Core Investment

A Investment in Website development

Particulars Amt/year Total Amt.
Domain Name Registration 900*1 year 900.00
Web Hosting 4000*1 year 4,000.00
CMS based Software Development (One-Time) 59800 59,800.00
Payment Gateway Integration Fees (One-Time) 15000 15,000.00
Retention Fees for Payment Gateway (One-Time) 2000 2,000.00
AMC Charges for Payment Gateway 2400*1 year 2,400.00
AMC Charges for Software Development 20000* year 20,000.00
Office Furniture 40000 40,000.00
Laptops (5 Nos.) 35000*5 175,000.00
Total Core Investment 319,100.00
B Expenses (In First Year)
B-I Office & Operating Expenses
Particulars Amt/Months Total Amt.
Office rent 5000*12 Months 60,000.00
Electricity bill 1000*12 Months 12,000.00
Telephone bill 3000*12 Months 36,000.00
Internet (Broadband connection) 20000 20,000.00
Stationary 2000*12 Months 24,000.00
Contigencies 25000 25,000.00
Misc. Expenses 10000 10,000.00
Customer Care executive 8000*12 Months 96,000.00
Total office & operating Expenses 283,000.00
B-II Advertising Expenses
Particulars Amt/days or SMS Total Amt.
Internet Advt. 50*365 days 18,250.00
Newspaper Classifieds (Sakal) 4"*5" 700*60 days 42,000.00
Print (Brouchers, Pamphlets, V-Cards etc….) 20000 20,000.00
SMS Advt. 0.06*100000 sms 6,000.00
Exhibition & Fares 50000 50,000.00
Hoardings (4 Nos.) 40000 40,000.00
Total Advertising Expenses 176,250.00
Cash in Hand 21,650.00
Total Investment (A+B) 800,000.00
 Expenses
Year 2 Year 3
66,000.00 90,000.00
13,200.00 18,000.00
39,600.00 54,000.00
22,000.00 30,000.00
26,400.00 36,000.00
27,500.00 37,500.00
11,000.00 15,000.00
105,600.00 144,000.00
Operating 311,300.00 424,500.00
Staff Salary 540,000.00 1,500,000.00
Advts. 352,500.00 1,000,000.00
1,203,800.00 2,924,500.00
Revenue generation through ticket bookings

Revenue/Ticket - Rs. 10
45*10*30
Months Jan Feb Mar Apr May Jun Jul
10% 15,000 16,500 18,150 19,965 21,962 24,158 26,573

Jan Feb Mar Apr May Jun Jul

10% 47,076 51,784 56,962 62,659 68,925 75,817 83,399

Jan Feb Mar Apr May Jun Jul

20% 161,177 193,413 232,096 278,515 334,218 401,061 481,273

Year 1 320,764
Year 2 1,506,696 8,000,000
Year 3 7,379,484 7,000,000
6,000,000
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
- 320
Yea
 Aug Sep Oct Nov Dec Tickets bookings Total
29,231 32,154 35,369 38,906 42,797 320,764

Aug Sep Oct Nov Dec

91,739 100,912 111,004 122,104 134,315 1,006,696

Aug Sep Oct Nov Dec

577,528 693,034 831,640 997,968 1,197,562 6,379,484

Revenue
8,000,000
7,000,000 7,379,484
6,000,000
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000 1,506,696
- 320,764
Year 1 Year 2 Year 3
Other services Total
-

500,000.00

1,000,000.00
 Services YEAR 1 YEAR 2 YEAR 3
Jan 15,000.00 Jan 47,076.43 Jan
Feb 16,500.00 Feb 51,784.07 Feb
Mar 18,150.00 Mar 56,962.48 Mar
Apr 19,965.00 Apr 62,658.72 Apr
May 21,961.50 May 68,924.59 May
Jun 24,157.65 Jun 75,817.05 Jun
Online tickets
Jul 26,573.42 Jul 83,398.76 Jul
booking
Aug 29,230.76 Aug 91,738.64 Aug
Sep 32,153.83 Sep 100,912.50 Sep
Oct 35,369.22 Oct 111,003.75 Oct
Nov 38,906.14 Nov 122,104.12 Nov
Dec 42,796.75 Dec 134,314.54 Dec
320,764.26 1,006,695.64
Other Services For a Year 0 500,000.00
Total Revenue 320,764.26 1,506,695.64
YEAR 3
161,177.44
193,412.93
232,095.52
278,514.62
334,217.55
401,061.06
481,273.27
577,527.92
693,033.51
831,640.21
997,968.25
1,197,561.90
6,379,484.18
1,000,000.00
7,379,484.18
 Total Revenue Total Cost EBT Flat 30 % Tax Rate PAT
Year 1 320,764.00 800,000.00 -479,236.00 - -479,236
Year 2 1,506,696.00 1,203,800.00 302,896.00 90,869 212,027
Year 3 7,379,484.00 2,924,500.00 4,454,984.00 1,336,495 3,118,489

8,000,000.00
7,000,000.00
6,000,000.00
5,000,000.00
4,000,000.00
3,000,000.00
2,000,000.00
1,000,000.00
-
Year 1
 BEP Analysis
8,000,000.00
7,000,000.00
6,000,000.00
5,000,000.00
Total Revenue
4,000,000.00
Total Cost
3,000,000.00
2,000,000.00
1,000,000.00
-
Year 1 Year 2 Year 3
Year Users Total Population % Penetration Usage Source
1999 2,800,000 1,094,870,677 0.30% ITU

2000 5,500,000 1,094,870,677 0.50% ITU

2009 81,000,000 1,156,897,766 7.00% ITU

2010 85,000,000 1,173,108,018 7.24% ITU

 Products & Services
Online Travel Agency
Air Hotel Car Bus Rail Cruise Hire a Bus
Makemytrip √ √ √ √ √ √
Yatra √ √ √ √ √ √
Cleartrip √ √ √
Travelguru √ √
Indiatimes Travel √ √
Ezeego1 √ √ √ √ √ √
Red Bus √
Ticketvala √ √ √
Bookmytrip √ √ √
Cheap Air Tickets √
Take off Trip √
Travel Mart √ √ √
Travelport √
Me Go √
STA Travel √ √

PlanUrTour √ √ √ √
rvices
Corporate Tours Driver Services

√ √
Air 27
Rail 22
Bus 23
Others 28

Travel Industry Bifu

22%
2
27%

28%
avel Industry Bifurcation

22%
Air
23% Rail
Bus
Others
28%
 Upper Class Upper middle class Lower middle class Organizations

Online Tickets Y Y Y Y
Rent a Car Y Y Y
Hire a Bus Y Y Y Y
Driver Service Y
Corporate tours Y
Hotel bookings Y Y Y Y