Table of Contents

The Stork’s Nest Child Academy | Day Care 4

The Weight Loss Show | Events & Exhibitions 6

All American Fence Corp | Fencing Contractor 8

Value Logistics | Transportation 10

The ALEA Group | B2B Lead Generation 12

Mobile Mark | Telecommunications 14

ABC Glass & Mirror | Shower Door and Window Installation 16

Mardi Gras Casino & Racetrack | Casino, Racing & Entertainment 18

Poco Solar Energy Inc. | Solar Energy 20

First Consulting Group (FCG) | Training and Consulting 22

Cornerstone Montessori Prep School | Private School 24

The Fireplace Center & Patio Shop | Retail 26

Gillett & Johnston (Croydon) Ltd. | Manufacturer of Clocks 28

Sage Realty | Real Estate 30

Kaya Skin Clinic | Beauty and Skin Care 32

Eggington Dairy | Local Milk Dairy 34

CBT Coaches | Luxury Coach Hire Services 36

Diablo Solar Services | Solar Energy 38

B-Safe Electric | Electrical Services 40

Sunsweet | Food and Beverage 42

Mustard Seed Canada | Non-Profit 44

Tallinn Hotels (Aldera Hotel Ltd.) | Accommodation 46

HR Solutions, LLC | Human Resources / Consulting 48

Victron Inc. | Electronics Manufacturing Services 50

Poirier & Associates | Life Insurance 52

Streeter Marshall | Solicitors / Legal Services 54

Milton Keynes College | Education 56

Eleg Distributors | Automotive Parts Distributors 58

Maid in California | Cleaning Services 60

focusIT Inc. | Information Technology 62

Smart2BeGreen | Eco-Newsletter Publication 64

Le Lys d’Or | Flower Shop 66

Cruga Ltd. | Online Retail 68

 THE STORK’S NEST
CHILD ACADEMY
Day Care

www.storksnestchild.com

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Page 4
Copyright ©2011 by RAM
Goals and Challenges:
Stork’s Nest was advertising through
traditional methods of Yellow Pages, radio
and local newspaper ads. Their original
website was 100% Flash and not recognized
by the search engines. Due to the downturn
in the market, enrollments were dipping.
They needed a measurable way to attract
new visitors to the school for enrollment.
The Solution:
WSI’s solution for The Stork’s Nest Child
Academy was to build a new website using
the WSI eFusion platform. WSI also optimized
the website for local place search in the
spring of 2009. Afterwards, WSI initiated a
pay-per-click (PPC) campaign using the call-
to-action of “free initial registration worth
$75”. For existing families, they were able to
access easily downloadable calendars.
The Results:
WSI’s solution for Stork’s Nest provided the
day care with a steady stream of leads
coming from the website with workflows and
requests for tours sent to specified locations.
They immediately experienced a dramatic
increase in leads and new enrollments to the
school. WSI also used email marketing to
follow up with prospective families that did
not enroll but showed interest. This way,
those leads were not forgotten but were
nurtured for potential future enrollments.
From a search engine perspective, the
website ranked page one for the following
keywords: “Daycare Rhode Island”, “Day Care
Rhode Island”, “Daycare East Greenwich,
Daycare Warwick”, “Daycare Smithfield”.
Since starting the project, there have been
over 150 leads with approximately 50 new
enrollments both full-time and part-time.
TESTIMONIAL
“In a tough economy, we were
hesitant to take on another
expense for advertising, but WSI
helped us to see that website
marketing was a necessity in
today's market. They were right!
Our business has really blossomed
and it is through the referrals that
came through our website! We are
truly grateful to work with such
talented people and a company as
fantastic as WSI. The return on
investment (ROI) was astounding
to me and it is all through WSI's
commitment to our site that this
was possible!”
Michele Stevenin
Vice President
The Stork’s Nest Child Academy
WSI Consultant:
SCOTT WASSERMAN
Rhode Island, USA
www.wsiwikipro.com
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Copyright ©2011 by RAM
 THE WEIGHT LOSS
SHOW
Events & Exhibitions

www.weightlossshow.ae

TESTIMONIAL
"There would have not been any
other way to expand awareness on
the Weight Loss Show to so many
people as we managed to do
through WSI’s Internet marketing
services. We at Linkviva Events
appreciate WSI’s team for their
expertise, advice and
professionalism in customizing an
Internet marketing campaign that
was absolutely suited to our
business and generated not only
huge interest for our business
online but also visitors walking to
our event!”

Niousha Ehsan
Business Development Manager,
Linkviva Events
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Goals and Challenges: The Results:

Prior to working with WSI, the client had
challenges reaching anEnglish and Arabic-
speaking target group interested in the topic
of weight loss. They were running campaigns
within a short period of time and seeing very
little results. WSI’s objectives were to:
By targeting the campaigns, WSI helped the
client achieve 560 registrants for the event
within 3 weeks specifically through WSI’s
efforts. In addition, 12,352 visitors came to
the site in only one month and more than
1,500 local leads registered online.

 Gain exposure The client is extremely happy with the

 Leverage call-to-actions
 Increase conversions
 Capture information
 Target specific segments
The Solution:
WSI’s advanced digital marketing strategy for
the Weight Loss Show included:
campaign and how targeted and effective it
was. The campaign has achieved enormous
results and value for money that traditional
promotional activities could not deliver
before. This in turn has resulted in impressive
footfall at the event, which pleased both the
organizers and exhibitors.

 Web presence (Conversion Architecture)

 Brand building (online banners)
 Database building (registration form)
 Lead nurturing (email marketing)
 Ongoing review (testing and enhancing)

The solution that WSI implemented for the

client included a great deal of creative design
for the website and several banners that the
company used to advertise its events. A
professional website was built for
informational purposes and acted as the WSI Consultant:
uniting tool for all other marketing activities.
A separate landing page was built in Arabic HUSAM JANDAL
for those who clicked on the banner ads, Dubai, UAE
which had Conversion Architecture elements. www.ezwsinet.com
WSI used a top-notch email marketing and
database system for the client and provided
regular reports on the results of each
campaign.

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Copyright ©2011 by RAM
 ALL AMERICAN FENCE
CORP
Fencing Contractor

www.allamericanfencecorp.com

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Copyright ©2011 by RAM
Goals and Challenges:  Website traffic has more than doubled
because of WSI’s Internet marketing
 Monthly visitors have increased from
It became very clear to All American Fence
1,600 in Sept 2009 to 4,000 in Aug 2010
that customers are more and more relying on
 Almost all of the client’s targeted
the Internet to find contractors and not as
keywords are now ranking in the top 5
much on the Yellow Pages. They began to
positions on Google, Yahoo! and Bing
realize they needed to focus more on the
 Back in Sept 2009, most of the keywords
Internet for their marketing, so they decided
were not even in the top 100 across all 3
to sign up for WSI’s digital marketing system.
search engines
WSI’s objectives were to:

 Increase the company’s web presence and

generate leads
 Start PPC to generate immediate leads
 Start SEO for a long-term Internet
presence and to be found on major search
engines above their competition
The Solution:
WSI’s solution involved: website design and
development, search engine optimization
(SEO) and pay-per-click (PPC). We replaced
their old website with a new design and a
new content management system (CMS).
The website is now ranking at the top of
Google’s page one listing for all of their
originally targeted keywords. WSI plans to
add additional keywords to expand
geographic coverage.
TESTIMONIAL
“Through WSI’s customized SEO
and PPC marketing system, we
have been able to jump to the
front page of major search
engines. WSI has always been very
knowledgeable, thorough, prompt
and dependable. The WSI team is
always accessible and able to
answer any questions we may
have right away. We would
recommend WSI to any business
that is looking to expand and
develop their marketing online”.
Kim Myers
Owner
All American Fence Corporation

The Results:
WSI Consultant:
As a result of working with WSI, All American
Fence Corp is now being found on the first JASON YI
page of the major search engines. Traffic to California, USA
the site has increased significantly in the past www.ezwsiweb.com
12 month. WSI measured the results using
ranking reports, web analytics reports and
pay-per-click reports.

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Copyright ©2011 by RAM
 VALUE LOGISTICS
Transportation

www.value.co.za

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Copyright ©2011 by RAM
Goals and Challenges:
The client gained 1,978 inquiries from their
Prior to working with WSI, Value Logistics had website through WSI’s campaign between
no website presence at all despite their May 2009 to July 2010, 10% of which
status as a Johannesburg Stock Exchange converted into customers resulting in over
listed company. Instead, the company was $100,000 worth of sales.
spending $180,000 annually on Yellow Page
advertising. WSI’s goal was to develop a
professional web presence for the client and
help them generate leads online.

The Solution:
WSI created a customized digital marketing
plan for the client that included: TESTIMONIAL
“WSI and their team have been
 A new, professionally designed marketing instrumental in generating leads
website and growing Value’s business
 Online “request a quote” forms online. WSI has helped us achieve
 SEO for the entire website excellent results in this competitive
 5 content pages per month industry”.
 Analytics measurement and regular
consulting Tracey Le Roux
 Article submissions Marketing Manager
 An ongoing link building strategy Value Logistics
 Advertising in online classifieds and
industry-specific directories

The Results:
As a result of working with WSI, the client WSI Consultant:
was able to compete more effectively online
against bigger competitors through their FRANCOIS MUSCAT
professional online presence. WSI reduced South Africa
their Yellow Pages marketing spend by 50% www.wsioms.co.za
through effective online marketing.

