PROJECT REPORT

ON
Reliance Communication
(Reliance broadband Sales & Product awareness)

A Project Report submitted in partial

Fulfillment of the requirements for the award of

Degree of

MASTER OF BUSINESS ADMINISTRATION

(INDUSTRY INTEGRATED)
TO
MADURAI KAMARAJ UNIVERSITY, MADURAI

By
Piyush Trigunayat
(Registration No.A8756674)

Under the guidance of

Prof. Ruchika Gupta
Rai business school
MCIE Mathura Road
New Delhi
 STUDENT’S DECLARATION

I here by declare that the project report conducted

at
Reliance Broadband Services, Noida
Under the guidance of
Prof. Ruchika Gupta
Submitted in partial fulfillment

A Project Report submitted in partial

Fulfillment of the requirements for the award of

Degree of

MASTER OF BUSINESS ADMINISTRATION

(INDUSTRY INTEGRATED)
TO
MADURAI KAMARAJ UNIVERSITY, MADURAI

Is my originalworkand the samehas not beensubmittedfor the

awardof any OtherDegree/diploma/ fellowshipor othersimilar
titles or prizes

Place:–NewDelhi PiyushTrigunayat

Date:- Regno:- A8756674

 CERTIFICATE

This is to certified that the project report

At

Reliance Broadband Services, Noida

Submitted in partial fulfillment of the requirements for the
award of
the degree of

MASTER OF BUSINESS ADMINISTRATION

(INDUSTRY INTEGRATED)

TO

MADURAI KAMRAJ UNIVERSITY, MADURAI

Is a record of bonafied training carried out by

Piyush Trigunayat

Undermy supervisionand guidanceandthat no part of his reporthas

beenSubmittedfor the awardof any otherdegree
fellowshipor similartitles or prizes.

Faculty Guide: -
Signature: -

Name: - Prof. Ruchika Gupta

CERTIFICATE OF THE ORGANISATION

TO,
THETrainingofficer,
NationalInstituteof AppliedManagement,
NewDelhi,

This is to certify that Mr.Piyush

Trigunayat of
MBA (Industry Integrated) course of
Madurai Kamaraj University at
Rai Business School Learning Center has
Undergone
management training at our Organization
from 01/08/2009 to till working.

His performance during the Traing

period is good
Authorized Signatory
(Alok Verma)
Reliance Broadband Services Ltd.
ACKNOWLEDGEMENT

The satisfactionandeuphoriathat accompanythe

successfulcompletionof any task wouldbe incomplete
withoutmentioningthe peoplewhomadeit possible, whose
guidanceandencouragementgrowwith all the effortswith
success.

I consider as my privilege to express my

sincere gratitude and respect to our ,
Prof. Ruchika Gupta for permitting me to
undertake this project.

I extendmy sincerethanksto my Projectguide

Mr.Pankaj (Placement Officer) for his
commendableinspiringguidance,valuableadvice,
encouragementand motivationgivento me to succeedin my
endeavor.
I owe from the depth of my heart, my
gratitude to Sales Manger Reliance
Broadband Service Mr.Alok Verma who
was so generous in extending his time
and giving a lending hand to bring out
this project.
I would also like to thank my friends for
giving all the co-operation and confidence
to me.

Piyush
Trigunayat

Bharti Tele-Ventures
Bharti Tele-Ventures is one of India's leading private sector providers of

telecommunications services based on an aggregate of 28,692627 customers as on

September 30, 2006, consisting of 27,061,349 GSM mobile and 1,631,278
broadband & telephone customers

The businesses at Bharti Tele-Ventures have been structured into three

individual strategic units (SBU’s) –
1) mobile services
2) broadband and telephone services (B&T)
3) enterprise services

The Mobile services group provides GSM mobile services across India in
23 telecom circles, while B&T business group provides broadband &
telephone services in 94 cities. The Enterprise Services group has two
sub-units – carriers (long distance services) and services top corporates.
All these services are provided under theAirtel brand.

Bharti Enterprises has been at the forefront of technology and has revolutionized
telecommunications with its world class products and services. Established in 1976,
Bharti has been a pioneering force in the telecom sector with many firsts and
innovations to its credit.
Bharti provides a range of telecom services, which include Cellular, Basic,
Internet and recently introduced National Long Distance. Bharti also

manufactures and exports telephone terminals and cordless phones. Apart from
being the largest manufacturer of telephone instruments in India, it is also the first
company to export its products to the USA.

Bharti is the leading cellular service provider, with a footprint in 16 states

covering all four metros. It has over 12 million satisfied customers

Bharti Enterprises has successfully focused its strategy on telecom while

straddling diverse fields of business. From the creation of'Airtel', one of
India's finest brands, to becoming the largest manufacturer and exporter of
world class telecom terminals under its'Beetel' brand, Bharti has created a
significant position for itself in the global telecommunications sector. Bharti

Tele-Ventures is today acknowledged as one of India's finest companies, and

its flagship brand 'Airtel', has over 12 million customers across the length
and breadth of India.

While a joint venture with TeleTech Inc., USA marked Bharti’s successful
foray into the Customer Management Services business, Bharti Enterprises’
dynamic diversification has continued with the company venturing into
telecom software development. Recently, Bharti has successfully launched
an international venture with EL Rothschild Group owned ELRO Holdings
India Ltd., to export fresh Agri products exclusively to markets in Europe
and USA

"What other operators have achieved in one to two years, Bharti has done in just over a
month. In July 2002, one out of every two people buying a mobile across India chose
AirTel. We are truly proud to be spearheading the mobile revolution in the country."

- Sunil Bharti Mittal, Chairman, Bharti Tele-Ventures in 2002

Vision
BY 2010 AIRTEL WILL BE THE MOST
ADMIRED BRAND IN INDIA:
 LOVED BY MORE CUSTOMERS.

 TARGETED BY TOP TALENT.

 BENCHMARKED BY MORE

BUSINESS.

AIRTEL
Airtel comes to you from Bharti Tele-Ventures Limited - a part of the biggest private
integrated telecom conglomerate, Bharti Enterprises. A consortium of giants in the
telecommunication business. In it's six years of pursuit of greater customer
satisfaction, AirTel has redefined the business through marketing innovations,
continuous technological up gradation of the network, introduction of new generation
value added services and the highest standard of customer care.

Bharti is the leading cellular service provider, with an all India footprint
covering all 23 telecom circles of the country. It has over 12 million satisfied
customers.

Cellular telephony was introduced in India during the early 1990s. At that
time, there were only two major private players, Bharti (Airtel) and Essar
(Essar) and both these companies offered only post-paid services. Initially,
the cellular services market registered limited growth.

Moreover, these services were mostly restricted to the metros. Other factors
such as lack of awareness among people, lack of infrastructural facilities,
low standard of living, and government regulations were also responsible for
the slow growth of cellular phone services in India.

Although the cellular services market in India grew during the late 1990s (as
the number of players increased and tariffs and handset prices came down
significantly) the growth was rather marginal. This was because the cellular
service providers offered only post-paid cellular services, which were still
perceived to be very costly as compared to landline communications.
Following this realization, the major cellular service providers in India,
launched pre-paid cellular services in the late 1990s. The main purpose of
these services was to target customers from all sections of society (unlike
post-paid services, which were targeted only at the premium segment).

Bharti’s Mission

To be globally
admired for
telecom services
that delight
customers.