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2010-11

The project report on marketing on industrial


visit to

N.K.PROTEINS
Presented by:-
JAY DAVE

FY.BBA(DIV:-A)
ROLL NO:-29

Submitted to:-
Mrs.
RUPAL SHAH
L.J
IBA

Submitted to:-

PREFACE
Mrs.RUPAL SHAH
L.J.IBA
1
“Experience is the best teacher”. This saying has played a
guiding role in including visit as a part of the curriculum of
the B.B.A. programme of the Gujarat University. This visit & a
consequent report on it allow the student to practically visit
the industry and study real business environment.

This practical training at B.B.A programme develops a feeling


about difficulties and challenges in the business world. Only
theory knowledge does not impart complete education,
practical experience must accompany theoretical knowledge
to add meaning to education. To fulfill these objectives,
industrial visit is a part if B.B.A. programme.

In this direction, I have tried my level best to present the


project report based on this visit.

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ACKNOWLEDGEMENT

The successful completion of this report would not have been


possible without co-operation and support of my teacher,
friends and my institute.

I forward gratitude to respected director of institute for


arranging this visit.

I am heartily thankful to the management for providing me


the opportunity to make a study of practical training in their
organization.

I express my sincere thanks to the staff of the unit who have


given us all the information and who have guided us during
the visit. With whose help, the training was possible and who
provided full guidance, co-operation and valuable
suggestions about industrial report.

I am really obliged to the company and that entire manager,


Chief executives and other persons of the company who
heartily gave me information about the company by
answering my questions.

I am thankful to my college friends and all those who have


helped me directly or indirectly in the preparations of this
report.

With thanks…

Place :- Ahmedabad. Your Sincerely,

Name: Jay
Dave
Date :-
Class: FY B.B.A.

3
Div: A

Roll No:29

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TABLE OF CONTENT

Sr Particulars Page
no. no.
I MACRO ASPECT
1. Introduction 8
2. Distribution Network 9
3. Major Players 10
4. Background 11

II MICRO ASPECT
1. Company Profile 15
2. Quality Control 17
3. Quality Objective 18

III ORGANIZATIONAL ASPECT


1. Departments Of Organization 20
2. Organizational Structure 21
3. Organizational Chart 22

IV PRODUCTION ASPECT
1. Product Portfolio 25
2. Production Process 28
3. Manufacturing Process (Diagram) 34
4. Installed Capacity 35

V PERSONNEL ASPECT
1. Human Resource Management 37
Training And Development
2. Man Power Strength In Company 38

VI MARKETING ASPECT
1. Marketing 40

5
2. Product Planning 41
3. Advertising 42
4. Product Line 43
5. Product Mix 44
6. Branding 45
7. Packaging 45
8. Factors to Consider When Making 47
Packaging Decision
9. Product Life- Cycle 49
10. Name Of Products 51
11. Product Range 52
12. Organization Of Marketing Department 54
13. Distribution Network 55

VII FINANCIAL ASPECT


1. Finance 57
2. Corporate Growth 58

VIII CONCLUSION 59

IX BIBLIOGRAPHY 60

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INTRODUCTION

N. K. PROTEINS LTD., an ISO 9001:2000 certified company


registered in the year 1993 is engaged in the refining of all
types of edible oil. Their refinery is located at village Thor,
Tal, Kadi, Dist. Mehsana, Gujarat. They have the most
integrated automatic and continuous plant from Alfa Lavel,
Pune with the capacity of 400 MT per day of edible oil. They
are having well established in house R & D department and
supported by well-equipped and scientific testing equipment
like Gas Chromatograph etc. They are refining all types of
edible oil and sell them under different brand names.
Following are the well accepted brand names.

Their market share in Refined Cottonseed oil in Gujarat is


more than 65%. They are also selling in consumer packs in
15 & 5 ltrs HDPE Jars, 1 Ltr pouch, 1 Ltr Bottle, 500 Ml. & 200
Ml Pouch. They are having very good marketing set up in the
State of Gujarat. Recently they have started their regular
marketing in the State of Rajasthan, Maharashtra and some
other parts of India. They are having their own transport
division which covers 20 fleet vehicle and 30 tanker to
enable the company to provide prompt & quality service to
their customers. They are also having in house fabrication
unit for manufacturing of tins, corrugated boxes, HDPE jars,
which ensures premium quality at an affordable price.