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Copyright ©2011 by RAM
 THE ALEA GROUP
B2B Lead Generation

www.thealeagroup.com

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Copyright ©2011 by RAM
Goals and Challenges:
The ALEA Group had no Internet marketing
strategy before working with WSI. The
company was only found online for keywords
related specifically to their company name.
WSI’s objectives were to improve the
company’s visibility on the search engines for
industry-related keywords, showcase their
president as a thought leader as well as
generate leads online.
The Solution:
WSI created a content marketing blueprint
for the company. In addition, we conducted
initial keyword research, compiled a
competitor report, optimized some pages on
the company’s existing website and began a
monthly search engine optimization (SEO)
campaign focused on article marketing and
link building.
We also re-designed the company’s blog,
optimized the WordPress plug-ins and
published content for the blog, which the
company provides, on a regular basis.
The Results:
The ALEA Group’s website is now being found
on the search engines for industry-related
keywords in a very competitive area. The
keywords that the site has been optimized
for include: “B2B lead generation”, “lead
generation” and “appointment setting
service”. This is a highly competitive industry
and the company is very happy that they are
now visible in the search engines for
keywords related to their industry.
As a result, traffic to their site has increased
drastically as well. Between September and
December 2010, website traffic increased
89% over the traffic received between May
and August 2010.
TESTIMONIAL
“We engaged with WSI 3 months
ago to help with ALEA's SEO
ranking on Google. WSI presented
a plan and delivered on the plan.
We are now on page 1 of Google
when you type ‘lead generation’.
WSI made the process painless and
seamless. It is like watching
someone who is in complete
control of their craft at work. I
have no hesitation recommending
WSI for any web-related project”.
Louis Foong
President
The ALEA Group
WSI Consultant:
LIANA LING
Ontario, Canada
www.wsiwebconnects.com
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Copyright ©2011 by RAM
 MOBILE MARK
Telecommunications

www.mobilemark.com

TESTIMONIAL
"We have heard nothing but
positive comments about the new
website. Visitors are drawn in
from the first page and find it easy
to move around the website. We
are grateful for the advice and
assistance we received from WSI.
WSI guided us through web design,
page creation, database
maintenance and search engine
optimization. It is one thing to
have a website and another to
have an effective website. It was
an eye opener to realize all the
factors that go into building an
effective website”.

Eleanor Sylvan
Vice President Marketing
Mobile Mark, Inc.
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Copyright ©2011 by RAM
Goals and Challenges:
Mobile Mark wanted to generate interest
among existing customers and prospects in
their database for the SMW Series, a modular
antenna design that allows 2, 3, or 4 different
antennas to be combined in 1 antenna
housing. They also wanted to generate entirely
new leads.
The Solution:
A printed application brochure was developed
to explain the features and benefits of the
product, explain model numbers and the many
combinations possible, and give application
examples so that their customers can envision
the antenna in their setting.
It was the electronic use of the brochure in
conjunction with other electronic material that
helped Mobile Mark truly increase the number
of people who became familiar with this
product. Here are the details of the solution:
 Product descriptions were added to the
website as models were developed
 An electronic version of the brochure was
added to the tech library on the site
 A link to the electronic version of the
brochure was added on the front page
 A Featured Products section was added to
the Product Database section of the site
 Links were added from the Featured
Product section to the brochure and
product listings
 An electronic Mobile Mark e-newsletter
was sent out with links to both the
products and the brochure
 SEO pages were developed to reinforce
links to the Mobile Mark website
 Press releases were distributed online
with links back to the website
 The sales team was able to direct
prospects to the product information on
the website and they were able to send
out electronic links to the brochure
The Results:
The website was launched in May 2009 and
below are some of the results achieved:
 Total SMW & MGW units sold increased
64% year-over-year based on Jan-May
sales
 For just the SMW antennas, the units
increased 74% in the same period
 Using the combined SMW & MGW sales
dollars for the Jan-May period, the sales
dollars increased 62%, which is in line
with the increase seen in the units
 For only the SMW antennas, the sales
dollars increased 73%
 The number of distinct models sold
increased 22% from 2009 to 2010
 For the number of series (i.e. without
considering the cable and connector
combinations) the number of series
increased 27%
WSI Consultant:
NANCY VINKLER
Pennsylvania, USA
www.wsisimplyroi.com
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Copyright ©2011 by RAM
 ABC GLASS & MIRROR
Shower Door and Window
Installation

www.abcglassandmirror.com

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Page 16
Copyright ©2011 by RAM
Goals and Challenges:
ABC Glass & Mirror wanted to switch from
traditional advertising to digital marketing. He
had just built a brand new website with
absolutely no organic web presence at all. He
contacted WSI, along with several firms in his
area, but decided to go with WSI because we
explained exactly what we would do, how we
do it and what he could expect - in non-
technical terms. WSI’s objectives were to
lessen the company’s dependence on
traditional advertising over time and re-
balance it to primarily online media.
The Solution:
Before working with WSI, they had zero PR and
did not show up on the search engines for any
search terms at all. WSI initiated a campaign
that involved: marketing consulting, a website
makeover and ongoing maintenance, search
engine optimization (SEO), social media
training and ongoing consulting as well as
implementation assistance.
The Results:
ABC Glass and Mirror has seen a dramatic
increase in their online leads and has been
able to rebalance their marketing budget to
the more flexible and measurable (and
effective) online media.
We now have a total of 321 first page rankings,
including several #1 rankings across all of the
major search engines. We also have a
tremendous amount of #2 and #3 rankings. In
addition, the company is now interacting with
clients in their local area via social media.
The company estimates that about 80% of all
new calls come via search on the web. In a
tough economy, they have experienced
growth over the last two years. They have
brought on two new members this year and
feel they may need to look for additional
members if business keeps up.
TESTIMONIAL
“I just wanted to take a minute to
thank WSI and your team. What
an awesome job you are doing! In
less than two months, I'm finding
us on the 1st page of Google and in
some cases we’re in the 1st
position. Business is steadily
picking up and with this economy it
could not have come at a better
time. I'm letting my friends and
colleagues know how much WSI
has helped us out. Thanks again
for all your hard work!”
Micah Howell
Owner
ABC Glass and Mirror Inc.
WSI Consultant:
CHUCK BANKOFF
California, USA
www.wsieworks.com
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Copyright ©2011 by RAM
 MARDI GRAS CASINO
& RACETRACK
Casino, Racing and
Entertainment
www.playmardigras.com
www.mardigrascasinowv.com

TESTIMONIAL
“We knew we had to launch an
aggressive Internet marketing
program to be competitive in our
market, but we could never get any
real traction until WSI arrived. WSI
brings tremendous value to Mardi
Gras Gaming because they worked
hard to understand the essence of
our positioning and focused on our
most important revenue streams.
WSI has integrated our core
business and offline efforts into an
effective online campaign. Their
SEO program in particular has had
a dramatic impact on our
business".

Cathy Reside
C.O.O.
Mardi Gras Gaming

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Copyright ©2011 by RAM
Goals and Challenges:
Before working with WSI, Mardi Gras Casino
and Racetrack in Florida, USA was not ranking
on the first page of Google in the very
competitive gaming and entertainment market
of South Florida. At the time, they had modest
traffic to their 40-page site that was built
without Conversion Architecture and
inadequate search engine optimization (SEO).
They were not running a pay-per-click (PPC)
campaign, conducted very little social media
marketing and did not have a blog.
Mardi Gras Casino and Racetrack in West
Virginia, USA opened a brand new hotel in the
summer of 2010. WSI was assigned the task of
generating reservation requests as well as
raising overall awareness of the property.
The Solution:
For Mardi Gras Florida, WSI created an entirely
brand new 100+ page site as part of a
comprehensive online marketing program. We
developed a creative concept that provided
powerful Conversion Architecture to the site
focusing on their key profit centers. We wrote
100 pages of original keyword-rich content
and continue to make daily content updates to
the site.
Since the launch of the site, WSI began
managing all of their social media marketing
including: creating new Facebook and Twitter
pages, posting to them on a daily basis,
developing exclusive Facebook and Twitter
promotions and running Facebook ads. We
also manage an ongoing PPC campaign, a link
building program as well as write, optimize and
distribute content on their blog weekly.
For Mardi Gras West Virginia, we launched a
pilot PPC campaign to generate phone call
reservations for their new hotel
The Results:
In less than 6 months, Mardi Gras Casino in
Florida has gone from barely appearing on
the first pages of search results to appearing
on page 1 for over 50 search terms. In many
cases, they dominant the first page appearing
multiple times with results from the site, blog
and video channels. The volume of site traffic
during this initial 6-month period has
increased over 300%.
At the Mardi Gras West Virginia hotel, our
PPC campaign was just as successful. Our
conversion goal is to generate phone call
requests for reservations. In the first 4
months of the PPC campaign, we have
generated an average of 122 calls per week
at a cost of $2.38 per call. These results have
provided an outstanding ROI for the hotel.
They expanded the budget for PPC for 2011.
We will also be launching a comprehensive
integrated online marketing program for the
West Virginia property including a new 100+
page site.
WSI Consultant:
PETER V. DECRESCENZO
Florida, USA
www.wsi-onlinesolutions.com
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Copyright ©2011 by RAM
 POCO SOLAR
ENERGY INC.
Solar Energy

