Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
PROJECT
REPORT
ON
ICICI BANK
BY
N. Vaghul, Chairman,
ICICI Bank.
Srinivasan indeed has excellent credentials to outline management concepts and link them to the
teachings of Valluvar. I came to know him as a young executive of ICICI and have seen him rise to great
heights within the organisation. The manner in which he put 3i Infotech on the growth path, successfully
dealing with many challenges the company faced in its formative years, is testimony to his emergence as
one of the young corporate leaders in the country. The book not only incorporates the results of his rich
experience in corporate organisations but also reflects his deep understanding of ancient Indian
philosophy. I am greatly impressed by his ability to link the teachings of Valluvar with the various
concepts propounded by the management gurus of the day. This comparative analysis would be of great
interest to students of management.
I would, without hesitation, recommend this book for reading by young and aspiring corporate executives.
Srinivasan’s book is a remarkable attempt to distil the wisdom of this great work into
easily understandable concepts for modern managers. His hands-on experience and
knowledge of business, combined with his deep understanding of our culture and
philosophy, is the great strength of this book. I am sure readers will find this an
interesting and rewarding experience.
make reading this book both a pleasure and a learning experience.
Brief introduction of ICICI bank
ICICI Bank India is the largest private bank in India and the second largest in the entire banking
sector (consisting of banks belonging to both public and private sector). Only State Bank of India
(SBI), controlled entirely by the Government of India has a bigger business than ICICI Bank.
Founded in 1955 as Industrial Credit and Investment Corporation of India, ICICI Limited was
established by the Government of India in the 1960s as a Financial Institution like Industrial
Development Bank of India (IDBI) to finance large industrial projects.
ICICI then, was not a bank and hence could not take retail deposits and was not required to
comply with Indian banking requirements for liquid reserves. ICICI borrowed funds from various
agencies like the World Bank, often at concessional rates. These funds were deployed in large
corporate loans. However, the scenario changed drastically in1990s when ICICI founded a
separate legal entity and named it "ICICI Bank".ICICI Bank, as the name would suggest,
undertook normal banking operations like accepting deposits, issuing credit cards, providing car
loans etc. The experiment was so successful that ICICI merged into ICICI Bank and this "reverse
merger" happened in 2002.
Besides, ICICI Bank India had over 30,000 employees working for it.
Controversies
At the time of the reverse merger, rumors propped up that ICICI had a large proportion of
Non Performing Loans (NPAs) in its books of accounts, primarily in the name of the steel
industry. The circumstances that forced this belief was that since 2002, there had been a
general revival in Indian industry (particularly in metal based industry).
Recently, ICICI Bank has been in news for providing poor customer service. The financial
consultants and advisors associated with ICICI Bank have been reportedly giving false
information (like exaggerated numbers) about the ICICI Prudential Life Insurance Policy.
Moreover, the home loan facility provided by them is not up to their standards. The rapid
growth of the bank is being held responsible for causing an inability to ensure goodwill
amongst customers.
Success story
Today, ICICI Bank, India has the largest market share and value among all banks in retail
or consumer financing. ICICI Bank is the largest issuer of credit cards in India. It was the
first bank to offer a wide network of ATM's and had the largest network of ATM's till
2005, before SBI caught up with it.
ICICI bank now is widely seen as a sophisticated bank able to take on many global banks in
the Indian market. The bank is expanding in overseas markets. It has operations in the UK,
Hong Kong, Singapore and Canada. It acquired a small bank in Russia recently. It has tie-
ups with major banks in the US and China. The bank is aggressively targeting the NRI
(Non Resident Indian) population for expanding its business.
Various branches of ICICI bank in India
Maturity Period Single Deposit of Less than Rs. Single Deposit of Rs. 1.5 mn
1.5 mn and above but less than Rs.
w.e.f. 11.05.2009 10.00 mn
w.e.f. 11.05.2009
# Internet Banking
ICICIBank.com, our Internet Banking Service, is a convenient remote banking facility providing
you with easy and secure access to your accounts.
With just a PC connected to the Internet, you can have your account information at your
fingertips, from anywhere in the world, anytime. So, if you don't want branch timings to restrict
you, Internet Banking is just the service for you.
What's on Offer
1)Account Information
2) eCheques (Online Funds Transfer)
3) Bill Payment
4) Requests and intimations
5) Communication with your Account Manager
6) Customise ICICIBank.com
7) Disclaimer
1) Account Information
• Provides you with a summary of all your bank accounts.
• Allows transaction tracking which enables retrieval of transaction details
based on cheque number, transaction amount, date and so on.
• Provides account statement and transaction reports based on user
defined criteria. You can even download and print the statement of
account.
3) Bill Payment
You can pay your bills (telephone, mobile, electricity, insurance premium, credit card,
etc.) online.
• Cheque-book
• Stop payment instruction
• Quantum Optima - value added savings account
• Opening a fixed deposit
• Opening a recurring deposit
• Intimate us for loss of your ATM card
• Register ONLINE for phone banking and mobile commerce
• Cheque Status
• Online application for a Debit Card etc.
6) Customise ICICIBank.com
7) Disclaimer
- Please note that the operations in your accounts with ICICI Bank and the Internet
Banking service are subject to the relevant laws of India and not any other country.
- All companies, products and service names, wherever they appear on this site, may be
trademarks or service marks of their respective owners.
# Mobile banking
Credit Card
With Mobile Banking, you can remain updated while you are on the move,
without even making a phone call or a visit or logging on the Internet. ICICI Bank
Mobile Banking for Credit Cards can be divided into two categories:
● Request facility
● Alert Facility
Request Facility
The ICICI Bank Mobile Banking Request facility enables you to check the
following information for your Credit Card:
Alert Facility
On subscription to Credit Card Alerts, you get alerted when the events you have
subscribed for get triggered. You can subscribe for receiving sms alerts for the
following events:
• Due Date Reminder - You receive an alert five days prior to the due date.
This would inform you the total and minimum amounts due and the the
payment due date.
ICICI offers you the most convenient home loan plans to suit your needs. With so many
attractive features in every type of home loan we offer, creating the home you always
wanted is no longer a distant dream. Some of our key benefits are:
Interest rate on ICICI Bank Home Loans is linked to the ICICI Bank Floating Reference
Rate (FRR/PLR). ICICI Bank FRR has been reduced by 50 basis points (i.e. 0.50%) with
effect from April 22, 2009. Thus the FRR has been reduced from 13.75% to 13.25%.
ICICI Bank PLR has also been reduced by 50 basis points (i.e. 0.50%) with effect from
April 22,2009. Thus the PLR has changed from15.75% to 15.25%.
Accordingly, the Home Loan floating rate of interest has been reduced by 0.5% (50 basis
ponits).
Bank Name Loan Eligibility Interest Rate EMI Processing Fee Action