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COMPANY PROFILE

Name of the company: N.K. Proteins Limited

Location of works: Kadi- Thor Road


Opp. Syphne Factory,
Thor, Taluka. Kadi, Dist.
Mehsana
Gujarat India
Phone: +91-2764-274247

Registered Office: 2nd / 7th floor,


Popular House,
Ashram Road,
Ahmedabad – 380009
Gujarat India
Phone: +91-79-66309999
Fax: +91-79-26589214

Main Business: Manufacturing and selling of Oil

Product Range:
1) Refined Cotton Seed oil
2) Refined Corn oil
3) Refined Soyabean oil
4) Filtered Groundnut oil
5) Refined Groundnut oil
6) Refined Sunflower oil

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History :
N. K. PROTEINS LTD., an ISO 9001:2000
certified company registered in the year 1993 is
engaged in the refining of all types of edible oil. The
refinery is located at village Thor, Tal, Kadi, Dist.
Mehsana, Gujarat. They have the most integrated
automatic and continuous plant from Alfa Lavel, Pune
with the capacity of 400 MT per day of edible oil. They
are having well established in house R & D department
and supported by well-equipped and scientific testing
equipment like Gas Chromatograph etc. They are
refining all types of edible oil and sell them under
different brand names.
The company is also planning for ISO 14000

Mission: Looking to the market demand of our


products, they are planning to expand further 400 MT
fully automatic refining plant to satisfy the needs of
their customer.

• Now a day the power cost is very high, so they are


planning to install co-generation power plant for 1.5 MW.

• They are also planning to go for ISO 22000 and


HACCAP

Financial Information: Their sales turnover has


reached upto the level of Rs. 900 crores and there has
been a growth rate of 30%.

Special Achievements:
Refinery: 400 Mt
Filling: 30,000 tins per day
Storage capacity: 5000 Mt
Tin manufacturing: 50,000
tins per day

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Jar manufacturing: 20,000 jars
per day
Box manufacturing: 3000
boxes per day

Existing Management Group:


Director - Kamleshbhai
Patel
Owner - Nileshbhai Patel

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QUALITY CONTROL & OBJECTIVE

The company is committed to ensure customer satisfaction


by supplying quality in all their edible oil products. Therefore
continuous improvement shall remain mission of every
employee and the management.

“The production will be strictly as per the expectation and


requirement of the customer. Their entire satisfaction and we
will rigidly observe the standards required for the quality
products”.

They are having well established in house QC department


and supported by well-equipped and scientific testing
equipment like Gas Chromatograph etc. to meet the
domestic and international quality standard of edible oils.
Laboratory also provides analytical support to production
department for control of quality parameters.

12
Quality Objective

• To provide necessary resources required for


the quality management system to prove
excellence.
• To provide effective customer care services.
• To monitor the processes to ensure
environmental care.
• To provide inputs for enriching technical and
interpersonal competence of the employees.

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MAJOR PLAYERS

The Edible Oil industry is mostly dominated in Gujarat by


Tirupati Oil, Saffola Oil, Ankur Oil, Krishna oil and others.
There are many companies which are engaged in producing
soyabean oil, corn oil, cotton oil, groundnut oil, etc. All these
companies are in competition with N.K. Proteins. All those
companies have their products in the market.

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BACKGROUND

EDIBLE OIL

Edible oil in simple terms means “A liquid fat that is capable


of being eaten as a food or food accessory. Edible oil can be
further classified in to different types :-

• Peanut Oil

• Cottonseed Oil

• Corn Oil

• Soyabean Oil

• Sunflower Oil

Peanut Oil
Peanut oil (arachis oil) is an organic oil derived from
peanuts, noted to have the slight aroma and taste of its
parent legume. In the UK it is marketed as 'Groundnut Oil'.

It is often used in South Asian and Southeast Asian cuisine


much as olive oil is used in the Mediterranean. Peanut oil is
appreciated for its high smoke point relative to many other
cooking oils. Its major component fatty acids are palmitic
acid, oleic acid, and linoleic acid. The oil also contains some

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6–8% (total) of arachidic acid, behenic acid, lignoceric acid
and other fatty acids. Peanut oil was used as the original
source of fuel for the engine. Peanut oil is most commonly
used when frying foods, particularly French fries and chicken.

