Sei sulla pagina 1di 40

Vivek John

Brahmadhandi Soans
Presentation Plan

1 Telecom Industry Overview

2 Telecom – Investment Attracting Sector

3 Regulatory Framework and Its Impact

4 Emerging Trends in Telecom Market

5 Major Players in Telecom Sector

6 Growth Avenues
Presentation Plan

1 Telecom Industry Overview

2 Telecom – Investment Attracting Sector

3 Regulatory Framework and Its Impact

4 Emerging Trends in Telecom Market

5 Major Players in Telecom Sector

6 Growth Avenues
Introduction to Indian Telecom Industry

• The Indian Telecom sector is third largest network in the world.


• Subscriber numbers already crossed 250 million.
• Average growth rate of over 40% in respect of subscribers.
• Monthly additions of above 7 million phones.
• Growth impetus from wireless segment with 84% wireless and
16% wired.
• National teledensity at 26%.
• Rural teledensity stands at 7%, while the urban at 57%.
• Further access is provided by 54 lakh PCOs and 5 lakh VPTs.
• 9 million Internet and 2.5 million broadband subscribers.
• More than a thousand cities have been provided with broadband
connectivity out a total of five thousand cities
Indian Telecom Industry – A Lucrative Option

Indian Telecom Industry


In recent years, the Indian telecom industry has witnessed phenomenal growth. A conducive business environment, favourable
demographic outlook and the political stability enjoyed by the country have contributed to the growth of the industry. India
achieved the distinction of having the world's lowest call rates (2–3 US cents), the fastest sale of million mobile phones (1
week), the world's cheapest mobile handset (USD 19) and the world's most affordable colour phone (USD 31).

Indian Telecom Industry – Facts

 One of the fastest growing cellular markets  Total telecom subscribers – 300.49 million
in the world in terms of number of subscriber (March 2008 Cellular + Fixed Line )
additions – 261.07 million (March 2008)
 Tele density – 26.22 percent (March 2008)
 Expected to reach total subscriber base of
 Number of new mobile subscribers added
about 500 million by 2010 (i.e., more than
last quarter – 27.62 million (March 2008)
one phone for every household)
 ARPU for GSM – USD 5.28* (USD./sub/
 Annual growth rate of the telecom
month)
subscribers – 42 percent (2007–08)
 Telecom equipment market – USD 34,100
 More GSM subscribers than fixed-line
million (2007–08)
subscribers
 Handset market – USD 7,250 million (2007–
08)

*USD=50 • Data Source TRAI 2008 Report


Telephony services (mobile and basic) and Internet services dominate
the Indian telecom services

The Indian telecom market generated revenues of approximately USD 32 billion in 2007–08. It registered a CAGR of
approximately 32 percent from 2002–03 to 2007–08. The CAGR from 2008–08 to 2011–12 is expected to stabilise at 21
percent. Apart from mobile telephony services, other value-added services are also gaining importance.

Revenues of Indian Telecom Industry: 2002–08 (USD billion)

Mobile Services
Basicces Int
er
Servi ne
t
Telecom Services – India
Raagin
P

S
dio g

RT
PM

GMPC
S VSATs

The Indian telecom services can be divided predominantly into basic, mobile and Internet services. It also comprises smaller segments,
such as radio paging services, Very Small Aperture Terminals (VSATs), Public Mobile Radio Trunked Services (PMRTS) and Global
Mobile Personal Communications by Satellite (GMPCS).

The growth witnessed in the mobile services and Internet services segments was much higher as compared to other services, such as
basic services and radio paging services which are nominal in terms of numbers.
Private players account for highest subscriber base growth in the basic
telephony services segment (Fixed Lines)

Market Share* of Basic Services Segments in India


(2007–08)

WLL (F)
17%

Basic Services
 Basic services include fixed wireline and
wireless in local loop (WLL-fixed). In 2007– Fixed
08, basic services subscribers exceeded 60 83%
million.
 Fixed wireline services hold a major market
share of 83 percent in basic services.
 BSNL and MTNL are market leaders in this Market Share* of Basic Service Operators in India
segment. (2007–08)
 Although the government-owned BSNL
dominates the segment in terms of
subscriber base and market share, private
players have registered a notable growth.

