Fashion

Phoenix 2009
Event date: Saturday March 14, 2009
Location: Scarborough Civic Centre, 150 Borough Drive, Scarborough

Community Collaborator and

Sponsorship Package
Dear Potential Sponsor,

The Always Nubian, Always Scarborough Association (A.N.A.S.A.) Collective and Schools
without Borders (SWB) are requesting your organization’s support by acting as a sponsor of its
upcoming youth designer event, Fashion Phoenix 2009.

Fashion Phoenix is scheduled for Saturday March 14, 2009 and will be premiered at the
Scarborough Civic Centre located at 150 Borough Drive, Scarborough.

SWB’s mission is to develop lasting learning communities through innovative youth-led initiatives
that facilitate youth engagement and responsible leadership. The A.N.A.S.A. Collective is a
youth-directed not-for-profit initiative administered by SWB.

As a part of our inaugural year, our organization wants to foster the creativity and innovative skills
of four young women from some of Scarborough’s at-risk neighbourhoods by providing them with
a forum in which they can showcase their talents as fashion designers. This production will not
only serve as a vehicle for these women to gain necessary skills in their field of interest, but also
allow them to network with some influential contacts in the fashion industry.

We see A.N.A.S.A. as a strategy to support and empower young women thus creating positive
changes in their communities. Through sharing resources in support of A.N.A.S.A.’s initiatives in
the community, we can begin to develop a safe environment where under-serviced women can
be aided in their growth and development from a holistic perspective. We believe strengthening
the capacity of A.N.A.S.A. will increase its ability to contribute to building healthy and positive
environments for young women.

Sincerely,

Julian Caspari
Managing Director
Schools Without Borders

Website. www.swb.ca
Mailing address. 130 Springhurst Avenue. - Toronto, Ontario - M6K 1C1, Canada
contact information. 416-534-6342 - info@swb.ca
About A.N.A.S.A.
The Always Nubian, Always Scarborough

Our mission
Association (A.N.A.S.A) is a not-for-profit
initiative administered by its charitable
partner, Schools without Borders. A.N.A.S.A.
is an emerging organization determined to
invest in the prosperity of women of color.

Mission
To support under-serviced girls and women
through their growth and developmental
changes from a holistic perspective.

Vision
To inspire women to desire to be better
today than they were the day before.

A.N.A.S.A maintains ties to the under-served

To inspire w
communities of Scarborough as a collective
of neighborhood residents and/or

Suppor
Community leaders. Each member's
experiences and their personal interactions
with the young women of these
communities created an awareness of the
lack of social and equitable economic
advancement activities for young women
from a holistic and culturally sensitive
perspective. This awareness cultivated the
growth of a dedicated group of female a collective
community leaders with the common goal of

ANAS
connecting their skills and knowledge in
relation to issues of young black women
from Scarborough’s low-income
neighborhoods.

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 Fashion Phoenix
The A.N.A.S.A. Collective presents Fashion Phoenix premiering

Fasio
March 14, 2009. The time and location is 6:00-9:30pm at the
Scarborough Civic Centre; 150 Borough Drive, Scarborough. This
production is also A.N.A.S.A.’s official Launch and annual
Fundraising event in support of its upcoming youth program,
“Project Phoenix.”

The affair will feature the original designs of four (4) young
women ages 15-24, residing in the under-serviced communities
of Scarborough.

Phoenix
These are Fashion Phoenix’s objectives:

• To provide a space that will expose the talents of youth

leaders from the underserved regions of Scarborough.

• To give access to education and income-generating

opportunities for the activities young women genuinely
want to pursue.

• To bring a professional fashion event to the city of

Scarborough and assist in changing the perception of the
city and its people.

A.N.A.S.A. needs your help to make this happen. Let's make

Fashion Phoenix 2009 as inventive and incredible as possible.

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 A.N.A.S.A. Partners
The process for Fashion Phoenix’s amazing
journey is just as important as the final
event. A.N.A.S.A. works to develop
important community-based partnerships
with ground-breaking and like-minded
organizations servicing the Fashion, Arts,
Media industries as well as Community,
Government, and Corporate sectors.

This support also helps to increase

A.N.A.S.A.’s audience and allows this
budding organization to explore endless
possibilities in developing innovative
community initiatives for young women.
A.N.A.S.A. is thrilled to work with some of
Toronto’s most imaginative young Fashion
designers as well as its incredible new
partners, including the City of Toronto, The
East Scarborough Storefront, the Laidlaw

Workin
Foundation, Toronto Community Housing,
the Toronto Youth Cabinet, Schools Without
Borders and Sketch.

