INTRODUCTION

In the winter of 1895 two gentlemen, Laurin, a car

mechanic, and Klement, a bookseller, began to
manufacture bicycles, which they named Slavia. By
1899, Laurin and Klement Company's fame began to
spread as they manufactured motorcycles, which
brought numerous successes in international
contests.
Today, this company is known as Skoda Auto and is
renowned for its well-engineered cars. In 1989 in the
new free market environment, Skoda Auto, which till
then had been a Czech government-owned company,
started looking for a strong foreign partner in order to
survive in the extremely competitive global market.
In December 1990, the German Volkswagen group
decided to take over Skoda Auto. On 16 April 1991,
the Skoda Automobilova AS started its activity as the
fourth branch of the VW group, together with VW,
Audi and Seat.
 History of skoda

Skoda Auto is a part of the international Volkswagen

Group, one of the premium automobile manufacturers
in Europe. Skoda entered the Indian market in
November 16, 2001. The company invested in a plant
at Shendra, outskirts of Aurangabad, the only
manufacturing facility of the company outside Europe.
The brand Skoda Auto is known for its stylish looks,
well built exterior.
Till date Skoda Auto has introduced twelve luxury
models in the Indian market including Skoda Superb
and Skoda Laura. In 2005, the company achieved
more than 25% market in the luxury segment.
In 2006, Skoda Auto in India received awards like
‘Most Technologically Advanced Car’ for Skoda Laura
and ‘Best Variant’ for Skoda Superb Turbo Diesel
from CNBC-TV18 AUTOCAR AUTO. It also received
‘Executive Car of the Year’ award from NDTV
PROFIT CAR INDIA and ‘Automotive Technology of
the Year’ award from OVERDRIVE, both for Skoda
Laura. As of April 2009, it has sold over 61,000 units
since operations began in November 2001.
 COMPANY PROFILE
ŠKODA AUTO INDIA PRIVATE LIMITED

Type Subsidiary

Industry Automotive industry

Founded 1895 as Laurin & Klement,
Mladá Boleslav, Czech
Republic (In India in 2001
November)
Headquarters A-1/1, M.I.D.C Five Star
Industrial Area, Shendra
Aurangabad - 431 201
Number of locations 2 (Aurangabad, Chakan
Area served India, Eastern Asia, Nepal, Sri
Lanka and Thailand
Products Automobiles
Parent Škoda Auto
Website Škoda-Auto.co.in,
www.skoda-auto.com
CONTACT NO. Phone(s) : +91-240 -5631406
Mobile : +91-9823204022
Fax : +91-240- 5631499
 PRODUCTS OF SKODA

Fabia
Skoda Fabia, a premium car of the hatchback
segment in India, boasts of dynamic looks and fresh
design. Providing world-class luxury, with smart
technology and state-of-the-art safety features, Fabia
is a joy to ride. The car is popular among those who
look for practicality and durability, along with style and
affordable price.

Laura
Skoda Laura, based on A5 platform, is a customized
sedan, tailor-made for Indian conditions. Catering to
luxury D-plus car segment of India, the car has
cutting-edge engine technology, well-finished
exteriors and classy interiors. , has so much to offer
that it proves to be a real value for money.
Laurin & Klement
Skoda has earned a reputation for producing fuel
efficient cars that are sturdy and reliable. Laurin &
Klement has maintained this tradition of Skoda. It is
the most precious car from the company’s stable,
having a number of advanced features that make it a
very unique D-segment car. This is a high quality
machine, with resilience, durability and fuel efficiency.

Octavia
This sedan is one-of-its-kind, taking driving and riding
experience to a new high. Skoda Octavia is a vehicle
that any car enthusiast would like to drive. Elegance
is felt in every aspect of Octavia. It is a blend of
impressive styling, catchy design, voluminous
interiors, powerful engine, advanced safety
equipments and satisfying performance.