Cottonseed Oil
'Health-Hygiene and lots of love' may be a punchline of high
recall to the reader but for N. K. Proteins it tells of the
success of N. K. Proteins' operation Golden Flow. Available in
15 Kg Tin, 15 Lt Jar, 1 Lt. Bottle an pouch, the brand
continues to be a leader in the market.

Corn Oil
Corn oil is oil extracted from the germ of corn (maize). Its
main use is in cooking, where its high smoke point makes it
valuable frying oil. It is also a key ingredient in some
margarine. Corn oil has a milder taste and is less expensive
than most other types of vegetable oils.

One bushel of corn contains 1.55 pounds of corn oil (2.8% by


weight). Corn agronomists have developed high-oil varieties;
however, these varieties tend to show lower field yields, so
they are not universally accepted by growers. Refined corn
oil is 99% triglyceride, with proportions of approximately
59% polyunsaturated fatty acid, 24% monounsaturated fatty
acid, and 13% saturated fatty acid.

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Soybean Oil

The soybean (U.S.) or soya bean (UK) (Glycine max) is a


species of legume native to East Asia. It is an annual plant
that may vary in growth, habit, and height. It may grow
prostrate, not growing higher than 20 cm (7.8 inches), or
even stiffly erect up to 2 meters (6.5 feet) in height. The
pods, stems, and leaves are covered with fine brown or gray
pubescence. The leaves are trifoliolate, having 3 leaflets per
leaf, and the leaflets are 6–15 cm (2–6 inches) long and 2–7
cm (1–3 inches) broad. The leaves fall before the seeds are
mature. The small, inconspicuous, self-fertile flowers are
borne in the axil of the leaf and are white, pink or purple. The
fruit is a hairy pod that grows in clusters of 3–5, with each
pod 3–8 cm (1–3 inches) long and usually containing 2–4
(rarely more) seeds 5–11 mm in diameter.

Sunflower Oil

Sunflower oil is the non-volatile oil expressed from sunflower


(Helianthus annuus) seeds. Sunflower oil is commonly used
in food as frying oil, and in cosmetic formulations as an
emollient.

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DEPARTMENTS OF ORGANIZATION

Every organization has departments in it. Through


departmentation the work of the company is divided into
several groups. Through this the work can be done easily and
efficiently. This helps the company to work in good speed
and increase their profitability. There are many departments
in a company. The following are the departments of NK
PROTEINS:

• Production Department

• Marketing Department

• Finance Department

• Sales Department

• Research Department

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ORGANIZATIONAL STRUCTURE

As an organizational structure is not merely a chart or a


lifeless structure. It shows the superior subordinate
relationship and also clears the way authority and
responsibility flows in the organization between managers
and other personnel. These charts are somewhat like “road
maps” as they are guide for an official relationship.

Hierarchy refers to levels of authority in the organization,


which starts from the board of directors at the top operating
workers at the bottom. Managerial structure compares
people and it is the path through which management
performs the important functions of the important function of
the direction coordination and control.

For an organization to succeed, it has to have a proper


organizational Application. There are three levels of
organization which can be understood

As follows:

1) Top Level Management

2) Middle Level Management

3) Bottom Level Management

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ORGANIZATION
AL CHART

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PRODUCT PORTFOLIO

N.K. Proteins has many brands. N.K. Proteins produces and


sells hundreds of products in various countries. N.K. Protein’s
products are well- known everywhere. They have many
brands. These are some best known products which N.K.
Proteins produces and sells:

 Refined Cotton Seed oil

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 Refined Corn oil

 Refined Soyabean oil

 Filtered Groundnut oil

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 Refined Groundnut oil

 Refined Sunflower oil

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PRODUCTION PROCESS

Process Introduction:

