A

REPORT
ON
PRODUCT MIX IN MARKETING MIX
AT
ITC Ltd. PSPD, BHADRACHALAM

B.RAJU
10478C1007
(MARKETING)

VIVEKAVARDHANI INSTITUTE OF MANAGEMENT

KOTHAGUDEM, KHAMMAM (DIST)
(2009-11)
CERTIFICATE

This is to certify that the Dissertation titled “PRODUCT MIX IN MARKETING MIX

AT ITC Ltd, PSPD.” is being submitted by Mr. BETHAPUDI SURENDRA in

partial fulfillment of the requirements for the award of the degree of MBA in

MARKETING to NRI INSTITUTE OF TECHNOLOGY. This is a bonafide work

carried out by him under the guidance and supervision of the undersigned.

The results embodied in this dissertation have not been submitted to any other

university or institution for the award of any degree or diploma.

Date:

Place: Supervisor’s Signature

OFFICE SEAL
 DECLARATION

I hereby declare that the dissertation titled ITC PSPD Ltd .is being submitted

by me in partial fulfillment of the requirements for the award of the degree of

M.B.A in MARKETING to NRI INSTITUTE OF TECHNOLOGY; VISADALA is

a record of bonafide work carried out by me.

The results embodied in this Dissertation have not been submitted to

any other University or Institution for the award of any degree or diploma.

Date:

Place: Signature of the student

Internal Super visor Examiner (s)

1…………………………..….

2………………………………..

3………………………………..

Chairman/Dean/Director
ACKNOWLEDGEMENT

I owe my profound acknowledgement to all the respected people who made

this project successful.

I am grateful, on the first hand to ITC Limited PSPD, Sarapaka for giving

me an opportunity to work on my project in their organization. I would like to

thank Mr.K.J.A.Swarup (Deputy.GM – H.R) who gave me this opportunity. I am

also thankful to my external guide Mr. Prabal Kumar Mahapatra, for guiding my

project.

I extend my thanks to all the sales managers and Finishing House

managers for their necessary guidance.

My sincere thanks to our college Department of Commerce and Business

Management, Kothagudem for giving this opportunity

I am also thankful to Lecturer P.ANUPAMA, MBA (Project Guide) NRI

INSTITUTE OF TECHNOLOGY, VISADALA for providing me guidelines to

complete my project successfully.

B.SURENDRA
CONTENT

1.

1.1 Abstract 1

1.2 Introduction 2

1.3 Industry Analysis 3

1.4 Theoretical Background 8

Executive Summery:

The project starts with the ITC PSPD profile and understanding of product Mix
at ITC PSPD.
The project mainly includes the understanding of the Primary and Secondary
activities which supports the logistics at ITC PSPD.
The Primary activities are
 Order processing
 Inventory Management
 Transportation
The Secondary activities are those which support the Primary activities
and also known as Supporting activities. Secondary activities are
 Production planning
 Product packing
 Ware Housing
 Material handling
 Communication flow
 Information System
In the Primary activities
 Order Processing explains how an order from the Head office is
processed and how the manufacturing advice and run advice are generated.
 Inventory Management deals with the inventory policy of ITC PSPD
and the importance of inventory in customer and the manufacturer perspective.
 Transportation explains the mode of transportation used by ITC
PSPD in order to deliver the product with in the country and out side the main
documentation required for the transportation.
In the Secondary activities:
 Product planning deals with the planning of production for a particular month
in order to deliver the product at right time to the customer and to use all the
resources of the company effectively and efficiently.
 Product Packing explains the storage of Paper/board is packed depending on
the customer order in order to deliver the product in a safe manner.
 Ware housing explains the storage pf paper/board in the form of reels/sheets
in the ware house. It also explains the safe and automatic storage and
retrieval system (ASRS) in the godown.
 Material handling deals with the movement of paper reels/sheets from the
point of production to point of delivery.
 Communication flow explains how the communication takes place in between
the company and the customer about the order product. This enables the
customer to know the status of the order given.
 Information System deals with the information systems maintained by the
company. In case of ITC PSPD, the company uses “Opti vision” system to
maintain the database of the paper/board produced.

All the dispatches details of the ……….. Month taken and by using certain
statically tool they are analyzed. From this we can make out certain key
observation which helps us to make better decisions in planning, production and
transportation.

The production is done in such a way that the optimal utilization of the resources
happen by using this analysis. The month reel or jumbo reel is prepared in such
a way that the stock is not stored and the deliveries are done accordingly.
1.2 INTRODUCTION:

ITC PSPD is one of the major producers of wide varieties of Paper and Paper
Board. The company produces both Value Added Products as well as the
Recycled Boards. The demand for the company’s product is increasing day
by day because of the recyclable and non polluting nature of paper.

The production process involves various operations which are inter

dependent and must be executed in a planned manner. In the finished
goods material flow there exists certain Primary and secondary activities.
Primary activities include order processing, inventory management and
transportation. Secondary activities provide support to the primary activities
in the execution process.

In the present study mainly the finished goods material flow is analyzed by
using the Inventory turnover as a tool. In the present study Inventory
turnover is calculated by considering the dispatches and stock details of the
firm. This analysis enables the firm to identify and eliminate the blockages
in the free flow of material from the manufacturer to the customer.
1.3 INDUSTRIAL ANALYSIS:

Paper Industry at a Glance

Requirements from Paperboard packaging:

Generally often the question arises that why the paper is used as a packing
material and what are the added advantages that are available by using the
paper board as the packing material. The answer for these questions can
be explained by considering the following factors:

• Protection: Paper board when used as a packing material helps to protect the
product from Mechanical stresses and Environment spoilage, pilferage.

• Convenience: In storage, during conversion and running on packing lines it

provides convenience, display and use.

• Appeal: It provides Predictable, eye-catching and unique appeal.

• Economy: Paradigm shift needed in present economic situation.

The reasons that make paperboard a popular packaging medium are

as given below:

Paper board is safe, easy to handle, easy to use and easy to dispose material as
the product manufactured is Elemental Chlorine Free (ECF).
Conversion technology advanced and easy to master i.e., depending on the
customer’s requirement it can be converted into different dimensions easily.
Tremendous flexibility in terms of size shape properties which can be changed as
per the customer requirement.
Made from renewable source / recyclable: The main raw material used for
paper/board is wood which is renewable and the product manufactured is
recyclable also.
Paperboard Industry: a Global Overview

Demand Drivers:

The main demand drivers of present paper industry are as given below:

• Growth of World economy:

The growth of the world economy is the main factor that determines the
demand for the paper/board. As the paper packing is economic when
compared with other packing materials, its demand is increasing day by
day.

• Growth of retail trade and service stores:

The demand for the paper/board is directly related to the demand of the
product for which it is used as a packing material. Due to the notable growth
of retail trade and service stores the demand for the paper/board is also
increasing.

• Product branding:

The demand for the product depends on the branding of the board. For
example in the present case the paper/board produced by ITC will certainly
have some more demand in the market than the board produced by other
producers due to the branding of the product
Main factors that may hinder Growth:

Competing material:

In the present scenario there is a cut throat competition prevailing in most of

the industrial sectors. Sometimes the competing materials are grabbing the
market of a particular product. For example the plastic materials which used
as a substituent for paper products and the other paper products at cheaper
cost may decrease the demand for the quality paper/board.

