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Research Report
ON
Signature of candidate
NAME : Sunil Kumar
ENROLMENT NO.: 07061128040
SPECILIZATION : Marketing
SESSION : 2007-09
Contents
Sr. Description
1. Introduction
2. Review of Literature
3. Research Methodology
• References
• Questionnaire
CHAPTER-1
INTRODUCTI
ON
CHAPTER-1
INTRODUCTION
Consumer behavior involves the psychological processes
products);
outcome;
tangible products.
• The impact of consumer behavior on society is also of
economy.
choices.
containers.
realistic.
will sensitize you to the need to check the unit cost labels
crop yield. Green revolution was the first step in this direction.
versatile machine that can be used for not only seed bed
• Farming
• Transportation
• Material handling
equity.
INDUSTRY
Agriculture Credit
Nearly 90-95% tractors are purchased with the help of bank
for tractors.
Pricing of Tractors
cost low are the ones that managed to survive during the
recession period.
The farmer has to pay say 15% of the total price of tractor, in
faced with bad monsoon and low crop price,he will not in the
Government Policies
Soil Conditions
Small tractors are used in areas with soft soil and large
tractors in areas with hard soil. For instance, where the soil is
In areas where soil is caly, redor silt, the tractors are likely to
be below 30 HP. Hence in states such as Rajasthan, Gujrat,
Imports
revolution and the use HYV seeds. By the early 1980’s these
three states, with only 21% of India’s GCA, accounted for 2/3
2002.
simple.
Exports
sold in the US, Europe and Africa. The large export potential
DEMAND-SUPPLY OUTLOOK
leads to the belief that tractor sales in India have long way to
to fuel their future growth plans. These global major will face
of Indian manufacturers.
3. Brand loyalty.
TECHNOLOGY
(1)Engine
of implements.
production.
operations in 1983.
extra heavy clutch, heavy duty gear box specifically for coastal
said.
ESCORTS TRACTORS LTD.
volume.
The company tapped the capital market again in No. ’93 with a
equipment.
in 2000.
Worse, these new players are attacking PTL’s bastion- the 31-
TRACTOR INDUSTRY
History:
Evolution:
after the 1987 the situation again changed and the demand
agriculture side.
touch the 2.7-2.9 lakh per year mark by FY07 from the
current 1.7 lakh per year levels. But not all tractor stocks are
The base was also low last year due to bad sentiments as
there was a poor kharif and rabi crop after the drought in
HMT Ltd. and L&T-John Deere Pvt. Ltd. recorded a 28.4% and
had got delayed and there was a good growth last year which
was found 10.9% less, seat height was found 15.3% in excess,
device i.e. seat base plate was developed. This plate may
like India has not changed much in the past two decades,
tractor their own decision. This study show that fuel efficiency
tractor.
Problem Statement
shall be emphasized.
CHAPTER-3
RESEARCH METHODOLOGY
categories:
• Research Design
• Sampling Plan
• Research Instrument
Research Design :
problems.
following parts :
research.
experimental research.
survey method.
Research Instrument :
Questionnaires :
A questionnaire consist a set of question presented to
Mechanical Instruments :
SAMPLE PLAN :
selected.
Convenience Sampling :
Judgment Sampling :
Cluster Sampling :
problem, the researcher look for the type & sources of data
which may yield the desired result for the stated objectives.
Primary Data :
Observation
Interview
schedule.
respondent himself.
There are two type of questionnaire viz.
• Structured Questionnaire
• Unstructured Questionnaire
only the broad areas of subject and not the form or sequence
of questions.
structured questionnaire.
Secondary Data :
All the records that have been used for the present
the report.
Objective of Study
follows:-
tractor purchase.
purchase.
tractor buying
enough.
the results.
Eicher 32
Hindustan 11
HTM 34
Any other 23
35 34
32
30
25 23
20 Eicher
Hindustan
15 HTM
11
10 Any other
5
0
Interpretation :
Advertisement 44
Fame 25
Quality 19
Any other 12
45 44
40
35
30
25 Advertisement
25
19 Fame
20
Quality
15 12 Any other
10
5
0
Interpretation:
44
45
40
35 32
30 Less than one
24 year
25
1 to 3 years
20
15 More than
10 three years
5
0
Interpretation:
years
80 72
70
60
50
40 Cash
28 By Loan
30
20
10
0
Interpretation:
they purchased their tractor with loan from the bank, on the
own funds.
80
71
70
60
50
Farming
40
Transportation
30 24 Other purpose
20
10 5
0
Interpretation:
Private loan 3
Bank loan 61
Co-operative loan 8
70
61
60
50
Private loan
40
Bank loan
30
20 Co-operative
loan
10 8
3
0
Interpretation:
Dealer 6
Family/Friend 22
Own 70
Any other 2
70
70
60
50
40 Dealer
Family/Friend
30 Own
22
20 Any other
10 6
2
0
Interpretation:
Yes 14
No 86
86
90
80
70
60
50
Yes
40 No
30
20 14
10
0
Interpretation:
Yes 8
No 6
8
8
7
6
6
5
4 Yes
No
3
2
1
0
Interpretation:
complaint rectified.
Yes 82
No 18
90 82
80
70
60
50
Yes
40 No
30
18
20
10
0
Interpretation:
them.
tractor?
Price 29
Fuel efficiency 24
Company goodwill 35
Any other 12
35
35
30 29
Price
25 24
20 Fuel efficiency
15 Company
12
goodwill
10
Any other
5
Interpretation:
Yes 17
No 83
90 83
80
70
60
50
Yes
40 No
30
17
20
10
0
Interpretation:
provided to them.
terms?
Too expensive 11
Expensive 44
Economical 45
44 45
45
40
35
30
25 Too expensive
20 Expensive
15 Economical
11
10
5
0
Interpretation:
wheel
CHAPTER-5
Findings
complaint
Suggestions
wheel
Bibliography
• www.google.com
• www.agroequips.com
Analysis of buying Behavior of Rural Customers
Regarding Tractors
Questionnaire
Yes [ ] No [ ]