Bussiness Plan

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Management Sciences Department

National University of Modern languages and Sciences
Islamabad, Pakistan
SUBMITED TO:
Sir Adnan
SUBMITED BY:
Adeel Azher
Shahid Mehmmod
Yang Yi
Malik M. Adeel
Mobeen Abbassi
Javeria Latif
Zafreen Yasin
Saira Naz
Sehrish Qamar
If you want to download or edit then call me or send sms for this plan @1
+923458014643
ACKNOWLEDGMENT
First of all thanks to Almighty Allah who blessed us the ability to complete our project.
Special thanks go to Yang Yi and his friends who provided generous guidance and
Technical support to accomplish the task.
We also thanks to project supervisor Sir Adnan who guide us in our project. And finally,
special thanks are due to parents, family and friends who give me valuable Moral
support for making this project.
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DECLARATIONS
We declare the following:

(1) That the material contained in this business Plan is the end result of our
group and that due acknowledgement has been given in the bibliography and
references to ALL sources be they printed, electronic or personal.
(2) The Word Count of this Business Plan is. 2412

(3) that unless this business Plan has been confirmed as confidential, I agree to
an entire electronic copy or sections of the business Plan to being placed on T
material , if deemed appropriate, to allow future students the opportunity to see
examples of past business plans.
I understand that if displayed on T Material it would be made available for no
longer than five years and those students would be able to print off copies or
download. The authorship would remain anonymous.
(4) I agree that our business Plan can be judged by the management team in
order to a plagiarism detection, where it will be checked and compared against
work submitted from this university or any other university or online business
plans on web E.g. Entrepreneur.com.
In the event of the management team detecting a high degree of similarity
between content within the service this will be reported back to my lecturer, who
may decide to undertake further investigation that may ultimately lead to
disciplinary actions, should instances of plagiarism be detected.
SIGNED:
Roll No. Name Signature
10972 ADEEL AZHER
11084 SHAHID MEHMMOD
10794 YANG YI
11089 Malik M. Adeel
11093 Mobeen Abbassi
10988 Javeria Latif
+923458014643
11025 Zafreen Yasin
11035 Saira Naz
11092 Sehrish Qamar
Table of Contents
3. BUSINESS DESCRIPTION.......................................................................................................7
3.2 Products ...................................................................................................................................8
4. Market Analysis .........................................................................................................................8
4.1 Strategy and Implementation ...................................................................................................9
4.3 Strategic Direction................................................................................10
SWOT Analysis .......................................................................................................10

Strengths of the Business..........................................................................................10
Weaknesses of the Business.....................................................................................10
Opportunities in the Marketplace.............................................................................11
Threats in the Marketplace.......................................................................................11
Pricing ........................................................................................................14
5.4 COMPETITIVE ANALYSIS.................................................................................................14

5. OPERATIONAL &MANAGEMENT PLAN..........................................................................15
7. FINANCIAL COMPONENTS.................................................................................................16
Capital Requirement (Estimated)................................................................16
BUSINESS PLAN ON CHINESE FOOD ITEMS
1. INTRODUCTION
Our company name is Pak china refreshments .We have select the Chinese food
product like different types of cold drinks, different types of Chinese jellies, fruit
jellies , biscuits candies ready to eat snacks different types of dry fruits like
banana pineapple and sandwiches and chicken sandwiches. May be it is like a
different idea as compare to our collogues some focus on the garments
business, some on the fast-food like burger and samosa and different types of
fast food item. Why we are focus on that business. The thing is Chinese product
popularity in Pakistan like the biggest example is Chinese mobile and other
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electronic items. The other example is Chinese fried rise and noodles and other
item. That’s why we choose the Chinese food items.
We also do test marketing and the results were good. The people show a
positive result. They really like a different taste due to change in the product of a
different country.
1.1 Start-up Details

Equal amount of investment will be shared by nine group members and profit will
be distributed in the same ratio. Seed Capital will be accumulated with the help of
our own savings in order to eliminate the interest factor on loans.
Investment Breakdown
ITEMS COST (Rs)