Vegetable oil refinery in our country is relatively a recent


technology inducted in the past two decades. In vegetable oil
refining, there are two types of process available viz.
chemical refining & physical refining. In chemical refining,
there are three main process involves viz. Degumming &
Neutralizing, Bleaching & deodorizing for removal of various
impurities from the raw oil. So far large quantities of
expeller/solvent groundnut oil, rapeseed oil are used for
edible purpose directly with simple filtration. They are
physically purified and they are known as double filtered oils.
However, due to more and more awareness about various
health aspects, like harmful effects of various natural
impurities of raw oils, such as free fatty acid (FFA), the cause
for the cholesterol increase, plant pigments, phosphatides
etc. consumers prefer refined vegetable oils against simple
filtered oils. Oil refining industry has developed considerably
in the last one decade. Further more, due to the chronic
shortage of vegetable oils in our country, many oils, which
are not previously used for human consumption, are being
processed and used for human consumption. We have the
most integrated automatic and continuous plant from Alfa
Laval, Sweden with the capacity of 400 MT per day of edible
oil. In processing various oils in our plant, the following
technologies are used.

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Bleaching:

Purpose of the bleaching process is the complete or partial


removal of colour bodies (pigments) from the oil. The
pigments can be destroyed through chemical attack by
oxidizing agents. The colour of the neutralised oil is improved
by treating the oil with bleaching earth or a mixture of
bleaching earth and carbon, that absorbs the colouring
substance dissolved in oil.

The bleacher is divided into two compartments in order to


prevent short circuiting of oil/bleaching earth slurry and
equipped with an agitator in each compartment to maintain
good mixing of earth and oil. After the bleacher, the slurry of
hot oil and bleaching earth is transferred to filter section.

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Filteration

The filteration takes place in two alternatively operating


pressure leaf filters, where the bleaching earth is completely
removed from the oil. While one filter is in operation the
other filter is blow with steam in order to remove residual oil
in the bleaching earth. After filteration, oil is passed through
one of the alternatively working polish filters before going to
the deodorisation.

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Deodorisation:

In the conventional edible oil refinery Deodorization is the


last in a series of process steps used to improve the taste,
odour, colour and stability of the oils by the removal of
undesirable substances. The materials removed by
deodorisation include FFA, various flavours and odiferous
compounds classified largely as aldehydes, ketones and
hydrocarbons.

Deodorisation is primarily a high temperature, high vacuum,


steam distillation process. Alfa Laval continuous deodoriser is
based on the latest technology using double shell
arrangement, which reduces reflux and ensures that air does
not bubble through oil in the event of leakage. The hot oil is
enters the deodoriser and flows continuously under vacuum
through a number of trays via specially designed over flow
channels. As the oil progresses through deodoriser, fatty
acids, aldehydes, ketones and other unwanted materials are
vapourised and carried out with the stripping steam.

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b) Physical refining:

In recent years, there is a development of new technology,


which is not utilize any chemical at neutralization of oil for
removing of various impurities from the oils, after suitable
pre-treatment to the oil refining is done by using physical
methods of separation. Physical refining is process in which
oils are refined using steam and physical methods of
separation. This technology is mostly useful for high FFA oils
like palm oil, coconut oil etc.

Nitrogen Blanketing:

By using this process we can control peroxide value due to


this shelf life will be good.

Fully continuous Degumming cum neutralising, bleaching


with filteration and deodorization. In this type of continuous
refinery, refining of vegetable oil is undertaken by using
neutralising, bleaching and deodorisation. This is the latest
technology available in our country and with this it is
possible to achieve better refining quality and lower
processing loss ian total process. This process also minimizes
steam, electricity and chemical consumption.

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Degumming:

Degumming is the process of removal of gums from crude


oil, in which they are dissolved. There are two types of gums;
hydratable and non-hydratable. Hydratable gums can be
removed from oil by hot water treatment. Oil contains non-
hydratable gums required to give phosphoric acid treatment
for removal of gums.

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Neutralization:

Neutralization is intended mainly for deacidifying crude fatty


oils or degummed oils. By treatment of the oil with alkali
(normally caustic lye) the alkali will neutralize the free fatty
acids contained in the oil and form soap stock. The soap
stock is heavier than oil and can be removed from the oil by
centrifugal separation. Raw oil is neutralized in Short mix
Plant and controlled the process parameters. Most often the
crude oil is pretreated with acid for removal of gums.