A.N.A.S.A.’s corporate partners are also

integral to its success. They allow A.N.A.S.A.
to reach endless limits while building strong
and unique partnerships. In turn, A.N.A.S.A.
provides great marketing opportunities for
its partners to connect to their preferred
audience through Fashion Phoenix.

pporters
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 Who we reach
While Fashion Pheonix’s goal is to reach the public at large, our primary
demographic is young urban women and men aged 16-35. Our core
audience is smart, energetic, and creative. Fashion Phoenix 2009 will host an
active combination of youth and young professionals from the metropolitan

who
areas coupled with those from surrounding suburban cities. They are fiercely
independent tastemakers - media and tech-savvy lovers of music, fashion, art
and culture.

We also aim to attract many of Toronto’s Leaders: Municipal and

Provincial Politicians and those that guide important and innovative methods of
community building supports within the Social Service Sector. A.N.A.S.A. aims to
work with the sharpest and hottest talent from Toronto’s Fashion and arts
community to ensure Fashion Phoenix 2009 stands as one of the most widely
appealing, memorable, and respected Fashion related events in the city. The
event will be uniquely positioned to reach an audience that transcends typical
genres and cultural niches. We strive to make everything we do premium quality,
and authentic – yet also accessible and inclusive.

under 18 25-30 72 % attend at least one concert a month

18-21 over 30
21-25 58 % make purchases online

68 % use internet as a primary resource for purchase decisions

82 % rely heavily on word of mouth and peer reviews

90 % use email daily

53 % spend $150/month or more on clothing

40 % spend $100/month ot more on music related purchases

spire
21% 25% 32% 17% 5%
65 % travel internationally at least once a year

90 % own their own computer

14 % own a Mac

13 % produce or perform music themselves

male
40%
70 % consider themselves avid readers

50 %
female
60% consider themselves fashion enthusiasts

60 % participate in an athletic hobby

63 % follow politics and current events

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Sponsorship Opportunities
Diamond Level: $5,000+ per year
Benefits to the sponsor:
• Name recognition as a Partner of Fashion Phoenix 2009 and A.N.A.S.A. through all Event Promotional materials
• Company name recognition through multiple host announcements at Fashion Phoenix 2009
• On-Site Company Banner or signage at Fashion Phoenix 2009 provided by the company
• Logo and full page color ad space in Fashion Phoenix 2009 Event Program - 21.5” x 13.5”
• Company logo on all media and promotional materials (online, print, and film) - press releases, invitations, flyers,
posters, website, and pre-production documentary
• Recognition as a sponsor through website Banner on A.N.A.S.A.’s website
• A weblink to corporation sponsor website on A.N.A.S.A.’s website
• Sponsor acknowledgement plaque provided by The A.N.A.S.A. Collective
• Opportunity to distribute sample product at Fashion Phoenix 2009
• Opportunity for two corporate sponsor representatives to have access to reserved seating in the VIP section of Fashion
Phoenix 2009
• Framed recognition photograph signed by featured live performing artist at Fashion Phoenix
2009.

Phoenix
Platinum Level: $3,000 - $4,999 per year
Benefits to the sponsor:
• Name recognition as a Sponsor of Fashion Phoenix 2009 through all Event Promotional materials
• Company name recognition through multiple host announcements at Fashion Phoenix 2009
• On-site corporate banner or signage no larger than 2' x 12' at Fashion Phoenix 2009 (supplied by client) to be displayed
• Logo and color ad space in Fashion Phoenix 2009 Event Program - 10” x 6”
• Company logo on all media and promotional materials (online, print, and film) - press releases, invitations, flyers,
posters, website, and pre-production documentary
• Link to corporation website on A.N.A.S.A’s web page
• Opportunity for two clients to have access to reserved seating in the front seating section and watch the workings of the
show

Gold Level: $2,000 - $2,999 per year

Benefits to the sponsor:

nsorship
• Name recognition as a Sponsor of Fashion Phoenix 2009
• Company name recognition through multiple by host announcements at Fashion Phoenix 2009
• Logo and color ad space in Fashion Phoenix 2009 Event Program - 7” x 7”
• Company logo on all media and promotional materials (online, print, and film) - press releases, invitations, flyers,
posters, website, and pre-production documentary
• Link to corporation website on A.N.A.S.A’s web page
• Opportunity for two clients to have access to reserved seating in the front seating section and watch the workings of the
show

continued on next page...

