ANURAG GUPTA

Address: Anurag Gupta Roll no. : 093158 C/o The Dean,

M.S.Ramaiah Management Institute
M.S. Ramaiah Management Institute, Bangalore, Class of
2011
 gupta.anurag1870@gmail.com
male, 24 Years

OBJECTIVE Seeking assignments in the areas of Marketing, in a growth oriented organization

offering a congenial and stimulating work environment.

ACADEMIC RECORD
CGPA 2011
M.S.RAMAIAH INSTITUTE OF MANAGEMENT
6.92
Electives:
Marketing:Product Brand Management, Consumer Behavior, Market
MBA Research, Advertising, Integrated Marketing Communication, Sales and
Distribution Management
Operations: Supply chain management, Quality management, World class
manufacturing.
Strategic management.
B.E. COMPUTER Sc. Rajiv Gandhi Technical University 66.9 % 2009
XII Board – MPBSE 73.77% 2005
X Board – CBSE 47.20 % 2002
INTERNSHIPS
Management Trainee, Pepsico India Holding pvt.ltd, Gurgaon. 2 months
Preparation of advertising campaigns and Market research on Analysis of variant
performance & impact on brand Strategy.

Studied the Advertising strategies of kurkure and its other product.

 Studied the Competitive Analysis in the field of Advertising
for brands like Haldirams, ITC(bingo), parle.
 Learnt about the presence of Kurkure Rajma in the Gurgaon
and delhi region and the extent of the same.
Advertising &
 Created substantial information bank, helping formulate new
Marketing Strategy
techniques for creating awareness.
Development
 Studied the factors influencing purchase decision of mobile
phone users in the area of study.
 Learnt about consumer priorities before selection of Snacks.
 Provided suitable suggestions for increasing brand
awareness.
.
OTHER TRAINING ATTENDED
 Attended training in “TANISHQ for 15 days in Banglore” in 2010
 Attended “CDMA,GSM,&EWSD” at “JABALPUR TELECOM” for 15 days in
2007.

EXTRA CURRICULAR ACHIEVEMENTS

 Participated in ppt on palm recognition system at IIT Guhawti

 Participated in workshop APPIN at IIT Guhawti

 Participated in dance competiton at IIM, Banglore

 Participated in dance competiton at CHRIST UNIVERSITY, Banglore

OTHER TECHNICAL SKILLS

 Good Knowledge about DATA COMMUNICATION,DATA STRUCTURE.

 Software Skill: C++,JAVA.
 Good knowledge about Ms word, excel and powerpoint.

Address: Anurag Gupta Roll no. : 093158 C/o The Dean,

M.S.Ramaiah Management Institute
M.S. Ramaiah Management Institute, Bangalore, Class of
PROJECT DETAIL
2011
 ADDITIONAL INFORMATION
 “PALM RECOGNITION SYSTEM”

 Front-end – J2se,J2ee

 Back-end- --oracle8i

 Description- It is a very secure method of authentication because this blood vein pattern lies
under the skin. This makes it almost impossible for others to read or copy.

Hobbies – playing cricket

Cooking
dancing
collecting knowledge about gadgets

Date .........
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(Anurag gupta)

Address: Anurag Gupta Roll no. : 093158 C/o The Dean,

M.S.Ramaiah Management Institute
M.S. Ramaiah Management Institute, Bangalore, Class of
2011