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Quality drives our success. A systematic franchising program gives you access to the know-how and expertise that comes
from more than 33 years of experience, plus the potential for growth with a world leader. We offer our customers value, quick
service, and a variety of nutritious, great tasting sandwiches. As a result of our quality operations, the SUBWAY® system has added
over 11,000 stores in the last eleven years, and has been ranked the #1 franchise by Entrepreneur magazine eight times.
SUBWAY® restaurants are open and operating in over 65 countries. Some of these countries include: Australia, Canada,
China, Costa Rica, Cyprus, the Dominican Republic, El Salvador, England, Greece, Honduras, Iceland, Indonesia, Ireland, Israel,
Japan, Mexico, New Zealand, the Philippines, Portugal, Spain, Switzerland, Taiwan, Turkey, the United States and Venezuela, and
we open in several new countries each year. As the international market expands, we look forward to continued growth in new
countries including those in Europe, Asia, Africa, and South America.
To find out more about the opportunities that are currently available, please fill out the enclosed form(s) and return
them promptly. We look forward to hearing from you soon!
Frederick A. DeLuca
President and Founder
About Our Franchise Our start up costs are exceptionally low for a franchise of
How We Started our size and stature. You can often purchase dependable brand
Fred DeLuca, the co-founder of Subway Sandwiches and name restaurant equipment at reasonable prices through our
Salads®, was a 17 year old high school graduate with a goal of purchasing power. As leasehold improvements are only a small
going to college and one day becoming a doctor. Fred asked a portion of the total capital requirements, you are not putting a lot
family friend, Dr. Peter Buck, a nuclear physicist, for some of valuable cash into non-recoverable fixed assets.
advice on how to raise money to pay his tuition. It seems that Also, take note that most stores are only 500-1,500 square
Dr. Buck had seen a successful submarine sandwich shop in his feet (50-150 square meters) in size, and may be opened in a
home state of Maine and thought it would make a great venture wide variety of building styles. The small amount of space
for this enthusiastic young student. In August 1965 Dr. Buck required to open a SUBWAY® unit reduces your overhead costs.
loaned Fred $1,000 to open his first unit in Bridgeport,
Connecticut which sold freshly made footlong sandwiches. Financing
As part of their business plan, a goal was set to open 32 An important consideration in purchasing your first
stores in the first ten years of operation. In 1974, only 16 stores SUBWAY® store is how to finance your investment. A good
were open. How would they reach their goal? Fred’s solution? arrangement is to have 50% of the total capital requirements
Franchising. Why not get other people involved in this oppor- available in cash and sufficient collateral to obtain funding for
tunity. Fred and Pete hit their goal of 32 stores the following the balance. Your Development Agent or Regional Manager
year, right on schedule and proceeded to set a new goal: can provide guidance in selecting a qualified financing source.
Target 200.
As they reached the 200 store mark, Fred announced his
latest and most ambitious goal: 5,000 stores open and operating Equipment Leasing*
by 1994, a goal which was reached and exceeded by 1990! In addition to providing guidance to potential franchise
Today the SUBWAY® franchise has over 13,500 units open with owners in securing financing for a SUBWAY® restaurant, we
no sign of slowing. We have virtually written franchise history make available to franchisees an equipment leasing program.
with the incredible feat of opening over 11,000 stores in the past Please note that capital requirements for major equipment can
eleven years. be reduced by taking advantage of the equipment leasing
program.
*Equipment leasing is presently only available in the U.S., Canada, Guam and
Member: International Franchise Association Australia.
As a member of the International Franchise
Association, the SUBWAY® franchise supports the Royalties and Fees
IFA’s Code of Ethics, which details standards of
fairness and ethical conduct for franchisors. The Royalties and fees are based on gross sales minus sales tax.
SUBWAY® franchise is also a member of the Canadian The royalty is 8% to the company. A 3.5% advertising fee is
Franchise Association, the National Restaurant Association and paid to the Subway Franchise Advertising Fund Trust, also
other franchise associations around the globe. known as SFAFT. Franchisees in some markets may vote
to increase the marketing fee percentage for local advertising
purposes.
Customer Recognition
76
In franchising, widespread customer recognition of a trade
name and logo is the equivalent of goodwill. The SUBWAY®
name and logo are well recognized and respected, and our
TM
recognition continues to grow as we open several new countries
each year.
subs
under
grams
of fat
Initial Investment The 7 subs under 6 grams of fat logo is currently being used in the United States. As well, a
Your total initial investment will depend on many factors. similar logo is being used in Canada. Although the above claim is currently valid only in the
United States, it is a good example of the kind of promotions the SUBWAY ® system uses to
Some of those factors include: location, rent, size of unit, emphasize the healthier quality of many of our sandwiches over greasy fast food.
Regular 6” Subway Club (5g of fat), Roasted Chicken Breast (6g), Ham (5g), Roast Beef (5g),
and equipment. An estimate of total cost to open a franchise Veggie Delite (3g), Turkey Breast & Ham (5g), and Turkey Breast (4g) prepared according to
including the franchise fee can be found in the back of this standard recipes with Italian or wheat bread, meat, onions, lettuce, tomatoes, pickles, green
peppers, and olives, and without cheese or condiments (e.g., mayonnaise). Customer
brochure. The franchise agreement is for 20 years and requests to modify standard sandwich recipes or add cheese or condiments may increase
renewable for 20 years. fat or calorie content.
