SWOT AND PESTLE ANALYSIS OF

VARIOUS REGIONAL AND

INTERNATIONAL AIRLINES

S U B M I T T E D B Y,
A N A N D H U P. S
M B A AV I AT I O N
AVIATION INDUSTRY
 SWOT ANALYSIS OF AIR INDIA

Strengths Weakness

 Largest air carrier in India  Financial crisis.

in terms of traffic volume.
 Low profitability
 Strong backing by the
government of India.  Flight delays and
 Connects remote cancellation records.
destinations
 Opportunities Threats

 Changing consumer  Poor track record

opinions including compared to its
price consciousness. competitors
 Growth of Tourism  High Competition from
Industry competitors
 Expansion of routes  Increase in fuel costs.
and International
destinations
SPICE JET
 SWOT ANALYSIS OF SPICEJET

Strength Weakness

 Spice Jet operates India's  Low market share due to

first bio jet fuel flight high competition.
 Strong backing by promoters.
 Has less routes compared to
 Having more than 35
destinations in India. its competitors.
Opportunities Threats

 SpiceJet launches air  Rising Fuel Costs can

cargo services on decrease margins
domestic and for Spice Jet
international routes  Changing govt policies
 SpiceJet sets sights on and international
more international pressure affects brand
routes to keep fleet operations.
busy.
INDIGO
 SWOT ANALYSIS OF INDIGO

Strength Weakness

 lowest fare carrier.  Covers less routes .

 On-time Performance  Continuous grounding of
 Continuous profit Indigo’s A320neo
maker aircrafts.
 Concentrate only on
middle class society.
 Opportunities Threats

 Indigo placed order for  Strong competition.

new aircrafts to expand  Rising fuel cost.
fleet size.
 Changing government
 Rapid expansion by policies.
buying new airbuses.
 Indigo plans to starts
flights to london.
GOAIR
 SWOT ANALYSIS OF GOAIR

Strength Weakness

 Strong backing by the  Market share is very less.

promoters.  Go Air entered Indian
 Nearly 230 daily flights . market very late.
 Covers almost all major  No too many destinations
cities. compared to competitors
JET AIRWAYS
 SWOT ANALYSIS OF JET AIRWAYS

Strengths Weakness

 India’s largest domestic  Delay in paying salary of

airline in the private sector .
 Alliance with Etihad Airway
 Jet airways has a strong base
of fleet and a strong network
employees.
 Loosing domestic market
share due to new entrants.
 airline’s slow response to
customer complaints
 Opportunities Threats

 Strategic Alliances  High competition

wide reach  High fuel price
 Positive growth in
Indian airline industry
 SWOT ANALYSIS OF VISTARA

Strengths Weakness

 Backed by the TATA  Less number of

group & Singapore aircrafts.
airlines.
 Good-in flight experience  Higher price
 Frequent flier program  Less locations served.
AIR DECCAN
 SWOT ANALYSIS OF AIR DECCAN

Strengths Weakness

 Strong backing by the  Limited no of routes and

promoters. destinations compared to
competitors.
 LCC segment is ever
growing in the country.  It has less market share
in the Indian Industry
TRUJET
 SWOT ANALYSIS OF TRUJET

Strength Weakness

 Trujet first to get  Limited no of routes

clearance under UDAN
Scheme and destinations.
 Trujet operates 14  Low market share
Destinations in India.
 PEST ANALYSIS OF AIRLINES IN GENERAL

POLITICAL ECONOMICAL

 Unstable Political  Increase in Operational

Condition cost
 Terrorism  Increase in petroleum
 Government Policies prices.
 Increasing tax and tariff.
 SOCIAL TECHNOLOGICAL

 Lack of skilled  Moderniztion and

manpower( in flight privatization of airport.
staffs)  Increase in web based
 Air travel now beame ticketing
luxury to necessity.
 LEGAL ENVRONMENTAL

 Regulators are very  Airlines are forced to

strict with airlines. adopt “green flying”
 Highly expensive  Sudden climate change
rules.  Air pollution