Source reduction:

There is a slow decrease in the raw material sources like wood and coal
required for the paper production which will cause an increase in the cost
and decrease the availability of the material. These reasons in turn hinder
the industry growth.

Electronic Media:

From the day of invention paper seemed to have a higher demand as it is

the only source of communication, transaction and available source to store
the data. But after the advent of the electronic media the demand for the
paper has decreased.

Global Paperboard Consumption -Overall Trends:

Food Packaging:

Major part of packaging board is used for secondary Packaging i.e., used as
an outside carton but not as direct packing of the food material. After the
advent of ECF pulping it is being used for direct packing of food materials.
Non-Food Packaging:

- In this case the end user requirements are more homogenous.

- Other than the food packaging the most demanding packaging applications are
in pharmaceuticals, cosmetics and cigarettes where virgin fiber boards are
typically used.

Graphical Uses:

– Coated papers are used in book covers which are in turn used for printing
purpose.

– Some special quality value added products are used for Greeting cards.

Environmental Issues:

– Paper boards are made of cellulose and easily bio degradable.

– Paper products are easily recyclable.

 Paper Making Cycle

Paper making cycle

Raw material Chipping Digestion

procurement (Size reduction) (Cooking)

Stock preparation Bleaching Washing

Shaping the flow Gravity and

suction drainage

Calendaring Drying Pressing

Product
INTRODUCTION TO ITC Ltd.:

ITC is one of India's foremost private sector companies with a market

capitalisation of over US $ 22 billion and a turnover of US $ 6 billion.* ITC is rated
among the World's Best Big Companies, Asia's 'Fab 50' and the World's Most
Reputable Companies by Forbes magazine, among India's Most Respected
Companies by BusinessWorld and among India's Most Valuable Companies by
Business Today. ITC ranks among India's `10 Most Valuable (Company) Brands',
in a study conducted by Brand Finance and published by the Economic Times.
ITC also ranks among Asia's 50 best performing companies compiled by
Business Week.

ITC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty

Papers, Packaging, Agri-Business, Packaged Foods & Confectionery,
Information Technology, Branded Apparel, Personal Care, Stationery, Safety
Matches and other FMCG products. While ITC is an outstanding market leader in
its traditional businesses of Cigarettes, Hotels, Paperboards, Packaging and
Agri-Exports, it is rapidly gaining market share even in its nascent businesses of
Packaged Foods & Confectionery, Branded Apparel, Personal Care and
Stationery.

ITC was incorporated on August 24, 1910 under the name Imperial Tobacco
Company of India Limited. As the Company's ownership progressively
Indianised, the name of the Company was changed from Imperial Tobacco
Company of India Limited to India Tobacco Company Limited in 1970 and
then to I.T.C. Limited in 1974.

In recognition of the Company's multi-business portfolio encompassing a wide

range of businesses - Cigarettes & Tobacco, Hotels, Information Technology,
Packaging, Paperboards & Specialty Papers, Agri-business, Foods, Lifestyle
Retailing, Education & Stationery and Personal Care - the full stops in the
Company's name were removed effective September 18, 2001. The Company
now stands rechristened 'ITC Limited'.

The Company’s beginnings were humble. A leased office on Radha Bazar

Lane, Kolkata, was the centre of the Company's existence. The Company
celebrated its 16th birthday on August 24, 1926, by purchasing the plot of land
situated at 37, Chowringhee, (now renamed J.L. Nehru Road) Kolkata, for the
sum of Rs 310,000. This decision of the Company was historic in more ways
than one. It was to mark the beginning of a long and eventful journey into India's
future.

The Company's headquarter building, 'Virginia House', which came up on that

plot of land two years later, would go on to become one of Kolkata's most
venerated landmarks.

Though the first six decades of the Company's existence were primarily
devoted to the growth and consolidation of the Cigarettes and Leaf Tobacco
businesses, the Seventies witnessed the beginnings of a corporate
transformation that would usher in momentous changes in the life of the
Company.

ITC's Packaging & Printing Business was set up in 1925 as a strategic

backward integration for ITC's Cigarettes business. It is today India's most
sophisticated packaging house.

In 1975 the Company launched its Hotels business with the acquisition of a
hotel in Chennai which was rechristened 'ITC-Welcomgroup Hotel Chola'. The
objective of ITC's entry into the hotels business was rooted in the concept of
creating value for the nation. ITC chose the hotels business for its potential to
earn high levels of foreign exchange, create tourism infrastructure and generate
large scale direct and indirect employment. Since then ITC's Hotels business has
grown to occupy a position of leadership, with over 100 owned and managed
properties spread across India.
 In 1979, ITC entered the Paperboards business by promoting ITC
Bhadrachalam Paperboards Limited, which today has become the market leader
in India. Bhadrachalam Paperboards amalgamated with the Company effective
March 13, 2002 and became a Division of the Company, Bhadrachalam
Paperboards Division. In November 2002, this division merged with the
Company's Tribeni Tissues Division to form the Paperboards & Specialty Papers
Division. ITC's paperboards' technology, productivity, quality and manufacturing
processes are comparable to the best in the world. It has also made an immense
contribution to the development of Sarapaka, an economically backward area in
the state of Andhra Pradesh. It is directly involved in education, environmental
protection and community development. In 2004, ITC acquired the paperboard
manufacturing facility of BILT Industrial Packaging Co. Ltd (BIPCO), near
Coimbatore, Tamil Nadu. The Kovai Unit allows ITC to improve customer service
with reduced lead time and a wider product range.

In 1985, ITC set up Surya Tobacco Co. in Nepal as an Indo-Nepal and British
joint venture. Since inception, its shares have been held by ITC, British American
Tobacco and various independent shareholders in Nepal. In August 2002, Surya
Tobacco became a subsidiary of ITC Limited and its name was changed to
Surya Nepal Private Limited (Surya Nepal).

In 1990, ITC acquired Tribeni Tissues Limited, a Specialty paper

manufacturing company and a major supplier of tissue paper to the cigarette
industry. The merged entity was named the Tribeni Tissues Division (TTD). To
harness strategic and operational synergies, TTD was merged with the
Bhadrachalam Paperboards Division to form the Paperboards & Specialty
Papers Division in November 2002.

Also in 1990, leveraging its agri-sourcing competency, ITC set up the Agri
Business Division for export of agri-commodities. The Division is today one of
India's largest exporters. ITC's unique and now widely acknowledged e-Choupal
initiative began in 2000 with soya farmers in Madhya Pradesh. Now it extends to
10 states covering over 4 million farmers. ITC's first rural mall, christened
'Choupal Saagar' was inaugurated in August 2004 at Sehore. On the rural retail
front, 24 'Choupal Saagars' are now operatonal in the 3 states of Madhya
Pradesh, Maharashtra and Uttar Pradesh.