www.pocosolar.com

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Page 20
Copyright ©2011 by RAM
Goals and Challenges: WSI began providing reputation management
services to POCO Solar to monitor reviews
and encourage positive reviews. We will
POCO Solar was not visible on any search
continue to monitor, research, and provide
engines. They were relying mainly on
value added services for POCO Solar.
traditional marketing methods such as Yellow
Pages, direct mailers, etc. But they knew that
marketing is shifting from these traditional
methods to the Internet. They knew they TESTIMONIAL
needed to focus more on the Internet because
they realized the power of the Internet and did “I take this opportunity to
not want to fall behind as their competition commend the WSI team on the
was making the transition. excellent Internet marketing
results you produced for POCO
Solar Energy Inc. We know we
The Solution: made the right decision by working
with a global company like WSI
WSI’s services included search engine that’s available to us locally! The
optimization (SEO), pay-per-click (PPC), project management skills and
content marketing and reputation hands-on approach of your team is
management. WSI initially targeted 20 impressive and has delivered very
keywords for SEO, all of which started to rank good results for us. We plan to
at the top of the first page in less than a year. expand our Internet marketing
We have added 50 keywords to the campaign, efforts and increase reliance on the
20+ of which are already on the first page. Internet to generate leads for us. I
would not hesitate to recommend
The Results: WSI to other business owners”.

Here are the results of WSI’s solution: Greg Cordero

President
 Traffic increased more than 50% in less POCO Solar Energy, Inc.
than 12 months
 Remarkable improvement in visibility (40+
keywords ranking on the first page of major
search engines) WSI Consultant:
 PPC is working well and consistently
JASON YI
providing 300 to 400 clicks and a steady
stream of leads
California, USA
 During Q1 and Q2 of 2010, the client www.ezwsiweb.com
generated $175,000 worth of business
from Internet leads in about 3 month
 This produced more than enough profit to
cover the online marketing cost for the year

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Copyright ©2011 by RAM
 FIRST CONSULTING
GROUP (FCG)
Training and Consulting
www.firstconsultinggroup.com.mx

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Page 22
Copyright ©2011 by RAM
Goals and Challenges:
Before working with WSI, the client had a lot
of people providing basic information, such as
dates and training programs by phone, face-to-
face and email rather than through an online
presence.
They also only had local coverage and wanted
to expand their reach. WSI’s goal was to
develop regional and national coverage by
helping the client be found in Google, while
reducing costs by having all their information
online.
The Solution:
To meet the needs of First Consulting Group,
WSI built a robust website with a very
functional calendar of events where clients can
register for FCG’s training programs. We also
did some search engine optimization (SEO), so
they could target their services in different
cities.
The Results:
This professionally designed website ranks
very high in the search results for a lot of the
keywords related to FCG’s services. The site is
also very functional meeting all the needs
that the client had initially. From July 2009 to
July 2010, the client experienced a 305%
increase in direct sales as a result of WSI’s
services.
TESTIMONIAL
“Great work, great design, I don’t
even want my competition to know
about what I’m doing. Thanks a lot
to WSI!”
Juan Manuel Flores Cervantes
Socio Consultor
First Consulting Group

We have submitted their seminars to related

directories and we have built many landing
pages per topic, which has helped in the SEO
strategy. This way, the client can be in the top
results not only with one listing but two and
sometimes even more listings.
WSI Consultant:
JORGE CONTRERAS
Coahuila, Mexico
www.wsifirstsolutions.com

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Copyright ©2011 by RAM
 CORNERSTONE
MONTESSORI PREP
SCHOOL
Private School
www.cornerstoneprep.ca

TESTIMONIAL
“Almost immediately after working
with WSI, we received inquiries
several times per day as well as a
number of walk-ins every week.
Through the website, our enquiries
have increased tenfold and has
enabled us to increase our
marketing profile by a substantial
margin. I have been and continue to
be impressed with the effectiveness
of WSI as well as their level of
professionalism, personal attention
and commitment to their clients'
success. I would highly recommend
them to anyone wishing to enhance
their marketing profile".

Dr. Stephanie Ling

Principal
Cornerstone Montessori Prep School

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Copyright ©2011 by RAM
Goals and Challenges:
Prior to working with WSI, Cornerstone
Montessori Prep School had no digital
marketing strategy and was only seen online
for keywords related to the company name.
Their lead generation consisted of advertising
in Yellow Pages, educational directories,
educational magazines, referrals and the sign
outside their school. They needed to increase
enrollment to keep the school going.
The Solution:
Using the WSI eFusion platform, WSI re-
designed the school’s website and conducted a
targeted pay-per-click (PPC) campaign for 3
months to generate immediate traffic to the
website. We also helped them streamline their
processes by creating specific forms on the
website for job employment inquiries, to book
a tour of the school and a more detailed
Admissions Application. The site is even used
for parents to RSVP for special events and
raise funds for special charitable projects.
In addition to the above, WSI also created a
content marketing blueprint, conducted
keyword research, compiled a competitor
report, optimized the website pages and
began a monthly search engine optimization
(SEO) campaign focused on article marketing
and link building.
Recently, WSI also created a custom Facebook
page for the school and are in the works of
designing a blog for the principal.
The Results:
Particularly due to the changes Google has
made to local search recently, the school is
on page 1 of Google for terms related to
“Toronto Montessori School”. When the new
website went live and we started generating
traffic from Google PPC ads and Facebook
ads, they were receiving 3 calls a day as well
as people dropping in to ask for a tour of the
school and several online inquiries.
In addition, over the last year:
 32 people signed up for their newsletter
 27 people completed the Admissions
Application Request
 Almost 100 inquiries for more information
came in via the contact form
 Inquiries from other organizations
interested in working with the school
came through
As a result of WSI’s outstanding results for
the school, they did not renew advertising
with Yellow Pages or any of the other
subscription except for the one online
directory that is sending them more traffic.
WSI Consultant:
LIANA LING
Ontario, Canada
www.wsiwebconnects.com
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Copyright ©2011 by RAM
 THE FIREPLACE CENTER
& PATIO SHOP
Retail (Fireplaces, BBQs,
Hot Tubs)
www.fireplacecenter.com

TESTIMONIAL
“On behalf of our entire team, a
big thank you to WSI for your
excellent job in creating our new
website and conducting continued
developments and ongoing
improvements to the site. We
appreciate your quick
understanding to our industry,
your patient and gentle manner in
implementing the latest
technology and our ongoing
marketing meetings to help keep
us focused and on track. I always
feel that WSI has our best interests
at heart and appreciate your fierce
loyalty”.

Andy Cotnam
General Manager / President
The Fireplace Center and Patio Shop

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Page 26
Copyright ©2011 by RAM
Goals and Challenges:
A WSI Competitive Analysis revealed that The
Fireplace Center’s online presence was not as
strong as it could be in the following areas:
 The look and feel of the website was not
consistent with the offline advertising and
branding of The Fireplace Center & Patio
Shop and the sale of luxury items
 Search engine optimization was strong, but
only in the primary products and brand
 Conversion Architecture was non-existent
and analytics revealed that visitors had
difficulty navigating the 500-page website
 A customer retention strategy was yet to
be established (no email database)
The Solution:
WSI’s digital marketing solution for The
Fireplace Center included:
 A detailed competitive, market and product
analysis
 Strong Conversion Architecture website
consistent with the sale of luxury goods and
offline advertising
 100% content creation and creating a
simplified product hierarchy
 Implementation of an online catalogue
 500-page site was condensed to 100 pages
while at the same time increasing search
engine presence and without diminishing
the value visitors derive from the site
 PPC campaign design and management
 YouTube channel creation and embedding
of videos (TV appearances and ads)
 Monthly-specific sales promotions
matched to offline marketing mix
 Monthly presentation to the executive
and sales team to ensure the online
strategy is aligned to sales strategy
 Developed a social media optimization
(SMO) strategy consistent with a mature /
conservative brand and created branded
Facebook page and Facebook profile and
trained staff on social media etiquette
 Consulted on aspects of sales and
marketing best practices
The Results:
As a result of WSI’s services, the company
experienced the following:
 14% increase in year-over-year sales
 28% increase in year-over-year website
visitors (10,500 more visitors)
 188% increase in conversions compared
to same period last year
 More business in one day of the spring
sale than achieved in a quiet month of
prior year
 Since launch to date, 76% of the website
visitors are new to the website
WSI Consultant:
ROGER HARLEY
Ontario, Canada
www.wsiknowweb.com
Page 27
Copyright ©2011 by RAM
 GILLETT & JOHNSTON
(CROYDON) LTD.
Manufacturer of Clocks, Bells
and Carillons
www.gillettjohnston.co.uk