5,144
7,327
9,893
1992
1994
1996
1998
1990
Field Support
Development Agents & Regional Managers
The SUBWAY® franchise has over 150 Development
Agents (DA) and Regional Managers (RM) each of whom cov- A beautiful mall location in Connecticut, USA
ers a specific region. These representatives offer local
assistance with site evaluation, design and construction. The Headquarters Support
DA/RM is the site representative during each store’s initial Research and Development
opening. Periodic store evaluations are also performed by the The Research and Development Department works with
DA/RM. For some international locations there may still be DA approved vendors, testing and developing new food items, paper
positions available. Call your Sales Manager for more details. products, and equipment. The company will provide guidance
(See page 7.) in sourcing distributors for food and products in the area.
Equipment
You will work with your DA/RM to determine the equip-
ment and decor needs of your store based on the floor plan
provided.
Once the equipment list is complete and has been approved
by your DA/RM, your Construction Assistant will verify prices
and determine the total cost of your equipment and decor
package.
Systemwide Planning
SFAFT operates for the advertising benefit of all
SUBWAY® restaurant owners. Systemwide promotions, media
plans and professional materials are developed and implement-
ed by SFAFT with assistance from the national ad agency to
promote SUBWAY® restaurants and their quality products to
millions of consumers around the world.
This volunteer board is elected by owners in an annual
election and meets regularly to review and provide input on
marketing strategy developed by the Marketing Director and
advertising agency. Customers line up for sandwiches at this store in Saudi Arabia
Today, franchises are under stringent laws which protect the Pete Patel
prospect’s interest. However, be sure you do your homework Los Angeles, CA USA
before making a final decision. I had just graduated from
college when I got involved with
Franchisee Success Stories SUBWAY®. My career plan was
Peter Aucoin to take over the family hotel/motel
Webster, MA USA business. We wanted to incorporate
After more than twenty years of restaurant and catering services
working in the field of advertising into our business and I knew there
and marketing I wanted a change so was a lot to learn about the industry.
I decided to take “word of mouth We decided that the best education
advertising” literally - I opened a would be to own and operate our own restaurant and we
SUBWAY® restaurant. SUBWAY® wanted to go with a leader so we chose SUBWAY®.
has a great product and my I did a lot of homework before opening my business -
customers just love the variety and that was a key to my success. I researched the company,
of our menu. talked to other franchisees and listened to the ideas shared by
The new focus on advertising and marketing the low fat others.
message and the value of our famous footlongs is terrific. I learned a lot from the other franchisees in the system
Customers are now thinking of SUBWAY® first and that is and from the support I was given from the corporation. The
good news. success I had with the first restaurant prompted me to purchase
SUBWAY® gives customers what they want-choices and two more franchises and at the age of 23 I was a multi-unit
we do that in a good clean environment. I was always very owner with the world’s second largest restaurant chain - It was
impressed with the level of quality products and service that amazing.
SUBWAY® franchisees provided and I wanted to be a part of The proven systems in SUBWAY® helped me make the
theat. My only regret - I should have done it years ago! right choices and take the right steps along the way. There is
a unique support system available to franchisees - from the
opening of the first store right through the purchase of
Tharita Jones
additional locations,
Tulsa, OK USA I am so happy with my SUBWAY® restaurants that I
I began my SUBWAY® career
as office manager for the develop- decided to focus solely on them.
ment office in Tulsa. I was working
hard to raise a family, keep a roof
over our heads and pay my bills.
After three years my Development
Agent asked me if I was ready to
take on the challenge of owning
my own SUBWAY®. I said Yes!
It was certainly going to be a challenge balancing my time
between work and home but I was ready for it. I knew that
SUBWAY® had a great training program and support that
would help me develop my business.
It was the systems that are in place that helped lead me to
my first success with SUBWAY®. The on going training I
have received has helped me move on to open my own conve-
nience store with a SUBWAY® restaurant in it just a mile from
where I had grown up.
I am now in a partnership with my DA to open more We also have more than 2,500 non-traditional locations
SUBWAY® restaurants and convenience stores in my area. worldwide. Please call our headquarters for more information.
Thanks to SUBWAY® what once seemed like a far off dream is
now a reality.
Thank you for your interest in the SUBWAY® franchise. Please take the time to fill out and return the
application(s) in the pocket located at the right (no obligation). We will then send you more detailed
information and be able to put you in touch with a Development Agent or Area Representative. So fill out
and return your application today. Also, feel free to contact one of our Sales Managers if you have any
questions at 1-203-877-4281 or toll free 1-800-888-4848 in the U.S. and Canada.
Doctor’s Associates Inc. is the franchisor and is located at 3000 NE 30th Place Suite #207, Ft. Lauderdale, FL 33306. SUBWAY® is a registered
trademark of Doctor’s Associates Inc. Doctor’s Associates Inc. has licensed use of the mark to Subway Franchise Systems of Canada, Ltd., Subway
Systems Australia Pty Ltd., and Subway Partners, C.V., affiliates that offer and sell the SUBWAY® franchise outside of the United States of America. NY
Residents: “This advertisement is not an offering. An offering can only be made by a prospectus filed first by the Department of Law of the State of New
York. Such filing does not constitute approval by the Department of Law.”