* In terms of Subscriber Base


Market Structure for Wireless Service (GSM)
• Divided into 22 circles
– 4 metros
– 19 circles Jammu &
Kashmir
• Further divided into A, B and C category
Himachal
based on economic parameters and Pradesh
Punjab
revenue potential Uttar North Eastern
Haryana Pradesh States
• Each circle has a licenses W

– Four operators per circle are allowed DELHI


Rajasthan Uttar Pradesh E
– Licenses are saleable
Bihar
West
Gujarat Madhya
Bengal
Pradesh

Orissa KOLKATA
Maharashtra

MUMBAI

Andhra
Pradesh

Karnataka
METRO Circles

CHENNAI
A Circles
Tamil Nadu
B Circles
Kerala

C Circles

Source :COAI &


TRAI
Mobile telecom services provide an unprecedented growth
opportunity for companies

Mobile services have led to a spectacular growth in the Indian telecom industry. Currently, 12 players are active in this segment. The total
number of wireless subscribers escalated to 261.07 million at the end of March 2008, with a monthly addition of more than 6 million wireless
subscribers. Despite the decreasing ARPU*, the minutes of usage is on a rise, which provides impetus to the mobile services growth in India.

Minutes of Usage per Month – Mobile Services


USA 838 Despite a low teledensity of approximately 19 percent, India has
the second highest minutes of usage per month. This offers huge
growth opportunity to telecom companies.
India 461

China 303

Russia 88

ARPU* in India – Mobile Services

The declining ARPU implies that India Inc. is tapping a large


market at the bottom of the pyramid by reducing tariffs; thereby,
enhancing affordability.

* Average Revenues per User

• Data Source TRAI 2008 Report


Number of mobile subscriber will propel the total subscriber base to 500
million by 2010

Telecom Subscriber Base and Teledensity in India

250 24

Teledensity (in percent)


Subscribers (in million)
 The telecom subscriber base has witnessed an 18.3 19.9 20
200
explosive growth; the additions in the current year 12.8 16
150
registered a growth of approximately 47 percent over 9.1
225.21 12
100 7.0
the previous year. 5.1
206 8
140.3
50 98.4 4
 The subscriber base registered a CAGR of 40.4 53 76
0 0
percent for 2002–03 to 2007–08. 2002–03 2003–04 2004–05 2005–06 2006–07 2007–08
(As of June
2007)
Telecom Subscriber Base Teledensity

Market Share* of Wireless** Operators (As


of March 2008)

The state-owned BSNL was the second largest service provider after Bharti
Airtel (23 percent) in the Indian wireless telecom market with a market share of
approximately 19 percent for the year ending March 2008.

* In terms of Subscriber Base


** Includes GSM, CDMA and WLL-F services
GSM surpasses CDMA in number of additions to subscriber
base
Market Share* of Wireless Operators (as
of quarter ending March 2008)
GSM surpasses CDMA segment by a large
margin in terms of subscriber numbers.

CDMA, 27%
GSM, 73%
Bharti Airtel dominates the GSM segment with a
market share of approximately 32 percent for the
Reliance Communications and TTSL
year ending March 2008, followed by Vodafone
dominates the Indian CDMA mobile services
with a share of approximately 23 percent
segment.
subscribers.
* In terms of Subscriber Base
Various other services emerged by leveraging the telecom
services industry

Radio Paging

In 1995, radio paging services emerged as a


promising segment in India. However, this
segment could not compete with cellular
services in general and SMS technology in
particular, and is currently shrinking. At
present, only four radio paging service
providers are present in the Indian market.

Public Mobile Radio Trunked Services GMPCS*

PMRTS have not grown to their expected potential GMPCS services were launched in India
in India. The high licence fee leaves a very thin in 1999. These services allow a
margin for services providers; thereby, inhibiting its subscriber to communicate from any
growth. About 31,000 subscribers are currently Other Telecom point on earth through a handheld
availing this service in India from 12 different Services terminal. Moreover, the telephone
operators. number remains unchanged,
irrespective of the subscriber’s location.

