IV.

Competitor Analysis
In your market research, you should consider your competition, what they do well, and where
the gaps are that you can potentially fill. The Competitor Analysis is where you’ll provide
details as to the competitor’s edge and possible advantage against your community. This can
include: (in Table-format)
 Positioning
 Market share
 Offerings
 Pricing
OTOP E-STORE BUKIDNON HINELEBAN FARMS GK ENCHANTED FARM IP ENTERPRISE
POSITIONING It is a window to Bukidnon's It is a world-class Their coffee is sourced For past years
Bounty where a variety of Hineleban coffee farm from Imbayao, they are
best results of Homegrown that received a top Bukidnon, where the providing high
Bukidnon Entrepreneurs are rating of 86 from hardwork of the school education
found. One Town One acclaimed coffee community members for indigenous
Product (OTOP) Philippines sommelier Marty established a vast people and now
is a priority stimulus Curtis at the 2015 coffee plantation they decided to
program for Micro and Global Specialty around the mountains establish the
Small and Medium-scale Coffee Expo in Seattle. of Mt. Kitanglad to college
enterprises (MSMEs) as Made from the finest preserve the natural scholarship and
government’s customized hand-picked ripe red forest status of the formation
intervention to drive coffee cherries region and to provide program, where
inclusive local monetary growing on misty cool livelihood to the they will
development. The program Mount Kitanglad, families. They have the empower the
enables localities and Bukidnon. KapeNatin Bukidnon different tribes in
communities to determine, Robusta Coffee, terms of their
develop, support, and Bukidnon Arabica livelihood, get
promote culturally-rooted Coffee, Drip Coffee, the products
products or services where and other variety of being produced
they can be the best at or products. and sell it
best famous for. through their
centers. They
have their
benefactors who
set up a center in
Bukidnon and
this serve as a
souvenir shop
and cafe to sell
those products.
MARKET Coffee – 25% Coffee – 25% Coffee – 25% Coffee – 25%
 SHARE Mats – 50% Mats – 50%
OFFERINGS  Cacaos like La The products that are The products that are IP Enterprises
Soledad Tablea, being offered by being offered are offer products
Misamongan Tablea Hineleban Farm are KapeNatin Bukidnon like coffee beans,
etc. Adlai Grains, Robusta Coffee, mats and beaded
 coffee (Café Hineleban Farms Bukidnon Arabica jewelries that
Manolo, Café Coffee, Tumingan Coffee, Drip Coffee, were handmade
Manolo Coffee Turmeric 150 Golden Nectar, Raw by the
Blend, Corn Brew, capsules, Hineleban Coconut Nectar, Cacao indigenous
Imdalasa Coffee, farms yacon syrup, Real, Raw Coconut people.
Imdalsa Coffee, Tuminugan Raw Sugar, Raw Virgin
Kape Maramag, Honey, and activated Coconut Oil, Cacao
Kape Napalit, Kape charcoal. They are Real, Wild Ginger Tea,
Roasted Ground also offering bundles. Shampoo Bar, Honey
Coffee Blend, Propolis Soap
Miarayon Mountain Antibacterial &
Meadow, Roated Organic, Coco Cream &
Pure Arabica, Monks VCO Soap, Charcoal
Blend Coffee, Noble Soap, Double Choco
Bean, and Rice Chip Oatmeal Big
Blend), crafts Chewy Cookie,
(KALIPI-plastic Assorted Cookie Bites,
bayong bag, Moringa Hot Chocolate
Handwoven round Mix, spiced Vinegar,
Mat, TWWA crab paste and many
multipurpose more.
bayong bag, plutal
bayong bag, etc.),
fruits and nuts
(Guyabano juice, B-
2 farm crunchy
potato chips, dried
jackfruit, atsara,
peanut butter, etc.),
non-food (round
mat, table runner,
herbal oil, mosquito
hack etc.) and other
processed food.
PRICING The prices of their coffee The costs of their The prices of their IP Enterprise
ranges from 100 – 525 coffee goes from 350 coffee ranges from follows the
pesos depend upon the – 600 pesos rely upon 380-400 pesos rely standard price of
number of grams; the bags the number of grams upon the number of coffee beans,
would be 471 – 5000 pesos, you will buy. grams you will buy. which is 200
and the mats ranges from pesos. For their
900-2500 pesos. beads, it ranges
from 20-30 pesos
only.