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Page 28
Copyright ©2011 by RAM
Goals and Challenges: Considerable business has been generated by
the website and they are delighted with the
results and even more delighted with the
The company has a world-class reputation for
quality and quantity of business now being
manufacturing clock, bells and carillons for
generated by their new website.
landmark buildings and churches throughout
the world. Most of the company’s business
was generated by repeat business from
existing clients or word of mouth. Little to no
business was being generated from the TESTIMONIAL
Internet. “Further to our telephone
conversation last week, this is to
Whilst the company is proud of its long confirm that we would be
tradition, it was keen not to appear out-of- delighted for you to use our
date and out-of-touch with the modern world. website for your [showcase]. I
Their old website looked old fashioned and did would like to take this opportunity
little for their public image. to say how delighted we were with
the way you managed our project.
You listened to our requirements
The Solution: and understood what we wanted
to convey through our website. The
WSI developed a search engine friendly follow-up service has been superb
website that conveys the image of a company and we would have no hesitation
proud of its history whilst appearing modern in recommending your services".
and progressive. All pages were optimized for
one primary and a couple of secondary Jenny Coombes
keywords / key phrases and each page has the Director
primary keyword in the URL. Gillett & Johnston (Croydon) Ltd

The Results:
The new website produces around 200
enquiries from all over the world each month.
It is an excellent showcase of their work and WSI Consultants:
achieves the company’s objectives of giving a
modern fresh appearance to an old CHRIS GRIFFIN & LESLEY BLACK
established business. Recent commissions Surrey, UK
gained via the website include new work from www.wsiims.co.uk
a variety of sources, including installations as
far afield and varied as the Falkland Islands,
Singapore, Spain and Haiti.

Page 29
Copyright ©2011 by RAM
 SAGE REALTY
Real Estate
www.findahomeinpa.com

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Page 30
Copyright ©2011 by RAM
Goals and Challenges:
 Purchased homes had values totaling over
$2,500,000
In a competitive marketplace where home
 They expect the third client to buy in the
buying was at a near standstill, Sage Realty
next 2 months with an anticipated
needed to reach these Internet savvy home
commission of roughly $11,000
buyers. Additionally, they wanted to be sure
 Commissions on the clients who have
to integrate their brand, marketing messages
bought are over $64,000 this year
and search marketing efforts into a cohesive
Internet marketing strategy. WSI’s objectives
were to continue to move the website
rankings up in the organic search listings as TESTIMONIAL
well as distribute marketing messages out on “WSI’s services are a vital part of
the Internet via digital marketing methods. Sage’s overall marketing strategy,
which includes a variety of
The Solution: strategies. The purpose is to
integrate all as one ‘brand’, with
Sage being seen as the expert or
WSI trained Sage Realty personnel on how to
leader in that niche. WSI has
set up and optimize their social media
encouraged us to move beyond a
accounts such as Facebook, Twitter, LinkedIn
well-designed website with state-
and blog entries. From February 2010 to July
of-the-art home search features to
2010, Sage Realty began a submission program
submission of videos, whitepapers,
with WSI that included optimizing and
press releases, social media
distributing articles, press releases and videos
postings and other peripheral
to increase SEO exposure.
strategies to boost our rankings".
WSI not only guided the company through
Linda Walters
these new technology frontiers, but also
Owner and Exclusive Buyer Agent
helped them grow their business especially in
Sage Realty, LLC
an industry where many businesses were
closing their doors

The Results:
WSI Consultant:
Sage had the following results for 2010 in the
NANCY VINKLER
2nd year of the new website:
Pennsylvania, USA
 5 potential home buyers found them www.wsisimplyroi.com
searching online
 3 signed up to buy and 2 bought in 2010
 The rest are potential clients for 2011

Page 31
Copyright ©2011 by RAM
 KAYA SKIN CLINIC
Beauty and Skin Care
www.kayaskinclinic.me/lp

TESTIMONIAL
“WSI has spearheaded Kaya Skin
Clinic’s entry to the online
platform. They have a good
understanding of consumer online
behavior and are up-to-date with
the latest trends and incorporate
those well into the strategy for our
brand. Our online awareness
scores according to a brand tracker
have doubled since WSI has come
onboard”.

Samir Srivastav
Business Head MENA
Kaya Skin Clinic

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Copyright ©2011 by RAM
Goals and Challenges:
Kaya Skin Clinic wanted to reach a targeted
audience through their web presence. They
wanted to promote their clinic online,
generate more leads and achieve a better
return on investment (ROI). WSI’s objective for
the client was to achieve the following goals:
 Launch a professionally designed and
executed online marketing strategy
 Generate leads from targeted search
advertising and banner campaigns
 Increase customer engagement with a
strong social media strategy
The Solution:
The solution that WSI implemented included
the following Internet marketing services:
 Conversion Architecture
 Search engine marketing (SEO and PPC in
English and Arabic)
 Social media (policy development,
optimizing and tracking social profiles)
 Online directory submissions
 Content marketing (blog writing,
publishing, reviews and posting)
 Online banner advertising
 Monitoring and tracking effectiveness
The Results:
Since launching this campaign, Kaya Skin Clinic
has achieved the following results:
• Generated nearly the same amount of
leads in the first 3 months as what their
previous agencies achieved within a year!
• BEFORE: Through campaigns that ran prior
to WSI’s involvement, the client generated
approximately 2,400 leads within one year
• AFTER: Within the first 3 months, WSI
generated nearly 2,000 leads
When matching the media budget for
comparative purposes, the results for the
equivalent activities for the sample campaign
are as below:
 WSI’s campaign generated 2 times more
impressions and most importantly, 2.5
times more leads
 Independent research by a global market
research company (TNS) has shown that
even after the first month of the online
campaign launched by WSI, online
medium as a source of brand awareness
(recognition) by the target audience has
increased by 2 times
The client was unhappy with their former
Internet marketing partner because they paid
a lot of money and didn’t get their expected
results. However, with WSI they are very
satisfied with their current campaigns and
happy with the cost-effective services that
WSI offers them.
WSI Consultant:
HUSAM JANDAL
Dubai, UAE
www.ezwsinet.com
Page 33
Copyright ©2011 by RAM
 EGGINGTON DAIRY
Local Milk Dairy
www.eggingtondairymilkdelivery.co.uk

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Copyright ©2011 by RAM
Goals and Challenges:
 Eggington Dairy wished to increase
awareness of their dairy milk home delivery
service
 Eggington Dairy needed milk delivery
orders within a local area
The Solution:
 A landing page was created that was fully
optimized for local search using only
organic techniques
 The landing page included a contact form
with a thank-you page
 The landing page was manually submitted
to the search engines
 We added search engine verification files,
created XML sitemaps and submitted those
 We also created robots.txt and geo tags
and added those too
The Results:
Within 1 week of launching the landing page, it
was appearing on the first page of Google for
over 20 different search terms. Most of these
terms appeared not only on the first page, but
also in position 1 of Google. Other results
included:
 An increase in visitors to her website from a
standing start to over 1000 visits in a few
months – we measured this using Google
Analytics
 63% of the traffic to her website coming in
on a purely organic search - as seen
through Google Analytics
 Orders placed – 5 new clients in two weeks,
and continuing to grow – this was verified
by the client
TESTIMONIAL
"Eggington Dairy, a part of Pecks
Farm, has worked with WSI on a
number of projects, namely
creating landing pages to help
promote our home milk delivery
service and our hand-made, fresh
produce hampers. WSI and their
team have been helpful and
professional throughout, always
guiding us down the right path,
and nothing is too much trouble.
Both landing pages have been a
tremendous success in hitting their
targeted audiences, resulting in
increased sales almost from day
one, which was a great boost! We
would and indeed have
recommended WSI's services to
other businesses wanting to
increase their online presence".
Fiona Peck
Managing Director
Eggington Dairy
WSI Consultant:
TRACY SPENCE
Northamptonshire, UK
www.totalwsinetsolutions.com
Page 35
Copyright ©2011 by RAM
 CBT COACHES
Luxury Coach Hire Services
www.cbtcoaches.co.za

TESTIMONIAL
“As an existing client of WSI, I had
full faith that they would deliver as
they did with my other business.
They exceeded our expectations
and we have created a profitable
business using WSI as our online
marketing partner".