Very Small Aperture Terminals (VSAT)

The market for VSAT services increased by


5.73 percent during the quarter ending in
December 2006, and the segment had a total
subscriber base of 55,070. HCL Comnet is the
largest of the eight players functioning in the * Global Mobile Personal
Communication by Satellite
market.
Broadband services to drive Internet penetration in India

Internet Subscribers: 1998–2008

The emergence of private players and new technologies have provided a strong
impetus to the growth of Internet and broadband services. The quality and
penetration of these services have undergone changes, with significant
improvement in the telecom infrastructure. The Internet subscriber base
registered a CAGR of 60 percent for the period 1997–98 to 2007–08.

BSNL and MTNL caters to more than two-thirds of Internet subscribers in India.

The total no. of Broadband Subscribers of these 13 Service Providers have


increased from 3.1 million to 3.82 million by adding 0.72 million (23.35%)
subscribers in the quarter ending March, 2008.

Private players are catching up fast due to increased penetration of Internet and
broadband services in India.

The telecom market will experience high penetration of Internet services with
the support from government policies and introduction of novel technologies in
India.
Presentation Plan

1 Telecom Industry Overview

Telecom Handset Market

2 Telecom – Investment Attracting Sector

3 Regulatory Framework and Its Impact

4 Emerging Trends in Telecom Market

5 Major Players in Telecom Sector

6 Growth Avenues
Indian telecom handset market booming along with mobile
services industry

 The Indian handset market grew at a phenomenal rate in 2006 Mobile Handsets Market in India: 2004–07
with the sale of approximately 30–35 million handsets. It is 4,750
5,000
estimated that by 2011, sales of mobile handsets will reach
150 million units. 4,000
3,231

USD Million
 Competitive pricing has triggered the growth of coloured 3,000
1,966
handsets, which accounted for 75 percent of the market in 2,000 1,610
2006; whereas, the share of monochrome handsets has 1,000
declined to 25 percent.
0
 Mobile phones are available at prices as low as USD 19–31. 2003–04 2004–05 2005–06 2006–07

 Camera phones currently occupy 15 percent of the sales


volume.
The CDMA category is growing faster than the GSM
category. It captured 25 percent of the market volume in
Market Share of GSM and CDMA Handset 2005–06 as against a 20.5 percent share in the
Manufacturers: 2006–07 previous year.
Huaw ei Others
Haier 1% 7%
1%
ZTE Overall, Nokia has a market share of 53 percent; it
4%
dominates the GSM mobile handsets with a market
Samsung
6% share of approximately 73 percent.

Sony Ericsson
6% Nokia
53%
LG dominates in the CDMA handsets market with a
LG
11%
market share of 60 percent.

Motorola
11%
Presentation Plan

1 Telecom Industry Overview

2 Telecom – Investment Attracting Sector

3 Regulatory Framework and Its Impact

4 Emerging Trends in Telecom Market

5 Major Players in Telecom Sector

6 Growth Avenues
India: An Ideal Destination for Investments in Telecom Sector

 World’s largest democracy


 Independent judiciary
 Skilled and competitive labour force
 Fifth largest telecom network in the world; second largest among the emerging economies after China
 On an average, about 6–7 million new users added per month, making India the world’s fastest growing
wireless services market
 Liberal Foreign Investment Regime–FDI limit increased from 49 percent to 74 percent; the rural telecom
equipment market is also open to large investments
 Among the countries offering the highest rates of return on investment
 The large untapped potential in India’s rural markets–1.9 percent teledensity in rural markets as
compared to the national level of 18 percent
 Expected to become the second largest telecom market by 2010
 The government promoting telecom manufacturing by providing tax sops and establishing telecom
specific Special Economic Zones
 Fully repatriable dividend income and capital invested in telecom equipment manufacturing
Increasing mobile subscriber numbers and low level of teledensity
offers large opportunities to Indian companies

Large number of Low teledensity (depicting Telecom


additions in telecom large untapped potential) Advantage
subscribers
 The telecom subscriber base has witnessed an explosive growth; the additions in year 200-08 registered a growth of
approximately 52 percent over the previous year.
 The subscriber base witnessed a CAGR of 42 percent during 2002–03 to 2007–08.
 The impressive growth in the subscriber base has resulted in a significant increase in teledensity. In 2007–08, India has a
teledensity of 26.22 percent, as compared to year 2006-07 figure of 18.23 percent, signifying a growth of percent.

