UNIVERSIDAD DEL

VALLE DE MEXICO

MARKETING
RESRES

LUZ DEL CARMEN

BARRIOS CHAROLET

CIUDAD DE MEXICO
23/09/2018

luzcharolet@outlook.com
 Glossary of Marketing terms

1. Added value: is something which makes a product more appealing to

customers

2. Alliance: what you male with other companies for an overbook, such as
airlines, other hotels, restaurants etc.

3. Baby boomers: Born in 1945-1960 when populations and economies of the

USA boomed

4. Behavior: in marketing, the way a customer acts towards a product or

brand.

5. Benefit: the sum of the bundle of benefits in a consumer's mind which a

product or brand delivers. For example, for some plane travelers, the benefit
concept of a particular airline might be simply speedy arrival at the desired
destination, while for others it might include safety, in-flight entertainment
and superior service

6. Black box: a colloquial term for an electronic TV audience measurement

system.

7. Brand advertising: the featuring of a brand in media vehicles to build

strong, long-term consumer attitudes towards it.

8. Brand: a type of product manufactured by a company under a name.

9. Channel flows: the flow of physical goods and services, title, promotion,
information and payment along a channel of distribution.

10. Clients: a person who engages the professional advice or services of

another.

11. Customer channel: The methods that customers use to communicate with
you (web site, email, phone.)
12. Customer relationship: is an approach to manage a company's interaction
with current and potential customers. It uses data analysis about customers
history with a company to improve business relationships with customers,
specifically focusing on customer retention and ultimately driving sales
growth.

13. Customer value: The difference between what a customer gets from a
product, and what he or she has to give in order to get it.

14. Customer: is the recipient of a good, service, product or an idea - obtained

from a seller, vendor, or supplier via a financial transaction or exchange for
money or some other valuable consideration.

15. Data: facts or information gathered in a marketing research study.

16. Demand: if a customer is willing and able to buy a need or want, they have
a demand

17. Descriptive research: marketing research that is aimed at understanding

problems or marketing situations in greater depth and that will help to define
them more satisfactorily.

18. Diffusion: the spreading of something more widely.

19. Double income no kids (DINKS): Targeted mainly for luxury goods and
expensive vacations

20. Dually employed with kids (DEWKS): Married couples that are both
actively employed and have kids

21. Early booker: All kind of people who buy and arrive early kind of
products/service. Presales

22. Esoteric: They look for ontological connections, unique and special
products. They seek connections with the earth. Mystical beliefs
23. Healthies: People with a preference towards the healthy and organic for
their body. This people worries about the environment

24. Image: The impression in the consumers' mind of a brand's total personality
(real and imaginary qualities and shortcomings)

25. LGBT (lesbian, gay, bisexual, transsexual): People in ascending

progress in their careers looking for status and the most fashioned
product/service. Big income

26. Loyalty: people choose to use a shop or buy one particular product, rather
than use other shops or buy products made by other companies. Customers
exhibit customer loyalty when they consistently purchase a certain product
or brand over an extended period.

27. Market: refers to the group of consumers or organizations that is interested

in the product, has the resources to purchase the product, and is permitted
by law and other regulations to acquire the product.

28. Marketing research: is the function that links the consumer, customer, and
public to the marketer through information used to identify and define
marketing opportunities and problems; generate, refine, and evaluate
marketing actions; monitor marketing performance; and improve
understanding of marketing as a process.

29. Marketing: is the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large.

30. Merchandising: something you gift when you buy a product

31. Metrosexuals: Affluent urban male who spends a lot of their income on
personal grooming, concerned about their appearance. Trends and fashion

32. Millennials: Born between 1990-2000. Generally, the children of the baby
boomer generation. Adopted technology as it appeared while they where
growing and buy every technology product. Worried about social
environment, economics, political problems.
33. Needs: State of deprivation there are physical (water, shelter, clothes, food,
hygiene), social (social class status) and individual needs (education, health
care, insurance, pension, belonging, self-expression)

34. Place: a practice involving the application of branding and sales strategies
to different regions, cities, states or countries.

35. Post-Sale: service you have after your sale (birthday emails)

36. Price: is the value that is put to a product or service and is the result of a
complex set of calculations, research and understanding and risk-taking
ability. A pricing strategy considers segments, ability to pay, market
conditions, competitor actions, trade margins and input costs, amongst
others.

37. Product line: a group of products manufactured or distributed by an

organization, similar in the way they produced or marketed

38. Product: A good, idea, method, information, object or service created as a

result of a process and serves a need or satisfies a want. It has a
combination of tangible and intangible attributes (benefits, features,
functions, uses) that a seller offers a buyer for purchase.

39. Promotion: refer to the entire set of activities, which communicate the
product, brand or service to the user. The idea is to make people aware,
attract and induce to buy the product, in preference over others.

40. Public relationship: Make everyone know me

41. Quality: how much they satisfy your needs

42. Research design: A detailed outline of how an investigation will take place.
A research design will typically include how data is to be collected, what
instruments will be employed, how the instruments will be used and the
intended means for analyzing data collected.
43. Research instrument: Research Instruments are measurement tools (for
example, questionnaires or scales) designed to obtain data on a topic of
interest from research subjects

44. Sales: The activity or business of selling products or services.

45. Target: A specific group of consumers at which a company aims its

products and services. Your target customers are those who are most likely
to buy from you.

46. Techies: Early adopters of technology. Born between 1980-1991

47. Wants: a product/service objected by a customer, is not required to survive

48. Well off Old (Woofs) Farts: Require the best product/services with the best
service attentions. Loyal

49. Yield strategies: is when a company prices their products or services to

make the must money by offering the right price at the best time

50. Yummies: Self efficient young urban moms who spend the most of her
income in the child’s needs. Always look por the best product/services and
look for the products that allow them to protect the status intended to
achieve.