Jacques Erasmus
Owner
CBT Coaches

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Page 36
Copyright ©2011 by RAM
Goals and Challenges:
This is an existing client of WSI who started a
new venture in anticipation of the coach
services that would be needed during the
2010 Soccer World Cup. Before CBT Coaches
became a client, they had no web presence at
all because the business was brand new. The
challenges that lay ahead included:
 Setting up a web presence from scratch
 Generating qualified leads online
 Competing with other South African tour
operators that were already established
WSI’s objectives were to:
 Create a professionally designed website
that would convert well
 Create a content blueprint for the website
 Apply an ongoing SEO strategy to improve
the website’s search visibility
 Design a long-term organic search strategy
that will keep CBT Coaches at the top of
search engines for “corporate events and
large event passenger transport logistics”
 Develop keyword-specific landing pages for
targeted PPC campaigns, designed to
convert search visitors into clients
 Drive targeted traffic to the website
 Develop a content marketing plan to
increase online brand awareness
 Track performance using Google Analytics
 Provide the client with monthly
performance reviews that will drive
marketing campaign adjustments and
provide data to determine marketing
effectiveness
The Solution:
WSI created a professionally designed
marketing website for the client and
conducted a series of Internet marketing
services such as: develop a PPC campaign
that drove targeted traffic to the website,
optimize the entire website, provide 4
content pages per month, measure analytics
and offer ongoing consulting.
The Results:
The project started from scratch since this
was a start-up business and the results
exceeded all the business goals for the year.
Through this experience, WSI demonstrated
that we could generate leads quickly through
Internet marketing. Some of the results
include:
 4 out of every 10 leads came from the site
 Generated $8,000/mon recurring revenue
 During the 2010 Soccer World Cup month,
CBT generated $300,000 in revenue
through their website
o 4 sales per month
o Annual revenue $396,000
WSI Consultant:
FRANCOIS MUSCAT
South Africa
www.wsioms.co.za
Page 37
Copyright ©2011 by RAM
 DIABLO SOLAR SERVICES
Solar Energy
www.diablosolar.com

TESTIMONIAL
“I am approached everyday by web
marketing companies but the
solution offered by WSI made the
most sense to me. The different
levels of service packages allowed
us to ‘test the water’ before
increasing our participation. Your
ongoing result monitoring and
review methodology works very
well as we can make changes to
improve effectiveness and track
our return on investment. Thank
you team WSI!“

Phil Deatsch
Owner
Diablo Solar Services, Inc.
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Page 38
Copyright ©2011 by RAM
Goals and Challenges:
Prior to working with WSI, Diablo Solar
Services was not being found on the major
search engines. In fact, when searched for
their company name “Diablo Solar” on Google,
another company would come up above them,
which annoyed the owner great deal.
They have relied on traditional marketing
methods and referrals for all of their business
for over 25 years. They were very successful.
But the owner was beginning to realize that he
needs to have a better presence on the
Internet. They have not done any Internet
marketing prior to meeting with WSI. This
company is serious about marketing as they
allocated a significant amount of their budget
for marketing every year, and they were ready
to shift some of that money to the Internet.
WSI’s objectives were to help the company be
found organically for local searches for solar-
related keywords within their territory and to
generate traffic to their website immediately.
The Results:
As a result of WSI’s services, Diablo Solar is
now being found on the first pages of all
major search engines for their keywords.
Traffic to the site has increased drastically.
 Number of visitors has increased more
than 3 times since September:
o September 2009: 463
o October 2010: 1466
 PPC - 500 clicks per month on both Yahoo!
and Google
 SEO - Most of their keywords are ranking
at the top of the first page
The most remarkable result is this Google
search result - they get 10 links at the top of
the first page:
 1 for PPC
 1 for a local listing
 1 for articles/blogs
 3 for SEO
 4 for videos

The Solution: WSI measured these results using ranking

reports, Google Analytics and PPC reports.
WSI provided Diablo Solar search engine
optimization (SEO), pay-per-click (PPC), blog
writing, content writing, email marketing and
video optimization services.
WSI Consultant:
This is an ongoing campaign. They are ranking JASON YI
in the top 5 for all of their originally targeted
California, USA
keywords – top of the first page of Google.
www.ezwsiweb.com
WSI has since added additional keywords to
expand geographic coverage and they are
beginning to show up on the first page for
these terms as well. We have also added
articles and videos to the campaign, which are
also showing up on the first page.

Page 39
Copyright ©2011 by RAM
 B-SAFE ELECTRIC
Electrical Services
www.b-safeelectric.ca

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Page 40
Copyright ©2011 by RAM
Goals and Challenges:
Before working with WSI, B-Safe used to have
a basic website for several years, which did
not produce results for them. When B-Safe
started working with WSI, our goals for the
new site were to:
 Create a professional looking site that
reflected the company’s brand and image
 Achieve higher Google rankings for relevant
keywords
 Generate more leads and a better
conversion rate
The Solution:
WSI’s solution was to start with a small
website (10 pages) for B-Safe. We optimized
that site for local search focusing on
Mississauga and the Greater Toronto Area.
Our overall campaign included: search engine
optimization (SEO), web analytics, Google local
listings and copywriting.
The Results:
As a result of working with WSI, B-Safe now
has a professional looking website that is
constantly being updated. The site is visited by
hundreds of visitors that find the website using
dozens of relevant keywords related to the
company and its industry. B-Safe is now
generating around $50,000 from new
businesses every month.
To evaluate and continually enhance our
results, WSI measures the following:
 Basic metrics: number of visitors, time
each visitor spends on the site, number of
pages visited, bounce rates, etc.
 Other metrics: geographic area of visitors,
sources of traffic, keywords that generate
traffic, names of the companies who are
finding the B-Safe Electric website
TESTIMONIAL
"We have had a website for many
years and the site was not doing
much for my business. In February
2009, WSI started managing my
website. They meet with us on a
regular basis and contunously
adjust it. My website is now
updated and keeps growing. But
the neat thing is that now B-Safe is
at the top of Google for relevant
searches, which have generated
hundreds of thousands of dollars in
business with customers that I
otherwise would have never met".
Brian Scheele
Master Electrician
B-Safe Electric
WSI Consultant:
VICTOR CASTELLANOS
Ontario, Canada
www.wsileadgenerator.com
Page 41
Copyright ©2011 by RAM
 SUNSWEET
Food and Beverage
www.sunsweet.it
www.facebook.com/sunsweetones

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Page 42
Copyright ©2011 by RAM
Goals and Challenges:
Prior to working with WSI, Sunsweet’s primary
marketing focus in Europe was traditional
advertising channels, primarily TV. Our
challenge was to devise an Internet marketing
initiative that integrated well with Sunsweet’s
traditional TV advertising campaign.
The Solution:
Collaborating with our WSI colleagues in Italy,
we launched a new website dedicated to the
Italian market and ran successful search
engine marketing campaigns. Some of the
elements included search engine optimization
(SEO) and paid search campaigns with a focus
on building targeted traffic and ultimately a
customer loyalty program enabling the client
to engage in an email marketing initiative with
existing and prospective customers.
In collaboration with Sunsweet’s marketing
team, WSI also ran an online video contest
over a 6-week period. The online campaign
ran in conjunction with an offline TV ad
campaign and was heavily promoted on
product packaging that hit the stores prior to
the launch of the online campaign.
Below are the elements that we developed
and executed for the Sunsweet campaign:
 Development: website, landing page,
Facebook Fan page and YouTube channel
 Marketing: PPC, social media strategy, SEO
strategy
 Consulting: split testing different ad groups,
defining target audience for campaigns
listed above
The Results:
Below is a summary of the results:
 16,770 visits and 9,976 unique visits
 59.17% new visits
 80,662 page views (total)
 33,651 video views
 3,745 email subscriptions
 Conversion rate of 37.5%
TESTIMONIAL
“WSI has consistently proven to be
a highly professional and reliable
supplier. Their work is always of a
high calibre and executed in a
timely manner. WSI wants to go
the extra mile, wants to find the
best way to do things. They are
creative and are endlessly
resourceful both in terms of design
and ideas for online activities. They
have a genuine concern to deliver
value for money, and have a
relentless attention to detail”.
Amanda Bishop
Marketing Director
Sunsweet Europe
WSI Consultant:
CORMAC FARRELLY
Dublin, Ireland
www.wsionlinemarketing.ie
Page 43
Copyright ©2011 by RAM
 MUSTARD SEED
CANADA
Non-Profit
www.mustardseedcanada.org

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Page 44
Copyright ©2011 by RAM
Goals and Challenges:
Before working with WSI, the non-profit
organization, Mustard Seed Canada, had no
Internet marketing strategy, was using a
template website and was very concerned
that their current donorbase was aging with
no strategy to get new, younger donors. WSI’s
objectives were to re-design the website,
improve its visibility in the search engines for
industry keywords, generate support online
and create a social media strategy for them.
The Solution:
WSI re-designed the organization’s website
using the WSI eFusion platform and set up a
method for staff and volunteers to make
changes to the website as necessary. In
addition, we created a content marketing
blueprint, conducted initial keyword research,
completed a competitor report and began a
monthly search engine optimization (SEO)
campaign focused on article marketing and
link building.
We also ran a targeted pay-per-click (PPC)
campaign for 3 months to generate immediate
traffic to the website. We also created a
custom Facebook page for them and did a 3-
month social media campaign to start
generating interest.
The Results:
As a result of WSI’s services, Mustard Seed
Canada began to appear on page 1 of Google
for 4 of the 5 keywords we were targeting.
Their fanbase on Facebook went from 0 to
almost 800 people. In addition, they have
received increased traffic to their new site.
WSI has completed Phase 1 of the project,
which is to increase brand awareness for the
organization and start building relationships
with a younger donorbase. Since then, they
have received a few inquiries from other
organizations that found them online and
want to be involved in a project.
TESTIMONIAL
“We knew mass mailing was
proving to be less and less
rewarding. Now with WSI, we’re
learning new ways to share how
Mustard Seed is providing better
opportunities for children in
Southeast Asia. As we learn how
to engage people online, we’re
finding more people keeping in
touch. And yes, we’ve found that
there are young people out there
who care enough to make a
contribution”.
Lucie Howell
Administrator
Mustard Seed Canada
WSI Consultant:
LIANA LING
Ontario, Canada
www.wsiwebconnects.com
Page 45
Copyright ©2011 by RAM
 TALLINN HOTELS
(ALDERA HOTEL LTD)
Accommodation
www.tallinnhotels.ee

TESTIMONIAL
“After few meetings with WSI, we
felt that this is the right company
to work with – now considering the
new website we admit that the
choice was right! They are helpful
and respond quickly to our
concerns. All questions have been
answered. We already see how
successful our cooperation has
been. Within the first months of
our website being online and after
our monthly meetings with WSI,
we have seen how the most
important numbers have been
doubled. I am very satisfied we
chose WSI”.