Even though the Indian telecom industry has exceeded a


subscriber base of 200 million, its teledensity is only 18
percent. Thus, the Indian market provides telecom service
providers with a large untapped potential due to the
country’s increasing population and its low teledensity. The
government has plans to raise teledensity to 40–45
percent by 2010; thereby, offering greater growth
opportunities for service providers.
• Data Source TRAI 2008 Report
Presentation Plan

1 Telecom Industry Overview

2 Telecom – Investment Attracting Sector

3 Regulatory Framework and its Impact

4 Emerging Trends in Telecom Market

5 Major Players in Telecom Sector

6 Growth Avenues
Regulatory Framework provides level playing field for all operators

The Department of telecommunications (Government of India) is the main


governing body for the industry.

Telephone Regulatory Authority of India (TRAI) assists the Government of


India (GoI) to take timely decisions and introduce new technologies in the
country.

Indian Telecom Industry Framework

Indian Government Bodies Independent Bodies

They formulate various policies and pass laws to They undertake various research activities and monitor
regulate the telecom industry in India. the quality of service provided in the Indian telecom
industry. They also provide various recommendations to
improve the status of telecom operations in India.

Wireless Planning and Handles spectrum allocation and Telecom Regulatory


Coordination (WPC) management Authority of India (TRAI) Independent regulatory body

Department of DoT – Licensee and frequency


Telecom Disputes Telecom disputes settlement body
Telecommunications management for telecom
Settlement and Appellate
Tribunal (TDSAT)
Exclusive policy making body of
Telecom Commission DoT

Group on Telecom and IT Handles ad hoc issues of the


(GoT-IT) telecom industry
Ministry of Communication & Information Technology

Licensor
Dept of Telecom Unified License Operators

Fixed Line Operators


Regulator
Telecom Regulatory National Long Distance
Authority of India Operators CDMA
International Long Distance
1800M
Judiciary Operators
hz
Telecom Dispute
Wireless Operators
Settlement
Appellate Tribunal GSM
FDI in telecom recently revised to 74%. 900
&
Government gets 15% of revenues from Unified Licensing
1800
Various important regulations and laws have been passed in the Indian
telecom industry post-liberalisation era

INDIA

3G Spectrum
Was Auctioned.
In April Airtel
ILD services was launched 3G
BSNL was Number portability
Independent opened to Intra-circle merger Service and
established was proposed
Private players regulator, TRAI, competition guidelines were MTNL in
by DoT Calling Party Pays
were allowed in was established (CPP) was
established Attempted to (pending) December 11
Value Added Go-ahead to implemented boost Rural
Services the CDMA telephony
technology
1994 1999 2002 2005 2007
2003 2004

1992 2000 Internet Unified Access 2006 2008


1997
telephony Licensing
initiated (UASL) regime Broadband
was introduced policy 2004
National Decision on 3G
NTP-99 led to Reduction of was formulated
Telecom Policy FDI limit was services (awaited)
migration from high- licence fees Reference —targeting 20
(NTP) was increased from
cost fixed license Interconnect million
formulated 49 to 74 percent
fee to low-cost order was subscribers by
revenue sharing issued 2010
regime

Department of Telecommunication (DoT) is the main body formulating laws


and various regulations for the Indian telecom industry.

ILD – International Long Distance


Important regulations and their impact on the Indian telecom industry

Unified Access Service License Regime (UASL)


Unified licensing marked the end of the license regime in the Indian telecom industry. It helped in aligning convergent
technologies and services. The establishment of the Unified Access Licensing Regime (2003) eliminated the need for different
licenses for different services. Players are now allowed to offer both mobile and fixed-line services under a single license after
paying an additional entry fee. This does not take into account national and international long-distance services and Internet
access services.
Cellular Tariff (INR per minute)

16 150 Access Deficit Charges (ADC)

Number of Subscribers
Lowering of ADC 120
12 UASL, ADC makes it mandatory for a service provider at the caller’s
Telecom Tariff CPP end to share a percent of the revenue earned with the service

(millions)
90
Order
8 provider at the receiver’s end in long-distance telephony. This
NTP 99 WLL 60
subsidises the infrastructure costs of the service provider
4
30 enabling access at receiver’s end, especially because rental
for fixed-line services is low. Revision in the ADC regime is
0 0
expected to be followed by further tariff reduction in telecom
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
services. In a move to bring down telecom tariffs drastically,
Cellular Tariff Total Cellular Subscribers
TRAI has phased out access deficit charges from this year.

