Group Activity Proposal

Introduction

Bling Entertainment can help you plan projects of any scale from the smallest party or
wedding to the largest corporate event. We will give every event a unique touch. Having
access to the top Lighting Designers, Sound Engineers, event theme designers, fabricators &
carpenters to oversee every we are able to conceptualize, source & manage your event. The
diverse skills and flexibility are what really gives us the ability to stand out. We have
extensive experience in the field of corporate events, with firsthand knowledge of all our
services we believe that our combined strength in all aspects of Event Management allows us
to provide you with the solutions & support that you need.
Project Profile

Logo

Figure 1: - Logo of Bling

Entertainment
Mission and Vision Statement

 Mission: - Bling Entertainment aspires to be the partner of choices supported for core
values: integrity, innovation, quality and keenness. We act with honesty and refuse to
compromise our professional integrity and moral compass. As a result, Bling
Entertainment hopes to further build loyalty and value for our clients. We determine our
success not only on the standard of labor but also the relationship we build along the
journey.
 Vision: - To be the number one lifestyle and entertainment provider through delivering
unique and quality services.

Objectives and Goals

 To increase the amount of sales by achieving the sales target.

 To fulfil the urgency of people to interact within the culture.
 To support everyone to be more interactive and coordinative.
 To fulfil people’s expectations by delivering a good service.
 To encourage people to have a sense of enjoyment and enthusiasm.
Introduction to the Project

An event has been planned out for this project, it’s called as, “Ignite”. Accordingly, we have
expected the amount of 2,500 audiences for this planned out event. Therefore, to conduct this
event in the best manner, most popular artists are requested to perform such as Bathiya and
Santhush, Daddy Band, Yohani, Sanuka and Jaya Sri. Moreover, this event has been planned
out to be held at 7pm in the evening to 11pm in the night, at the Nelum Pokuna Outdoor
Theatre. Hereby, this event also consists stalls such as Harpo’s, Desserts Inc, Gills and Kottu
Mee, to encourage the audiences to have their dinner. Also, this event requires various
sponsors such Sun FM, Daily Mirror and Music Oven.
Importance of the Module

This module Leadership and Business Development enables the students to experience the
leadership aspect in practical. Through such an experience we were able to understand that
leadership is all about influencing, motivating and guiding people in the right way to
collectively achieve the goals and objectives. Accordingly, it provides a sense of direction to
the followers and at the same time, it allows students to understand the change issues. In this
case, the students were able to understand and realize the practical scenario and according to
such an understanding, it enables students to conceptualize the strategic direction in regards
to the organization. Also, it has provided an understanding to collect every student’s
suggestions before implementing any actions.
Business Plans and Activities

Operational Plan

1. Marketing Department: - This is responsible to inform about the expenses through the
planned out events, to the finance department. Also, it has fixed individual targets such as
125 tickets to be sold by per person.
2. Finance Department: - This is responsible for the preparation of financial statements, cash
budget and many more, based on the expenses informed by the marketing department.
3. HR Department: - Is responsible to maintain the policies such as health and safety,
attendance handling, evaluation on employees, code of conduct, training and
development, grievance managing and recruitment.
4. IT Department: - Is responsible to manage the communication systems and advertising,
hereby the way of communication is informed and also posters and various other editing
elements will be performed.
5. Logistics Department: - Will be responsible on managing the event with organizing the
plan in practical, through arranging the stalls, banners, posters and etc.
6. Legal Department: - This is responsible on ensuring that all health and safety guidelines is
being followed according to the implied rules and regulations in Sri Lanka. Also, the
agreements made among various sponsors and suppliers will be managed effectively.

Contingency Plan

A stand-up comedy event is planned out at the auditorium of ICBT Campus. Hereby,
approximately an amount of 400 audiences is expected to be participated, in this case, we
have planned out the comedians as Gehan Blok and Dino Corera to perform. In addition, this
event is about to be held at 7pm to 9pm and the sponsors are Sun FM and Daily Mirror. Also,
we have planned to place the stalls of Bee’s Cafe Short-eats & Beverages.
 Strategic Planning

 Vision: - To provide best entertainment as possible through the event.