Alver Pupart
Sales and Marketing Director
TallinnHotels / Aldera Hotell OÜ
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Page 46
Copyright ©2011 by RAM
Goals and Challenges: TallinnHotels’ Facebook and Twitter pages
were designed following the website style.
Before working with WSI, the client had an Also new email templates and email footers
outdated website design and a poor Internet were designed. To make it complete, we
marketing strategy. They were not satisfied designed new business cards as well. WSI is
with their website statistics: bounce rate 67%, doing SEO and running PPC campaigns in 5
average time on site only 1:24 and only 2 countries and helping them with email
pages seen per visit. As their main source of marketing.
leads and bookings comes online and their
budget for this is quite high, they realized that
The Results:
they were wasting money and asked WSI to
help them.
The hotel is very happy with WSI’s solution
and the results we have produced. They like
TallinnHotels operates 4 hotels with different
the new look of the website and other
price range. One of the project goals was to
marketing materials as well as the social
make it easier for clients to find the best hotel
media pages.
for them. The objective of this project was to
re-design the brand for TallinnHotels, starting
 They appear on the first page of Google
from the website and end with business cards.
for the main keyword phrases “Tallinn
We also wanted to create a search engine
Hotels” and “Tallinn Hotel”
optimization (SEO) strategy and integrate
 Total visits increased from 4000 to 5000
social media to marketing plan and get more
 Website bounce rate dropped from 67%
bookings online.
to 45%
 Average time on site increased from 1:24
The Solution: to 2:26
 Pages per visit increased from 2.0 to 3.5
WSI designed and created a new website for
the company focused on Conversion
Architecture and integrated it with social
media. The website features: online booking
functionality, contact form, phone booking,
email booking and social media connections. In
addition, we added an online support feature WSI Consultant:
allowing the hotel staff to help their clients ARMIN TULL
book the right room.
Hajumaa, Estonia
www.wsionline.ee
To make it easier for clients to decide which
hotel room to book, we integrated a 360-
degree view feature within this site. The site is
in 4 languages: English, Estonian, Russian and
Finnish.

Page 47
Copyright ©2011 by RAM
 HR SOLUTIONS, LLC
Human Resources / Consulting
www.hrsolutionsllc.com

TESTIMONIAL
“Since the WSI team took over my
web marketing, I have seen a
significant increase in website
inquiries and new business
generated from the website. We
track where all of our business
comes from, and in the past year,
web marketing has surpassed all
other forms of marketing for new
business”.

Renee McNally
Owner
HR Solutions, LLC

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Page 48
Copyright ©2011 by RAM
Goals and Challenges:
Prior to WSI, HR Solutions was using multiple
companies/consultants for web design, copy
writing, email marketing and site updates.
Company owner Renee McNally was
managing pay-per-click (PPC) ads on her own.
WSI was brought in to handle search engine
optimization (SEO), and frequent
disagreements arose between all parties as to
the best courses of action – a classic case of
"too many cooks in the kitchen". The company
owner was constantly forced to make
decisions with conflicting input from several
consultants. Overall, web marketing became
stagnated.
The objectives of the project were to provide a
more cohesive and comprehensive web
marketing plan, and to provide the company
owner with a single point of contact, with
consulting input that was based upon verified
best practices. It was also evident that a
website solution that included a blog, e-
commerce and email marketing could benefit
the company.
The Solution:
WSI recommended modifications to the
existing website design to make it more user-
friendly, based upon current Conversion
Architecture practices. The website was
converted into a WSI eFusion site, with
training for the company to make their own
website updates and send newsletters.
Features of WSI eFusion used include: e-
commerce, email marketing, ad rotators,
categorized literature lists and the blog.
WSI continues to provide complete SEO
services, as well as assistance with blog
updates and suggestions for making better
use of the website in general. Most recently,
HR Solutions started using separate secure
zones on the website for their individual
client companies.
The Results:
In the initial 3 months after WSI began
working with HR Solutions, website traffic
increased by more than 41%. Search engine
traffic went from 54% of all website traffic to
71% of all traffic. As of December 2010,
website traffic is up 56% overall, with more
than 86% of all visits coming through search
engines.
The website enjoys number 1 rankings for
valid, competitive key phrases in all the
major search engines:
 The client reports that between 50% and
60% of all new business comes through
the website
 Website inquiries are up 78% overall
WSI Consultant:
JEFF HARRISON
Maryland, USA
www.wsiwebspecialist.com
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 VICTRON INC.
Electronics Manufacturing
Services
www.victron.com

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Copyright ©2011 by RAM
Goals and Challenges:
Victron’s old site was not representative of
their status and reputation. It was built years
ago, rarely maintained and looked very old
and simple. The company was embarrassed to
show it to their clients. Also, they were not
showing up on any searches even when their
name was entered. Instead, other companies
with the same name showed up.
Victron wanted to have a more modern and
professional looking site that they would be
proud to show to their clients. They also
wanted to be found when people search for
their industry in the major search engines.
The Solution:
This is an ongoing project. WSI designed a new
professional looking website for Victron.
Shortly after, WSI started a search engine
optimization (SEO) campaign for 20+ key
phrases related to the company’s industry. In
addition, a content marketing strategy was
implemented to keep the company blog
updated with fresh, relevant content on a
regular basis.
The Results:
The new site is professional looking and
reflects the company’s image very well. WSI
updates it regularly with new information that
employees are proud to show.
The website was built using the WSI Business
Edge platform, which makes site maintenance
very easy. The website is constantly being
updated with new press releases and content
keeping the site interesting and fresh.
The site is now ranking at the top of major
search engines for many of the targeted key
phrases, contributing significantly to traffic
and exposure. Most importantly, the
company has reached global prospects due
to WSI’s Internet marketing strategy applied
to their business.
TESTIMONIAL
“I would like to provide a very
positive recommendation
regarding WSI. WSI’s efforts,
consultations and advice has
produced results that were quite
surprising to us. WSI’s efforts have
translated to increased business
opportunities for our company.
Personally, I’ve valued WSI’s
collaborative/consultative style as
well as their firm understanding of
the channels across the Internet
and commitment to offering
practical, effective ideas for us to
pursue. Thank you WSI!”
Craig Miller
Director, Business Development
Victron Inc.
WSI Consultant:
JASON YI
California, USA
www.ezwsiweb.com
Page 51
Copyright ©2011 by RAM
 POIRIER & ASSOCIATES
Life Insurance
www.ineedemployeebenefits.ca

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Page 52
Copyright ©2011 by RAM
Goals and Challenges:
Prior to WSI, Poirier & Associates had a
website with no idea if they were getting any
traffic. Even the odd time when a prospect
called them from the site, they did not know
how that person found the firm. The client’s
website was not found on Google.
WSI’s objectives were to help Poirier &
Associates gain a strong web presence,
generate a stream of leads online and see a
return on their investment.
The Solution:
WSI implemented an online marketing
strategy that included the following:
 Started a PPC campaign to drive traffic to
the original website (the original
webmaster was managing)
 Continued to provide analytics about the
visits and their conversion rate
 Suggested changes to the site that would
help with the conversion rate (again, the
original webmaster was managing this site)
 Since conversion rates for the original
website were still below average, WSI
suggested a landing page with the focus on
conversion by a phone call to the office or
an email submission form
 Continued with a PPC campaign to the new
landing page that WSI designed
The Results:
WSI’s strategy has provided Piorier &
Associates with a professional web presence,
a stream of online leads and a great ROI in a
very challenging and competitive vertical.
As of July 2010, the firm has completed 5
deals as a result of the PPC campaign that
WSI was conducting. The total income to the
firm is in excess with $16,000. They also have
4 more prospects that could turn into deals
very soon, and they continue to receive leads
online every week.
TESTIMONIAL
“WSI started a PPC campaign with
me to give my business a regular
web presence. With their method
of explaining the process in a
language I could understand, I
have learned the importance of
having a website and landing page
that actually encourages prospects
to call or email me. Prior to
engaging with WSI, I had a website
up for years but did not get any
business from it. I’m very satisfied
with the consulting advice WSI has
provided. I will continue to refer
my business associates to them".
Ron Poirier
President
Poirier & Associates
WSI Consultant:
DAVID MOTKOSKI
Alberta, Canada
www.smartwsimarketing.com
Page 53
Copyright ©2011 by RAM
 STREETER MARSHALL
Solicitors / Legal Services
www.streetermarshall.com