In 2000, ITC forayed into the Greeting, Gifting and Stationery products
business with the launch of Expressions range of greeting cards. A line of
premium range of notebooks under brand “Paper Kraft” was launched in 2002.
To augment its offering and to reach a wider student population, the popular
range of notebooks was launched under brand “Classmate” in 2003.
“Classmate” over the years has grown to become India’s largest notebook
brand and has also increased its portfolio to occupy a greater share of the
school bag. Years 2007- 2009 saw the launch of Children Books, Slam Books,
Geometry Boxes, Pens and Pencils under the “Classmate” brand. In 2008, ITC
repositioned the business as the Education and Stationery Products Business
and launched India's first environment friendly premium business paper
under the “Paper Kraft” Brand. “Paper Kraft” offers a diverse portfolio in the
premium executive stationery and office consumables segment. Paper Kraft
entered new categories in the office consumable segment with the launch of
Textliners, Permanent Ink Markers and White Board Markers in 2009.

ITC also entered the Lifestyle Retailing business with the Wills Sport range
of international quality relaxed wear for men and women in 2000. The Wills
Lifestyle chain of exclusive stores later expanded its range to include Wills
Classic formal wear (2002) and Wills Clublife evening wear (2003). ITC also
initiated a foray into the popular segment with its men's wear brand, John
Players, in 2002. In 2006, Wills Lifestyle became title partner of the country's
most premier fashion event - Wills Lifestyle India Fashion Week - that has
gained recognition from buyers and retailers as the single largest B-2-B platform
for the Fashion Design industry. To mark the occasion, ITC launched a special
'Celebration Series', taking the event forward to consumers.
 In 2000, ITC spun off its information technology business into a wholly owned
subsidiary, ITC InfoTech India Limited, to more aggressively pursue emerging
opportunities in this area. Today ITC InfoTech is one of India’s fastest growing
global IT and IT-enabled services companies and has established itself as a key
player in offshore outsourcing, providing outsourced IT solutions and services to
leading global customers across key focus verticals - Manufacturing, BFSI
(Banking, Financial Services & Insurance), CPG&R (Consumer Packaged Goods
& Retail), THT (Travel, Hospitality and Transportation) and Media &
Entertainment.

ITC's foray into the Foods business is an outstanding example of successfully

blending multiple internal competencies to create a new driver of business
growth. It began in August 2001 with the introduction of 'Kitchens of India'
ready-to-eat Indian gourmet dishes. In 2002, ITC entered the confectionery and
staples segments with the launch of the brands mint-o and Candy man
confectionery and Aashirvaad atta (wheat flour). 2003 witnessed the introduction
of Sun feast as the Company entered the biscuits segment. ITC's entered the
fast growing branded snacks category with Bingo! In 2007. In eight years, the
Foods business has grown to a significant size with over 200 differentiated
products under six distinctive brands, with an enviable distribution reach, a
rapidly growing market share and a solid market standing.

In 2002, ITC's philosophy of contributing to enhancing the competitiveness of

the entire value chain found yet another expression in the Safety Matches
initiative. ITC now markets popular safety matches brands like iKno,
Mangaldeep, Aim, Aim Mega and Aim Metro.

ITC's foray into the marketing of Agarbattis (incense sticks) in 2003 marked
the manifestation of its partnership with the cottage sector. ITC's popular
agarbattis brands include Spriha and Mangaldeep across a range of fragrances
like Rose, Jasmine, Bouquet, Sandalwood, Madhur, Sambrani and Nagchampa.
 ITC introduced Essenza Di Wills, an exclusive range of fine fragrances and
bath & body care products for men and women in July 2005. Inizio, the signature
range under Essenza Di Wills provides a comprehensive grooming regimen with
distinct lines for men (Inizio Homme) and women (Inizio Femme). Continuing
with its tradition of bringing world class products to Indian consumers the
Company launched 'Fiama Di Wills', a premium range of Shampoos, Shower
Gels and Soaps in September, October and December 2007 respectively. The
Company also launched the 'Superia' range of Soaps and Shampoos in the
mass-market segment at select markets in October 2007 and Vivel De Wills &
Vivel range of soaps in February and Vivel range of shampoos in June 2008.

ITC Ltd Paper & Specialty Paper Division:

ITC’s PSPD is noted as the India’s largest and most technologically advanced
paper and paperboards industry. It caters to a wide spectrum of packaging,
graphic, communication, writing, printing and specialty paper requirements
through its four world-class mills in India. In India it is having first mover
advantage in specialty applications like cigarette tissues, packaging boards,
aseptic cartons and gypsum liners. ITC’s Paperboards and specialty papers
business enjoys market leadership in the value-added paperboards segment,
and also have a significant share of the Indian paperboards market. It is also the
largest Indian exporter of coated boards.

The Company was incorporated as Bhadrachalam Paperboards Limited on

17of July, 1975 as a Public Limited Company under the Companies Act,
1956.The name of the Company was changed to ITC Bhadrachalam
Paperboards Limited with effect from 30August 1991. The paperboards &
specialty papers division came into existence in November 2002 with the
amalgamation of ITC BHADRACHALAM paperboards LTD.

The Company’s headquarter is situated in Secunderabad and has an

integrated Mill situated at Sarapaka Village on the banks of the river Godavari at
Bhadrachalam. The company went into commercial production on 1st October
1979 (Vijaya Dasami Day). The project was completed in a record time of 27
months from the commencement of civil works. The Company set up its second
manufacturing facility at Bollarum near Hyderabad in 1993 where there is a Cast
Coating Plant.

ITC’s products range varies from cigarette tissues to FMCG cartons, from
electrical insulation papers to gypsum board liners, from decorative laminate
base to writing and printing papers and much more. ITC straddles the entire
spectrum of paperboards – from 100% virgin, food-grade boards to 100 %
recycled boards.

Some of ITC’s prominent paperboard brands are:

Folding Box Board: Cyber XL Pac, Cyber Cypack, Cyber Propac

Solid Bleached Sulphate Boards: Safire Graphik, Art Maestro, Carte Persona

Poly Coated Boards: Indobev, Indobarr

Recycled Boards: Ecoviron, Fusion

• The unit in Bhadrachalam is India’s largest integrated pulping and

paperboard manufacturing unit. It consists the equipment supplied by
internationally renowned suppliers for pulping processes, paper machines, web
detection & inspection systems, and finishing & packing lines. Currently the unit
produces high-end virgin and recycled boards for packaging and graphic
applications, as well as fine printing papers. With the commissioning of a new
wood free paper machine in May 2008, ITC has made its entry into the writing,
printing and copier papers segment. The Bhadrachalam mill today produces 4,
00,000 TPY of papers & boards.

• The Kovai unit is currently focusing entirely on recycled boards, servicing

requirements for both grey back and white back recycled boards.
• The Tribeni unit produces fine papers and tissues and the product range
from this unit comprises opaque papers for fine printing like the Bible,
dictionaries, cigarette tissues, medical grade papers, anti-rust papers, electrical
insulation papers, decor surface, printing and barrier papers.

• The Bollarum unit manufactures specialty boards such as cast coated

papers and boards, poly extrusion coated barrier boards and brief cards. The
competencies like dedicated network of regional sales offices, an extensive
dealer and agent network in India and across the globe enables ITC’s
Paperboards and Specialty Papers Division to reach out to customers in more
than a 100 different locations. ITC is planning to implement Enterprise Resource
Planning (ERP) by 2009 within the four divisions, in order to enhance
connectivity and web-access too many of the services that are currently handled
offline.