Octavia Combi
Skoda Octavia Combi offers the features of a sedan,
combined with the practicability of a hatchback. The
car has all the advantages of a premium class sedan,
like luxury, comfort, safety, performance and load-
carrying capacity. It comes across as a unique blend
of lavish space, practical dimensions, design.
Superb
Skoda Superb is a find blend of design, luxury,
performance, and safety. A thoughtfully
conceptualized and uniquely designed car, it gives
utmost sense of satisfaction to its end users. Its
tiptronic automatic transmission makes it possible to
cruise effortlessly through city traffic. And the
technology used in the car makes it a driving
pleasure.
 Manufacturing facilities

Škoda Auto India used just one plant to

manufacture its cars, the Aurangabad plant, located in
Shendra, near Aurangabad , in the state of
Maharashtra. All vehicles produced are from semi-
knock down (SKD) kits. In May 2009, Škoda Auto
India will begin operations at a Volkswagen
Passenger Cars-owned Pune plant in Chakan. The
plant will be shared: Škoda Auto India will use the
plant to assemble the Fabia, whereas Volkswagen
India will use the plant to assemble the
Polo, beginning in 2001. The plant has a capacity of
110,000 cars per year

DEALERS AND SERVICE

Skoda Auto India has a network of 65 dealerships

across the country and has sold over 80,000 units
since November 2001.
In India, Škoda parts are not sold in the open market,
and are only available from Škoda Auto India
authorised dealers
 LOGO OF SKODA

AURO:- ALL OVER THE WORLD ITS PRODUCTS

ARE LAUNCHED
BLACK COLOUR:- FOR ITS 100 YEARS OF
SERVICE
GREEN COLOUR:- AS SKODA GOES ECO
FRIENDLY WITH NATURE
INNER CIRCLE:- TECHNICAL PROGRESS
AIM OF SKODA :- IS TO GIVE ITS CUSTOMERS A
HUMAN TOUCH
 ASSEMBLY LINE OF SKODA

IN AURANGABAD ALL THE PARTS OF THE CARS

ARE IMPORTED TO INDIA AND THEN THEY ARE
ASSEMBLED HERE. THERE 40 TAGS THROUGH
WHICH THE PARTS GOES AND A FINISHED
PRODUCT THAT IS A NEW BRANDED CAR
COMES OUT.

· INPUTS: - PARTS THAT ARE IMPORTED

FROM OTHER COUNTRIES.
· PROCESS: - ASSEMBLING OF PARTS
THROUGH 40 TAGS.
· OUTPUT: - FINISHED PRODUCT i.e – NEW
BRAND CAR COMES OUT.

ASSEMBLING PROCESS: -
· TAG 1 : -
 Objective of the visit

The main objective of industrial visit is to know

about the management being practiced in the skoda
auto, how the people at Skoda auto manage
their operations and how the resources are
managed. To know about the Supply system and
the how the demand is met. To know about
whether the concepts, which are being taught in
various business schools, are applied in the real
sense or not.

Observation and analysis

Skoda auto has its value system properly established and due
to this it is able to maintain its image in the mind of people.
People working at Skoda auto are very dedicated towards
their work and they feel Skoda auto as their home and
organizational goals as personal ones. The people at Skoda
auto are adequately remunerated,
besides all this Skoda auto provides whole lot of recreational
and other facilities to its people, and
hence they are very happy working there.Reputation of the
Skoda auto brand is its main strength i.e. the impression in
the minds of its customers. It has been continuously winning
awards for the past 8 years.Also, its main product i.e. octavia
is a big hit in the market and is the major strength of the
company.It takes a lot of time to introduce new products,
because any new innovation requires 18 – 24 months to be
approved from skoda auto,europe, which is a major
disadvantage in this competitive world.
 CONCLUSION AND SUGGESTIONS

Visit to Skoda auto was an amazing visit where the

management functions were being practised and it
was a great experience going there.
We can conclude that since Skoda auto has a good
image attached to it, thus it should try and
maintain its image, because in today`s time the
people and more brand conscious and look for
value for their money and hence with such a great
brand name established for them, it is a real
advantage to them and with this they can reach to
new heights.
Skoda has a well known brand name.
Attitudes are changing and it is time for a rethink of the
marketing strategy.
Put an end to the jokes and market its merits.
The products has gone from ‘the brand from hell to one
of a brand’