Universal Service Obligation (USO)


The USO policy was laid along with NTP ’99 to widen the reach of telephony services in rural India. All telecom operators are
bound to contribute 5 percent of their revenues to this fund. This system was put in place to bridge the wide gap between urban
and rural teledensity, bringing it down from the current 31 percent. Initially, only basic service providers were under the purview of
USO. Later, its scope was expanded to include mobile services also. Although it increases the cost burden for the telecom
companies, USO helps in building the telecommunication infrastructure in the rural areas.
Presentation Plan

1 Telecom Industry Overview

2 Telecom – Investment Attracting Sector

3 Regulatory Framework and Its Impact

4 Emerging Trends in Telecom Market

5 Major Players in Telecom Sector

6 Growth Avenues
FDI and other M&A activities increasing in number

Major trends in the telecom sector is increasing M&A activity, de-regulation of telecom policies and growing
interest of international investors.

Recent Deals in Telecom Sector The Indian telecom industry has a 74 percent FDI limit in the
telecom services segment.

The GoI has permitted 100 percent FDI in manufacturing of


Vodafone purchased stake in Hutch
from Hong Kong's Hutchison telecom equipment in India.
Telecom International for USD
11.08 billion. FDI in Telecom Sector

Reliance Communications Limited has sold a five percent 680


700
equity share capital of its subsidiary Reliance Telecom
Infrastructure Limited to international investors across the 521

FDI (USD million)


US, Europe and Asia. The deal was worth USD 337.5 500
million.
300
116 129
Telekom Malaysia acquired a 49 100
percent stake in Spice 2003–04 2004–05 2005–06 2006–07
Communications for USD 179
million.
The Indian telecom industry has always attracted foreign
investors. In fact, the cumulative FDI inflow, during the August
Maxis Communications acquired a
74 percent stake in Aircel for USD 1991 to March 2007 period, in the telecommunication sector
1.08 billion. amounted to USD 3,892 million. It is the third largest sector to
attract FDI in India in the post-liberalisation era.
FDI calculation takes into account radio paging, cellular mobile
Ericsson to design, plan, deploy and and basic telephone services in the telecommunication sector.
manage Bharti Airtel network and
facilitate their expansion in the rural
areas, under a USD 2 billion
contract.
Presentation Plan

1 Telecom Industry Overview

2 Telecom – Investment Attracting Sector

3 Regulatory Framework and Its Impact

4 Emerging Trends in Telecom Market

5 Major Players in Telecom Sector

6 Growth Avenues
Major Players in different segments of Indian telecom industry

Basic Services Operators


MOBILE SERVICES GSM Services Operators
BSNL
Airtel
MTNL

Vodafone
Reliance

Idea
TTSL

Reliance

BSNL
Internet Services Operators

BSNL
CDMA Services Operators

MTNL Reliance

Reliance
TTSL
TTSL
BSNL

Airtel

MTNL – Mahanagar Telecom Nigam Ltd. TTSL – Tata Teleservices Ltd.