ITC is strongly concentrating on the Social and Farm forestry programs

beyond the market commitment. These programs are helping in creating millions
of man hours of employment for the rural poor, besides being a sustainable
source of high-quality raw material for the business.

ITC is having first mover advantage in introducing environment-friendly

Elemental Chlorine Free (ECF) technology, and more recently, Ozone bleaching
in India. ITC’s focus on being a carbon-positive, water-positive, zero-solid waste
disposal organization leads it to constantly develop ways of reducing, reusing
and recycling.

ITC PSPD has also been a first-mover in the field of collecting and
recycling post-consumer waste from residential localities, corporate and
educational institutes. ITC’s Wealth out of Waste (WOW) campaign has been
successfully implemented in select locations across central and southern India,
and will soon be reaching other locations across the country.
AWARDS:

ITC’s Paper Boards & Specialty Papers business has won numerous
awards for quality, environmental management system and product excellence.

Operation Energy:

Indian Manufacturing Excellence Gold Award 2007 and 2006 to Unit

Bollarum by Frost & Sullivan in acknowledgement of the achievement in
sustaining and maintaining manufacturing excellence.

Paper Mill of the Year 2005-06 Award to the Bhadrachalam Paper Boards
mill by the Indian Paper Manufacturers Association (IPMA).

The British Safety Council’s Five Star Heath and Safety award 2008 to
the Bhadrachalam Unit. Five Star rating from the British Safety Council to Kovai
Unit in 2008 and 2007, Bollaram in 2007, and Tribeni Unit in 2006. 2007, Tribeni
Unit also awarded the Sword of Honour. These awards are given for excellence
in Health &Safety Management.

The CII conferred the National Award for Excellence in Energy

Management for the ninth time in succession and the National Award for
excellence in Water management for the fourth year in succession in 2008and
also the Best Innovative Project Award in 2006 to the Bhadrachalam Unit. The
awards were given for successful implementation of energy saving projects and
for significant reduction in specific energy and water consumption. The same
were also awarded to the Tribeni factory in 2008.
Tribeni also received the Innovative Case study award. Munger Unit received the
CII-GBC National Award for excellence in Water Management 2008 for the third
time. Unit Kovai has also been declared as the Excellence in Water Efficient Unit
under National Award for Excellence in Water Management 2007.

National Award for Energy Conservation 2008 to Unit Tribeni from Ministry
of Power & Non-Conventional energy sources. This is the third year in
succession that Tribeni Unit has received this recognition. Unit Bhadrachalam
won the same award in 2005.

Environment:

The Greentech Environment Excellence Gold award 2008, 2006 and 2004
in the manufacturing sector, for the Bhadrachalam factory. Through these awards
the Greentech Foundation recognizes industrial and service sector organizations
for their outstanding achievements in environment protection.

Top Green Rating in 2004 by the Centre for Science & Environment
(CSE). The Bhadrachalam Unit was adjudged as India’s most environment-
friendly paper mill.

Golden Peacock Award-2003- The World Environment Foundation

presents this award for the highest achievement in environmental management.

Others:

Capexill’s Top Export Award 2005-06, 2004-05 and 2003-04 for the 5 th
consecutive year in recognition of highest exports in value terms, in the paper
and Paperboard category.

The prestigious Indira Priyadarshini Vrikshamitra award for outstanding

contribution to the cause of a forestation and development of wastelands.
CERTIFICATION:

• ISO 9002(2000): Unit Bhadrachalam – Assurance for Quality Management

system certified by DNV, The Netherlands. We are in the process of
getting the accreditation for ISO 9001(2000).
• ISO 14001(1996): Unit Bhadrachalam – Environment Healthy and Safety
systems certified by DNV (Det Norske Veritas), The Netherlands.
 Paper
products

Special Fine paper

Paper board
application
paper

Recycled Virgin Printing & Wrapping Stationery

-ABK
board Writing Paper
board -Gypsum
-Metallizing
paper

SBS FB board Food MG Poster Copier

-Grey Back packaging -Alfa Plus
-White Back -Alfa Zap
-CKL -High Bright
-BKL -SS Maplitho
-Deluxe
Craft -FB (NVQ)
-Safire -Cyber XL -Tetra Pack
Graphik -Cyber -MG Triplex
-Pearl Cypack -LP & CLC
-Graphik -Pearl XL Board
-Art Maestro -Carte
-Carte Lumina
Persona -Saffire XL
-ISB -Duplex
Folding Box
Board
Segmentation at ITC PSPD:

In order to cater the needs of the total market and to provide quality products with
good customer support ITC has segmented its market as below:

The segmentation of the market of ITC PSPD is as below shown in figure:

SEGMENTATIO
N

GEOGRAPHIC CUSTOMER

East Direct
West Consignee
Dealer institutional
North under dealer
customers
South
AP (Hyd)
Corporate
Central
OBJECTIVE OF THE STUDY

The main objective of the project is to study the marketing mix at ITC PSPD ltd.
The product mix details of the march 2010 are taken and the sales dispatches
affect is measured by using statistical tool according to their destinations and
various zones. ITC PSPD ltd various requirements for printing, packaging,
cartons, liquid packaging. Hence to know the importance of deliveries this study
on dispatches would improve the efficiency of sales.

SCOPE OF THE STUDY

The study is based on the data collected from the unit in the month of March
2010 only at ITC PSPD Unit: Bhadrachalam. 80% of the requirement in PSPD is
met by the Bhadrachalam unit. Hence the logistics analysis at this unit was
chosen for the study. This unit consists of largest production as well as highest
sales to be sent so this gives a clear picture of marketing department in pspd
unit.
 Marketing mix

Most products that DEFINITIONS OF MARKETING:

“Marketing is a social and managerial process by which individuals

groups obtain what they need and want through creating, offering and exchanging

products of value with others."

-PHILIP KOTLER

"Marketing is a total system of business activities designed to

price, promote and distribute wants satisfying products and services to present and

potential customers."

-WILLIAM J.STANTON

IMPORTANCE OF MARKETING:

∙ Customer satisfaction.

∙ Effective packaging.

∙ Creation of utilities.

∙ Generate revenue.

∙ Increase national income.

∙ Increase employment opportunities.

∙ Increase national income.

∙ Improved product availability.

MARKETING MIX

Marketing mix is a lucrative formula of modern marketing operations. Marketing mix is

the master mix of sub-mixes namely, product mix, price mix, promotion mix and place

mix as a set of good many variables.

DEFINITIONS OF MARKETING MIX:

“The firm’s task is to find the best solution for its marketing decision variables; the

setting constitutes its marketing mix.

-PHILIP KOTLER

In general, marketing mix is the blend or the compound of all the marketing efforts

round the four ingredients namely product, price, promotion and place. These ingredients

are interrelated a firm using at a particular time to pursue its marketing objectives of four

Ps namely

1. PRODUCT

2. PRICE

3. PLACE

4. PROMOTION
These 4 P's are the parameters that the marketing manager can control, subject to the

internal and external constraints of the marketing environment. The goal is to make

decisions that center the 4 P's on the customers in the target market in order to create

perceived value and generate positive response In each of the marketing mix elements the

four Ps product, price, place, promotion there are several sub elements. For example

packing is the one of the sub elements of product And transportation is one of the sub

elements of place. The marketing mix variables are often termed as “controllable

variables of marketing.” Assembling and managing the marketing mix is the crux of the

marketing task.