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MANUFACTURING PROCESS

Degumming

Crud Alkali
e Oil Refining
Deodorization

Soap Stock
Pretreatment
Splitting

P
Finishe A
d Oil C
Bleaching Storag K
Acid e I
Oil N
G

Steam
Distillation &
Deodorization 35
INSTALLED CAPACITY

o 50000 15 kg. tins are produced per day

o 2500 15 Ltr Jars are produced per day

o 20000 5 Ltr Jars are produced per day

o 10000 1 Ltr bottles are produced per day

o 20000 1 Ltr pouches are produced per day

o They are using automatic volumetric filling


machine of Mather & Platt for filling of oil in 15 kg
tin and 5 ltr jar.
o They are also using automatic cap sealing
machine.
o They have also the latest machinery for induction

wed sealing, shrinking polythene bag and


strapping machine to maintain better quality of
products.
o 300-400 metric tones of oil is produced daily.
o 20-30 tanks of stock is kept in warehouse where 1
tank is of 10 tones.

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HUMAN RESOURCE MANAGEMNT:

TRAINING & DEVELOPMENT OF


WORKERS:

Training and development team indicates the


process of imparting specific skills, changing attitude,
increasing abilities and knowledge to an employee.
Training and development program helps to improve
performance, competency, grow and acquire maturity
of thoughts and action.

At N.K. Proteins, training and development is an


ongoing process. The company focuses on the
capability of every workers, deficiencies are identified,
than training required by every worker is found and the
areas to be improved are identified. Training program is
then decided accordingly. In fact, training calendars is
prepared for the workers every year for better
performance, better out-put and make them feel
committed and satisfied with their jobs and the work
environment.

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Man Power Strength In The Company:

o There are total 800 workers in all departments.

o Female workers work from 8:00 to 5:30 daily

o Female workers get 60 Rs per day for their work

o All workers work in only 1 shift.

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WHAT IS MARKETING?

Marketing is delivery of customer satisfaction at a profit.


Marketing is an economic process by which goods services
and exchanged between the producer and consumer and
their values are determined in the terms of the money price.

Marketing is the process of performing market


research, selling products and/or services to customers and
promoting them via advertising to further enhance sales. It
generates the strategy that underlies sales techniques,
business communication, and business developments. It is
an integrated process through which companies build
strong customer relationships and create value for their
customers and for themselves.
Marketing is used to identify the customer, to satisfy
the customer, and to keep the customer. With the customer
as the focus of its activities, it can be concluded
that marketing management is one of the major
components of business management. Marketing evolved to
meet the stasis in developing new markets caused by mature
markets and overcapacities in the last 2-3 centuries. The
adoption of marketing strategies requires businesses to shift
their focus from production to the perceived needs and
wants of their customers as the means of staying profitable.
The term marketing concept holds that achieving
organizational goals depends on knowing the needs and
wants of target markets and delivering the desired
satisfactions. It proposes that in order to satisfy its
organizational objectives, an organization should anticipate

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the needs and wants of consumers and satisfy these more
effectively than competitors.

ADVERTISING

Sales Promotion Tools & Programmes :

Today in quality conscious markets across Gujarat, edible oil


from N.K.Proteins Ltd. Total command over market share is
above 65% Progressive, high profile brands that have
carved out their own niche’s in the marketplace and the
consumer’s brand recall. In fact, N.K.Proteins oil brands
today represent a progress chain spread out across hundreds
of cities and the towns in Gujarat, generic cyclic profits for its
manufacturer, dealers, distributors & retailers. in its first
phase the company is establishing a network of dealers,
distributors and main retailers in Rajasthan and
Maharashtra .

Strategies and Tools:

The superlative performance is attributed to the inspiring


captaincy of the company's technocrat promoters, who have
decades of experiencein oil procurement, manufacture and
marketingand its eclectic talent pool of management
veterans, finance experts, master technicians, and
committed floor personnel, assimilated over the years . Over
the years, the company has carefully constructed a gigantic

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chain of quality awareness and obsession, which binds every
employee and business associate. Today, N.K Proteins
operate sat near maximum capacity utilization.