Stall Charges 4000
Brochure 5X 100= 500
Banners/ promotional charts 5 X 100 = 500
Chinese fruit Jellies (halal) 4000
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Chinese biscuits (halal) 2500
Chinese and Pakistani cold drinks (halal) 1400
Chinese snacks (halal) 2000
Sandwiches (halal) 2500
Chinese Dry fruits (halal) 1600
Other Chinese products(candies chocolates) 1000
Total 20,000
This is the our startup cost as we have Chinese product we will spend 4000 on
fruit jellies 2500 on biscuits , 1400 on cold drinks, 2000 on Chinese snacks, 2500
on sandwiches, 1600 on dry fruits, and 100 on other Chinese product. That
means we can start our business with 20,000
2. Executive Summary
Pak-china refreshment will provide a unique food service to its customers due
to its Chinese food product which are made in china. It provides a unique and
different taste to our customer and it will also attract the customer due to
quality, taste and unique packaging.
It will provide the combination of excellent quality at value pricing with special
discount and good atmosphere. If we analyze the different policies of the
organization, we come to know that the policies are too made after a detailed
research. The implementations of the policies are also very organized.
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The finance of the company is thirty thousand starts and it is expected to
make it 2 times at the end of day. Although it is an entrepreneur company but
it looks like a leading company, the environment, the behavior of the
employees the equipment and the structured is fully decentralized. With fewer
amounts the company will operate very well.
3. BUSINESS DESCRIPTION
Our business is come under food industry. Why we select this industry
because of limitations are far away hare and a lot of chances of development
with new product and new taste etc. Because of food industry have wide
range of customers who want to eat different product in food in order to enjoy
tasty and quality food. We will provide a different taste to our customer that
every one will live it.
3.1 Why we are Different from Others?
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• Quality
• Unique taste
• Delicious taste
• Fast Delivery
• Customer dealing
3.2 Products
As we are dealing with the Chinese products following will be our menu
MENU
Because of food industry have wide range of customers who want to eat different
product in food in order to enjoy tasty and quality food.
The menu will include the following food items:
Chinese fruit Jellies (halal)
Chinese biscuits (halal)
Chinese cold drinks (halal)
Chinese snacks (halal)
Sandwiches (halal)
Chinese Dry fruits (halal)
3.3Sourcing
We will purchase Chinese food item directly from the Chinese supplier in
Islamabad. they will provide goods on wholesale rate or discount prices
4. Market Analysis
Although the food industry is very competitive, the lifestyle changes created by
modern living continue to fuel its steady growth. More and more people have less
time, resources, to find a unique taste. Trends are very important and Chinese
food is well positioned for the current interest in healthier foods at moderate at
different taste
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A survey shows that:
• "Consumers will spend a greater proportion of their food amount away from
home.
• Independent operators and entrepreneurs will be the main source of new
food concepts.
• Nutritional concerns will be critical at all types of food service operations, and
food flavors will be important.
• Environmental concerns will receive increased attention."
4.1 Strategy and Implementation
Competitive Edge
There are three major ways in which we will create an advantage over our
competitors;
• product identity, quality, unique taste and novelty

• high motivation and good sales attitude
• Innovative and aggressive service options.
• Packaging will attract the customer.
• Customer dealing methods
4.2 Sales & Advertising Strategy
Chinese food product will use advertising and sales programs to get the
customers.
Brochures
300 color brochures to be distributed throughout universities
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Banners
We will use electronic media through facebook and SMS through mobile and
pamphlets.
Sourcing
Chinese food product will be purchased from distributors in Islamabad.
4.3 Strategic Direction
SWOT Analysis
This is a summary of the business's most important strengths, weaknesses,

opportunities and threats (SWOT).
Strengths of the Business
Excellent quality product “Which means that" Adds to reputation.”
Good management skills. "Which means that" Well run business ”
Good ability to extract information. "Which means that" Can control the
business.-
Weaknesses of the Business
New Player "Which means that" Credibility problem may affect initial sales
Lack of systems “Which means that" The Company needs to develop

systemized operational & sales techniques or sacrifice profits
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Opportunities in the Marketplace
Add-on products such as Chinese products like Chinese jellies, cold drinks
,snacks etc Which means that" A potentially enormous market for the foreigners
and Chinese Pakistani local student
Growing market segments. "Which means that" our Car Chinese food products
Business should target these segments.
Threats in the Marketplace
Increasing supplier prices. "Which means that" Resulting in reduced

profitability.
Price discrimination that means some product is higher cost due to import from
china
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5. MARKETING STRATEGY
Vision:
Our Vision is to provide a new taste of quality for our target audience. Secondly
we have to achieve our break-even point and increase the sales volume.
Mission:
Our goal is that of a multi-faceted success. Our first responsibility is to the

financial well-being of the Chinese food product. We will meet this goal while
trying to consider;
1) The effect of our products on the health and well being of our customers,
2) The impact that our business practices and choices will have on the
environment.
3) The high quality of attitude, fairness, understanding, and generosity between
management, staff, customers, and vendors. Awareness of all these factors and
the responsible actions that result will give our efforts a sense of purpose and
meaning beyond our basic financial goals
Goal
To increase market shares in Chinese food industry as well as to be efficient

and effective in the sales.
Objectives
Following are the objectives of our business:
• Firstly to provide a new taste of quality for our target audience.
• Secondly to achieve our break-even point and increase the sales volume.
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5.1 Market Segmentation
Divide a market into a smaller group of buyers with distinct needs. and we also
made a group of different customer according to their needs wants and demand
and according to taste which they like
Major kinds of segments are:
Geographic segmentation
Divide a market into different geographical units. Geographic segmentation for
our products in university
Demographic segmentation
Dividing a market into groups based demographic variables such as age, gender
etc. Demographic segmentation for is Delicious Food for everybody everyday
every age. These are for both female and male.
5.2 Target Market