1. PRODUCT:

Product is the first of the four Ps of marketing. Though each of four Ps has

its unique position in the marketing mix of the firm. Product has very special position in

the marketing mix of the firm, as it constitutes the substantive element in any marketing

offer. Almost everything we come across in our daily life is product. The entire product
has some utility behind them. All of them cater to satisfy some needs of some people. So

a product can be defined as “a need satisfying entity.”

A satisfactory product is central to the marketing operations in any

organization. The product of an organization is an item of its output which is usually

offered for sale. Though products are tangible in case of manufacturing units, they can be

intangible in case of service industries.

Product is viewed by different people in different ways. To the

CONSUMER, it is the bundle of perceived benefits that meets his or her needs; to the

MANUFACTURES, it is the bundle of attributes that ideally meet consumer needs; to the

PRODUCTION MANAGER, it is the task or food for thinking as he spends whole time

on thinking about the product; to the ADVERTISING AGENCY, it is a communication

challenges; to the FINANCE MANAGER, it is a source of finance and so on.

Some examples of the product decision to be made:

∙ Brand name

∙ Functionality

∙ Quality

∙ Packaging

∙ Warranty

∙ Accessories and services

OBJECTIVES OF PRODUCT DECISIONS:

1. To understand the importance of product decisions in the overall business strategy of

the enterprise.

2. To focus attention on product life cycle and the strategies that the firm adopts at each

stage of the life cycle.

PRODUCT LIFE CYCLE

A new product progresses through a sequence of stages from introduction to growth,

maturity, and decline. This sequence is know as the product life cycle and is associated

with changes in the marketing situations, thus impacting the marketing strategy and the

marketing mix. All products have certain length during which they pass through some

identifiable stages.

The typical product life cycle has following stages:-

a) Introduction.

b) Growth.

c) Maturity.

d) Saturation.

e) Decline.
a. Introduction stage:

It is the first stage of the product life cycle. This phase marks the launch of

the product in a market. Organizationally, this phase is characterized by high operational

costs arising out of inefficient production levels, high learning time, and unwillingness of

trade to deal in the product or demand of higher margins or extended credit terms, and

advertising. During this phase, firm’s requirement for cash is very high as all expenses

have to be met. Heavy expenditure on advertisement is made to uniform the potential

customers about its qualities and characteristics and it is made popular among its users

through promotional efforts. The sales do not pick up much more as because the

customers are lack or have low awareness of the product. Even those who are aware and

are willing to try the product do so in smaller quantities, called trail purchase. In this

phase customers have to be prompted to try the product

b. Growth stage:

Once the product crosses the introduction stage , it enters the growth phase. The

product which enters the growth phase meet with a more strengthened and increased

competition. Increased competition leads to price decreases. The demand and sales

increases tremendously due to promotional efforts. The sales and profit grows

exponentially. The growth phase involves strategy of product modification, enlarging

distribution and service network and maintaining competitive price level. This strategies

helps the firm to remain competitive over a period of time. The strategy also involves one

of extending product to different use situations and considering newer packaging

alternatives to attract more and more new customers.

c. Maturity stage:

survive the heat of competition and customers’ passion to acquire them now enter the

maturity phase. In this stage competition increases. This phase is characterized by

slowing of growth rates of sales and profits. This phase is also marked by a cut throat

competition which often tends to narrow down to price and promotion war. Product

modification programme is at a much higher level and the firm also introduces a modified

product at this phase. Brand differentiation and feature diversification is emphasized to

maintain or increase market share.

d. Saturation and Decline stage:

In decline phase the growth rate of sales and profits decline. The number of

competing firms also gets reduced.

1. Costs become counter-optimal.

2. Sales volume decline or stabilize.

3. Prices, profitability diminish.

4. Profit becomes more a challenge of production/distribution efficiency than increased

sales.
2. PRICE:

Price is the one element of the marketing mix that produces revenue; the other

elements produce cost. Pricing is undoubtedly one of the most important decision areas in

the marketing. As the sales volume itself is dependent on price. Pricing really becomes

the key to the revenue of the business. The main objective of the firm to earn profits very

much depends upon the correct pricing decisions. A well-designed and marketed product

can command a price premium and reap big profits.

price and pricing of a product. Pricing programs are fundamental in

whole scheme of marketing because:

1. All products, services and ideas have a price, even if they are free. That is, marketing

managers must fix their price.

2. Price decisions can be made more frequently those other decisions which can be

implemented immediately.

3. From budgeting stand point, price is fundamental for price decisions impact the

percentage contribution or margin.

4. Pricing decisions have important implications for advertising, sales, distribution and

sales-promotion programmes. Pricing as a marketing function has vital role to play at

micro and macro level of the economy of any country.

OBJECTIVES OF PRICING:

1. The main goal in pricing are oriented towards profit maximization and profit

stabilization or increase sales.

2. Pricing helps the company to survive in case of intense competition and to maintain

the company’s identity image.

PRICING METHODS:

The companies resolve pricing issue by selecting a pricing method that incorporates

costs, competition and demand factors. The choice of a particular method, however,

depends on the pricing needs and the decision input barriers encountered by the

management. The most important pricing methods are based on cost, competition and

demand. The main pricing methods, which can be followed to determine the price of a

product, are:

a. Cost – oriented pricing policy.

b. Demand – oriented pricing policy.

c. Competition – oriented pricing policy.

A. COST – ORIENTED PRICING POLICY:

This method assures that no product is sold at a loss until the price covers the full

cost incurred. There are two commonly used cost oriented pricing methods to set the

product prices. These are:

1. Cost plus pricing.

2. Target returns pricing.

B. Demand –oriented pricing policy:

Cost plus or target or mark-up pricing involves simply adding a percentage of the

cost to arrive at the price. There is a slight difference between cost plus and mark-up

pricing.

C. Cost plus pricing method:

Profit calculated as a percentage of sales rather than as a percentage of cost. In the

final analysis, the amount of profit will be the same though the percentage of profit

differs on cost and on sales.

1. Target return pricing:

It is another popular cost oriented method followed by many manufacturers. It is

based on the break even analysis. It sets the prices at a desired percentage return over and

above the break even point. Thus, the costs of producing and offering the goods for sale

are determined and a target percentage return is then added to these costs at a given

standard output level. Since, total revenue to be generated includes costs and profits, it is

easier to find unit selling price by dividing the total sales revenue by total output or input

levels.
B. DEMAND - ORIENTED PRICING POLICY:

All those firms that set product prices based on costs or competition can

not afford to forget the relationship between traditional mark – ups or competitors’

prices and market demand considerations. Demand for products has its impact and,

hence, demand schedules can be purposively incorporated into price setting through

different methods.

There are two important demand based methods namely,

1. Demand modified break even analysis pricing.

2. Perceived value pricing.

1. Demand modified break even analysis:

Demand modified break even pricing is a method which sets the prices to achieve

highest profit (over the break even point) in consideration of the amount demanded at

alternative prices. In other words, this method requires estimates of market demand at

each feasible price break even points and expected profit levels of total sales revenue can

then be calculated.