Product Line:

In offering a product line, companies normally develop a


basic platform and modules that can be added to meet
different customer requirements. Car manufacturer build
their cars around a basic platform. Homebuilders show a
model home to which additional features can be added. This
modular approach enables the company to offer variety
while lowering production costs.

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Product Mix:

Range of products sold by a firm. For example, a


supermarket sells food, but it may also sell clothes, electrical
equipment, beauty products, and stationery; an electric
appliance manufacturer may sell washing machines,
dishwashers, refrigerators, televisions, and videos. A firm
may expand its product mix by offering different products for
sale; for example, a clothes shop may add underwear to its
range. It may extend existing ranges; for example, a car
manufacturer may bring out a special edition of an existing
car model. It may change existing products; for example, a
washing powder manufacturer may add more blue flakes to
an existing brand and declare it to be ‘new’ and ‘improved’,
or a food company may repackage a product.

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Branding:

The American Marketing Association defines a brand as “A


name, term, sign, symbol or design or a combination of
them, intended to identify the goods or services of one seller
or group of sellers and to differentiate them from those of
competitors.” A Brand is thus a product or service that adds
dimensions that differentiate it in some way from other
products or services designed to satisfy the same need.
These differences may be functional, rational or tangible-
related to product performance of the brand. They may also
be symbolic, emotional or intangible- related to what the
brand represents.

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Packaging:
We define packaging as all the activities of designing and
producing the container for a product. Packages might
include up to three levels of material. Paco Rabanne cologne
comes in a bottle (primary package) that is in a cardboard
box (secondary package) that is in a corrugated box
(shipping package) containing six dozen boxes of Paco
Rabanne.

Well designed packages can create convenience and


promotional value. We must include packaging as a styling
weapon, especially in food products, cosmetics, toiletries and
small consumer appliances. The package is the buyer’s first
encounter with the product and is capable of turning the
buyer on or off.

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Factors to Consider When Making
Packaging Decision
Packaging decisions are important for several reasons
including:

• Protection – Packaging is used to protect the product


from damage during shipping and handling, and to
lessen spoilage if the protect is exposed to air or other
elements.
• Visibility – Packaging design is used to capture
customers’ attention as they are shopping or glancing
through a catalog or website. This is particularly
important for customers who are not familiar with the
product and in situations, such as those found in
grocery stores, where a product must stand out among
thousands of other products. Packaging designs that
standout are more likely to be remembered on future
shopping trips.
• Added Value – Packaging design and structure can add
value to a product. For instance, benefits can be
obtained from package structures that make the
product easier to use while stylistic designs can make
the product more attractive to display in the customer’s
home.
• Distributor Acceptance – Packaging decisions must not
only be accepted by the final customer, they may also
have to be accepted by distributors who sell the product
for the supplier. For instance, a retailer may not accept
packages unless they conform to requirements they
have for storing products on their shelves.
• Cost – Packaging can represent a significant portion of a
product’s selling price. For example, it is estimated that

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in the cosmetics industry the packaging cost of some
products may be as high as 40% of a product’s selling
price. Smart packaging decisions can help reduce costs
and possibly lead to higher profits.
• Expensive to Create - Developing new packaging can be
extremely expensive. The costs involved in creating
new packaging include: graphic and structural design,
production, customer testing, possible destruction of
leftover old packaging, and possible advertising to
inform customer of the new packaging.
• Long Term Decision – When companies create a new
package it is most often with the intention of having the
design on the market for an extended period of time. In
fact, changing a product’s packaging too frequently can
have negative effects since customers become

conditioned to locate the product based on its package


and may be confused if the design is altered.

Environmental or Legal Issues – Packaging


decisions must also include an assessment of its
environmental impact especially for products with
packages that are frequently discarded. Packages that
are not easily bio-degradable could draw customer and
possibly governmental concern. Also, caution must be
exercised in order to create packages that do not
infringe on intellectual property, such as copyrights,
trademarks or patents, held by others

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Name of Products at N.K. Proteins:

1) Refined Cotton Seed oil


2) Refined Corn oil
3) Refined Soyabean oil
4) Filtered Groundnut oil
5) Refined Groundnut oil
6) Refined Sunflower oil

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Product Range:

1) Refined Cotton Seed Oil: Health-Hygiene and


lots of love' may be a punch line of high recalls to the
reader but for N. K. Proteins it tells of the success of N.
K. Proteins' operation Golden Flow. Available in 15 Kg
Tin, 15 Lt Jar, 1 Lt. Bottle an pouch, the brand continues
to be a leader in the market.