The food concept and product image of Chinese Food product will attract 4
different customer profiles;
• The student and teachers -- more and more young people have developed
healthy eating habits. Some also go through a "health food phase" while in
college. Why students and teacher like that because they want something
different
• The health conscious person of any age or gender -- this includes those
who have committed to a healthy diet. And as we have a sugar free and oil
free products
• The Chinese and other foreigners students as we know there are many
Chinese student in our university. they will also buy food due to their country
products
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• Curious and open-minded -- "if you try it, you will like it." Through marketing,
publicity, and word-of-mouth, people will seek out a new experience and learn that
nutritious food can be tasty, fun, convenient, and inexpensive.
5.3 Marketing positioning
Chinese product holds strong reputation for high quality food. They don't
believe in 'one brand fits all', but with a strong, diversified global portfolio –
well focused and defined – offers a brand for all key consumer and market
sectors.
They aimed to satisfy consumers' demands, better and more profitably than
their competitors.
Pricing
Items price
Chinese fruit Jellies (halal) 60-80
Chinese biscuits (halal) 70/-roll
Chinese and Pakistani cold drinks (halal) 60 /- 250ml
Chinese snacks (halal) 100/- packet
Sandwiches (halal) 50/- packet
Chinese Dry fruits (halal) 100/- packet
Other Chinese products(candies sweets etc) 100/- packet
5.4 COMPETITIVE ANALYSIS
The competitive analysis of our competitors is that they do have better source of
funding, more interaction with people, some of the more skilled staff. But in their
weaknesses department they do have poor management, low quality food and as
follow: We have several advantages over its leading competitors:
• Unique combination of Chinese Food.

• We expect a high degree of passion with friendly staff that reflects the
youthful and energetic culture.
• Supporting merchandise items that support the company's brand building.
+923458014643
• Our innovative packaging will be more entertaining than our competitors.
5. OPERATIONAL &MANAGEMENT PLAN
Organizational chart of Pak-china refreshment
Adeel azher
CEO
Shahid Mehmmod
Marketing Mobeen abbassi Javeria latif
Saira naz
Manager Sales Manager Hr manager
Finance Manager
Yang Yi Zafreen yasin
Customer relation ship Sehrish qamar Accounts
manageer Admin manager Manager
manamanag
Malik M. Adeel
Operation
manager
MANAGEMENT PLANE
Our organization is consisting of nine members and it is a totally fully efficient
and effective firm. Every member is allowed to take decision with out permission
as we have a great understanding with each other, and every one knows what
the right decision is for the organization. Every member of the group is eligible for
his post as we chose the right person for the right job.
As we have 4 departments in our organization which are marketing, sales human
resource, finance department. First come to the marketing is managed by Mr.
Yang, Mr.shahid and Mr.malik adeel. Mobeen will handle the sales department.
Miss Javeria will handle hr department and Miss Sehrish will be our admin
manager. Miss zafreen will handle the accounts and Miss saira will handle the
finance area.and adeel will be the ceo of the organization. As for as the duties
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and responsibilities are concern any member is assigned a post. And he / she is
able to do the work in any field in our organization. That is the our management
plan
7. FINANCIAL COMPONENTS
Balance sheet and income statement are main components
Following estimated Income Statement tells about the Net Income after
entrepreneur week .Balance sheet is also given in the next page.
Capital Requirement (Estimated)
The Capital required to start a business in entrepreneur week is nearly Rs.25,

000. If we succeed to sell 80 units / item a day then we will get break even after 3
days and after that we will strive to get maximum profit.
8. Sales Promotion:
As far as the promotion is concerned Chinese food products are coming up in the
market with very comprehensive and unique promotional techniques. We will be
using following promotional techniques.
• Chinese food product will be promoted through broachers. These will be

distributed by group members.
• Direct Sales Promotion: on the marketing fare day our group member will
personally go to the visitors and tell them about our stall and its details.
And will get orders for the Chinese food and drinks.
• Banners: Banners of the stall will be displayed at different venues in order
to increase awareness of Chinese food item.
• Play cards will also be used as the tool of promotion.
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9. Financial Plan
Break Even Analysis