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Sponsorship Opportunities
Silver Level: $1,000 - $1,999 per year
Benefits to the sponsor:
• Name recognition as a Sponsor of Fashion Phoenix 2009
• Logo and color ad space in Fashion Phoenix 2009 Event Program - 3”x4”
• Company logo on all media and promotional materials (online, print, and film) - press releases, invitations, flyers,
posters, website, and pre-production documentary
• Link to corporation website on A.N.A.S.A’s web page.
• Opportunity for two clients to have access to reserved seating in the front seating section and watch the workings of the
show

Bronze Level: $500 - $999 per year

Benefits to the sponsor:
• Name recognition as a Sponsor of Fashion Phoenix 2009
• Name recognition in Fashion Phoenix Event Program.
• Company logo on all media and promotional materials (online, print, and film) - press releases, invitations, flyers,

Phoenix
posters, website, and pre-production documentary
• Link to corporation website on A.N.A.S.A.’s web page.

Sponsor a Youth Fashion Designer: $50 - $1,700

(Financial sponsorship only)
A.N.A.S.A. invites you to support today’s most innovative Fashion moguls. By investing in their long-term careers, you are
helping disadvantaged youth to offset the cost associated to the development of their clothing lines premiered for the first
time at Fashion Phoenix 2009. Your gift will provide young people with fair and equitable opportunities to sustain longevity
in this fast pace and thriving industry, thus giving them a chance to pave their way as trailblazers in Toronto’s thriving
Fashion community.

To be a sponsor at this level, you must indicate Fashion Phoenix Fundraiser 2009 and Name of the
Designer on the “Memo field” of your Certified Cheque, Money Order, or through your online payment.

nsorship 6
Sponsorship Agreement
Name: __________________________________ Title: __________________________

Company name as you wish it to appear in promotional material:

_______________________________________________________________________

Mailing address: _________________________________________________________

City, Province, Postal Code ________________________________________________

Contact information

Phone: ___________________________ e-mail: _______________________________

Sponsorship Amount: $______________

Level of Sponsorship (Please circle):

Diamond $5,000
Platinum $3,000
Gold $2,000
Silver $1,000
Bronze $500
Sponsoring a Youth Fashion Designer $1700

To donate by Certified Cheque or Money Order please make payments and Mail with form to:
Schools Without Borders
130 Springhurst Rd,
Toronto, M6K 1C1

The Memo line of the Certified Cheque or Money Order please note: “Fashion Phoenix 2009 Fundraiser”. If you are
sponsoring a Fashion Designer, please indicate the name of Designer on memo line as well. You will receive confirmation
upon A.N.A.S.A’s receipt of this document.

To donate online visit: www.swb.ca/donate

Online donations can be made immediately to A.N.A.S.A’s Administrative partner, Schools Without Borders. Visit
www.swb.ca/donate. You will have the option to donate through Canadahelps or Paypal. Both are secure lines and result
in direct deposits into the Schools Without Borders bank account. In both cases you will be given the option to label your
donation. Please indicate that it is a part of the Fashion Phoenix 2009 Fundraiser. If you have difficulties with this, please
email khadra@swb.ca. You will receive confirmation upon A.N.A.S.A’s receipt of this payment.

Schools Without Borders: Cdn Charity Reg# 887719201RR0001

For more information about this sponsorship package or customized sponsorship

opportunities, contact Nadine Peazer at 416 723 8331 or donate@anasacollective.com

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 Additional Initiatives: Project Phoenix
Built around the Fashion Phoenix 2009 showcase, Project
Phoenix will explore pre-employment preparation for young
women of color from a holistic approach.

For seven months starting in March 2009 this pilot project aims
to define the needs of young women ages 15-24 primarily of Af-
rican ancestry from Scarborough with respect to their
employment goals. Building from this experience we will
determine the required structure of a long-term and sustainable
program.

With the intention to address three major themes through its

curriculum: identity, wellness, and social/personal barriers as it
connects to pre-employment preparation - this safe space will
encourage the birth of fresh ideas and meaningful collaborations
with the young women and mentors supporting its delivery from

Phoenix
the various communities of Scarborough. Through Project
Phoenix, A.N.A.S.A. aims to learn from its collaborators in order
to create long lasting alliances.

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