World Boxing Foundation International

Lightweight Title Tournament 2009

PROFESSIONAL BOXING
Brought to you by Scud Missile Promotions

Press Conference Proposal Document

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Event Brief
Scud Missile Promotions invites your company to join us on an exciting opportunity at the 2009 WBF International
Lightweight Title Tournament to promote your brand and products and earn exposure to thousands of boxing lovers,
locally as well as internationally. The event has its inherited values as one of the mega sporting events in Botswana
and held annually. Athletes from 7 countries are arriving for a week long stay, to participate in the fascinating sporting
event. We give you the opportunity to put your image experience around where your products really hit a wide customer
range. Sponsors play an integral part of this event. We ask you to consider your brand participation in the tournament by
selecting value-added sponsorship options. We will work closely with you to make your participation with us a pleasant
experience.

Our experienced staff plans and organizes every event and program to ensure that your financial contributions return the
highest possible value to you, the athletes and the general public. We will work with you to maximize your sponsorship
amount through strategies that achieve your goals, connect you effectively with potential customers and strengthen your
relationship with existing customers. Wide electronic coverage will be an attractive aspect which will be an added benefit to
promote your brand and image. Media coverage and management by Pulse Media& Advertising, as official Event Manager,
signifies the event and its attractions that your brand will share. Branding of the event during tournament days will add up
to promotional attractions.

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Understanding
1. Pulse Media& Advertising (Pty) Ltd has been tasked with creating coordinated and focused support services to Scud
Missile Promotions who are the promoters of the 2009 Professional Boxing Tournament.

2. Botswana Professional Boxers will take part in this event to compete for the World Boxing Foundation (WBF) Titles
against professional boxers from Namibia, Zimbabwe, Zambia, South Africa, Nigeria and Malawi.

3. We have held an event of this nature in the past and saw talent shown by Batswana boxers turned professional
boxers. The event was last held in 2007 where Batswana Professional Boxers continued to excel against their
counterparts.

4. The 2009 WBF International Lightweight Title Tournament provides platforms for:

 Showcasing the talent of Batswana Professional Boxers

 Promoting professional Boxing in Botswana
 Networking for contacts within the Region
 Empowering the youth of Botswana and encouraging them to take interest in boxing at a professional level
 Recognizing and awarding hard work and achievement amongst the Professional Boxers
 Furthermore the growing of Professional Boxing in Botswana will be popularly known locally and internationally
hence attracting tourists to Botswana.

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Strategy
In keeping with the Botswana National Sports Council’s mandate to provide suitable platforms for showcasing and
promoting Boxing in Botswana, our strategy will at all levels,:

 Make this event a platform for pro boxers to showcase their talent as well as work towards the goals of seeing
sports grow in Botswana and match that of developed countries.

 In so doing we strive to achieve the following:

 Instill a pride in the overall quality of the event and related functions.
 Provide greater opportunities for showcasing boxers abilities.

 The goals of Scud Missile Promotions for this Event are very specific, and the target participation demands an
extremely focussed strategy.

 Scud Missile Promotions is depending on and demanding high success and tangible results from this Event, and
we are dedicated to that end. We would be remiss in our duty as Event Consultants, representing Scud Missile
Promotions, if we did not bring the following proposal to your attention.

 Our media campaign, must achieve the Promoter’s goals of optimum participation and tangible results, We
believe that if we follow the guidelines presented herein, we will indeed be able to achieve Optimum
participation and therefore positive aadoption of a way fforward at all levels, which will further empower our
boxers.

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The Botswana Boxers’ Profiles

Names Title Name Weight(kg) Fights Wins Loss Draw

Lesley Sekotswe WBF International Bantam tba 8 8 nil nil

Weight Title – 12 Rounds

Kgotla Baeti WBF International Bantam tba 17 16 1 nil

Weight Title – 12 Rounds

Dintwa Sloca Junior Welter Weight 63.50 3 3 nil nil

Seroba Binda Junior Welter Weight 63.50 3 3 nil nil

Peter Pelane Fly Weight 50.80 4 3 1 nil

Moses Kamera Welter Weight 66.00 3 1 2 nil

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Event Marketing
It is our sincere belief that the success of this undertaking is dependent on the total commitment of all stakeholders to this
venture. In as much as we have confidence in the fight, the important component of this venture is ‘critical mass’ that can
only be attained through all stakeholders fulfilling their promises. In order to ensure mass ticket sales we need to undertake
the following:

Full Press Campaign with:

 Print Press – National

 Radio Adverts- National
 Radio Panel Discussions- National
The title fight will be supported through popular shows on national radio stations.

 Street pole advertising

 Flyers will be distributed at major shopping centers around the country to promote the event. We will be
targeting fitness centers, gyms, pubs, private businesses and sponsors premises for distribution.
 Event posters will be put up in strategic locations around the major towns.
 Television ads- National through BTV
• Live event broadcast
• Broadcast Repeats
• News item clips

 Email, electronic invitations to corporate groups in the Region.