OTOP E-STORE BUKIDNON HINELEBAN FARMS

It is a window to Bukidnon's Bounty It is a world-class Hineleban coffee farm that
 where a variety of best results of received a top rating of 86 from acclaimed
Homegrown Bukidnon Entrepreneurs coffee sommelier Marty Curtis at the 2015
are found. One Town One Product Global Specialty Coffee Expo in Seattle. Made
Positioning (OTOP) Philippines is a priority from the finest hand-picked ripe red coffee
stimulus program for Micro and Small cherries growing on misty cool Mount
and Medium-scale enterprises Kitanglad, Bukidnon.
(MSMEs) as government’s customized
intervention to drive inclusive local
monetary development. The program
enables localities and communities to
determine, develop, support, and
promote culturally-rooted products or
services where they can be the best at
or best famous for.
Market Share  Coffee – 25%  Coffee – 25%
 Mats – 50%
 Cacaos like La Soledad Tablea,  Adlai Grains
Misamongan Tablea etc.  Hineleban Farms Coffee
 Coffee like (Café Manolo, Café  Tumingan Turmeric 150 capsules
Manolo Coffee Blend, Corn  Hineleban farms yacon syrup
Offering Brew, Imdalasa Coffee,  Tuminugan Raw Honey
Imdalsa Coffee, Kape  Activated charcoal
Maramag, Kape Napalit, Kape  They are also offering bundles.
Roasted Ground Coffee Blend,
Miarayon Mountain Meadow,
Roated Pure Arabica, Monks
Blend Coffee, Noble Bean, and
Rice Blend).
 Crafts like (KALIPI-plastic
bayong bag, Handwoven
round Mat, TWWA
multipurpose bayong bag,
plutal bayong bag, etc.).
 Fruits and nuts like (Guyabano
juice, B-2 farm crunchy potato
chips, dried jackfruit, atsara,
peanut butter, etc.).
 Non-food like (round mat,
table runner, herbal oil,
mosquito hack etc.) and other
processed food.
Pricing  COFFEE - P100 – P525  COFFEE - P 350 – 600
  Bags - P471 – P5000
 Mats - P900 - P2500
IP ENTERPRISE
For past years they are providing high
school education for indigenous
people and now they decided to
establish the college scholarship and
Positioning formation program, where they will
empower the different tribes in terms
of their livelihood, get the products
being produced and sell it through
their centers. They have their
benefactors who set up a center in
Bukidnon and this serve as a souvenir
shop and cafe to sell those products.
Market Share Coffee – 25%
Mats – 50%
 Coffee beans
 Mats
 Beaded jewelries that were
handmade by the indigenous
Offering people.
Pricing IP Enterprise follows the standard
price.
 COFFEE - P200
 BEADED JEWELRIES - P20 - 30
GK ENCHANTED FARM
Their coffee is sourced from Imbayao,
Bukidnon, where the hardwork of the
community members established a vast
coffee plantation around the mountains of
Mt. Kitanglad to preserve the natural forest
status of the region and to provide livelihood
to the families. They have the KapeNatin
Bukidnon Robusta Coffee, Bukidnon Arabica
Coffee, Drip Coffee, and other variety of
products.
Coffee – 25%
 Coffee like (KapeNatin Bukidnon
Robusta Coffee, Bukidnon Arabica
Coffee, Drip Coffee, etc.)
 Shampoo & Soap like (Shampoo Bar,
Honey Propolis Soap Antibacterial &
Organic, Coco Cream & VCO Soap,
Charcoal Soap, etc.)
 Cookies like (Double Choco Chip
Oatmeal Big Chewy Cookie, Assorted
Cookie Bites, Moringa Hot Chocolate
Mix, etc.)
 Other product like Golden Nectar,
Raw Coconut Nectar, Cacao Real,
Raw Coconut Sugar, Raw Virgin
Coconut Oil, Wild Ginger Tea, spiced
Vinegar, crab paste and many more.
 COFFEE - P380-400
 The Jesuits in Bukidnon journey and support the indigenous people of Bukidnon. They journey
with the Higaonon in Zamboanguita Malaybalay, Umayamnon in Cabanglasan, the Manobo in
Pangantucan, and Talaandig in Miarayon. For past years they are providing high school education for
them but those students can't proceed to college because of financial problems. So the Jesuit in
Bukidnon sends them into college and also empowers and forms the indigenous people so that they are
responsible enough to give back and help their communities. They decided to establish the college
scholarship and formation program, where they empower the different tribes in terms of their
livelihood, get the products being produced and sell it through their centers. They have their
benefactors who set up a center in Bukidnon and this serve as a suveineer shop and cafe to sell those
products made by the indigenious people. who make things sustainable

Higaonon, Zamboangita MALAYBALAY, Kapabanglasan

Miarayon & pamantucan – Coffee

cabanglasan - Beaded jewelries

Zamboangita – Mats & native baskets

Coffeellera

They offer a wide variety of single origin coffee beans, arabica or robusta, grown in the Philippines. Their
Bukidnon Coffee (Natural) is natural processed, 100% or pure Arabica, and a single variety of Typica
coffee beans. This coffee beans produced by MILALITTRA was top 2 in the 2019 Philippine Coffee Quality
Competition (PCQC), with an aggregated Specialty Coffee Association (SCA) cupping score of 85.04.