2. Perceived value pricing:

Pricing value pricing is another demand oriented pricing method. It is the buyer’s

perception of value and not the seller’s cost which the key to the product is pricing. The

prices setter use non – price variables in marketing – mix to build up perceived value in

the buyer’s minds and price is set to capture the perceive value. This approach fits well

within the thinking of product positioning.

C. COMPETITION - ORIENTED PRICING POLICY:

Most of the firms set prices largely in relation to the prices of their

competitors. Though, no firm can afford to disregard cost and demand factors in

pricing, it gives major attention to positioning its prices just relative to the prices

of its competitors. There are two such commonly used competition based pricing

methods namely,

1. Going rate pricing.

2. Sealed bid pricing.

1. Going rate pricing:

Going rate pricing is the method of setting the prices in relation to the prices

of competitors. The firm bases its prices largely on the competitor’s prices with less

attention paid to its own costs and demand. Therefore, the firm may charge the same,

more or less than the major competitors.

2. Sealed bid pricing:

In all those business lines where the firm bid for jobs, competition based

pricing is followed than its costs and demand. The firm fixes its prices on how the

competitors price their products. It means that if the firm is to win a contract or a job, it

should quote less than the competitors. With all this, the firm cannot set its price below

the cost. On the other hand, higher price above its cost reduces the chances of winning

the job. The net effect of the two opposite pulls can be well described in terms of

“expected profit” of a particular bid.

3. PLACE (DISTRIBUTION):

Place is also known as channel, distribution, or intermediary. It is the mechanism

through which goods and/or services are moved from the manufacturer/ service provider

to the user or consumer.

In today’s economic system, not all manufacturers and producers sell their output

directly to the final users. That is, goods do not flow of their own directly to the owners

or consumers. The producers and final users are linked by a bridge of intermediaries that

make possible and profitable movement of goods and services from producers to users.

CHANNEL LEVELS

Channel for consumer goods:

The marketing channels for consumer’s goods and services are of different lengths.

The zero –level channel is also called as direct marketing channel of a manufacturer

selling directly to the final customers. The one level channel contains of one selling

intermediary such as retailer. A two level channel contains two intermediaries. They are

wholesaler and retailer in the consumer market.

A three level channel contains three intermediaries. They are wholesalers, Retailers and

jobbers
Channels for industrial goods:

Major channels recognized in industrial markets have more or less fixed pattern as that

of consumer goods. The channel in industrial marketing is of fixed pattern. The industrial

goods manufactured can sell directly by using the sales force to industrial customer.

Objectives of distribution channels:

1. Distribution channel minimize the transport cost and also reduces the handling cost of

the product.

2. Effective and efficient movement of the goods from producer to ultimate user.

3. It minimizes the inventory level so it reduces the cost.

4. It satisfies the demand to the product by the way of supply.

D. PROMOTION (COMMUNICATION):

Promotion is the fourth marketing variable in marketing mix. Even though it has

given the fourth place in the marketing mix; this variable is the most important one in the

overall marketing strategies and activities. Promotion- mix or communication- mix is the

particular combination of promotional tools used by a firm to communicate with the

audiences. According to Ruth “Promotion consists of those activities that are designed

to bring a company’s goods and services to the favorable attention of customers.

Consumer promotional activities may be at home promotional schemes such as samples,

demonstrations, coupons etc. or in store promotional activities including cash discount on

purchases, display and advertisement allowances, prizes and gifts, extra free products etc.
Communication- mix stands for some special kinds of promotional

activities namely,

1. Advertising.

2. Public relation and publicity.

3. Personal selling.

4. Sales promotion.

1. ADVERTISING

Advertising is a multi-dimensional and a powerful mass communication media. It is

an integral part of our social and economic system. As a powerful technique of promoting

sales, it has been doing wonders in the domain of distribution because, it influences the

course of consumption, affects the process of production, enlarges exchange and

diversifies distribution. As a ‘micro’ concept, advertising represents the entire advertising

industry and is an indispensable institution- social and business. As a ‘macro’ concept, it

stands for the managerial function of any organization intending to send the information

to the other members of the society. Advertising is a sales message directed to a mass

audience that seeks to sell goods, services or ideas through persuasion on behalf of the

paying sponsor. Advertising helps to maintain existing market and also helps to increase

and stabilizes the sales turnover. Manufacturers and producers who intend to make

available goods to the people at profit, do take full advantage of advertising as a major

weapon to popularize their products and services.

The specific benefits of advertising include:

1. It increases and stabilizes the sales turnover.

2. It guarantees quick sales..

3. It acts as a salesman.

4. It reduces salesman burden of job.

5. It saves good deal of time.

2. PUBLIC RELATION:

A public is any group that has an actual or potential interest on a company’s ability to

achieve its objectives. Public relation involves a variety of programmes designed to

promote a company’s image or its individual products. Many companies today use

marketing of public relations to support their marketing departments in product

promotion and image making. The main tools of public relation are publications, events,

news, speeches, public-service activities and identity media. Public relation involves

developing positive relationships with the organization media public.

3. PERSONAL SELLING:

Personal selling is a distinct form of promotion. Personal selling is the oral

presentation in a conversation with one or more prospective purchasers for the purpose of

making sales. Though it is basically a method of communication, it is two – way as it

involves direct face to face contact between the salesman and the prospect. The result of

such interaction depends on deep each has gone into another and reached the height of

common understanding. The main task involved in personal selling is one of matching up

the specific consumer so as to bring about transfer of ownership. Basically, the essence of
personal selling is interpretation of product and service features in terms of benefits and

advantages to the buyers and of persuading the buyer to buy the right kind and quantity of

the product.

The specific benefits of personal selling include:

1. Personal selling by its very nature, is capable of providing more flexibility being

adaptable.

2. The efforts put by the salesman are highly focused on a single customer or a small

group of customers. The message is likely to reach the customer without any distortion

and diffusion.

3. Personal selling act as a feed-back

4. SALES PROMOTION:

Sales promotion is another major component of promotion mix of an organization. It is

communicating with an audience through a variety of non- personal, non-media vehicles

such as free samples, gifts and coupons. The phrase is made up of two words namely,

‘sales’ and ‘promotion’. Sales-promotion means special offers. Sales-promotion stands

for all those activities that supplement, coordinate and make more effective the efforts of

personal selling, advertising and distributors to increase the sales and stimulate the buyers

in buying more. Sales-promotion is a direct and immediate inducement that adds an extra

value to the product, so it prompts the sales-force, dealers and consumers to buy the

product.
Sales promotion objectives:

1. Sales promotion helps in increasing product trails.

2. Encourages repurchases.

3. The main objective of sales-promotion is of getting dealer promotion assistance is

achieved.

The specific benefits of sales-promotion include:

1. It creates new customers.

2. It retains the existing customers.

3. Combats competition.

Product mix
Product mix is the set of all product lines and items that a particular company offers to

Buyers. The width of a product mix refers to how many different product lines a

Company carries. For example, P&G’s product mix in India consists of four lines such as

Packaging boards, specialty papers, graphic papers, papers, products and disposable

Papers.

