGESTIONS & RECOMMENDATIONS
After analyzing the findings, the following suggestions have been prepared. Great care
has been taken in making this suggestion for the improvement of customer satisfaction
• There is a heavy demand for Hero Honda motor cycles in the market, so there
• The prices of some of the Hero Honda motor cycles are high which are
considered to be not suitable for the Indian economy that is not affordable by the
• The company should keep updating the models of bikes and keep adding the
new features to the bikes in order to face the competition from the competitors and
• The after sale services has to be improved and make availability of servicing
centers even in rural areas so as to face the competition existing in the motor cycle
segments.
• Though the majority of the customers are satisfied with the timings of the
• The satisfaction level is in the area of GOOD only it may further improve to the
• Some of people are not satisfied about bike mileage. They are expecting around
(60-70) km
• Few respondents are not satisfied with the seat facility. Improve seat problem of
those models.
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• Some people are not satisfied the availability of spare parts, & rate of spare
parts at the authorized service centers. Give the discount on all spare parts at
• Most of the youth respondents are expecting stylish models with better mileage.
FINDINGS
• Majority of respondents choose their Hero Honda bikes because of its brand
• From the study it’s clear that majority of respondents are having Passion Plus
bikes
• The major reason behind choosing passion plus rather than other Hero Honda
• Around 70% Of The Bike Users Prefer Hero Honda Bike As Their First Time.
• Most of the respondents shifted from other brands bike s to Hero Honda bikes
• The most of the respondents are getting (51-60) km mileage from their bikes
• Almost the total no; of the respondents are satisfied their design of the bikes.
perception.
• Majority of Hero Honda bike customers satisfied their seat comfort ness.
• Most of respondents satisfied their pick up of the bikes, because Hero Honda
61
• Most of the prefer authorized service centers, because their quality of service.
parts.
• Majority of respondents are rated the whole service of Hero Honda as very
good.
• In all Hero Honda bikes CBZ X Treme was best looking bike, because of its
62
NAME: M. RAMAKRISHNA RAJU
Cycle”
Personnel Profile:
Name: _____________________
Designation: ____________________Ph:___________
(b) If you are changed from other brand by what reason you changed
it________________
Yes [ ] No [ ]
63
7. Are you impressed by the bike design? Yes [ ] No [ ]
If No: Reason:
If No: Reason:
Authorized [ ] Unauthorized [ ]
Yes [ ] No [ ]
“THANK YOU”
64
BIBLIOGRAPHY
D.D.SHARMA
SCHIFFMAN&KANUK
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