 Mission: - This company aims to follow the core values such as integrity, quality and
keenness, to build loyalty and values among customers.
 Objective: - To encourage people to interact within the culture, in order to benefits from
enjoyment and enthusiasm.
Estimated Budget for the Event

Details $ Debit $ Credit

Revenue - -
Sale of Tickets (Rs. 1,500,000 + Rs. 750,000 + Rs. 3,250,000
Rs. 1,000,000) = Rs. 3,250,000
(Rs. 1,000 × 1,500) = Rs. 1,500,000
(Rs. 1,500 × 500) = Rs. 750,000
(Rs. 2,000 × 500) = Rs. 1,000,000
Sale of T-Shirts (Rs. 750 × 1000) = Rs. 750,000 Rs. 750,000
Sponsors - Rs. 2,000,000
Total Revenue - Rs. 6,000,000
- - -
Operating Expenses - -
Artists (Rs. 1,000,000 + Rs. 200,000 + Rs. 1,600,000
Rs. 150,000 + Rs. 150,000 + Rs.
100,000) = Rs. 1,600,000
Cost for Venue - Rs. 200,000
Stage and Light System - Rs. 500,000
Ticket Printing (Rs. 100 × 2,500) = Rs. 250,000 Rs. 250,000
Security (Rs. 5,000 × 30) = Rs. 150,000 Rs. 150,000
Photography (6 Photographers) Rs. 50,000
Other Expenses - Rs. 250,000
- - -
Total Operating Expenses - (Rs. 3,000,000)
Profit (Rs. 6,000,000 – Rs. 3,000,000) = Rs. 3,000,000
Rs. 3,000,000

Graphical Diagrams

Pie Chart
 Income & Expenses

33%

67%

Income Expenses

Clustered Bar Chart

Income & Expenses

Income

Expenses

0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000

Income and Expenses

Stakeholder Analysis
 Manage Closely Segment

1. Sponsors: - These are the ones who has been invested into the business and therefore hey
consist the willingness to promote their brand names through the existence of our
business. Accordingly, they need to be informed about the activities and the operations of
the business. In this case, they are categorized in the Manage Closely segment.

2. Employees: - They are categorized in the Manage Closely segment, since the
organization’s overall productivity relies on the employee’s efficiency. In addition,
employees are needed to be motivated regularly, through appreciating them among all
other employees and also through enabling delegation. Thereby, it allows employees to
experience needs such as self-esteem, job security and etc. Moreover, employees are
enabled to feel more trust worthy through implying delegation. Ultimately, employee’s
interests are protected through motivation, in order to increase and maintain the best
organizational performance.

Keep Informed Segment

1. Customers: - They are treated as the Masters for our business, however they do not have
much power to influence in the activities and the planned operations of our business.
Since they have a low amount of power, but a high degree of interest to engage in the
event of our business to experience the best services. In this case, they are classified in the
Keep Informed segment.

2. Suppliers: - They are classified in the Keep Informed segment, since they consist a high
tendency for their payments to be on time, thereby they only have the interest. In such a
case, they have high interest to receive their payments on time without any delays.
Accordingly, they do not consist the power to influence on our business, since there are
various suppliers who supply the similar required instruments and equipment at the
similar price.

Project Duration and Action Plan

Figure 3: - PD & AP

(WBS) Work Break Down Structure

Figure 4: - (WBS)

Risk Assessment
Figure 5: - Risk Management

Evaluation of Constrains
1. Global Pandemic: - The Covid-19 Pandemic is being taking place, in this case it is very
difficult to monitor every audience to follow the health and safety practices that has been
implied by the Sri Lankan government and also by various other health concerned
organizations such as (WHO) World Health Organization and etc. However, it
demotivates the audiences to follow those imposed guidelines which consists of the
requirements such as 1-meter distance in between everyone, regular hand wash and etc. In
this case, customers will also hesitate to participate in this event due to the fear.
2. Sponsorships: - Lack in sponsorships will enable us to move towards the contingency
plan. Moreover, lack of sponsorship will reduce the income level of our organizations. In
this case, the expenses would be more than the income level, ultimately losses will have
to be faced.
3. Legal Requirements: - This event would create sound pollution to the general public,
local communities and residence of that area.

Project Team
Figure 6: - Project Team

Gant Chart
Figure 7: - Gant Chart

Conclusion
This company will be able to productively manage the overall factors in-related to all
departments, in order to perform the planned out event without creating any harm. At the
same time, delegation will be performed among the head of department and the other
employees, also cross-functioning would also be followed among each department.
Ultimately, this company would follow both the mission and vision statements to gain the
best during the short-run of operations.
Planning the Business Activity
In order to accomplish the CSR project our team formed an organization under the name
‘’BLING ENTERTAINMENT”. According to the ideas of the team members we finalized to
host a musical event to raise the funds for the project. After taking the necessary permissions,
team members decided to hold the musical event in the Nelum Pokuna Outdoor Theaters. All
the members are given a relevant task to do according to the department they belong. Below
mentioned chart was used in order to plan & schedule all activities.

Define the cause -

Charity Event

Setting a fund raising Goal -

Musical Event

Create the event budget -

Displaying all the income and cost

Decide the target audience -

Students of ICBT Campus, and outsiders

Find a venue for the event -

Nelum Pokuna Outdoor Theaters

Market the event strongly - Attaching posters on notice boards of ICBT Campus,
advertising through Sun FM, Dailly Mirror and social media networks