TRAVEL MOTIVATORS

Travel Motivators
Travel motivations can be defined as those factors that create
a person’s desire to travel.

Motivators are the internal psychological influences affecting

individual choices. Motivations operate on individuals travel
purchase choices within the framework already set by the
determinants of demand. Several attempts have been made to
study as to why people wish to travel or become tourists.
 Travel Motivators
McIntosh and Goeldern stated that basic travel motivators
may be grouped into the following four broad categories.
 Physical Motivators
They are related to physical relaxation and rest, sporting
activities and specific treatment.

All the above are concerned with individual’s bodily health

and well-being
 Cultural Motivators

These are identified by the desire to known and learn about

other cultures,life style,folk art,music ,dance etc
Status and Prestige Motivators
These are identified with the needs of personal esteem and
personal development. These motivators also relate to
travel for business or professional interests, for the purpose
of education of pursuit of hobbies.
 Travel Motivators
The breakdown of discussed broad categories would
including following sub categories explained by
Mr.Robinson

 Pleasure
 Relaxation, Rest and Recreation
 Health
 Participation in Sports
 Curiosity and Culture.
 Ethnic and Family
 Spiritual or Religious
 Pleasure
Satisfying an individual’s need for pleasure is the most
predominant of all individual travel motivations. A person’s
need for pleasure is very deep rooted and travel can satisfy
this desire
 Curiosity and Culture
People have been travelling for centuries to improve and
rebuild their culture. Tourist visit places of historical
interest,fairs,festivals,museums,dances etc to know more
about the life style of people from different countries.
 Interpersonal Reasons
This include people’s desire to visit their
relatives,friends,families,ancestrol homelands and also for
meeting new people.
 Spiritual Purpose
A large number of people are motivated to travel because
of spiritual motives,i.e.visiting holy spaces, shrines etc.
The number of people who seek solace in such places is
increasing dramatically
Professional or Business Reason

People need to travel for business related reasons and this

type of travel both domestic and international is growing by
leaps and bounds. People travel to expand their business
,attend meetings, conferences and exhibitions
THANK YOU