The depth of product mix is refers to how many variants of each product are offered in

The line, for example: virgin coated board, cycy, cartoon boards MG Kraft papers,

Cigarette tissues, paper cards, folding box board, white coated board, electrical insulation

Papers, niche papers, Recycled boards, wood free fine papers, solid bleached boards,

Food grade paper boards are cyber XL Pac, Safire graphik, indolux, cyber propac, pearl

Graphik, Art maestro, Safire XL Pac, carte Lumina, carte persona, etc., spectra paper

Cups, specialty papers etc…….

Paperboards and Specialty Papers

ITC's Paperboards and Specialty Papers Division

is India's largest, technologically advanced and most eco-friendly, paper and paperboards
business. The business caters to a wide spectrum of packaging, graphic, communication,
writing, printing and specialty paper requirements through its four world-class
manufacturing units, 6 sales offices and a network of more than 50 dealers in India, along
with an international trade network of 15 distributors / agents.

Having pioneered many specialty applications like cigarette tissues, opaque papers, food
grade packaging boards and tele-card boards, ITC's Paperboards and Specialty Papers
business enjoys market leadership in the value-added paperboards segment, and also has
a significant share of the Indian fine papers market. It is the largest exporter of coated
boards from India.

The product range includes:

Virgin Liquid packaging

Folding Box Boards Barrier coated
cartonboards
Solid Bleached Boards
Cupstock
Recycled
Cast coated boards
Coated Duplex
Whiteback Gypsum Liners
Coated Duplex
Greyback
 White Liner Woodfree fine papers
MG Kraft papers
Opaque papers
Decor Surface, Printing
& barrier papers -
Unbleached Kraft base
Cigarette Tissues

Coated Cards Electrical insulation

papers
Ivory Cards
Playing card boards Niche papers
Superfine Printing

ITC takes great pride in servicing a large cross-section of industry requirements - from
cigarette tissues to FMCG cartons, from electrical insulation papers to gypsum board
liners, from decorative laminate base to writing and printing papers and much more. ITC
straddles the entire spectrum of paperboards - from 100% virgin, food-grade boards to
100 % recycled boards.

Some of ITC's prominent paperboard brands are:

Folding Box Boards: Cyber XLPac, Cyber Cypak, Cyber Propac, Cyber XL
Premium, Pearl XL Pac

Solid Bleached Sulphate Boards: Safire Graphik, Art Maestro, Carte Persona
Modified Solid Bleached Sulphate Boards: Carte Lumina, Safire XL Pac

Poly coated boards: Indobev, Indobarr

Recycled boards: Covering, Fusion

Fine Papers: ECF Alfa Zap, Alfa Plus, Hi Brite, Paper Kraft

Each of the units specialises in a range of products. Together, these units produce more
than 500000 TPA of paper and paperboards that meet stringent quality requirements
across the world. All four manufacturing units are ISO 9001, ISO 14001 and OHSAS
18001 certified and meet strict Environment, Health and Safety norms.

The unit in Bhadrachalam is India's largest integrated pulping and paperboard

manufacturing unit. It boasts of equipment supplied by internationally renowned
suppliers for pulping processes, paper machines, web detection & inspection systems, and
finishing & packing lines. Currently the unit produces high-end virgin and recycled
boards for packaging and graphic applications, as well as fine printing papers With the
commissioning of a new wood free paper machine in May 2008, ITC has made its entry
into the writing, printing and copier papers segment. The Bhadrachalam unit
manufactures and uses pulp made from light ECF technology using Ozone. The use of
ECF technology significantly reduces the load of toxins in the effluent discharged, and
helps customers get a brighter, stronger product that is also environmentally responsible.

The Kovai unit currently focuses entirely on recycled boards, servicing requirements for
both greyback and whiteback recycled boards, The Kovai unit is a benchmark in
environmental performance - helping ITC turn solid waste recycling positive by
consuming more paper waste generated than is generated internally. This is done by
collecting waste from households and institutions and recycling it at this facility.

The Tribeni unit specializes in fine papers and tissues and the product range from this
unit comprises opaque papers for fine printing like the Bible, dictionaries, cigarette
tissues, medical grade papers, anti-rust papers, electrical insulation papers, decor surface,
printing and barrier papers. The production lines for cigarette component papers and
communication papers have been upgraded in 2008 to ensure that all products continue to
meet exacting international benchmarks.

The Bollaram unit manufactures specialty boards such as cast coated papers and boards,
poly extrusion coated barrier boards and C2S art boards and brief cards. This unit is BRC
certified for food grade boards. ITC has also commissioned a second poly-extrusion in
February 2008 to meet the growing requirements of barrier boards.

Customers are at the core of the business. This is reflected in the diverse range of
products, grades and value added services. There is a strong focus on partnering
customers to co-create and deliver superior solutions, enhancing their competitive
advantage.

The Business' quality philosophy is reflected at every stage - from the selection of clones
used for growing pulpwood to world-class manufacturing facilities to the finishing and
packing lines. It embraces the relevant skills and competencies of employees, managers
and specialists as well.

A dedicated network of regional sales offices, an extensive dealer and agent network in
India and across the globe enables ITC's Paperboards and Specialty Papers business to
reach out to customers in more than a 100 different locations. With the division-wide
implementation of Enterprise Resource Planning (ERP) in 2009, the business will also
offer customers an enriched experience through enhanced connectivity and web-access to
many of the services that are currently handled offline.

ITC's commitment beyond the market finds a strong expression in the Social and Farm
forestry programmes spearheaded by the business. These programmes help create
unitions of man hours of employment for the rural poor, besides being a sustainable
source of high-quality raw material for the business. ITC's Research and Development
efforts in creating disease resistant, high yielding clones help farmers realize greater
yields in a shorter time - from land that may be otherwise unproductive. More than
1,00,000 hectares of planted area stands testimony to ITC's commitment to sustainable
forestry.

Working towards credible certification of its environmentally responsible processes and

products, ITC has become the first Indian company to become a member of the WWF
GFTN programme. With this membership, ITC has committed to bring larger volumes of
its products and more of its operations under credibly certified schemes like FSC.

Supporting the cause of clean technology, ITC is a front-runner in introducing

environment-friendly Elemental Chlorine Free (ECF) technology, and more recently,
Ozone bleaching in India. ITC's focus on being a carbon-positive, water-positive, zero-
solid waste disposal organization leads it to constantly develop ways of reducing, reusing
and recycling.

ITC's Paperboards and Specialty Papers business has also been a first-mover in the field
of collecting and recycling post-consumer waste from residential localities, corporate and
educational institutes. ITC reaches out directly to consumers with its Wealth Out of
Waste (WOW) campaign, that has been successfully implemented in select locations
across central and southern India, and will soon be reaching other locations across the
country.

Month wise production in ITC pspd unit

Machine 1:
 JANUARY

ABK
GYPSUM HWB 17%
4% 3% BKL
DKP 1%
7%
CKL
6%

COATED BOARD
GREY BACK
62%

The machine 1 in the January month production of

The GYPSUM production is 4%,

The HWB paper production is 4%,

The ABK paper production is 17%,

The BKL paper production is 1%,

The CKL paper production is 6%,

The COATED BOARD GREY BACK production is 62%,

The DKP production is 7%in the month of the productions.