BSNL – Bharat Sanchar Nigam Ltd.
Presentation Plan

1 Telecom Industry Overview

2 Telecom – Investment Attracting Sector

3 Regulatory Framework and its Impact

4 Emerging Trends in Telecom Market

5 Major Players in Telecom Sector

6 Growth Avenues
Market SWOT Analysis
Strengths Weaknesses
• Lowest call tariffs in the world
• Huge wireless subscriber potential • Market strongly regulated by Govrenment body –
• Fastest growing mobile market in the world Governing both ISP and Telecom sectors
• Consumers are ready to pay for cutting edge • Too many authorities ruling the sector
services • Huge potential for low end and cheap handsets
• • Wide scale Consumer churn in Telecom and ISP
Government proposes to hike FDI limit in
Telecom to 74% • Wide spread VAS deployment is restricted due to
language and literacy problems
• Unified license regime • Primarily a voice based market

Opportunities Threats
• To offer value added services on GSM, CDMA and IP • Low cost service providers – no possibility of breaking
• Language independent services even in short term
• Mobile Marketing concepts • Weak IPR protection
• Content influenced by local culture and Global • Software and digital content Piracy
success stories • Political instability
• M-Commerce • Regulatory interference
• Unified messaging platforms
• Foreign investment in form of equity or technology
India presents a host of opportunities for telecom companies

Infrastructure
Rural Sharing Managed
Telephony Services

Value-Added
Growth Virtual Private
Services
Avenues Network

WiMax
Enterprise
Telecom
3G Services
To reduce their network deployment costs, many service providers are considering
infrastructure sharing offers the following advantages:
Virtual Private Network is a private data network  Improved service quality
that provides connectivity within closed user groups via  Increased affordability for customers
public telecommunication infrastructure. Competition is  Faster roll out of services in rural and remote areas
likely to heat up in the VPN segment as DoT has  Significant reduction in initial set up costs
relaxed the norms for private players.  Increased environmental aesthetics
 Lower operating costs for service providers

Enterprise Telecom Services includes key


services, such as voice over Internet protocol (VoIP),
dedicated telecom communication systems, IT
Managed services is another segment that is attracting telecom companies.
On account of the rapidly growing subscriber base, service providers find it difficult
infrastructure enabled unified communication services,
to manage their infrastructure and network management operations. In such
etc. Telecom service providers are increasingly targeting
cases, they completely or partially outsource their infrastructure or network
enterprises by providing dedicated services and is
management operations.
expected to witness major developments in near future.
Emerging technologies – 3G and WiMax to assist in penetration of
telecom services in India

The Indian government had auctioned the spectrum for 3G services by inviting bids from
domestic as well as foreign players, and creating a competitive environment that offers better
services to consumers in January 2008. Therefore, the 3G spectrum is among the major
investment opportunities and growth drivers of the telecom industry.
 The immense potential for 3G is reflected by the 30–40 percent annual growth in Value-
Added Services.
 Cell phone manufacturers are striving to develop USD 100 priced 3G handsets for the Indian
market.
 India expects to replicate its 2G growth in 3G services.
 MTNL has soft launched its 3G service and calls it MTNL 3G Jadoo.

WiMAX has been one of the most significant developments in wireless communication in the recent
past. Since this mode of communication provides network access in inaccessible locations at a speed
of more than 4 Mbps, it is expected to be a major factor in driving telecom services in India, especially
wireless services. Thus, it will lead to the increased use of telecom services, Internet, value-added
services and enterprise services. WiMAX is expected to accelerate economic growth and assist in
providing better education, healthcare and entertainment services.
 It is estimated that India will have 13 million WiMAX subscribers by 2012.
 Aircel is the pioneer in WiMAX technology in India.
 The state-owned player, BSNL, aims to connect 74,000 villages through WiMAX.
 Bharti, Reliance and VSNL have acquired licenses in the 3.3GHz range to utilise the opportunities
offered by this domain.
Value-Added Services and Rural Telephony holds large market
potential in India
Value-Added Services in India (2007–08)
The VAS industry was worth USD 632 million in
Person to
Application & Game & Data, 7% 2007–08. The industry is estimated to grow by 60
Application to
Person SMS, Others (MMS percent in 2008–09 and become an USD 1,011
15% etc.), 3% million opportunity.

Ringtone
Dow nload, 35%

Person to Person
SMS, 40%
The VAS industry is currently focussing on the entertainment sector, such as the Indian film
industry and cricket; however, there is scope for growth in other avenues as utility-based
services, such as location information and mobile transactions.

