100 Best Global Brands - Wikipedia, the free encyclopedia http://en.wikipedia.

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100 Best Global Brands

From Wikipedia, the free encyclopedia.

BusinessWeek and Interbrand publish an annual study of the 100 Best Global Brands, valuing a brand in terms of financial value.

2005

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100 Best Global Brands - Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/100_Best_Global_Brands

Brand value Annual change

Rank Brand Country of origin Product segment
(US$million) (%)
1 Coca-Cola 67525 0 US Beverages
2 Microsoft 59941 -0.02 US Computer software
3 IBM 53376 -0.01 US Computer services
4 GE 46996 0.07 US Diversified
5 Intel 35588 0.06 US Computer hardware
6 Nokia 26452 0.1 Finland Telecommunication equipment
7 Disney 26441 -0.02 US Entertainment
8 McDonald's 26014 0.04 US Restaurants
9 Toyota 24837 0.1 Japan Automotive
10 Marlboro 21189 -0.04 US Tobacco
11 Mercedes-Benz 20006 -0.06 Germany Automotive
12 Citi 19967 0 US Financial services
13 Hewlett-Packard 18866 -0.1 US Computer hardware
14 American Express 18559 0.05 US Financial services
15 Gillette 17534 0.05 US Personal care
16 BMW 17126 0.08 Germany Automotive
17 Cisco 16592 0.04 US Computer services
18 Louis Vuitton 16077 Restatement France Luxury
19 Honda 15788 0.06 Japan Automotive
20 Samsung 14956 0.19 Republic of Korea Consumer electronics
21 Dell 13231 0.15 US Computer hardware
22 Ford 13159 -0.09 US Automotive
23 Pepsi 12399 0.03 US Beverages
24 Nescafé 12241 0.03 Switzerland Beverages
25 Merrill Lynch 12018 0.05 US Financial services
26 Budweiser 11878 0 US Alcohol
27 Oracle 10887 0 US Computer software
28 Sony 10754 -0.16 Japan Consumer electronics
29 HSBC 10429 0.2 UK Financial services
30 Nike 10114 0.09 US Sporting goods
31 Pfizer 9981 -0.06 US Pharmaceuticals
32 UPS 9923 New US Transportation
33 Morgan Stanley 9777 -0.15 US Financial services
34 J.P. Morgan 9455 -0.03 US Financial services
35 Canon 9044 0.12 Japan Computer hardware
36 SAP 9006 0.08 Germany Computer software

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100 Best Global Brands - Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/100_Best_Global_Brands

37 Goldman Sachs 8495 0.07 US Financial services

38 Google 8461 New US Internet services
39 Kellogg's 8306 0.03 US Food
40 Gap 8195 0.04 US Apparel
41 Apple 7985 0.16 US Computer hardware
42 Ikea 7817 0.09 Sweden Home furnishings
43 Novartis 7746 New Switzerland Pharmaceuticals
44 UBS 7565 0.16 Switzerland Financial services
45 Siemens 7507 0.01 Germany Diversified
46 Harley-Davidson 7346 0.04 US Automotive
47 Heinz 6932 -0.01 US Food
48 MTV 6647 0.03 US Entertainment
49 Gucci 6619 Restatement Italy Luxury
50 Nintendo 6470 0 Japan Consumer electronics
51 Accenture 6142 0.06 US Computer services
52 L'Oreal 6005 0.02 France Personal care
53 Philips 5901 Restatement Netherlands Consumer electronics
54 Xerox 5705 0 US Computer hardware
55 eBay 5701 0.21 US Internet services
56 Volkswagen 5617 -0.12 Germany Automotive
57 Wrigley's 5543 0.02 US Food
58 Yahoo! 5256 0.16 US Internet services
59 Avon 5213 0.08 US Personal care
60 Colgate 5186 0.05 US Personal care
61 KFC 5112 0 US Restaurants
62 Kodak 4979 -0.05 US Consumer electronics
63 Pizza Hut 4963 -0.02 US Restaurants
64 Kleenex 4922 0.01 US Personal care
65 Chanel 4778 0.08 France Luxury
66 Nestle 4744 0.05 Switzerland Food
67 Danone 4513 0.01 France Food
68 Amazon.com 4248 0.02 US Internet services
69 Kraft 4238 0.03 US Food
70 Caterpillar 4085 0.07 US Machinery
71 adidas 4033 0.08 Germany Sporting goods
72 Rolex 3906 0.05 Switzerland Luxury
73 Motorola 3877 0.11 US Telecommunication equipment
74 Reuters 3866 0.05 UK Media

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100 Best Global Brands - Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/100_Best_Global_Brands

75 BP 3802 0.04 UK Energy

76 Porsche 3777 0.04 Germany Automotive
77 Zara 3730 New Spain Apparel
78 Panasonic 3714 0.07 Japan Consumer electronics
79 Audi 3686 0.12 Germany Automotive
80 Duracell 3679 0.09 US Consumer electronics
81 Tiffany & Co. 3618 -0.01 US Luxury
82 Hermès 3540 0.05 France Luxury
83 Hertz 3521 0.03 US Automotive
84 Hyundai 3480 New Republic of Korea Automotive
85 Nissan 3203 0.13 Japan Automotive
86 Hennessy 3201 0.04 France Alcohol
87 ING 3177 0.11 Netherlands Financial services
88 Smirnoff 3097 0.04 UK Alcohol
89 Cartier 3050 0.11 France Luxury
90 Shell 3048 0.02 Netherlands Energy
91 Johnson & Johnson 3040 0.03 US Personal care/Health care
92 Moet & Chandon 2991 0.05 France Alcohol
93 Prada 2760 0.07 Italy Luxury
94 Bulgari 2715 New Italy Luxury
95 Armani 2677 0.02 Italy Luxury
96 Levi's 2655 -0.11 US Apparel
97 LG 2645 New Republic of Korea Consumer electronics
98 NIVEA 2576 0.07 Germany Personal care
99 Starbucks 2576 0.07 US Restaurants
100 Heineken 2357 -0.01 Netherlands Alcohol

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