Variable Unit Cost = Rs 2.50
Expected Unit Sales = Rs 300
Avg Price Per Unit = Rs 80
Total Revenue = Rs 24,000
Fixed Cost = Rs (20,000)
Total Variable Costs = Rs (750)
Profit = Rs 3250
Break-Even at 265 Units
We have also prepared the financial plan for our business as every member will
contribute 3000 first. As we need 25000 to start the business. We will spend
20000 on purchase of goods and remaining on the reserves which are used to
full fill the current expanses etc.
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Expected income statements for our business plan.
Income Statement (Estimated)

Pak china Refreshments
Income Statement
For The Period of _________
Expected Sales Rs.24, 000

Less Cost of good sold Rs.20, 000
Gross Profit: Rs.4, 000
Less: Operating Expenses

Marketing and General expenses Rs.1, 000
Operating income RS.3, 000
Less other expenses
Rent expense RS 500
Net income Rs 2,500
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Pak-china Refreshment
Expected Balance Sheet
For April………….
ASSETS 2011
Current Assets
Cash Rs.5000
Net accounts receivable Rs.0
Inventory Rs.16000
Total Current Assets Rs.21000
Fixed Assets
Stall Rs.4000
Total Net Fixed Assets Rs.4000
TOTAL ASSETS Rs.25000
LIABILITIES
Current Liabilities
Accounts payable (Tickets) Rs.500
Total Current Liabilities Rs 500
Long-term Liabilities
Long-term liabilities Rs.0
Total Long-term Liabilities
SHAREHOLDERS' EQUITY o.ooo
TOTAL LIABILITIES & EQUITY Rs.500
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10. CONCLUSION
From the above all discussion I have found that Chinese products has a Unique taste and
different product from our competitors due to a product of a different country. It is true to
say that Chinese products is fully applying all of its resources on Quality Practices,
Customer Retaining & Satisfaction, Research & Development and taste, but it needs to
show some management commitment to retain its position, because one of its competitors
is penetrating in the market.
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11. References
Chapter # 4 who to write a business plan from Sir adnan group on yahoo
Yang Yi and his friends
Markets and shops
Principles of Marketing by ‘Philip Kotler, Gary Armstrong’
Company Internal Resources and Managerial Supplier of Chinese products
Other website
www.bplans.com/
www.bplans.com/sample_business_plans.cfm
www.en.wikipedia.org/wiki/Business_plan
www.isourcebiz.com/BusinessWriting/businessplan.aspx
www.businessplans.org/businessplans.html
http://www.quickmba.com
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Bussiness Plan

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If you want to download or edit then call me or

send sms for this plan @ +923458014643

Management Sciences Department

We declare the following:

(2) The Word Count of this Business Plan is. 2412

Roll No. Name Signature

10972 ADEEL AZHER

11084 SHAHID MEHMMOD

11089 Malik M. Adeel

11093 Mobeen Abbassi

10988 Javeria Latif

11035 Saira Naz

11092 Sehrish Qamar

SWOT Analysis .......................................................................................................10

5.4 COMPETITIVE ANALYSIS.................................................................................................14

BUSINESS PLAN ON CHINESE FOOD ITEMS

1.1 Start-up Details

ITEMS COST (Rs)

3.1 Why we are Different from Others?

4.1 Strategy and Implementation

• product identity, quality, unique taste and novelty

4.2 Sales & Advertising Strategy

4.3 Strategic Direction

This is a summary of the business's most important strengths, weaknesses,

Strengths of the Business

Excellent quality product “Which means that" Adds to reputation.”

Good management skills. "Which means that" Well run business ”

Weaknesses of the Business

Lack of systems “Which means that" The Company needs to develop

Threats in the Marketplace

Increasing supplier prices. "Which means that" Resulting in reduced

Our goal is that of a multi-faceted success. Our first responsibility is to the

To increase market shares in Chinese food industry as well as to be efficient

5.1 Market Segmentation

Major kinds of segments are:

5.2 Target Market

5.4 COMPETITIVE ANALYSIS

• Unique combination of Chinese Food.

5. OPERATIONAL &MANAGEMENT PLAN

Organizational chart of Pak-china refreshment

Balance sheet and income statement are main components

Capital Requirement (Estimated)

The Capital required to start a business in entrepreneur week is nearly Rs.25,

• Chinese food product will be promoted through broachers. These will be

• Play cards will also be used as the tool of promotion.

Break Even Analysis

Break-Even at 265 Units

Expected income statements for our business plan.

Income Statement (Estimated)

Expected Sales Rs.24, 000

Less: Operating Expenses

SHAREHOLDERS' EQUITY o.ooo

TOTAL LIABILITIES & EQUITY Rs.500

Yang Yi and his friends

Markets and shops

Principles of Marketing by ‘Philip Kotler, Gary Armstrong’

Company Internal Resources and Managerial Supplier of Chinese products

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