Rural Telephony Urban Rural Teledensity in India


50

As the government targets to increase rural teledensity 40


from the current 2 percent to 25 percent by 2012, rural

Teledensity (%)
30
telephony will require major investments. This
segment will boost the demand for telecom services, 20
equipment, Internet services and other value-added
10
services; thereby, offering great market opportunities
for telecom players. 0
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
At Year Ending March
Urban Total Rural
Composition Of Net Service Revenues
Revenues from SMS

Expected to grow in the next 2 years


due to
• Falling prices.
• Increasing mobile penetration.
• Widening user demographic.
• Increasing number of SMS based services.
Mobile technologies for data services in various segments in India
Sl. No. Industry Segment details Access / Information requirement Applicability for Mobile Internet
segment

1 Government executive, legislative and general Enable mobility to e-Governance Update status, alerts, notification via
government, justice, public (National e-Governance plan) SMS based on which users can get
order and safety, public finance, taxation, into the e-Governance portal for
monetary policy, administration of HR, more details
environmental
quality, housing, economic programs,
national security and international
affairs, and all other
Central, international and local
government.

2 Agriculture Harvesting, Marketing, pest control, crop Online advice, transactions, Alerts, Advice, transactions can be
rotation information retrieval handled by SMS based
applications or via thin client
mobile browser based interfaces

3 Health Care Hospitals, clinics, doctors, nursing, Data sharing, Expert advice, SMS based applications for
dentists, medical and dental registration for public health information/alerts and
laboratories, service, appointment, alerts, transactions based on
And other health services. notification Wi Fi / GPRS connectivity at home
and hospitals for real time heavy
data uploads / downloads
Mobile technologies for data services in various segments in India
Sl. No. Industry Segment details Access / Information Applicability for Mobile
segment requirement Internet

4 Financial Banking, securities, Mobile Banking, Financial SMS / WAP based


Services insurance (other than transactions, Micro finance, applications. Thin client
health) and health Micro Insurance mobile browser based
Insurance (the payer). Information retrieval interfaces. J2ME based
(account, loan inquiry, thick client apps for
status check), Banking providing online/offline
transactions, payments, information access
requests (DD, Cheque
book etc)

5 Retail Trade, General retailers, specialty Interactive communication / SMS / WAP based
Trading retailers, grocery, Financial transactions / M- applications. Thin client
restaurants and hotels. commerce mobile browser based
Online store can leverage the interfaces. J2ME based
mobile channel to deliver thick client apps for
instant information to providing online/offline
users, assisting them to information access
make informed buying
decisions, while helping
the retailers to understand
and evaluate consumers'
preferences.
Auctions is another attractive
application area
Mobile technologies for data services in various segments in India

Sl. No. Industry segment Segment details Access / Information Applicability for Mobile
requirement Internet
6 Utilities Electric, gas, oil, nuclear Real time Meter reading SMS based applications
power and sanitary updates WiFi / GPRS for heavy data
services Bill payments uploads
Real time info sharing
7 Communications Wire line, Wireless, Cable, Mobile Content Delivery SMS based applications,
Television, Radio News, Alerts, Content (Music, Streaming with GPRS / 3G
broadcasting Video clips), Gaming / 4G network services
(XoIP, IPTV etc)

8 Manufacturing automotive, industrial, Mobile Field Force , real time SMS based applications as
electrical and updates, low cost supply well thick client based
commercial equipment, chain management – info models for storing
medical equipment and access information for offline
supplies, computer and access. Real time data
high-technology, updates with WiFi and
electronics, GPRS networks.
transportation
Equipment and all other
discrete manufacturing.

9 Transportation water, rail and air Fleet Management (real time SMS based applications for
transportation, urban updates), M Ticketing, updates, m ticketing,
passenger transit, motor Schedule updates schedule updates, status
freight check
Transit, pipelines,
warehousing, couriers,
and transportation
support services.
Mobile technologies for data services in various segments in India

Sl. No. Industry Segment details Access / Information Applicability for Mobile
segment requirement Internet

10 Services IT service providers, Real time data access, SMS based


software publishers, mobile Content applications,
professional, delivery, m-trading, Streaming with
scientific and m-bookings GPRS / 3G / 4G
technical services, network services
real estate, and (XoIP, IPTV etc)
business and
consumer services.
Thanks for listening…

…I’ll be back

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