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STEERus™ Launches the World’s First Soft Skills Academy

STEERus, an emerging edtech, has launched the world’s first Soft Skills Academy to enable students
for successful transition from school to work by coaching life skills and workplace competencies.
And it's free to all students and educators worldwide.

Rivervale, NJ, February 25, 2021 --( STEERus™ Inc., an EdTech startup, announced today
the launch of the STEERus Soft Skills Academy, the world’s first solution for the formal instruction of
soft skills and life skills. STEERus is the first company to make the executive leadership coaching
experience widely accessible to youth, the first to offer a stepwise guided path for life-long career
development from selection to advancement through transition, and the first solution to combine personal
and professional development into one platform.

The structured curriculum in combination with a proprietary lesson format has been designed to enable
students to successfully transition from school to work. STEERus aims to be students’ first choice and
life-long partner in career development and growth. Students begin by learning about their paths to make
an informed choice, then learn the essential workplace competencies to prepare to enter the workforce
and will progress through leadership coaching to thrive and advance in their careers or transition to other
fields or roles. Each coaching journey is unique and can be customized based on the needs of the student.

According to Gallup, US employers are losing more than $1 trillion every year from losses in recruitment,
productivity, and retention -- much of which is because of new employees’ fundamental lack of soft
skills, not technical skills (1). And more than one-third of young employees are routinely late for work
(2), with 22% ghosting their new employers as “no-shows” on their first day on the job, and another 23%
who quit within the first month (3).

“Critical soft skills like EQ, resilience, communication and adaptability aren’t being formally taught in
schools,” said Dr. Marshall Goldsmith, the only two-time leader of the global Thinkers 50 and the
world’s #1 executive coach (4). He opined, “Today’s generation students aren’t being instructed on these
essential skills, yet they are expected to thrive Day 1 at their first internship or job. In support of our next
generation of leaders, I have offered to donate my complete body of work, accumulated through decades
of coaching executives, to STEERus.”

Prior to the onslaught of COVID-19, teens were spending an average of seven hours per day consuming
social media (5). Since the pandemic began, fewer than one in five students is spending four hours or
more in school (6). COVID-19 is negatively impacting both academics and learning through social
interaction, which has led to a sharp decline in mental health. More than one-third of US teens are
clinically depressed, half are on anti-anxiety medication and self-harm is increasing dramatically year
over year (7).

“COVID has significantly altered how and where we work, making it even more challenging for new
graduates to succeed in the workplace without these critical life and workplace skills. We have a grand
vision – to coach the world. That’s why our Soft Skills Academy is free to all students and educators

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worldwide,” said Dr. Loralyn Mears, author, founder and CEO of STEERus. “Our scalable learning
framework is designed to meet students where they are today and to also accommodate adult learning and
upskilling needs.” The company has assembled a roster of experienced coaches who are each contributing
world-class content and their time as a commitment to the success of the next generation of leaders.

These unprecedented firsts are directed initially at high school, college and university students starting
internships and their first jobs. However, the learning materials, programs and services are broadly
applicable to educators and students aged 10 and up (4th grade). The Soft Skills Academy, programs and
services offered by STEERus can also be beneficial to employers, displaced workers, incarcerated
persons and those transitioning back into society, marginalized populations, laborers, professionals, and
laymen adults. Over time, specific content will be designed for each of these communities.

For free access to the STEERus Soft Skills Academy, educators and students are invited to visit
to register for an access code. Students and educators must create a profile using their school email
addresses -- a requirement for free access. The content has been designed for asynchronous learning by
students aged 10 and up but also offers synchronous learning through group coaching sessions.
Elementary school teachers are invited to incorporate the content into their lesson plans for children in
grades 4-8; high school and post-secondary educators are also invited to do so. New content is added
weekly: the library of Coaching Capsules will continue to grow as the company expands.

In addition to free access to the STEERus Soft Skills Academy, the company offers fee-based
professional development services including private and group coaching, classroom workshops (currently
virtual) plus onboarding of interns and new hires.

About STEERus™ Inc.: The company was founded in 2020, headquartered in River Vale, NJ, as an
emerging EdTech startup with a coaching community that already spans five countries. As the world’s
first Soft Skills Academy, the company’s proprietary digital learning software platform and modular
“Coaching Capsule” scenario-based content delivery enables asynchronous learning, guided coaching and
structured curricula designed to provide students a successful transition from academic to work life. Rich
analytics and an advanced learning management system are at the core of the company’s technology
platform. The company serves as an adjunct resource that supports college career services and businesses
lacking the infrastructure for onboarding and professional development. To learn more, visit:


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