Machine -1
 FEBRUARY

NV
14%
ABK
HWB 21%
5%
GYPSUM
7%

DKP
19% COATED BOARD
GREY BACK
34%

The machine: 1 February month production of

The NV paper production is 14%,

The ABK paper production is 21%,

The COATED BOARDGREY BACK production is 34%,

The DKP production is 19%,

The GYPSUM production is 7%,

The HWB production is 5%, in the month of the productions.

Machine 1:
 MARCH

TRIPLEX
4%
ABK
NV
10%
11%
HWB
8%

DKP
15%
COATED BOARD
GREY BACK
52%

The machine 1 march month production of

The TRIPLEX production is 14%,

The ABK production is 10%,

The COATED BOARD GREY BACK production is 52%,

The DKP production is 15%,

The HWB production is 8%,

The NV production is 11% in the month of the Production.

Machine 2:
 JANUARY

DIAZO
NATURAL
6%
SHADE
25%
HBP
25%

METALIZING
HIZINE PAPER
COATING BASE
19%
25%

The machine 2 January month production of

The NATURAL SHADE production is 25%,

The DIAZO production is 6%,

The HBP production is 25%,

The HIZINE POWER production is 19%,

The METALIZING COATING BASE production is 25% in the

month of production.

Machine: 2
 FEBRUARY

NATURAL
SHADE
19%

HBP
51%
HIZINE PAPER
30%

The machine: 2 February month production of

The NATURAL SHADE production is 19%,

The HBP production is 51%,

The HIZINE PAPER production is 30%, in the month of productions.

Machine: 2
 MARCH

DIAZO
11%
NATURAL
SHADE PAPER
37%
HBP
36%

HIZINE PAPER
16%

The machine:2 march month production of

The DIAZO paper production is 11%,

The HBP paper production is 36%,

The HIZINE paper production is 16%,

The NATURAL SHADE paper production is 37% in the month of production.

Machine: 4
The machine: 4 January month production of

The TRIPLEX paper production is 8%,

The AMB/CPB/ISB/P paper production is 13%,

The BOOK COVER BOARD is 0%,

The CARTE LUMINA production is 4%,

The CYCY paper production is 15%,

The CYXL production is 25%,

The PXL production is 5%,

The SG paper production is 13%,

The TETRA production is 17%,

The TRANSITION production is 0% in the month of production.

Machine: 4
The machine: 4 February month production of

The TRIPLEX paper production is 25%,

The CYCY paper production is 27%,

The CYXL paper production is 35%,

The EXL paper production is 5%,

The TETRA paper production is 8%,

The TRANSITION PRODUCTION is 0% in the month of production.

Machine: 4
The machine: 4 march month production of

The ALFA PLUS paper production is 1%,

The AMB/CPB/ISB/PCB paper production is 15%,

The BOOK COVER BOARD production is 0%,

The CARTE LUMINA production is 10%,

The CYCY paper production is 12%,

The CYXL paper production is 22%,

The PXL paper production is 3%,

The PG paper production is 0%,

The SG paper production is 10%, The TETRA paper production is 16%, and
TRANSITION production is 1%, TRIPLEX 10% in the month of production.

Machine: 5
The machine: 5 January month production of

The TRIPLEX PRODUCTION production is 13%,

The TRANSITION production is 0%,

The SXP production is 2%,

The SG production is 10%,

The PXL production is 9%,

The CYXL production is 66%, in the month of production.

Machine: 5
The machine: 5 February month production of

The TRIPLEX production is 19%,

The CYXL production is 33%,

The PG production is 7%,

The PXL production is 20%,

The SG production is 15%,

The SXP production is 5%,

The TRANSITION production is 1% in the month of production.

Machine: 5
The machine: 5 march month production of

The TRIPLEX production is 11%,

The CYXL production is 60%,

The AMB/CPB/ISB/PCB production is 9%,

The CXL production is 15%,

The SG production is 2%,

The SXP production is 3%,

The TRANSITION production is 0%, in the of production.

Machine: 6
The machine: 6 January month production of

The TRANSITION production is 1%,

The 6HB production is 7%,

The ALFA PLUS production is 19%,

The ALFA ZAP production is 9%,

The PAPER CRAFT production is 16%,

The SS MAPLITHO ALFA PLUS ESPB production is 48%,

In the month of production.

Machine: 6
The machin: 6 February month production of

The TRANSITION production is 0%,

The 6HB production is 14%,

The ALFA PLUS production is 23%,

The PAPER CRAFT production is 16%,

The METALIZING COATING BASE board production is 5%,

The MAPLITHO ALFA PLUS ESPB 42%, in the month of production.

Machine: 6
The machine: 6 march month production of

The 6HB production is 6%,

The ALFA ZAP PLUS production is 21%,

The ALFA ZAP production is 12%,

The PAPER CRAFT production is 13%,

The HIZINE PAPER production is 0%,

The METALIZING COATING BASE production is 4%,

The SS MAPLITHO ALFA PLUS ESPB production is 44%,

The TRANSITION production is 0%, in the month of production.

Machine wise production mix in ITC pspd Unit

Machine: 1
The machine:1 production mix of

The TRIPLEX production mix is 1%,

The ABK production mix is 17%,

The BKL production mix is 0%,

The CKL production mix is 2%,

The COATED BOARD GREY BACK production mix is 51%,

The DKP production mix is 13%,

The GYPSUM production mix is 3%,

The HWB production mix is 5%,

The NV production mix is 8%, production mix of in the machine.

Machine: 2
The machine: 2 production of

The DIAZO production mix is 6%,

The HBP production mix is 37%,

The HIZINE PAPER production mix is 21%,

The METALIZING COATING BASE board production mix is 9%,

The NATURAL SHADE paper production mix is 27%,

Production mix of in the machine.

Machine: 4
The machine: 4 production mix of

The TRIPLEX production mix is 14%,

The AMB/CPB/ISB/PCB production mix is 10%,

The BOOK COVER BOARD production mix is 0%,

The ALFA PLUS production mix is 0%,

The CARTEY LUMINA production mix is 5%,

The CYCY production mix is 18%,

The PXL production mix is 5%,

The PG production mix is 0%,

The SG production mix is 8%,

The TETRA production mix is 14%,

The TRANSITION production mix is 0%, production mix of in the machine.

Machine: 5
The machine: 5 production mix of

The TRIPLEX production mix is 14%,

The AMB/CPB/ISB/PCB production mix is 3%,

The PG production mix is 2%,

The CYXL production mix is 55%,

The PXL production mix is 14%,

The SG production mix is 9%,

The SXP production mix is 3%,

The TRANSITION production mix is 0%, production mix of in the machine.

Machine: 6
The machine: 6 production mix of

The 6HB production mix is 9%,

The ALFA PLUS production mix is 21%,

The PAPER CRAFT production mix is 15%,

The ALFA ZAP production mix is 7%,

The METALIZING COATING BASE production mix is 3%,

The HIZINE PAPER production mix is 0%,

The SS MAPLITHO ALFA PLUS ESPB production mix is 45%,

The TRANSITION production mix is 0%, production mix of in the machine.