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Copyright ©2011 by RAM
Goals and Challenges:
Streeter Marshall is an old established firm of
solicitors and notaries with 3 offices in the
South East of England. The old website was
built by WSI back in 2005, but had become
outdated and did not convey the modern
image needed by this progressive firm.
Whilst the old site had been successful in
bringing new client business to Streeter
Marshall, most Internet business came via the
pay-per-click (PPC) campaign that WSI
conducted with very little business coming
from organic search.
The Solution:
The initial site WSI created for them used
dynamically generated URLs and the new site
that WSI developed recently is far more search
engine friendly. The website was created with
each web page being optimized for one
primary, and a couple of secondary keywords /
key phrases. Also, the page URLs contained the
primary keyword on each page.
The new website also reflects their new
corporate branding and whilst the client was
keen in having a graphic intensive home page,
we have managed to overcome the SEO issues
caused by this with the creative use of
javascript and ALT text for the service images.
WSI will continue to work with the company to
review its ongoing Internet marketing strategy
and expect more of their marketing budget to
move from traditional advertising to organic
search / social media optimization.
Streeter Marshall is overall very pleased with
the results that WSI generated for them.
The Results:
Web analytics show that the ongoing PPC
campaign, which has continued at the same
advertising spend level as previously, is now
only accountable for 10% of the website
traffic. Meanwhile, organic search is now
sending around 70% of visitors each month
(over 1,200 visitors each month).
TESTIMONIAL
“We are delighted particularly at
the speed the website moves from
screen to screen compared with
the old site. In addition, the color
and clarity is much better with a
more modern image. Many thanks
to WSI for all your help over a long
period of time. We are pleased
with the input that you have made
into the development of the site, a
much better product than what we
had originally".
David Moore
Senior Partner
Streeter Marshall
WSI Consultants:
CHRIS GRIFFIN & LESLEY BLACK
Surrey, UK
www.wsiims.co.uk
Page 55
Copyright ©2011 by RAM
 MILTON KEYNES COLLEGE
Education
www.mkcollege.ac.uk

TESTIMONIAL
“Facebook advertising was a new
venture for the college, so it was
great to have the expertise of WSI
on hand to guide us through it. The
campaign was well-managed and
produced excellent results, doubling
the amount of fans in the first week
alone. WSI integrated all of our
social media, which ensured that we
delivered a consistent and cohesive
message across all marketing
platforms”.

Emma Thompson
Digital & Online Marketing Executive
Milton Keynes College
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Goals and Challenges:
Milton Keynes College is a well-known college
within the UK providing school leavers with
317 part-time and full-time courses and
diplomas. The marketing department is very
experienced and the website receives over
25,000 visitors on average per month.
However, they had only recently started
experimenting with social media and were
looking for a consultant to assist.
WSI’s goal was to help the college raise brand
awareness amongst 16-19 year olds within a
20-mile radius of the city of Milton Keynes. In
addition, we wanted to generate increased
course bookings through a pay-per-click (PPC)
campaign, which was solely targeting
competitor college search phrases.
The Solution:
WSI launched a social media brand awareness
campaign, including a secondary pay-per-click
(PPC) campaign. WSI was responsible for
developing the project, creating the content,
setting up the platforms and managing the
daily updates. The project was set as a 3-
month brand awareness campaign using the
following mediums:
 PPC advertising and landing page design
 Facebook advertising and landing page
 Facebook Fan Page
 WordPress blog
 YouTube videos
WSI targeted competitor universities and
colleges within a 20-mile radius of Milton
Keynes College.
We created a landing page that would target
users searching for competitor colleges and
universities and drive the traffic to that
landing page with a focus on signing up for
courses with Milton Keynes College. We
would also link them to the Facebook
campaign.
The Facebook campaign involved driving
traffic to a Fan Page offering weekly contests
and prizes while providing daily updates and
interesting content. A WordPress blog was
launched and used to feed interesting and
relevant content to the Facebook page. In
addition, YouTube videos featuring current
students were fed into the Fan Page.
The Results:
Over 8 weeks of targeting a 20-mile radius
around Milton Keynes:
 500 fans joined the Fan Page
 30 video views per day
 4-8 interactions per post
 464 Facebook page views per day
 Competitor PPC campaign generates 3090
website visits
 202 phone call enquiries and 21 booked
courses to date
WSI Consultant:
BRIAN AND DALE HOLROYD
Bedfordshire, UK
www.wsimarketing.com/bholroyd
Page 57
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 ELREG DISTRIBUTORS
Automotive Parts Distributors
www.elreg.com

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Goals and Challenges:
Elreg Distributors’ previous website was
outdated and ineffective. They wanted to
redesign their site with an engine that could
allow visitors to search through a database of
over 1,000 products, select the products they
are interested in and add them to a dynamic
quotation submission shopping cart. They also
required site traffic generation via Internet
marketing. WSI’s approach was to apply
Conversion Architecture to their web solution
and persuade visitors to submit quote
requests online. We also planned to utilize
Internet marketing to drive the right people to
their new site.
The Solution:
WSI provided Elreg Distributors with a
professional website design and development.
We modified the eCommerce system to allow
for product selection and quotation request
submissions to take place. Once the site was
launched, WSI initiated pay-per-click (PPC) and
email marketing campaigns. Later on, WSI
implemented search engine optimization (SEO)
services for the client to drive even more
traffic to the site.
The Results:
As a result of WSI’s services, Elreg Distributers
went from an almost non-existent web
presence to receiving an average of 8-10 new
leads or sales opportunities each day.
Traditionally, the company only distributed
throughout North America, but now gains
clients from all over the world as a result of
WSI’s search engine marketing.
The website has become a significant
revenue source with each month’s sales from
website inquiries exceeding the previous
months’. Since implementing their search
engine optimization strategy, their visitor
traffic has more than tripled and now there
are thousands of unique visitors each month.
TESTIMONIAL
“WSI listened and responded
instantaneously to
recommendations that were made
along the way. They continually
presented innovative ideas to
make the site more effective. They
also presented ways to optimize
and make our site more effective
by ensuring potential clients were
finding us. WSI continually tweaks
our site, develops landing pages
and looks for ways to ensure we
are increasing our sales. It’s like
having another sales agent
working for you – actually better".
Joe Zundl
President
Elreg Distributors
WSI Consultants:
JASON & DENISE GERVAIS
Ontario, Canada
www.yourwsiadvantage.com
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 MAID IN CALIFORNIA
Cleaning Services
www.maidincalifornia.com

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Copyright ©2011 by RAM
Goals and Challenges: The vast majority of these contact points
resulted in a sale. Since housekeeping is a
The client tried running pay-per-click (PPC)
recurring service, there is a lifetime value to
programs on their own and with the help of
most of these sales.
other companies but never achieved a return
on investment. They had virtually no traffic
and no business from their website.

The Solution:
TESTIMONIAL
WSI developed a pay-per-click (PPC) strategy “I am so sorry we didn’t start
that drove targeted traffic to working with WSI years ago. We
www.MaidInCalifornia.com. We quickly found can’t believe what a difference it
the highest performing keywords were actually made once WSI took over our
a combination of a few generic “heavy hitters” website and search engine
that drew a lot of traffic, and a high volume of marketing. You have completely
individual geo-targeted keywords that only changed our business for the
drew one or two visitors each month. These better. Our main house keeping
two strategies were combined to produce as campaign is really cleaning up
much qualified traffic as the client can handle. (pardon the pun). Not only that, we
are spending half what we used to
spend! These numbers are
The Results:
staggering for us. I can’t express
how much WSI helped my
As a result of the campaign, the client
business".
increased their business so quickly they had to
hire 2 additional people! WSI is delivering
Deborah A. Kerr
many leads at half the price they were paying
Maid in California
when they did it themselves. The following
statistics are purely a result of the campaigns
WSI is running (does not include any incidental
contact points). Between February 17, 2008 –
January 10, 2011, we achieved the following:
WSI Consultant:
 Impressions: 1,065,147
 Visits: 8,475 CHUCK BANKOFF
 Phone calls (recorded): 1,923 California, USA
 Emails: 142 www.wsieworks.com
 Web events: 5,176
 Average visits per week: 61.1
 Average spend per week: $190.03
 Average cost per visit: $3.11

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 FOCUSIT, INC.
Information Technology
www.focusitinc.com

