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Table of contents
• Summary
• Phase 1
• Phase 2
• Phase 3
• Timeline
• Services
• Network Map
• Flow of work
Summary
Objective
Our aim is to expand the pool of potential clients for your business coaching business. We will use a multi
pronged approach to reach new, existing and past clients through “high touch” social media.
Goals
Increase the number of contacts from potential clients. Build a strong personal brand around the name Andy
Hill that fosters more opportunity for business growth. Metrics will be determined and measured monthly to
enable adjustment and course correction as we move forward.
Solution
Build a network of online communities to open additional channels of communication to clients.
Page 1
Phase 1
Tactic
List of keywords included in real time search
• Twitter
• Facebook
• Google alert
Deliverable
Real time results captured in an RSS feed delivered via email or google reader on a regular schedule
Tactic
Find and develop groups of potential clients on networking sites. Feed them discussion topics and encour-
age their participation and sharing.
• Facebook
• LinkedIn
• Quora
Deliverable
Account creation, fulfillment and guidance. Monthly report of group growth and reach as well as highlights.
Page 2
Phase 2
Tactic
Write regular blog topics, videos and/or podcasts that answer questions from our research. Deliver them via
multiple channels to our network.
• Wordpress Blog
• Video aggregators (YouTube, etc.)
• Link sharing
Deliverable
Weekly blog topic ideas via email and/or shared document.
Tactic
Measure number of contacts via phone, email, form, etc.
• Multiple outlets
Deliverable
Monthly aggregate report.
Note: this will be a joint effort to combine numbers and judge effectiveness.
Page 3
Phase 3
Tactic
Schedule webinars, live video streaming and chat sessions. Invite network to join and lead conversation.
• Ustream
• Tinychat
• Skype
• Gotomeeting
• Slideshare
Deliverable
Account creation, coaching and outlines. Possible real time data capture as needed
Tactic
Active guest posting outreach
• Email
• Custom as needed
Deliverable
Posting invites, virtual introductions and meeting leads
Page 4
Timeline
Phase 1
February 28th- March 4th
Phase 2
March 6th- ???
Phase 3
TBD
Services
Advisement
I’m always available via phone or email for advice on all aspects of social media and online marketing
Tech Management
Updating of web apps and services
Account management and congruency
Media Creation
Video slates, finishing, distribution
Ad placement
Advisement, design, reporting and negotiating as needed
Page 5
Network Map
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Page 6
Flow of work
1. Gather information
1. Listening Stations
2. Clients
1. Define topic
2. Define media
3. Schedule release
3. Create
1. Create media
4. Share
1. Distribute links
2. Get feedback
5. Iterate
1. Answer comments
2. Refine discussion
6. Measure
1. Record metrics
7. Course correct
8. Repeat
Page 7