Monday February 21, 2011

Your Local Executive RANCHO SANTA FE, CA

Summary Single Family Homes

This Week
Real-Time Market Profile Trend
Median List Price $ 2,950,000 ±+
Asking Price Per Square Foot $ 1,384 ==
The median list price in RANCHO SANTA FE, CA 92067 this week is Average Days on Market (DOM) 256 ==
$2,950,000.
Percent of Properties with Price Decrease 33 %
Percent Relisted (reset DOM) 10 %
Even though the days-on-market is trending higher, so is the Market
Action Index at these inventory levels, providing a neutral outlook Percent Flip (price increased) 1%
for the market. Median House Size (sq ft) 953
Median Lot Size 1.0 - 2.5 acres
Median Number of Bedrooms 5.0
Median Number of Bathrooms 6.0

Supply and Demand Market Action Index Strong Buyer's 15.4 ==

Home sales have been exceeding new inventory for several weeks. ±+ No change == Strong upward trend ≠≠ Strong downward trend
Since this is a Buyer's market prices are not yet moving higher as
excess inventory is consumed. However, as the supply and demand = Slight upward trend ≠ Slight downward trend
trends continue, the market moves into the Seller's zone, and we are
likely to see upward pressure on pricing.

Price
Market Action Index We continue to see prices in this zip code hovering around these
current levels, even though they bumped up a bit this week.
Look for a persistent up-shift in the Market Action Index before
we see prices move significantly from here.

Price Trends

7-Day Rolling Average 90-Day Rolling Average Buyer/Seller Cutoff

The Market Action Index answers the question "How's the

Market?" by measuring the current rate of sale versus the
amount of the inventory. Index above 30 implies Seller's
Market conditions. Below 30, conditions favor the buyer.

Quartiles
7-Day Rolling Average 90-Day Rolling Average

Characteristics per Quartile Investigate the market in quartiles -

where each quartile is 25% of homes
ordered by price.
Quartile Median Price Sq. Ft. Lot Size Beds Baths Age Inventory New Absorbed DOM
2.5 - 5.0
Top/First $ 6,174,000 6015 acres 6.0 8.0 14 54 3 1 300 Most expensive 25% of properties

1.0 - 2.5
Upper/Second $ 3,499,000 2138 acres 5.0 7.0 16 55 5 1 229 Upper-middle 25% of properties

1.0 - 2.5
Lower/Third $ 2,445,000 3224 acres 4.0 5.0 25 55 1 3 238 Lower-middle 25% of properties

1.0 - 2.5
Bottom/Fourth $ 1,675,000 719 acres 4.0 4.0 25 55 2 4 258 Least expensive 25% of properties

Pickford Escrow and The Escrow Firm

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