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Goals and Challenges: Lastly, we developed an entirely new website
on the WSI eFusion platform. The website
Prior to working with WSI, focusIT was
was much cleaner, easy-to-navigate and
struggling to generate leads. They were using
communicated much more information. We
an outside sales person who would contact
implemented a 301 redirect strategy and
mortgage companies and try to set up a demo.
careful page naming in the migration. To date
focusIT was missing valuable opportunities
we have seen no drop off from prior rankings.
due to low exposure online. Also, their
GoToMeeting demos would take about 2
hours – valuable time was lost because their The Results:
sales person was wrongly targeting a client
who was not a good fit for their product line. From these efforts, focusIT gained a 100%
focusIT was missing opportunities and increase in the amount of traffic generated
spending too much time chasing bad leads. from the website. In addition, they were
receiving an average of 3.8 leads a week from
the website, while prior to this they were
The Solution: generating about 2-3 per month through all
their efforts.
WSI started with a 20-keyword SEO package.
We wrote and published quality content with a
In fact, because of their exposure on the
complete metatag revamp of the existing site.
search engines for keywords related to Calyx
We also noticed the clickthrough rate on their
Point, the Calyx Software Company decided
pay-per-click (PPC) campaign was below 1%.
to offer an exclusive agreement with focusIT
Their positioning was good, but their PPC cost
for hosting of their Calyx Point Data Server,
was high and they weren’t generating quality
now called PointCentral.
leads. Therefore, we took over management
of the PPC campaign. We started by removing
To measure the results, WSI used many
their campaigns.
metrics such as percentage of traffic from
search, keyword popularity, clickthrough
We removed the low performing keywords
rate, and goal conversions.
and implemented a goal conversion metric to
determine which keywords brought the best
traffic. By eliminating the low performing
keywords, we were able to increase the
budget on the higher performing keywords. WSI Consultant:
SCOTT ROBBINS
After optimizing the PPC campaign, we then Arizona, USA
built a landing page specifically for the PPC www.wsilogix.com
leads. The page was designed with conversion
in mind.

Page 63
Copyright ©2011 by RAM
 SMART2BEGREEN
Eco-Newsletter Publication
www.smart2begreen.com

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Copyright ©2011 by RAM
Goals and Challenges:  Over 1200 keyword phrases are converted
to website visits
Smart2BeGreen needed exposure, qualified
 More than 450 different sources deliver
visitors to their website and new subscribers
traffic to the website
to ensure success for their Internet business.
 Over 4000 followers/friends/connections
Also, Smart2BeGreen.com did not rank in
on Twitter, Facebook, LinkedIn and Plaxo
search engine results for their top target
 Videos are viewed by several thousand
keywords.
visitors on YouTube

The Solution:
WSI implemented a comprehensive, multi-
phase Internet marketing campaign for
Smart2BeGreen that included using Google,
Twitter, YouTube, Facebook and LinkedIn. In TESTIMONIAL
addition, we also: “WSI’s keyword research,
competitive analysis, search engine
 Added keyword-rich content to every page optimization and social media
of their website marketing helped our website
 Implemented social bookmarking and link rocket in the ranks of the search
building strategies engines. Our business has grown
 Built a social networking presence on as a direct result of WSI’s
Twitter, YouTube, Facebook, and LinkedIn solutions".
 Automated updates for new content
distribution Bill Gueringer
 Conducted a link building campaign for President and CEO
inbound links from other websites Smart2BeGreen.com

The Results:
The impact of WSI’s Internet marketing
solution after the first 6 months is staggering:
WSI Consultant:
 Increased visitors to Smart2BeGreen
website by 900% GREGG TOWSLEY
 Listed on the first 3 pages of search engine California, USA
results for more than 780 targeted www.wsiqualitysolutions.com
keywords
 1st page listing in Google search results for
top 10 keywords

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Copyright ©2011 by RAM
 LE LYS D’OR
Flower Shop
www.lysdorfleuriste.be

TESTIMONIAL
“Since you convinced us to have
our own website, we regained
confidence in the viability of our
business. Thanks to WSI, we
understood how to overcome our
geographical obstacle. Now we are
eager to launch our new e-
commerce website. For sure, not
only our existing customers will
benefit from this easy way of
ordering, but we will be able to
serve more new customers. We
can’t finish this testimonial without
talking about your constant
availability, your easy listening
attitude and your search for new
ideas for our business. You are
constantly thinking of our business
like it was yours. As a consequence
we really feel today you are part of
Le Lys d’Or”.

Marc & Jacqueline Delens

Le Lys d’Or
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Copyright ©2011 by RAM
Goals and Challenges: In less than 3 months, the same phrase
would also feature the Le Lys d’Or website in
Several new flower shops had emerged and
first place on Google.
one in particular opened up in a big mall at a
strategic location. Le Lys d’Or’s income figures
Relevant keywords like “Conseil fleuriste”,
were showing a 10 to 15% decrease over the
“fleuriste creative”, Arrivages de fleurs” were
last 12 months and the flower shop was
all in first page rankings. Lys d’Or was in
bound to close down if nothing was done
second place via affiliated page for marriage
quickly.
events. Lys d’Or was in first place on Google
Belgium pages.
The Solution:
The number of marriages and funerals they
Through a WSI Internet Business Analysis had to work on was up by 20%. The number
(IBA), we uncovered all aspects of the problem of direct orders through the website was
at hand. We then discussed in detail the target reaching +/- 5 per week although the order
groups within which to implement a form was not on secured pages. The overall
persuasion-driven solution. It was obvious for TO is probably going to reach a 20% increase
budget reasons that pay-per-click (PPC) could for the fiscal year which, if the previous trend
not to be proposed at this stage and we is taken into account, could be assumed to be
focused on search engine optimization (SEO): about 30% higher than what would occurred
without WSI’s efforts.
 Online: We worked on the title and
description metatags, alt tags, H1 and
content as well as designed a Google Maps
page
 Offline: We subscribed to Google Maps,
worked on a strategy of carefully selected
back links, always keeping in mind the
importance of using key phrases in the
anchor text
 We also provided guidance on the
newsletter and the news/promo feature in
order to optimize the use of key phrases WSI Consultant:
DOMINIQUE DECOSTER
The Results: Brabant Wallon, Belgium
www.wsibusinessbooster.be
In a very short period of time after working
with WSI, the flower shop could see listings for
Lys d’Or in top positions on Google search for
local phrases like “Fleuriste local areas”.

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Copyright ©2011 by RAM
 CRUGA LTD.
Online Retail
www.cruga.com

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Copyright ©2011 by RAM
Goals and Challenges:  Increased organic search traffic by 22%
 Increased referring site traffic by 112%
Cruga Ltd is a very experienced manufacturer
 Increased the existing web traffic by 25%
providing products to retailers throughout the
 Increased Google rankings with 14 new
UK. The company felt that the direct online
page 1 rankings for Google.co.uk
market could also present a good opportunity,
 Email campaigns have an open rate of
but they had no experience of e-commerce or
35%
online marketing. They already launched an e-
 Facebook has provided 279 new referrals
commerce site with their branding company,
 The average number of orders per month
but were not getting good results and were
has increased by 167%
losing online buyers in the process. WSI’s
 The average turnover per month has gone
objectives were to:
up by 232%
 Rebuild the website with well-designed
architecture designed and client journey
funnels
 Perform market and competitor research TESTIMONIAL
 Formulate an online marketing strategy “WSI has provided us with
that would provide a good ROI excellent support and have really
taken the time to understand our
The Solution: business. They have turned our
pessimistic view of the Internet
WSI launched a new website for Cruga. A around and have made us
month later, we launched a marketing profitable”.
campaign that included:
David Lowe
 Targeted Google AdWords PPC campaign Financial Director
 Facebook campaign Cruga Ltd.
 Email marketing campaign
 Searching engine optimization (SEO)
strategy
 Blogging and content marketing strategy
 Banner adverts on affiliates sites WSI Consultant:
BRIAN AND DALE HOLROYD
The Results: Bedfordshire, UK
www.wsimarketing.com/bholroyd
WSI has been able to exceed all expectations
set by Cruga. In 12 months (between
December 2009 to November 2010), they
experienced the following results:

Page 69
Copyright ©2011 by RAM
 ABOUT WSI
WSI leads the global Internet industry offering best of breed digital marketing
solutions to suit the needs of multiple industries. The company has the
world’s largest Internet Consultants’ network and a strong head office in
Toronto, Canada. WSI Consultants have helped thousands of businesses realize
their online marketing potential. By using innovative Internet technologies and
advanced digital marketing strategies, businesses can have a WSI Digital
Marketing System tailored to their individual needs to elevate their Internet
presence and profitability to new levels. With the support and cooperation of
its customers, franchise network, employees, suppliers and charitable
organizations, WSI aims to help make child poverty history through its global
outreach program (www.makechildpovertyhistory.org). For more information
about WSI’s offerings and business opportunities, please visit our website at
www.wsidigitalmarketing.com.

The information herein is the property of RAM Corporate (RAM). We are an

independently owned and operated WSI franchised business.

©2011 RAM. All rights reserved.