 A Promotional/competition campaign will be run with media partners, with prizes being gift packs and
products from sponsors, giving the event added exposure, supplementing the media budget, and giving
the sponsors exposure
 Personalized Targeted Invitations (with sponsors logos) to attend with ticket offer package
 Branded tournament tickets
 Branded Tournament Venue
 Branded Boxing Ring
 Branded Staff on the night of the Tournament Event
 Press conferences
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Press Conference Sponsorship
Press conferences are official events which are held on various occasions, prior the tournament. Dignitaries of sports
community attend this event. Local media coverage by sports & culture journalists and broadcasting on TV channels make
it much beneficial for the sponsors. Back drop of the conference would be well suited attraction for your brand. We need to
raise awareness of the Event and the great benefits this Event will achieve for the Botswana Professional boxers through
the various forms of publicity. The press will be invited to the initial brief on the event specifically to raise their Awareness
of the the tournament. We have scheduled two Media Briefs of the Tournament both at journalist and media management
to instill in them a sense of pride in our Boxers achievements resulting in them motivating their journalists to
support Professional Boxing at a higher level as well, for coverage and for personal benefit.

Sponsorship Required for 50 guests (Media and Corporates):

Venue - Gaborone Sun Conference Room ( January 23rd 2009)

EVENT COSTS
• Snacks P 5 000.00
• Refreshments P 3 000.00
• PA System P 2 500.00
TOTAL P 10 500.00

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Benefit of Sponsorship
• Mass media coverage

• Television broadcasts and other attractive opportunities offer nationwide promotional activity.

• Distribution of company Souvenirs to all participating athletes, officials and various VIPs give boost to your brands –
Give Aways are again a lucrative item which reminds people of your brand for years to come.

• The venue will be branded with your company banners an posters( sponsor to provide branding materials)

• Our staff will also be branded in your company clothing( sponsor to provide branded clothing)

• A representative from your company will be given the opportunity to speak on behalf of your organisation.

• Your company may distribute any promotional material to the invited guests.

• Your company logo will be included on:

• Print Press – National
• Invitations to the guests
• Branding on the event programme
• Complimentary Main Event tickets – Reserved Seats
• Live projection of sponsor profile at the Main event – Sponsor to provide visual material

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Why Sponsor this Top Sport Event
Annual Mega Sport Event
The mega sports event is to be held annually. The event days generates an environment of festivity where thousands of
boxing lovers do enjoy international experience and healthy entertainment. The event attracts public of all category and
status to witness or watch live broadcast of tournament hours. Patronage by the government of Botswana through the
Ministry of Sports and Recreation has bestowed it due status and priority. Your association with the event will build
healthy image of your brand and outfit and will also strengthen your spirit of pursuance to the national call.

International Recognition
The International Lightweight Title Tournament is an event which has international recognition and listed on the World
Boxing Foundation Calendar. This thrilling festivity generates healthy business activity in the city each year.

Mass Media Coverage

Mass media coverage, live broadcast and other attractive opportunities offer nationwide promotional activity. Distribution
of Event Souvenir to all participating athletes, officials, over 7 Boxing Federations and various VIPs give boost to your
favourite brands sales. Event Give Away is again a lucrative item which reminds people of your brand for the years to come.

Fabulous Ceremonies
The Ceremonies arranged to display and extend National hospitality style is another prestigious occasion awaiting brands to
participate and get their share of uppermost and dignified promotion which will not only build your corporate image but
also offer gorgeous promotional avenues. The ceremonies are attended by a major number of dignitaries of various circles
and extensively covered by mass media. Boxing is one of the popular sports which have opened up various avenues to
brand promotion. Dedicated support of our sponsors not only encourage and motivate boxers to excel but also helps
sponsors to promote their business exposure to thousands of spectators and participants. The sponsors earn strong means
to increase awareness of their brand both locally and internationally and enhance their image through association with this
valued game. We strive to build a strong relationship with our sponsors so that the benefits are applicable on both sides.
We appreciate any assistance you may be able to offer and invite you to become a part of our winning team in any possible
capacity.
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The Management
Professional Event Management by Pulse Media& Advertising assures quality and dedication to the commitments. We are
always striving to produce unique ideas and maintain our innovative thinking so remain updated of new trends in
Event Management. Widely experienced staff is a valuable asset of Pulse Media& Advertising which is committed to
produce and promote events of unique nature thus open up fresh and attractive avenues for brands promotion.
Pulse Media& Advertising deals with full range of Sports, Corporate, Social, Team Building and Entertainment events to
achieve clientele event objectives, purely in accordance with updated trends and customer needs. The Planning process of
events with close collaboration of clients enables us to build opportunities to communicate your key messages and help you
to build long term relationships. Our "recipe of success" is based on a variety of key ingredients: Consistency, Reliability,
Flexibility, Hardwork, Value for money, Innovation and endless enthusiasm.

Our underlying principle to this initiative is acknowledging that this project is ambitious and cannot be optimized
singularly by Scud Missile Promotions hence our proposal to your organization to assist. It is our view that a culture
of working together for a common purpose must be inoculated into the emerging entrepreneur. Scud Missile
together with Pulse Media& Advertising believe in the principle of togetherness, honesty, integrity and commitment to all
our stakeholders in all projects undertaken. Through these principles we aim to ensure success against all odds as a
team. These principles form the very basis of our sincerity in managing this event. We have confidence in the success of this
Tournament through proper implementation, advertisement and management. The Core team would be a collaborative
effort of people who have collective experience of over 20 years, and have successfully originated, implemented and
managed corporate and private events and programs.

For more information contact our team:

Event Promoter: Event Managers:

Pulse Media& Advertising
Thuso Khubamang
Masego Manyaapelo
Scud Missile Promotions Tel: (+267) 3931526 Cell: 74281331 Email: pulse.bw@gmail.com
72666420 Babereki House, Suite 19s, African Mall, Gaborone

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