2) Refined Corn oil: To be active and healthy,


We introduced “Tirupati active” with features like
superior quality and longer shelf life. Corn oil enriched
with essential fatty acids and rich source of vitamin E an
Polyunsaturated fatty acid, which may help regulate
blood cholesterol. Corn oil is used for Salad dressing
and deep frying. It is also widely used in institutions and
hotel catering to the health of the society

3) Refined Soyabean oil: Soyabean oil is one of


the healthy cooking medium unknown to may which is
growing increasingly population in the health conscious
segments. The taste, purity and health is combined
together for the price conscious customer in Tirupati
Liter Soyabean Oil. Refined in the latest refinery of ISO
9001 company this oil is available in four pack sizes 15
kg tin, 5 lt. Jar, 1 lt. bottle, 1 lt. pouch.

4) Filtered Groundnut oil: A brand recently


launched in the market with overwhelming support of
Guaranties. It is double filtered Groundnut oil being
prepared in the state-of-the-art manufacturing unit. The
Oil so pure that it retains the natural taste of groundnut
to enhance the taste, packed in above mentioned sizes.

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These are the packs that offer much more than
convenience.

5) Refined Groundnut oil: Refined


Groundnut Oil is traditionally preferred oil for deep
frying. Tirupati Refined Groundnut Oil is sourced form
the best ground nut oil available in the country. A
crystal clear oil, It is liter to consume and preferred oil
among the consumers.

6) Refined Sunflower oil: Particularly proud of


the brand-the company considers its launch as one of
the significant achievements. The brand is strategic
move to focus customers on the single most important
benefit-Health. Available in 15 Lt. Jar, 5 Lt. Jar, 1 Lt.
Bottle consumer pack and 15 Kg Tin, the brand is
expected to strengthen the wholesome image of N. K.
Proteins Limited

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Organization of Marketing Department:

CHAIRMAN

MANAGING DIRECTOR

HEAD OF MARKETING DEPARTMENT

MARKETING OFFICER

SALES MEN / MARKETING CLERK

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DISTRIBUTION NETWORK

N.K.Proteins edible oils are supplied to its vast dealers


network by the company's own transportation division i.e.
N.K.Transport, comprising 20 fleet vehicles and 30 large
tankers .This ensures that the company's dealers and
distributors receive their supplies promptly and precisely.
And this fleet is enhanced periodically, as product demand
rises. The company too owns its own transport, as well as
well equipped work shops for its vehicles. Thus, overall the
company comprises a well equipped, organised distribution
network of transport as well as the delivery.

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FINANCE

Finance is the life blood of the business. It is the function of


management into work. It is said efficiently and effectively
that managed finance department acts as a mirror for the
company which shows the true picture of the working of the
company. Finance department is managed in very perfect
manner that it has the funds available with it and it can use it
when needed.

Finance is the science of funds management. The general


areas of finance are business finance, personal finance,
and public finance. Finance includes saving money and often
includes lending money. The field of finance deals with the
concepts of time, money, risk and how they are interrelated.
It also deals with how money is spent and budgeted.

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CORPORATE GROWTH

Sales turnover of the company is Rs.900 crore and


there has been a growth rate of 30%.

Refinery - 400 MT Per Day


Filling - 30000 Tin Per Day
Storage - 5000 MT
Capacity
Tin - 50000 Tins Per
Manufacturing Day
Jar - 20000 Jars Per
Manufacturing Day
Corrugated Box - 3000 Box Per Day
Manufacturing

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CONCLUSION

By the study of market survey and the present


information, I came to the conclusion that the company
is establishing excellent reputation in all over India and
World also, that is possible only after hardworking and
sincere interest of directors, Company’ operation of rest
of all the staff members and all other members of the
company look after for better future of company.

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BIBLIOGRAPHY

The information about NK POTEINS Company for make


marketing are collected from the website called

www.nkproteins.com

www.google.com

www.wikipedia.com

And Management book of Principles of Management

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